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How to Buy Instacart Stock in 2024

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Instacart is now a publicly-traded company.

Interested in investing? Consider one of our favorite brokers — eToro. (Use that link for a $10 bonus — terms and conditions apply.)

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Instacart (NASDAQ: CART) just went public. Why should you care?

For one, let’s look at the numbers. In 2021 alone, Instacart made $1.8 billion in revenue.  

That’s right, people spent $1.8B in a single year to have their groceries delivered to their homes. Based on its current trajectory, Instacart is showing no signs of slowing down.

It appears that Instacart has developed a novel, sustainable business model with massive demand.

So how can you get in on this? Can you buy Instacart stock?

The answer is yes. Instacart just went public. It’s now on the stock exchange under NASDAQ: CART.

Can You Buy Instacart Stock as a Retail Investor? Is Instacart Publicly Traded?

Yes. Instacart is now a public company, trading under the ticker NASDAQ: CART.

Who Owns Instacart?

Instacart was founded by Apoorva Mehta — up until recently, it was owned by Mehta and a handful of venture capital firms.  Notable investors include Andreessen Horowitz, Sequoia Capital, and T. Rowe Price Group. Now that the company is publicly traded, you too can purchase shares on the stock market through your broker.

Need a broker? We suggest eToro.

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eToro securities trading is offered by eToro USA Securities, Inc. (“the BD”), member of FINRA and SIPC. Cryptocurrency is offered by eToro USA LLC (“the MSB”) (NMLS: 1769299) and is not FDIC or SIPC insured. Investing involves risk, and content is provided for educational purposes only, does not imply a recommendation, and is not a guarantee of future performance. https://www.wallstreetzen.com is not an affiliate and may be compensated if you access certain products or services offered by the MSB and/or the BD.

Is Instacart Owned by DoorDash?

No, DoorDash is not an investor in Instacart. Rather, they are competitors in a similar industry.  DoorDash primarily delivers meals from restaurants while Instacart is in the business of grocery deliveries.

That said, an investment in DoorDash (NYSE: DASH) also offers exposure to the broad food delivery/convenience industry.

How to Invest in Instacart Stock

Now, you can directly purchase shares of Instacart (NYSE: CART) on your favorite brokerage (once again, we suggest eToro).

But out of curiosity (and to give you ideas for how to approach other private companies in the future), how could you have invested before the company went public?

One way would have been to invest in T. Rowe Price (NASDAQ: TROW), an investor in Instacart.

Before Instacart went public and you could access the company directly, an investment in T. Rowe Price would have given you exposure to Instacart similar to investing in YouTube via Google stock or Instagram via Meta stock. While not a direct investment, it would have given you some exposure to Instacart’s upside.

    T. Rowe Price Group is an American investment management firm with over $1 trillion under management.  They invested an undisclosed amount of capital in a venture round for Instacart.

You also could have invested in competitors to Instacart to gain a similar degree of exposure to the grocery delivery industry. Some examples? Amazon (NASDAQ: AMZN), Walmart (NYSE: WMT), and DoorDash (NYSE: DASH).

How to Buy the Instacart IPO

Instacart recently issued its initial public offering.

Here are the steps you will need to take to buy Instacart shares:

  1. Create or login to your brokerage account (if you don’t have one, we recommend eToro)
  2. Search for Instacart
  3. Select how many shares you want to buy
  4. Place your order
  5. Monitor your trade

Instacart Stock Price Chart

About a week into Instacart’s reign on the stock market, the stock has dipped considerably since its IPO date. This is fairly common; IPOs are notoriously volatile. Often, investors wait to let the stock “prove itself” before investing.

Read more: How to Buy Discord Stock


FAQs:

How to buy Instacart stock?

At this time, you cannot buy Instacart stock directly. However, you can own Instacart indirectly by purchasing shares in T. Rowe Price Group. Buying shares of TROW is the best way to gain exposure to Instacart at this time.

How much is Instacart stock?

There is no Instacart stock price yet, as it is not available on the stock exchange, but the most recent round of funding valued Instacart at $13 billion.

What is Instacart stock symbol?

Since Instacart is still privately owned, there is no Instacart stock symbol.

Who owns Instacart stock?

Instacart is owned by its founder, Apoorva Mehta, and a number of venture capital firms. T. Rowe Price has also invested an undisclosed amount in Instacart.

Where to Invest $1,000 Right Now?

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Our March report reveals the 3 "Strong Buy" stocks that market-beating analysts predict will outperform over the next year.

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About the author

Jonathan Munan

Contributor

Jonathan is an experienced data analyst with a keen interest in technology. He has worked with hedge funds, cryptocurrency exchanges, and AI research firms. He has education in finance from the Canadian Securities Institute and is a lifelong student of economics.