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Percent Review: The Best Way to Invest in Private Credit in 2024?

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Up until recently, investing in private credit was only available to an elite population of well-connected individuals and institutions.

But not anymore.

If you’re an accredited investor, alternative investment platform Percent can give you access to private credit investing for as little as $500.

But is investing in private credit actually worth it?

Let’s find out. In this Percent review, I’ll explain how to invest in private credit with the platform, from how it works to the expected returns and investment durations.

I’ll even guide you through an example investment on the Percent platform so you can see exactly how to invest in one of the available deals.

Percent Review: Is It the Best Way to Invest in Private Credit in 2024?

The Bottom Line: Yes, Percent is a great way to invest in private credit. Here are 3 reasons why:

  • With exposure to a variety of debt, blended note portfolios, and no fees on individual deals, Percent is ideal for accredited investors looking to diversify into private credit investing.
  • Percent has partnered with quality corporate borrowers, many of which originate loans to small businesses and consumers. Then, those syndicated loans are funded by you, the investor. You simply sign up, pick a private credit deal you like, and invest.
  • As of April 30, 2023, returns are averaging over 16% APY and the average duration is 9 months. More than $28 million in interest has been paid out since 2019.

What is Percent?

Founded in 2018, Percent is an alternative investment platform that offers accredited investors access to private credit investing, including asset-backed loans that include small business and consumer loans, trade receivables, merchant cash advances, along with corporate loans and venture debt.

These investments are short and medium duration debt instruments that make you the lender, and you earn interest on the loans, collecting your returns generally over time as the loan matures, though it is dependent on the specific payment terms.

Percent review home

Percent private credit investments have an average duration of nine months, but you can choose investments that vary in length from months to years, with some offering liquidity after only one month.

You can invest directly in individual deals, or in Blended Notes, which is a diversified offering of several private credit investments in a single offering.

Percent charges variable fees depending on the investment product.

  • For direct deals, 0% management + a % of yield 
  • For managed products like Percent Blended Notes, 1% management + a % of yield

For example, if a deal paid 15% APY and the fee charged was 10% of interest, your effective APY is 13.5% after fees.

Why Invest in Private Credit?

Percent is the only online platform exclusively dedicated to bringing private credit investments to accredited investors.

Private credit markets were previously unavailable to individual investors, but due to updated SEC regulations, accredited investors can now access these loan offerings.

There are 3 primary reasons why institutional investors are flocking to private credit:

  1. Higher yields – Since borrowers don’t have access to public market funding or have maximized public market funding available to them, they must turn to private investors who can charge higher rates for providing capital.
  2. Shorter durations – The average duration on Percent is 9 months. The shorter-term investments allow you to regularly re-evaluate and re-calibrate your investments to meet your needs. Investments on Percent are priced at prevailing rates, making them responsive to current market conditions.
  3. Low correlation with public markets – Private credit investments tend to have lower volatility than public markets (like stocks and bonds), and many of these loans are backed by assets, loan portfolios, or corporate debt.

If you’re an accredited investor, Percent can give you access to a wide variety of high-yield, short-duration offerings. And they’re currently offering bonuses of up to $500 for making your first investment.

Deals on Percent are only available to accredited investors, consisting primarily of those with $200,000+ in annual income or $1 million in net worth (excluding primary residence).

Percent Investment Offerings:

1. Asset-Based Notes

Percent offers a variety of ways to invest in asset-based notes across borrowers on its platform

Here are a selection of asset classes available:

  • Consumer Loans: Consumer loans allow you to invest directly in installment loans, vehicle loans, and short-term unsecured loans. These loans are typically collateralized with assets like a home or a vehicle, and let you access traditional lending markets with a high yield.
  • Trade Receivables: Trade receivables are the purchase of a business’s accounts receivables at a discount, with a resulting yield upon maturity. This includes invoice factoring and other receivables accounts that typically have recourse available.
  • SMB Loans: Small-and-Medium-Sized business loans (SMB loans) are short-term secured and unsecured loans for business activities. Some lenders provide alternative underwriting requirements for approval, and many loans offer personal guarantees from business owners.
  • SMB Cash Advances: Similar to SMB Loans, merchant cash advances are typically completed through the purchase of future receipts. While similar to invoice factoring, repayment is based on future purchases instead of existing invoices.
  • SMB Leases: Some lenders offer leases to small businesses of property, equipment, structures, or other assets. These offer secured yields, as they are collateralized by assets already owned by the lender.

2. Blended Notes

Blended Notes are a diversified Percent investment that gives you exposure to several existing platform deals within a single investment.

You can review the holdings within the deal to see what types of notes they hold within the portfolio. Interest rates are variable, and all blended notes are managed by Percent Advisors.

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Blended notes typically have a $5,000 minimum investment (though some might be higher), and charge a 1% management fee.

3. Corporate loans and venture investing

Percent allows you to invest in high-growth companies that are looking for capital in between fundraising rounds. Loans are generally repaid upon the next successful round of equity financing.

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The loans generally offer high yields, but the minimum investment is often higher as well.

Percent: By the Numbers

As of April 30, 2023

Total Funded: $790 million

Deals Funded: 406

Average Returns: 16.28%

Investor Fees: 0% on individual deals (may change in the future)

Default Rate: 1.95%

Average Investment Term: 9 months

Minimum Investment: $500 (accredited investors only)

Welcome Bonus: Up to $500

Example Investment on Percent

We’ll show an example investment as part of this Percent.com review. This corporate term loan has a low minimum investment and less than a one-year duration.

Borrower: Wallet Street Funding

Underwriter: Percent

Minimum Investment: $500

Expected APY: 15% – 19%

Loan Duration: 9 months

This investment allows you to fund short-term loans through Wall Street Funding, a technology-driven company that offers financing to SMBs. They focus on cash advances and have funded 24 deals on the Percent platform.

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his deal expects anywhere from 15% – 19% APY. You can invest as little as $500, and you will receive your funds (and earnings) in 9 months after the loan matures.

Pros and Cons of Percent Technologies:

Pros
Cons
High average yields (over 16% on average)
Accredited investors only
Low fees (none for individual deals as of April 2023)
No secondary marketplace available
Minimum investment only $500
Deals are funded quickly
Many deals are backed by assets
Lots of detail available for each deal
Short to medium investment duration

Percent vs Yieldstreet

Yieldstreet is a popular alternative investment platform that offers access to a wide range of assets, including short-term notes, art, fine wine, venture capital, private credit, real estate, and more.

Investors can invest in individual assets, or a portfolio put together by the Yieldstreet team.

In the alternative investment world, Percent is one of the top Yieldstreet competitors. Here is how the 2 stack up:

Percent
Yieldstreet
Asset(s)
Private Credit
Real Estate, Art, VC, Crypto, Private Credit, & more
Investor Fees
0% for individual deals
0-2.5%
Average APY
Over 15% APY
About 9% APY
Minimum Investment
$500
$15,000
Accreditation Required
Accredited Only
Primarily Accredited

In my opinion, Percent is the clear winner in the Private Credit market, But overall, both companies offer solid platforms for alternative asset investing — it’s all about your goals and objectives.

  • Yieldstreet is great for diversifying across multiple types of assets
  • Percent is the best place to invest in private credit deals

Should You Invest in Private Credit on Percent?

Private credit is a difficult-to-access alternative asset class that offers a potentially higher yield than traditional bond investments.

Percent makes it simple to access deals and offers a very low minimum investment ($500).

Plus,

  1. Invest on your terms – Specify your desired yield and minimum investment amount during syndication. Only invest if your parameters are met.
  2. Transparency – With our proprietary technology, see and compare available deals up front. Access comprehensive borrower, deal and market data. Then, track performance and use surveillance reports to keep informed at every step.

Of course, the higher yields do come with higher risk – default risk tends to be higher in these types of loans. And you can’t trade your investment like you could a public stock, so your funds are locked in for the duration of the deal.

But you can invest in debt that has generated 15%+ APY that are largely uncorrelated with the stock and bond markets.

Final Word: Percent.com Review

Percent is one of the only places for accredited investors to invest in private credit deals without high minimums. Its easy-to-use marketplace makes it simple to find deals with just a few clicks.

There are risks involved with private credit, but Percent has various risk mitigants and credit protections baked into every deal on the platform to help absorb losses if a deal does default. 

Overall, as this Percent review has shown, if you’re an accredited investor looking to diversify your portfolio outside of public markets, Percent could be a great choice.


FAQs:

How to invest in private credit?

Previously, investing in private credit typically meant working with a wealth management firm. But now, platforms like Percent, offer accredited investors access to the private credit market. They also offer the Percent Blended Note to invest in a variety of private credit deals within one offering.

Why invest in private credit?

Private credit offers high yields with short-term durations, earning on average over 16% on average APY (or more) for issuing debt capital to corporate borrowers.

And Percent enables potential investors to see and compare available deals up front, where they can access comprehensive borrower, deal and market data before investing. After a deal closes, investors can rack performance and use surveillance reports to keep informed on performance and risks at every step.

Is Percent legit?

Yes, Percent is a legitimate business that has been around since 2018 and has funded nearly $800 million in deals as of April 2023. Over 340 deals have been completed, with over $28 million in interest paid out to investors. Percent is also backed by some solid companies, including Coinbase, 10x Capital, and White Star Capital.

How does Percent Technologies make money?

Percent makes money by charging a 1% fee for blended portfolio products and has raised capital from outside investors as well. They also charge fees to corporate borrowers and underwriters l, but they do not currently charge fees to investors for individual deals on the platform.

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About the author

Jacob Wade

Contributor

Jacob is a nationally-recognized personal finance writer and has written for The Balance, The Spruce, LendingTree, Hedge With Crypto, Investopedia, Money Under 30, and other widely-followed sites. He is an expert in teaching others how to budget, save money, pay off debt, and invest, and loves to help others find the best ways to manage their money.