Lincoln is an investor and content marketer. He has worked for financial advisors, institutional investors, and a publicly-traded fintech company. Lincoln holds degrees in Finance, Economics, and Accounting.
Note: Reddit is now publicly traded under the ticker Reddit (NASDAQ: RDDT). Stay tuned for a rewrite of this article!
Hiive is a marketplace that connects accredited investors with shareholders of pre-IPO, VC-backed companies like Reddit who want to sell their shares.
Sign up with Hiive here and get access to Reddit before its IPO.
In early 2021, Reddit users helped propel GameStop (NYSE: GME) from under $5 to over $500 a share in a matter of weeks. That’s insane.
It also demonstrates the power and potential of Reddit.
Want to leverage that power? You could hold out hope for the MOASS (“mother of all short squeezes”), or an even bigger spike on GME and other meme stocks like AMC (NYSE: AMC) — or you could join the legions of savvy investors who are wondering how to buy Reddit stock.
Despite talk of an IPO, Reddit is still a private company, so Reddit stock isn’t publicly available. However, you may not have to wait for the IPO.
If you’re an accredited investor, you can gain access to Reddit stock through companies like Hiive — and there are plenty of ways for retail investors to get in on the action, too. Let’s get into it.
Reddit: The Basics
If you’re on the internet, you’ve probably heard of Reddit.
When the company was first launched by two University of Virginia roomies in 2005, it was meant to be the “front page of the internet” — an aggregator where users could upvote content.
It quickly became much more. Here’s what you should know about Reddit:
- In 2006, Reddit was acquired by Condé Nast — the same company that publishes The New Yorker and Vogue. Later, ownership would shift to Condé Nast’s parent company, Advance Publications.
- As of March 2023, Reddit has an estimated 50 million unique daily users (“Redditors”) and reports more than one billion unique visitors each month.
- According to Semrush, as of February 2023, Reddit is the 10th-most-visited website in the world and the 6th-most-visited site in the U.S.
- Reddit’s investors include but are not limited to Fidelity Investments (NYSE: FNF), Sam Altman, Snoop Dogg, and Jaret Leto.
- In 2021, Reddit was valued at $10 billion.
Now, let’s talk about how to buy Reddit stock.
Can You Buy Reddit Stock? Is Reddit Publicly Traded?
Reddit is not publicly traded. That means there’s no Reddit stock symbol and you won’t find a Reddit stock price online.
However, there are still ways to get exposure to the company and sector — whether you’re an accredited investor or not.
In the next few sections, you’ll learn:
- How to buy Reddit stock as an accredited investor
- Ways to get exposure to Reddit as a retail investor
- Other indirect ways to get exposure to Reddit
How to Buy Reddit as an Accredited Investor
Are you an accredited investor?
If so, you can invest in private companies like Reddit — and more. Here’s how.
Reddit is not publicly traded. But accredited investors can invest in private companies including Reddit through Hiive.
Hiive is a marketplace that connects shareholders of private, VC-backed companies who want to sell their pre-IPO shares to accredited investors.
With the ability to negotiate deals and a robust marketplace with thousands of companies, Hiive is a great way to invest in companies before they IPO.
Sign up with Hiive, check out Reddit, add it to your watchlist, and get notified about any new listings and trades.
On Hiive, each listing is made by a different seller who sets their asking price and the amount of volume offered. These sellers might be employees, venture capital firms, or angel investors.
As a buyer, you can create a watchlist of companies to watch and get notified about price changes or new listings. Once you find an offer you’re interested in, you can accept the asking price as listed, place a bid, or negotiate directly with the sellers.
Here’s the Hiive listing for Reddit:
Investing in private companies like Reddit is one of the most exciting opportunities for accredited investors right now.
But even if you’re not an accredited investor, there are still plenty of ways to benefit from Reddit’s continued growth even if you can’t directly buy Reddit stock shares…
How to Buy Reddit as a Retail Investor
Reddit isn’t a public company, so retail investors cannot buy shares of the stock on any of the major exchanges. There has been talk of an initial public offering (IPO), but it hasn’t happened yet.
But that doesn’t mean there aren’t opportunities to get exposure to Reddit in other ways. Keep reading…
Who Owns Reddit?
After founding Reddit in 2005, college roommates Steve Huffman and Alexis Ohanian sold it to Condé Nast in 2006 for $10 million. (To put that in perspective, the company is now valued at $10 billion, with a B.)
Since 2011, Reddit has been owned and operated by Advance Publications — Conde Nast’s parent company. Co-founder Steve Huffman is currently the company’s CEO.
Does Fidelity Investments Own Reddit?
Fidelity Investments (NYSE: FNF) does not own Reddit.
However, the bank is a notable investor in Reddit and was a key player in the funding round that resulted in the company’s most recent $10 billion valuation.
How to Invest in Reddit Stock as a Retail Investor
We’ve already established that retail investors can’t buy Reddit stock. However, you can explore other company stocks that have connections to Reddit. Here’s how:
Social Media Plays
Reddit is not your average social media platform. But it is considered a social media company.
As such, retail investors may want to look at some of the companies that are considered Reddit competitors and might appeal to similar demographics, such as:
- Buzzfeed Inc. (NASDAQ: BZFD)
- Instagram, which is owned by Meta, AKA Facebook (NASDAQ: META)
- Pinterest (NYSE: PINS) — one-year chart below
- Snapchat (NYSE: SNAP)
Reddit Investors
Reddit may not be public, but a few of its major investors are:
- Fidelity Investments (NYSE: FNF)
- Tencent Holdings (OTCMKTS: TCEHY)
Reddit Stock Picks
Remember: you should never rely on someone else’s stock picks without doing your own due diligence — trading can be risky and you can lose money.
That said, Reddit has a number of Subreddits dedicated to stock picks. For example, WallStreetBets is the famous subreddit chatroom responsible for the GameStop bonanza in 2021:
But there are plenty of other Subreddits dedicated to stocks. Here are just a few tickers that have been trending on Reddit lately:
- AirBnB (NASDAQ: ABNB)
- Disney (NASDAQ: DIS)
- Google (NASDAQ: GOOGL)
Did you know?
As many as 50% of institutional investors rely on Reddit to make investment decisions.
How to Buy the Reddit IPO
Rumor has it that Reddit’s gearing up for an IPO, but it hasn’t happened yet. Here’s how to buy Reddit stock if and when it happens:
- Create or login to your brokerage account (if you don’t have one, we recommend eToro)
- Search for Reddit
- Select how many shares you want to buy
- Place your order
- Monitor your trade
If you don’t want to wait for Reddit’s IPO, you can sign up with Hiive.
Hiive’s marketplace connects accredited investors with shareholders of private companies like Reddit. On the marketplace, you can negotiate and buy shares from employees, VC firms, or angel investors.
Sign up here and get access to Reddit and more before they IPO.
Reddit Stock Price Chart
As of early 2023, there is no Reddit stock — meaning there’s no Reddit stock price chart for you to check out.
But that’s not the only way to see how a company’s doing.
For one, check out Reddit’s funding history. As you can see, the company was most recently valued at $10 billion in 2021. Not bad…
Additionally, its app has experienced exponential growth…
And more than 35% of adults between 18 and 29 report using Reddit…
Not only does Reddit have incredible growth potential, but it has a dedicated customer base and disruptive business model — a trifecta that can really make stocks spike.
If you’re an accredited investor, consider checking out Reddit on Hiive — if you’re a retail trader, either wait for the IPO or consider the ideas shared in this article!
Any views expressed here do not necessarily reflect the views of Hiive Markets Limited (“Hiive”) or any of its affiliates. WallStreetZen is not a broker dealer or investment adviser. This communication is for informational purposes only, and is not a recommendation, solicitation, or research report relating to any investment strategy, security, or digital asset. All investment involves risk, including the loss of principal and past performance does not guarantee future results. There is no guarantee that any statements or opinions provided herein will prove to be correct. WallStreetZen may be compensated for user activity resulting from readers clicking on Hiive affiliate links. Hiive is a registered broker-dealer and member of FINRA / SIPC. Find Hiive on BrokerCheck.
FAQs:
How to buy Reddit stock?
Reddit is not listed on the stock exchange. So as a retail investor, you cannot buy Reddit shares directly. However, accredited investors can also invest directly in Reddit through platforms like EquityBee.
How much is reddit stock?
Reddit is not a public company, nor is its parent company, Advance Publications. Until the company goes public, there is no Reddit stock price to reference.
What is Reddit stock symbol?
Reddit is not listed on the stock exchange, so there is no Reddit stock symbol yet.
Who owns Reddit stock?
Reddit is owned by Advance Publications, a privately-held media conglomerate that also owns Condé Nast, the publisher of well-known magazines like The New Yorker and Vogue. Notable investors include Fidelity Investments, Snoop Dogg, and Jared Leto.
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