The 7 Best Brokerages for Dividend Investing in 2025

Bottom Line: What’s the Best Broker for Dividend Investing in 2025?

After testing dozens of platforms, eToro takes the crown as the best overall brokerage for dividend investing. Its zero-commission structure, user-friendly interface, and straightforward dividend reinvestment make it ideal for most investors.

That said, the “best” broker depends on your needs. Active traders will love Interactive Brokers’ advanced tools, while hands-off investors should check out Acorns’ automated approach. If you’re managing a large portfolio, Vanguard’s low expense ratios are hard to beat.

Keep reading — I’ll break down each platform so you can choose the right fit.

Why I Wrote This Article

Choosing the right broker for dividend investing makes a massive difference. The wrong platform can cost you money through fees, make dividend reinvestment a hassle, or worse — limit your access to the dividend-paying stocks you actually want to own.

In this article, I’m breaking down the seven best brokerage accounts for dividend investing in 2025. I’ll show you which platforms offer automatic dividend reinvestment, which ones have the lowest fees, and which brokers are best suited for your specific investing style — whether you’re a hands-off investor or an active trader building a dividend empire.

Let’s dive in.

The 7 Best Brokers for Dividend Investing in 2025

1. eToro – Best Overall

• Cost: $0 commission on stocks, $5 minimum withdrawal fee
• Ease of use: Excellent — one of the most intuitive platforms I’ve used

How to reinvest dividends: eToro credits dividends directly to your cash balance. From there, you can reinvest them manually or use recurring buy orders to keep adding to your positions.

eToro has become my go-to recommendation for dividend investors, and for good reason. The platform charges zero commission on stock trades, which means more of your money stays invested and compounds over time. When you’re building a dividend portfolio, every dollar counts.

What really sets eToro apart is its clean, modern interface. I’ve seen too many dividend investors get overwhelmed by cluttered platforms loaded with features they’ll never use. eToro strips away the noise and gives you exactly what you need — research tools, portfolio tracking, and easy trade execution.

The platform also offers fractional shares, which is a game-changer for dividend investing. Want to own expensive dividend aristocrats like Johnson & Johnson or Procter & Gamble but don’t have $150+ per share? No problem. Buy as little as $10 worth and start collecting dividends immediately.

One thing to note: eToro doesn’t offer a traditional DRIP (Dividend Reinvestment Plan) where dividends automatically buy more shares. However, you can set up recurring investments that accomplish essentially the same thing with more flexibility.

2. moomoo – Best For Promos Alongside Dividend Investing

• Cost: $0 commission on stocks and ETFs
• Ease of use: Good — feature-rich but requires some learning

How to reinvest dividends: Offers automatic dividend reinvestment (DRIP) for eligible US-listed stocks and ETFs. You can enable DRIP with one click, and dividends will automatically purchase fractional shares of the same security.

If you’re looking for the best brokerage accounts for dividend investing that also rewards you for getting started, moomoo is worth serious consideration. The platform offers attractive sign-up bonuses including free stock rewards and enhanced APY rates on cash balances — typically ranging from a few hundred to over a thousand dollars in value depending on your deposit amount and the current promotion.

But moomoo is more than just promos. The platform provides institutional-grade research tools that help you identify quality dividend stocks before you invest. I particularly appreciate the detailed financial data, analyst ratings, and earnings calendars — all crucial for evaluating whether a company can sustain and grow its dividend payments.

The platform’s technical analysis tools are robust, which makes it ideal if you’re combining dividend investing with some tactical trading. You can analyze stock charts, set price alerts, and monitor dividend payment schedules all in one place.

Related reading: Moomoo Review: Is It Legit?

One minor downside: moomoo’s interface can feel overwhelming at first if you’re coming from a simpler platform. There are a lot of features, which is great once you learn your way around, but expect a learning curve.

3. Acorns – Best for Hands-Off Investors

• Cost: $3-$12 per month depending on plan (includes investment management)
• Ease of use: Excellent — completely automated

How to reinvest dividends: Fully automatic. Dividends are reinvested into your portfolio without you lifting a finger.

Acorns takes a completely different approach to dividend investing. Unlike traditional brokerages where you select individual dividend stocks, Acorns is a robo-advisor that automatically builds and manages a diversified portfolio of dividend-paying ETFs for you. You won’t be picking individual companies like Coca-Cola or Johnson & Johnson — instead, Acorns handles all investment decisions based on your goals and risk tolerance.

This makes it perfect if you want dividend income without the responsibility of researching stocks, monitoring portfolios, or making investment decisions. It’s truly set-it-and-forget-it investing.

Here’s how it works: Acorns creates a diversified portfolio of dividend-paying ETFs based on your risk tolerance and goals. When those ETFs pay dividends, Acorns automatically reinvests them. You don’t choose individual stocks, you don’t manually place trades, and you don’t worry about rebalancing. Acorns handles everything.

The platform also offers “Round-Ups,” which automatically invest your spare change from everyday purchases. Buy a $3.50 coffee? Acorns rounds up to $4 and invests the 50 cents. It’s a painless way to consistently add to your dividend portfolio.

I recommend Acorns for two types of investors: beginners who feel overwhelmed by stock selection, and busy professionals who want dividend income but don’t have time to manage individual stocks. If that’s you, the monthly fee is absolutely worth it for the hands-off convenience.

The downside? You’re paying a flat monthly fee rather than commission-per-trade, which can be expensive if you have a small account balance. But as your portfolio grows, that $3-12 monthly fee becomes negligible.

4. Robinhood – Best for Simplicity

• Cost: $0 commission on stocks, ETFs, and options
• Ease of use: Excellent — minimalist and mobile-friendly

How to reinvest dividends: Automatic dividend reinvestment is available for eligible stocks and ETFs. Enable it once, and dividends buy fractional shares automatically.

Robinhood revolutionized commission-free trading, and it remains one of the simplest platforms for dividend investing. If you want a no-frills drip broker that just works, this is it.

What I love about Robinhood is its simplicity. The mobile app is incredibly intuitive — you can research stocks, check dividend yields, and place trades in seconds. There’s no overwhelming dashboard with dozens of charts and indicators. It’s just clean, straightforward investing.

Robinhood recently added automatic dividend reinvestment for most stocks and ETFs, which was a huge upgrade. Once you enable DRIP for a position, dividends automatically purchase fractional shares. This means every cent you earn in dividends gets put back to work immediately, compounding your returns without any effort on your part.

The platform also offers a decent stock screener where you can filter by dividend yield, helping you discover new income opportunities. And with fractional shares available, you can build a diversified dividend portfolio even if you’re starting with just a few hundred dollars.

The biggest criticism I have? Robinhood’s research tools are fairly basic. If you want deep fundamental analysis, earnings call transcripts, or detailed financial statements, you’ll need to supplement with other resources — WallStreetZen is a great complement, with an easy-to-understand 115-factor ratings system that rates every stock we track on an A-F scale, helping you quickly determine whether or not a stock is worth your time.

But for straightforward dividend investing, it more than gets the job done.

5. Interactive Brokers – Best For Active Traders

• Cost: $0 commission on U.S. stocks (IBKR Lite); $0.0035 per share minimum for IBKR Pro
• Ease of use: Moderate — powerful but complex

How to reinvest dividends: Offers automatic dividend reinvestment for eligible securities through their DRIP program.

If you’re a serious dividend investor who also actively trades, Interactive Brokers (IBKR) is the best brokerage for dividend investing at your level. This platform offers institutional-quality tools at retail prices.

IBKR provides access to dividend stocks from 150+ markets worldwide. Want to invest in international dividend payers? You can buy stocks on the London Stock Exchange, Toronto Stock Exchange, or Frankfurt Stock Exchange right from your IBKR account. That global access is unmatched.

The research and analysis tools are top-tier. IBKR’s Traders’ Insight scanner helps you identify dividend opportunities based on yield, payout ratio, dividend growth history, and dozens of other metrics. You can run sophisticated screens that would cost thousands per year on other platforms.

For active traders, IBKR’s execution speed and order types are fantastic. You can use limit orders, stop orders, and conditional orders to enter and exit dividend positions at precise prices. This level of control matters when you’re managing a large portfolio.

The automatic dividend reinvestment program works well and supports thousands of securities. However, not every stock is DRIP-eligible, so check before assuming dividends will auto-reinvest.

The trade-off? IBKR’s learning curve is steep. The platform is built for experienced investors, and it shows. If you’re a beginner, you might feel overwhelmed. But if you’re ready to take your dividend investing seriously, IBKR gives you the tools to do it right.

6. Charles Schwab – Best Legacy Firm for Dividend Investing

• Cost: $0 commission on stocks and ETFs
• Ease of use: Good — traditional but reliable

How to reinvest dividends: Offers a robust Dividend Reinvestment Plan (DRIP) that automatically reinvests dividends into full and fractional shares at no cost.

Charles Schwab is the old reliable choice for dividend investors. It’s been around since 1971, and that decades of experience shows in how well the platform supports income-focused investors.

Schwab’s DRIP program is one of the best in the business. It’s completely free, supports thousands of stocks and ETFs, and automatically reinvests dividends into fractional shares. You can enable DRIP for your entire portfolio or just specific holdings. The flexibility is excellent.

What sets Schwab apart from newer drip brokers is its customer service and educational resources. You can call a real human being who actually knows about dividend investing. You can visit a physical branch if you prefer face-to-face assistance. And Schwab’s research reports, screeners, and educational content are genuinely helpful for learning about dividend strategies.

I particularly like Schwab’s Dividend Stock Report, which tracks dividend-paying companies and highlights those with strong fundamentals and growth potential. It’s the kind of value-added resource you get from an established firm.

Schwab also offers excellent retirement account options (Traditional IRA, Roth IRA, SEP IRA) which are perfect for holding dividend stocks in tax-advantaged accounts. The platform’s integration between taxable and retirement accounts makes it easy to manage your entire dividend portfolio in one place.

The interface isn’t as flashy as newer competitors, but it’s solid and gets the job done. If you value reliability, great customer service, and a proven track record over cutting-edge design, Schwab is an excellent choice.

7. Vanguard – Best for Large Portfolios

• Cost: $0 commission on stocks and ETFs
• Ease of use: Moderate — functional but dated interface

How to reinvest dividends: Offers free dividend reinvestment for most stocks and all Vanguard mutual funds and ETFs.

When you’re managing a six-figure or seven-figure dividend portfolio, Vanguard becomes increasingly attractive. This is the platform for serious, long-term dividend investors who prioritize cost efficiency above all else.

Vanguard’s real strength isn’t its trading platform (which is admittedly clunky) — it’s the firm’s structure and philosophy. Vanguard is owned by its funds, which are owned by investors. This means the company has no incentive to maximize profits at your expense. Everything is designed to keep your costs as low as possible so more of your dividend income stays in your pocket.

If you’re investing in dividend-focused mutual funds or ETFs, Vanguard’s expense ratios are among the lowest in the industry. The Vanguard High Dividend Yield ETF (VYM), for example, has an expense ratio of just 0.06%. Over decades of dividend investing, those tiny cost savings compound into significant wealth.

Vanguard’s DRIP program works well and is completely free. You can set up automatic dividend reinvestment for individual stocks, ETFs, and mutual funds. The platform handles everything, and fractional shares ensure every penny of your dividends gets reinvested.

The downside is the user experience. Vanguard’s website and mobile app feel like they’re from 2010. Navigation is clunky, the design is outdated, and executing trades takes more clicks than it should. But if you’re a buy-and-hold dividend investor who isn’t constantly trading, the interface becomes less important.

I recommend Vanguard if you’re managing a substantial portfolio, plan to hold dividend stocks for the long term, and want to work with a firm that truly puts investor interests first.

What is a DRIP Broker?

A DRIP broker is a brokerage that offers Dividend Reinvestment Plans, allowing you to automatically reinvest your dividends back into the same stock or fund that paid them.

Here’s how it works: Let’s say you own 100 shares of Coca-Cola, and it pays a quarterly dividend of $0.46 per share. That’s $46 in dividend income. Without a DRIP, that $46 sits as cash in your account. With a DRIP enabled, that $46 automatically buys more Coca-Cola shares (including fractional shares) the moment the dividend is paid.

The power of DRIPs is in the compounding. Those reinvested dividends buy more shares, which pay more dividends, which buy even more shares. Over years and decades, this snowball effect can dramatically increase your wealth without you adding any new money.

Most modern brokerages offer DRIP functionality, but the quality varies. Some brokers charge fees for dividend reinvestment (avoid these). Others don’t support fractional shares, meaning small dividends sit as cash instead of being reinvested. And some platforms make it difficult to enable or disable DRIP for individual positions.

When evaluating a drip broker, look for:

• Zero fees for dividend reinvestment
• Support for fractional shares (so every penny gets reinvested)
• Easy setup — you should be able to enable DRIP in just a few clicks
• Flexibility to enable DRIP for your entire portfolio or specific holdings

How to Find Dividend Stocks on WallStreetZen

Choosing the best brokerage accounts for dividend investing is just the first step. You still need to identify which dividend stocks are actually worth buying — and that’s where most investors struggle.

Your broker won’t do this research for you. They’ll give you a platform to execute trades, but finding quality dividend-paying companies with sustainable payouts and growth potential? That’s on you.

This is exactly why I use WallStreetZen’s dividend screening tools. The platform aggregates financial data, analyst ratings, and proprietary scoring to help you identify dividend stocks that meet your specific criteria.

Here’s how I use WallStreetZen to find dividend opportunities:

The Highest Dividend Yield Screener 

This screener ranks stocks by dividend yield, but unlike most screeners, it also displays Zen Ratings — WallStreetZen’s proprietary quality metric that evaluates a company’s financial strength, growth, and valuation.

That means you can quickly spot high-yield stocks without falling into the trap of chasing risky, unsustainable dividends.

Access the high-yield dividend screener here.

The Dividend Stock Screener

This screener enables you to filter by dividend yield, payout ratio, market cap, sector, and more. You’ll also see dividend stability signals like Dividend Dropped Count (L10Y), plus key dates (ex-dividend and payment). A practical starting screen many investors use is yield ~3–6% with payout ratio < ~60%, then exclude non-payers by setting Dividend Yield > 0. This helps surface reliable income names with solid fundamentals.

Access the Dividend Stock Screener here

The Best Stock Screener

The Best Stock Screener gives you complete control. You can filter by dozens of metrics including P/E ratio, debt-to-equity, revenue growth, and free cash flow — all while focusing on dividend payers. This is how I find undervalued dividend stocks before they become popular.

Screen for the best stocks here

The Income Strategy – Zen Strategies

The Income Strategy Page inside WallStreetZen’s Zen Strategies is a curated, backtested dividend portfolio designed to highlight companies with sustainable payouts and strong growth potential — the kind of income stocks most likely to keep raising dividends over time.

Guided by WallStreetZen’s proprietary Zen Ratings, the strategy focuses on quality dividend payers rather than just the highest yields. It’s part of the paid Zen Strategies membership and serves as a great starting point if you want a data-driven framework for building your own dividend portfolio. 

This level of research used to cost thousands per year through Bloomberg terminals — now it’s available to retail investors.

Gain access to the Income Strategy here

Final Word

The best brokerage for dividend investing depends on your specific needs and investing style.

For most dividend investors, eToro offers the best combination of zero commissions, user-friendly interface, and flexibility. If you’re just getting started or want a straightforward platform that doesn’t overcomplicate dividend investing, start there.

Active traders building dividend portfolios should lean toward Interactive Brokers for its global access and institutional-grade tools. Hands-off investors will love Acorns’ completely automated approach. And if you’re managing a substantial portfolio with a long-term focus, Vanguard’s low costs and investor-first philosophy make it hard to beat.

Whichever platform you choose, remember that the broker is just a tool. Your success as a dividend investor comes down to selecting quality companies with sustainable and growing dividend payments. Use resources like WallStreetZen to research dividend stocks, enable automatic dividend reinvestment through your broker’s DRIP program, and stay patient as your dividend income compounds over time.

The wealth-building power of dividend investing isn’t flashy or exciting — it’s steady, reliable, and incredibly effective when given enough time. Choose your broker, start investing, and let compound interest do the heavy lifting.

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