Lincoln is an investor and content marketer. He has worked for financial advisors, institutional investors, and a publicly-traded fintech company. Lincoln holds degrees in Finance, Economics, and Accounting.
Hulu is not publicly traded at this time. However, there are still ways for investors to gain indirect exposure.
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Hulu is a money-printing machine.
Disney no longer breaks out Hulu’s subscriber count separately — but the combined Disney+ and Hulu streaming business pulled in $5.49 billion in revenue in Disney’s fiscal Q2 2026 alone, up 13% year-over-year, with operating income surging 88% to $582 million.
The global video streaming market is worth roughly $196 billion in 2026 — and it’s still growing at double-digit rates. Netflix, Amazon, Apple, NBC, Disney, HBO – everybody has their own streaming platform.
Chances are you’re a subscriber to at least one of the services mentioned above.
So, what’s the best way to invest in this massive industry?
It seems like the money has already been made in the giants like Netflix, Amazon, and Apple, but what about Hulu? Could it become as big as the others?
Only time will tell.
Here’s how to buy Hulu stock in 2026.
Can You Buy Hulu Stock? Is Hulu Publicly Traded?
For the time being, Hulu is not a publicly-traded company, meaning you can’t invest in the company directly.
But there is a way to invest indirectly…
Hulu was planning an IPO as early as 2010 but, so far, these plans have not materialized. While there’s no Hulu stock symbol to find on your brokerage website or trading platform, there is a way to participate in the company’s upside.
Here the process of how to buy Hulu stock indirectly:
Who Owns Hulu?
Hulu is 100% owned by Disney. Full stop.
For years, Hulu was a joint venture — Disney held 67% and Comcast held 33%. That ended in June 2025, when Disney completed its buyout of Comcast’s stake after a lengthy appraisal dispute, paying roughly $439 million on top of the $8.61 billion it had already paid in late 2023.
That means Comcast is out of the Hulu picture entirely — its stock no longer gives you any Hulu exposure. If Hulu’s business grows, exactly one publicly traded company benefits: Disney (NYSE: DIS).
How to Invest in Hulu Stock
In 2019, Disney guaranteed to buy Comcast’s stake in Hulu for a minimum of $9 billion in 2024.
The buyout is done: Disney completed its purchase of Comcast’s 33% stake in June 2025, based on the $27.5 billion floor valuation the two companies agreed to back in 2019. Hulu is now a wholly-owned piece of Disney’s streaming machine.
So the way to gain exposure to Hulu is simple. Purchase shares of Disney (NYSE: DIS). And the streaming segment is finally pulling its weight: in fiscal Q2 2026, Disney+ and Hulu posted their first-ever double-digit operating margin (10.6%), and Disney says it’s on track to hold at least 10% for the full fiscal year.
If Hulu grows, Disney will benefit.
Remember, Hulu represents less than 10% of Disney’s valuation – don’t buy shares of Disney unless you believe in the other 90% of its business, too.
If you’re bullish on streaming more broadly, Netflix (NASDAQ: NFLX). remains the pure play — and the sector is consolidating fast, with Netflix’s pending Warner Bros. Discovery deal poised to reshape the competitive landscape even further.
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How to Buy the Hulu IPO
As mentioned above, Hulu intended to go public many years ago, but backed out and was eventually bought by Disney and Comcast.
If Disney and Comcast decide to list it in the future, here are the steps you will need to take to buy shares of Hulu’s IPO:
- Create or login to your brokerage account (if you don’t have one, we recommend eToro)
- Search for Hulu
- Select how many shares you want to buy
- Place your order
- Monitor your trade
There is no Hulu stock and there won’t be one — Disney’s 2026 integration makes that permanent. Every dollar of Hulu’s growth now flows through DIS.
Hulu Stock Price Chart
Here’s a look at Hulu’s valuation history over time:
That valuation history is now frozen in time: Disney completed its buyout of Comcast’s stake in June 2025 based on the $27.5 billion floor valuation, closing the book on Hulu as a separately valued company.
FAQs:
How to buy Hulu stock?
The only way to invest in Hulu is through Disney (NYSE: DIS). Disney has owned 100% of Hulu since completing its buyout of Comcast's stake in June 2025, so DIS shares are the sole route to Hulu exposure..
How much is Hulu stock?
Hulu's last standalone valuation was $27.5 billion — the floor price used when Disney completed its buyout of Comcast's stake in June 2025. There's no Hulu stock price because Hulu is a wholly-owned Disney brand, not a public company.
What is Hulu stock symbol?
There is no Hulu stock symbol, and there won't be one — Disney owns 100% of Hulu and is integrating it into the Disney+ app in 2026, so a Hulu IPO is off the table.
Who owns Hulu stock?
Hulu is 100% owned by Disney. Comcast exited entirely in June 2025 when Disney completed the buyout of its former 33% stake.
Is Hulu shutting down in 2026?
No — the Hulu brand continues as Disney's general entertainment label, but Hulu content is being integrated into the Disney+ app throughout 2026, and the standalone Hulu app is being wound down.
Will Hulu ever have an IPO?
No. Disney owns 100% of Hulu and is merging it into Disney+ in 2026, making Hulu a brand within Disney's streaming platform rather than a company that could go public.
Is Disney's streaming business profitable in 2026?
Yes — Disney+ and Hulu generated $582 million in operating income in fiscal Q2 2026 (up 88% year-over-year) with a 10.6% operating margin, the segment's first double-digit margin.
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