Vinovest Review 2024: Is Vinovest Legit?

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There is a certain cachet attached to investing in objects of passion, such as rare Macallan scotch for whiskey investors, a Patek Philippe for watch investors, a Hermès Birkin handbag for fashion divas, or a 2009 bottle of Chateau Angelus for wine enthusiasts.

Alternative investments, like wine investing, can reduce your portfolio’s volatility and increase its returns while indulging in a passion.

If you want to start investing in fine wine, Vinovest is the best way to do it – this Vinovest review will show you why.

Is Vinovest Legit?

The Bottom Line: Yes, Vinovest is legit.

Vinovest offers accessibility to a lucrative luxury market. Instead of you scouring the globe, investing hundreds of thousands of dollars, and shipping and storing fine wine yourself, Vinovest does it for you. You can invest in rare wines with just $1,000.

Investment Opportunities: 4/5

Ease of Use: 4/5

Fees: 3/5

So, what is Vinovest exactly?

What Is Vinovest?

Vinovest is a wine investment platform that allows anyone to invest in a portfolio of fine wines.

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Vinovest authenticates, insures, and stores your collection of wine on your behalf – as an investor, you own 100% of the wine in your portfolio. You can have a bottle shipped to you at any time.

But you don’t need to be a master sommelier, analyze investments, or have a warehouse set at the optimal temperature, light, and humidity – Vinovest manages the entire investing process for you. Vinovest is one of the most risk-free ways of investing in wine.

Because of this, many wealthy wine investors also use Vinovest.

Additionally, Vinovest has a marketplace that allows you to buy and sell individual bottles with other investors.

How Does Vinovest Work?

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After creating an account, you will be asked how much and when you are planning to invest. You will then be asked to choose from 3 portfolio options:

    • Conservative – Historical returns of 5.5%, wines with proven track records of low volatility
    • Moderate – Historical returns of 8%, a wide variety of wines for maximum diversification and medium volatility
    • Aggressive – Historical returns of 12%, wines from expected high-growth regions and the highest volatility

After funding your account, Vinovest will invest your money algorithmically based on your portfolio selections and timeframe.

Remember, you are investing in individual bottles of wine, not a fund.

Vinovest usually buys cases of wine which can range in size from 3-12 bottles. Most bottles are at least $100, so a portfolio of $1,000 will have limited diversification. The process to buy and sell wines in your portfolio takes 2-4 weeks.

After investing, you can track your portfolio in real time.

If you ever decide to sell a bottle or more, Vinovest’s marketplace has investors ready to buy and it will handle the delivery for you.

Clients investing more than $50,000 will have access to Vinovest’s human advisors and a wine futures market, where you can speculate on wine that hasn’t been bottled yet.

Vinovest Client Tiers and Vinovest Fees

Vinovest has 4 client tiers with ranging fees depending on your account size: 

Grand Cru
Min. balance
Annual fee
Diversified investment portfolios
World-class storage
Fully insured
Access to premium wines
Access to portfolio manager bi-annual reviews
Portfolio customization
Access to wine futures
Dedicated Portfolio Advisor
Exclusive invites to Vinovest Events
Access to the rarest most exclusive wine
Personalized portfolio reports

Can You Make Money on Vinovest?

Yes, you can make money on Vinovest.

Wine outperformed the Global Equity Index by 1.88% per year over the last 15 years. And unlike public financial markets (which tend to move in lockstep with one another), wine is largely uncorrelated with global stock markets:

Vinovest volatility

This lack of correlation means investing in wine may reduce the risk of your investment portfolio and stabilize your returns, making for a more consistently profitable portfolio.

As mentioned above, since the analysis, verification, purchasing, shipping, insuring, and storage is managed for you, Vinovest is one of the safest ways to invest in fine wine.

Who Can Invest on Vinovest?

Anyone can invest on Vinovest if they have access to a computer, are at least 21 years of age (18 if you live outside of the United States), and have $1,000 to invest.

You don’t need to be located in the United States or be an accredited investor.

Pros and Cons of Vinovest

Pros of Investing in Vinovest
Cons of Investing in Vinovest
Anyone can invest
Fees of 2.25 – 2.85%, and a 3% early liquidation fee may sometimes apply
Low investment minimum
Liquidation takes 2 – 4 weeks
Limited expertise necessary
Ideal holding period is 10 – 15 years
Wines are analyzed, insured, shipped, stored, and liquidated for you

Final Word: Vinovest Review

Vinovest is an accessible option for those seeking an alternative to stocks, bonds, and other volatile assets and who would like to add some robust flavors, complex character, and consistency to their portfolios. If you’re a wine enthusiast, all the better – you can invest with passion.


Is Vinovest trustworthy?

Yes, Vinovest is trustworthy.

The entire wine investing process is insured, and professionals are handling your wine from analysis to storage.

Can you make money on Vinovest?

Yes, you can make money on Vinovest.

Historical returns have averaged between 5.5 - 12% depending on your investment selection and holding period.

Is investing in wine legit?

Yes, investing in wine is legit. Over the last 15 years, wine outperformed the Global Equity Index by 1.88% annually.

How much does Vinovest cost?

Vinovest costs between 2.25 - 2.85% per year depending on your plan.

Vinovest has 4 plans, each with different minimum investments and management fees, ranging from a minimum investment of $1,000 and a management fee of 2.85% up to a minimum investing of $250,000 and a management fee of 2.25%.

Where to Invest $1,000 Right Now?

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About the author

Caroline Banton


Caroline Banton is a freelance writer of business and finance articles that have featured in The Huffington Post, Investopedia, The Motley Fool, and other popular media sites. Caroline also worked at the World Bank for many years. She has an MBA from Johns Hopkins University.