The stock market has long been one of the greatest wealth-generating tools in the world.
It can also be a total money pit – especially if you’re following bad advice.
There are a lot of stock picking services out there, each one claiming to be the best with screenshots to “prove” it (while they conveniently leave out their losers).
Just like investing in stocks, investing in a high-quality newsletter or platform is critical.
(If you’re new to investing, check out this article on how to invest in stocks for beginners.)
So, what makes a good stock-picking service?
- Are they trustworthy?
- How is their track record?
- Is it affordable?
These are the questions you need to answer before choosing a service.
After all, you should know whether or not the analyst recommendations you’re following are likely to prove successful.
Based on these 3 criteria, I’m going to list out the 7 Best Stock Picking Services in 2023.
Remember, you get what you pay for, and if someone is offering you free investment advice, it’s probably not worth much. As such, I’m going to be recommending premium options (keeping annual costs as a relevant factor), although you can benefit from a lot of free features from my first recommendation.
The 7 Best Stock Picking Services
1. WallStreetZen – The Best Stock Picking Service Overall
In my (biased) opinion, WallStreetZen is the best stock picking service available. (Full disclosure, I currently work for WallStreetZen.)
Although it’s far from the only feature, WallStreetZen’s Top Analysts is our most frequently visited page (and for good reason):
Other stock-picking services constantly brag about their winning stock picks but conveniently forget to mention all the times they’re wrong. So instead of providing picks directly, this stock-picking service was built to discover the analysts who are consistently beating the market and display their latest picks.
The site aggregates the research and recommendations from nearly 4,000 Wall Street analysts and backtests their performance over multiple years. From there, analysts are ranked based on average return, frequency of ratings, and win rate so you can follow the latest advice of proven performers.
Because the best person to follow for stock advice is the one who is consistently picking winners.
The analyst research is found throughout the site:
- On each analyst’s page within Top Analysts:
- In a daily updated list of “Strong Buy” stock picks from the Top 25% Analysts:
- Incorporated into one of the best free stock screeners available:
- In a curated library of pre-built Stock Ideas:
- And more…
The data-driven, transparent, and visually compelling information is integrated throughout the entire site. If you like what you see with Top Analysts, you’ll want to check out Zen Score and the Stock Screener as well.
Unlike the other names on this list, WallStreetZen isn’t selling you picks – the site is transparently showing you the most recent recommendations from the best-performing analysts.
The bottom line: Its incentives are aligned with your own.
Track Record: 5/5
There’s a reason Wall Street’s best-performing analysts get paid millions of dollars every year.
WallStreetZen’s Top Analysts have 6X’ed the S&P 500 per year over the last 4 years:
Although past performance does not guarantee future returns, these results are staggering.
After a 14-day trial, you may want to upgrade to Premium — which comes with a 30-day money back guarantee.
And for a more in-depth look at WallStreetZen’s Top Analysts feature, head to our YouTube video:
2. The Motley Fool – Stock Advisor
When it comes to selecting the best stock prediction website, what we really want is one that delivers great returns at a great price – this one fits the bill.
Brothers Tom and David Gardner founded The Motley Fool in 1993 and have grown it into one of the largest and best stock picking services in the world:
Their most popular product is Stock Advisor, an investment newsletter that makes direct stock recommendations.
If you’re looking for a service that delivers a few stock picks per month to add to your portfolio and a report on why you should buy each of them, this is the best option for you.
Upon sign-up, members receive 2 new stock recommendations along with 2 new stock picks each month. Each recommendation comes with an in-depth analysis of the risks and potential upside of each investment.
Stock Advisor also comes with Best Buys Now, an evolving list of what they believe to be the 10 best recommendations to invest in right now.
Updated as of: 11/29/2023
For new investors, they also publish an additional Starter Stocks list they recommend for beginners.
A premium subscription to The Motley Fool also comes with performance tracking, a stock screener, exclusive special reports, educational materials, community discussion boards, and video interviews with team members.
With over 700,000 newsletter subscribers, this service on our list of best prediction websites does not lack credibility or authority – there are plenty of reviews online for each one of its services.
Although not user-friendly as WallStreetZen, the Fool website is feature-rich and fairly intuitive.
Track Record: 5/5
Since Stock Advisor’s inception in 2001, it has vastly outperformed the S&P 500 index:
They’re not shy about talking about their returns – they have nothing to hide.
At $199/year, Stock Advisor is also very affordable – it’s no wonder so many people rank it as the best stock recommendation service.
And they gave us an exclusive offer to share with you:
It’s also perfect timing – they just released this month’s picks!
You won’t want to miss these 2 potential home run stocks.
3. Seeking Alpha – The Best Stock Picking Service with Investment Analysis/Research
Seeking Alpha takes a different approach to stock-picking than The Motley Fool: Instead of an in-house team, Seeking Alpha crowdsources investment ideas from nearly 10,000 contributors.
The result: A diverse set of opinions about thousands of individual stocks trading all around the globe.
With a Premium subscription, you can gain access to hundreds of investment ideas and see individual stock ratings based on Seeking Alpha Authors’ ratings, Wall Street Analysts’ ratings, and proprietary scores like Quant Ratings, Factor Grades, and more.
While this requires more legwork than The Motley Fool (stock picks straight to your inbox), it’s a nearly perfect tool for active investors who know what they’re looking for and want to vet their own investments.
Seeking Alpha is a widely-respected name and its research is used by investors all over the world, including professionals.
Track Record: 3.5/5
Since it’s not a simple stock-picking service, it’s difficult to assign a score to this category.
Seeking Alpha posts the results for its proprietary ratings alogrithms and the data for each of its authors’ performance.
Beyond that, it’s up to you to make investment decisions.
Seeking Alpha Premium typically costs $239/year, but you can use the offer below to get your first year for just $119.
4. The Motley Fool – Rule Breakers
Also coming from The Motley Fool is Rule Breakers.
The Rule Breakers service is extremely similar to Stock Advisor, except for one major difference: Rule Breakers only invests in disruptive technology stocks.
Because of this, the Rule Breakers’s portfolio can experience dramatic price swings. The companies it invests in are some of the most volatile on the stock market – high-flying tech companies with rapidly increasing revenues and the potential to disrupt entire industries overnight.
If you’re looking for a stock-picking service like Stock Advisor but want even more exposure to “home-run-potential” stocks, Rule Breakers may be for you.
And if you like Stock Advisor, choosing to add Rule Breakers on to your annual subscription may be a no-brainer.
As noted above, The Motley Fool is one of the most respected names in the business.
Track Record: 5/5
Since Rule Breakers’s first investment in 2004, it has clobbered the S&P:
The recent pullback in technology stocks may make this an opportune moment to get your Rule Breakers subscription and load up on the team’s favorite stocks.
Rule Breakers costs $299/year, slightly more expensive than Stock Advisor, but still incredibly affordable.
Sign up with the link below and get your first year for just $99:
Compared to the Edward Jones fees, this is an incredible deal.
5. BENZINGA Pro
BENZINGA Pro is the best stock picking service for swing trading and day trading:
Each morning, day traders must scan the markets before the market opens to find the best stocks to trade each day. BENZINGA Pro handles this for you, providing up-to-the-minute alerts, news, technical information, scanners, and alerts for traders all over the world.
(Read more: Finviz Elite review.)
This daily stock picking service has something for everyone. Its audio content and advanced newsfeeds are great for short- and long-term investors alike. Plus, get access to enhanced features (such as unusual options activity).
BENZINGA receives excellent reviews across a wide swath of investors who use its services. Most of its customers landed on BENZINGA after trying a host of other websites and now say they’ll never leave. Glowing reviews are always a good sign.
Track Record: 4/5
Any day trading service can only take you so far – good traders can make money almost regardless of the tools they’re using, but the opposite is true for those who lack the intangibles.
My score of 4 in this category is heavily reliant on the reviews I’ve read, so do your own homework before joining. We cover some of Benzinga’s win-rate statistics in our Benzinga Options review.
Benzinga Pro Essential is its most popular service, and at $177/month it’s not cheap. But, assuming it adds incremental trading revenue, this price tag could ultimately prove to be just a fraction of the value it’s providing.
6. The Motley Fool – Everlasting Stocks
Yes, I’m really putting a 3rd Motley Fool service on this list.
Motley Fool Everlasting Stocks has one simple goal in mind: Uncover stocks any investor can buy today and hold forever.
While Stock Advisor and Rule Breaker stock picks are usually held for at least 5 years, the companies those services buy may still experience large swings in their underlying businesses leading to big drawdowns in stock prices.
Contrast that with Everlasting Stocks, stocks that are held in Motley Fool co-founder Tom Gardner’s account, which tend to be extremely high-quality, durable names that still have tremendous upside potential.
The service aims to have you spend no more than 5 minutes per month on your investment portfolio. Once your portfolio is set up, consider tracking its performance and risk factors using a service like Ziggma. You can learn more about portfolio tracking in our Ziggma review.
And, as is the case with all The Motley Fool’s services, there’s a 30-day money-back guarantee.
The Motley Fool has one of the most respected names in the financial industry.
Track Record: 4.5/5
The Everlasting Stocks team has an excellent track record of returns, though they don’t boast the same performance data as the Stock Advisor and Rule Breakers services.
Still, it’s The Motley Fool.
Like Rule Breakers, Everlasting Stocks costs $299/year.
7. Zacks Investment Research
Founded in the 1970s, Zacks Investment Research has consistently provided some of the highest-performing stock recommendations for decades:
Zacks is best known for the Zacks Rank, a stock-rating system that helps individual investors find the best companies to outperform the market. Ranks range from #1 – Strong Buy to #5 – Strong Sell.
While it does offer some free services, Zacks Premium is its most popular product.
With it, members get daily updates of the Zacks Rank, full access to the Zacks #1 Rank List (which you can filter by sector, industry, price, date, value score, and more), research reports, premium screens, a portfolio of 50 long-term stocks, and more.
To get the most out of this stock prediction website, users do have to do some of their own manual research.
Unlike Motley Fool Stock Advisor, Zacks Premium doesn’t directly tell you which stocks to buy each month. Instead, it notifies you of updates to its Zacks Rank list and suggests you buy the Zacks Rank #1 stocks and sell the Zacks Rank #5 stocks.
Like The Motley Fool, Zacks has developed a great brand reputation over the years. Its site is a bit outdated, but it’s easy enough to understand and find what you’re looking for. Like Stock Advisor, Zacks Premium shows its performance data very clearly.
Track Record: 4.5/5
Since 1988, Zacks Rank #1 Strong Buy stocks have clobbered the S&P 500:
Given enough time, these outsized returns can be expected to continue.
A subscription to Zacks Premium costs $249/year, after a 30-day free trial.
(Interested in Zacks? Read my full Zacks review or my article on Motley Fool vs Zacks vs Morningstar vs Seeking Alpha.)
If you’re looking for the best stock picking service in 2022, you’ll want to know who has the best stock picking record and whether or not you can get the same success as them.
In my opinion, WallStreetZen is both the best free stock picking service and the one offering the best tracking of its analysts. It also is the best stock forecast website, offering a Forecast page for every U.S. stock where you can see a compiled list of analysts who cover the stock.
Try it out today and get unlimited access with a 14-day trial and, after your trial, a 30-day, money-back guarantee.
The best stock picking service for day traders and swing traders is BENZINGA Pro Essential.
Where to Invest $1,000 Right Now?
Did you know that stocks rated as "Buy" by the Top Analysts in WallStreetZen's database beat the S&P500 by 98.4% last year?
Our November report reveals the 3 "Strong Buy" stocks that market-beating analysts predict will outperform over the next year.