How to Buy Stock in 2024

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Discover like-minded companies (and public companies with a connection to below. If you choose to invest in any of them, consider one of our favorite brokers — eToro. (Use that link for a $10 bonus — terms and conditions apply.)

eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

Following the FTX meltdown in 2022, crypto’s had kind of a bad reputation.

But is it warranted? Or is now a good time to ‘buy the dip’ and invest in crypto?

Plenty of people believe that crypto’s still got plenty of room to run and that it’s a great time to invest in major crypto players like

But if you’re curious about how to buy stock, there’s not a simple answer — the company’s not public. But that doesn’t mean you can’t gain exposure.

Keep reading to learn more… The Basics

You’ve probably heard of

After all, the company has sponsored sports stadiums.

Its commercials are everywhere — including a now-infamous commercial featuring Matt Damon.


But here are some things about you might not know yet:

  • is a crypto platform. On it, you can buy, sell, and pay for purchases with cryptos.
  • The company was founded in 2016. It was originally called “Monaco,” but was rebranded as in 2018.
  • Talk about growth: In 2021, the company reported 10 million active users; by May 2022, it reported over 50 million active users.
  • It’s not all good news for, though. In 2022, the company was victim to a major hack — about $15 million in stolen Ether cryptocurrency.
  • Between 2022 and 2023, followed the trajectory of many other tech companies, with massive layoffs and downsizing.
  • The FTX collapse had a negative effect on; the exchange’s token, Cronos, lost about $1 billion in value.
  • Despite its difficulties, now boasts 70+ million users. In a public letter in early 2023, CEO Kris Marszalek claimed a “strong balance sheet.”

Now that you know the basics, let’s get into the nuts and bolts of how to buy stock.

Can You Buy Stock? Is Publicly Traded?

OK, here’s the bad news. is a private company, so stock is not publicly traded.

However, the Coin (CRO) is tradable.

And there may be other ways to invest. Let’s talk about ‘em…

How to Buy as a Retail Investor

If you’re a retail investor who wants to know how to buy stock, the bad news is that you can’t. The company’s private.

However, this doesn’t mean you’re out of luck. In the succeeding sections, we’ll talk about ways to gain exposure to the company and sector.

But first, a few things you should know:

Want to buy shares of stocks like We recommend eToro.

It’s one of the world’s most popular investing platforms, with over 28.5 million users.

Plus, eToro is currently offering a $10 bonus* for U.S. residents.

$10 bonus for a deposit of $100 or more. Only available to U.S. residents. New accounts only. Additional terms and conditions apply.

eToro securities trading is offered by eToro USA Securities, Inc. (“the BD”), member of FINRA and SIPC. Cryptocurrency is offered by eToro USA LLC (“the MSB”) (NMLS: 1769299) and is not FDIC or SIPC insured. Investing involves risk, and content is provided for educational purposes only, does not imply a recommendation, and is not a guarantee of future performance. is not an affiliate and may be compensated if you access certain products or services offered by the MSB and/or the BD.

Who Owns

The founding group of included Bobby Bao, Kris Marszalek, Rafael Melo, and Gary Or.  

The current CEO is Kris Marszalek. The company also has a suite of private investors, including CRT Labs, DST Global, IDG Capital, Matrix Partners, and Matt Damon.

Does Coinbase Own

No. While you can trade the coin, CRO, on Coinbase. But Coinbase (NASDAQ: COIN) does not own

How to Invest in Stock as a Retail Investor

Note: This article does not provide investment advice. The stocks listed should not be taken as recommendations. Your investments are solely your decisions.

Crypto + Crypto-Related Companies

While stock isn’t available on the stock market, plenty of other crypto companies are publicly-traded. You could potentially gain exposure to the space through stocks involved in crypto and crypto mining, like: Partners has partnered up with many other companies in recent years. Here are two recent ones:

  • Samsung Electronics (OTCMKS: SSNLF): Recently, announced a collaboration with Samsung to enhance the app for the Galaxy Z Fold phone.
  • Shopify (NYSE: SHOP): In 2022, partnered up with Shopify to let businesses accept crypto payments.
Screen shot 2023-05-22 at 10.50.30 am

Emerging Tech

Crypto and AI are different. However, they’re growing concurrently, and there could be overlap. For instance, recently launched AI assistance on its site; if this proves to be an important update, investing in AI-invested companies like Microsoft (NASDAQ: MSFT), could be a way to capitalize on it.

Did you know? Microsoft is a key investor in Open AI, creator of ChatGPT. Enhance your education: learn more about how to buy Open AI stock and how to buy ChatGPT stock.

How to Buy the IPO

There’s no stock right now. However, if the company does go public, here’s how to buy the IPO:  

  1. Create or login to your brokerage account (if you don’t have one, we recommend eToro)
  2. Search for
  3. Select how many shares you want to buy
  4. Place your order
  5. Monitor your trade Stock Price Chart

There’s no stock price chart since the company is private. However, you can check out a chart for their coin, CRO:

Screen shot 2023-05-22 at 10.17.50 am

And this chart featuring Bitcoin (the biggest cryptocurrency of all) projections may be of interest:


While crypto has had some tough times in recent months, that doesn’t mean the sector doesn’t have room to grow. It may be worth keeping an eye on companies like to see if it goes public — amazing things could happen when it does. Crypto has definitely surprised us before!


How to buy stock?

You cannot buy stock because the company is not public. However, its coin, Cronos (CRO) was trading for approximately $0.061766 USD in late May 2023.

How much is stock?

There is no stock price because the company is not public. However, you can find the price for its coin, Cronos (CRO) on crypto exchanges.

What is stock symbol?

There is no stock symbol at this time. If it goes public, that may change. The symbol for’s coin, Cronos, is CRO.

Who owns stock?

The company was founded in 2016. The founding group included Bobby Bao, Kris Marszalek, Rafael Melo, and Gary Or. The original name was “Monaco,” but it was rebranded as in 2018.

The current CEO is Kris Marszalek. The company also has a suite of private investors, including CRT Labs, DST Global, IDG Capital, Matrix Partners, and Matt Damon.

Where to Invest $1,000 Right Now?

Did you know that stocks rated as "Buy" by the Top Analysts in WallStreetZen's database beat the S&P500 by 98.4% last year?

Our June report reveals the 3 "Strong Buy" stocks that market-beating analysts predict will outperform over the next year.

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About the author

Jessie Moore


Jessie Moore has been writing professionally for nearly two decades; for the past seven years, she's focused on writing, ghostwriting, and editing in the finance space. She is a Today Show and Publisher's Weekly-featured author who has written or ghostwritten 10+ books on a wide variety of topics, ranging from day trading to unicorns to plant care.