Simply Wall St Review 2025: Is the Stock App Worth Your Money?

The Bottom Line: Is Simply Wall St Worth Your Money?

If you’re a new investor looking for a clean, easy-to-read platform where you can get a quick read on stocks, Simply Wall St is worth trying out. It has a Free tier so you can get familiar before you buy, and if you decide to upgrade, the Unlimited Plan is just $21.50 per month.

However, the platform lacks depth and true versatility for more experienced investors. If you already know what you’re doing in terms of fundamental checks, or looking for a platform that can scale up as your skills level up, I suggest checking out WallStreetZen Premium, which has a $1 trial then is competitively priced at just $19.50/month. It also has complementary services that may be of interest, like a stock-picking service and access to curated portfolios of stocks curated using its market-beating 115-factor Zen Ratings system.

Why I Wrote This Simply Wall St App Review

I’ve always loved digging into stocks and especially the business side of companies issuing them. 

Nonetheless, I have often found myself lost going through pages upon pages of filings, have embarrassingly missed critical information, or have just gotten a headache staring at spreadsheets.

Under the circumstances, I’ve come to really appreciate what Simply Wall Street has to offer.

The Aussie stock research platform boasts some of the best design in the industry, making it perfect for visual learners. Beyond these quality of life features, it also provides some awesome company summaries, stock screeners, and updates pulled out of tedious corporate filings and delivered straight to your eyeballs.

Related Reading: 10 Best Stock Research Websites & Tools

Still, as with any platform — and especially with platforms trying to do everything — it has its fair share of shortcomings. In this Simply Wall St review, I’ll tell you exactly what works and for whom, but also who might be better off just avoiding the website.

What is Simply Wall St?

Simply Wall Street is a versatile stock research platform with an easy-to-navigate interface. 

It features an easy-to-read “snowflake” system and dozens of due diligence checks that make it easy to get a quick read on whether or not a stock has solid fundamentals and is portfolio-worthy.

This approach is evident across the website and smartphone app, and the wealth of content is extremely easy to read.

The platform enables you to build and track a portfolio, examine a company’s performance both on the market and on the business side of things, create watchlists, and track community narratives.

Snowflake Stock Rating System

The “snowflake” infographics are the most obvious sign of the approach. 

In a nutshell, the “snowflake” is a circle with five poles—value, future, past, health, and dividend — that gets filled in with a colorful blob depending on how strong or weak a company is in each of these categories.

I also like Simply Wall Street’s more traditional breakdowns of company metrics and especially the rare alerts, such as when a firm has less than one year’s worth of cash reserves or imbalanced earnings.

However, when it comes down to it, Simply Wall St fails at being an “all-in-one” platform. The simplicity comes at the cost of shallowness, and the less experienced you are at research and investing, the more value you’ll get.

Furthermore and as could be expected from a website that does so much, not all of Simply Wall St’s features work 100% of the time, and portfolio syncing can be an especially tedious issue depending on the broker you otherwise use.

What Do You Get With Membership?

Simply Wall Street offers three subscription tiers: Free, Premium, and Unlimited.

The “Free” plan is a great way to get a feeling for what Simply Wall St gets you. Unfortunately, it is very limited, and you cannot really use it for much more than researching the platform itself.

Specifically, it allows you to check five company reports each month, track a single 10-stock portfolio—which you’ll have to build manually since there is no syncing available with the plan—create a single watchlist, and access a trickle of screeners, alerts, and updates.

The middle, “Premium” plan looks primarily like a marketing trick as it offers so little value that it feels designed to make the highest, “Unlimited” tier look better. 

It enables you to track:

• 3 portfolios, limited to 30 stocks each
• 30 company reports each month
• 3 watchlists
• 3 stock screeners and alerts

It still limits your risk and reward updates, however. Although offering significantly more than the “Free” version, at $10.95 per month, it is hardly worth getting your credit card out.

Related Reading: Best Trading Platforms for Beginners in 2025

The “Unlimited” plan, on the other hand, is clearly the preferred experience. 

At $21.50 per month, it provides you with unlimited company reports and risk & reward updates while also letting you automatically synchronize your portfolio and get priority support—admittedly, the last two are also features of the “Premium” tier.

Despite its name, it limits the number of managed portfolios to five, though it lets you have an unlimited number of stocks within. “Unlimited” also allows you to create up to five watchlists and permits up to 10 stock screeners and alerts.

Is Simply Wall St Worth the Price?

I find two of the three Simply Wall Street’s plans worth it: the “Free” plan as a convenient way to test the platform, and the “Unlimited” plan, as it gives full access to the overall strong feature offering.

The “Premium” plan is, in my opinion, situational, and you are likely only to spend a short time subscribed as you’ll either love what it offers and switch to “Unlimited” for full access, or revert to “Free” quickly.

As bonus points, Simply Wall Street’s paid tiers are competitively priced and are, at $21.50 for “Unlimited,” even on the cheaper end of the spectrum for comprehensive tools.

How does this compare to the competition? 

• Morningstar costs $34.95 per month, and the undiscounted, annual subscription comes in at $249 per year — but you’ll get a lot more detailed information on stocks that goes far beyond Simply Wall St’s surface-level skim. 
• WallStreetZen’s Premium tier costs $19.50 per month with an annual commitment, and offers you access to unlimited Zen Ratings, access to earning and revenue info, analyst ratings and commentary, and unlimited watchlists.

In contrast, the highest tiers on platforms such as TradingView or Seeking Alpha can set you back nearly $200 each month.

Related Reading: Tradingview Review 2025 – Is PRO Worth it?

How Much Does Simply Wall St Cost?

Plan	Free	Premium	Unlimited
Portfolios	1	3	5
Stocks per portfolio	10	30	Unlimited
Monthly stock reports	5	30	Unlimited
Stock screeners and alerts	< 3	3	10
Watchlists	1	3	5
Brokerage sync	No	Yes	Yes

What Simply Wall St Does Well

Design is Simply Wall St’s strong suit. 

I can’t overstate just how welcome the presentation is after getting used to getting overwhelmed in deep dives on charts of websites such as TradingView. While TradingView is the best charting platform for investors who have a certain degree of know-how, it’s very confusing to newbies. 

Beyond charts, Simply Wall Street is full of graphics and representations that just make it easy to get a grip on the asset you are researching. 

When viewing your portfolio, as an example, you are greeted with critical metrics such as the total value and performance over a certain time period, and are also granted the ability to compare and contrast with benchmarks.

Furthermore, the “snowflake” graphic is also available for a portfolio, giving you another information-rich layer in an exceptionally easy-to-read format.

While the “snowflake” graphics are the most obvious way the platform helps you understand a stock, it goes beyond with the customizable screeners. 

Usually, combing through company filings and reports can be a proper slog, but Simply Wall St simply lets you apply filters on its stock screener that swiftly uncover critical information such as revenue growth, cash availability, margins, sources of quarterly growth, and much more.

Related Reading: A Deep Dive Into the 4 Best Fundamental Analysis Tools, Websites & Software

This system is further complemented by company reports, which offer updates on the overall health of a firm. When opening a Simply Wall St report, you can expect info like debt levels, dividend stability, revenue growth, return on equity, and, once again, a lot more.

My personal favorite part of this concoction is the brief updates available through the portfolio manager. 

Specifically, along with checking out a detailed breakdown of performance and comparisons with benchmarks like the S&P 500, you can see all the important developments that make it easy to decide if a stock is really worthwhile.

All of that being said, if your main concerns are speed and readability, you might end up finding more value with ZenRatings as they give an even faster and even clearer breakdown of great stocks to buy — all with expert research backing the grades under the hood.

Where Simply Wall St Falls Short

Put simply, the platform lacks depth and true versatility for an investor who knows exactly what they are doing. 

This is especially true if you are seeking to conduct extensive technical analysis or if you are a high-frequency trader. Some tools are simply lacking, and updates can lag. 

You can’t expect Benzinga “Audio Squawk” levels of speed if you need to make second-to-second decisions.

Thanks to these factors, Simply Wall St is a great place for beginners to make sense of the market while they are learning how to dig and investigate themselves, and it is great for more experienced traders to get some trading ideas or take a swift measure of a stock they are curious about, but usually cannot take you the entire way.

Users generally say the same in their Simply Wall Street app reviews and tend to love the design of the platform and the sheer amount of features and utility that Simply Wall St offers. Simultaneously, many more experienced traders note how they use it in tandem with another service, with Morningstar being a particularly popular choice.

Related Reading: Is The Cost of Morningstar Investor Worth It in 2025?

While I personally had no such problems, some reviews note that the portfolio syncing feature can be buggy, apparently due to ticker differences between brokers. 

Similarly, the news service isn’t a fan favorite, and there have been instances of errors started elsewhere getting regurgitated until they reach Simply Wall St’s platform, only to get reproduced there as well.

For what it is worth, the website’s team remains active in addressing user concerns, and the founder of the website is active on Reddit under the username “mrplow2000”, frequently answering questions, responding to issues, and generally giving some insider insights into how the service operates.

Competitors to Consider

There are many reasons why you might want to supplant or supplement Simply Wall Street. Fortunately, with finance being such an expansive field, there are many worthwhile competitors to consider, and here are some of my favorites.

1. Morningstar – better for deep fundamental research.

• Cost: $34.95/month regular or $16.58/month with an annual commitment
• Who it’s better for: Better for traders seeking institutional-grade insights

In many ways, Morningstar is the logical next step up from Simply Wall St. 

With a proven track record — the service has been around since 1984 — Morningstar is renowned as a comprehensive platform for tracking stocks and equities, with over 40,000 public companies and 300,000 mutual fund classes covered and a total of over 1,000 researchers across stocks, credit ratings, managed investments, and more. 

Though renowned for its institutional services, its retail-focused product, the “Morningstar Investor,” brings much of the world-famous market research as well.

If you choose to subscribe to this platform, you’ll find many similarities to Simply Wall St, with in-depth analyses and the portfolio analysis tool, the “Portfolio X-Ray.”

Still, many of these are more in-depth and expert analyses than those from Simply Wall Street and come from a series of different, experienced voices. 

On the flip side, it is less easy to understand and use than Simply Wall St, meaning that Morningstar isn’t the perfect choice for everyone. Essentially, you’ll either love it and go all-in or hate it and try to steer clear at all costs.

2. Seeking Alpha Premium – strong community and analyst insights.

• Cost: $269/annually in the first year, $299 after
• Who it’s better for: Investors keen on more narrative analysis from a greater variety of voices

Seeking Alpha Premium is another expansive stock research tool that boasts much of what you’d expect. Through its stock screener, trade ideas, charting, and other similar tools are well worth an examination, analysis is where the platform thrives.

Indeed, you’ll find few places with the diversity of voices Seeking Alpha provides as something of a crowdsourcing website. These can be exceptionally useful when paired with some more institutional sources, such as the earnings call transcripts provided by the website.

On the other hand, this breadth can be overwhelming, and it takes both time and effort to figure out the worthwhile analyses from wacky or shallow ideas, making it a far more time and effort-intensive place than Simply Wall St.

3. WallStreetZen — better to keep things simple; uncomplicated pricing

• Cost: $1 for a 14-day Premium trial, followed by $19.50/month with an annual commitment
• Who it’s better for: Investors seeking simplicity without sacrificing quality

WallStreetZen is another interesting competitor to Simply Wall St. It also takes great care in ensuring simplicity by, for example, providing an easy-to-understand A-to-F grading system for assets while not compromising on depth or quality.

Zen Ratings in particular offer a simple way to screen for quality investments, as assets ranked with an “A” on the website have historically generated 32.52% annual returns, making it easy for you to know which companies are worth a second look or even a buy.

Additionally, WallStreetZen boasts a wealth of learning resources and a stock-picking service—the “Zen Investor”—driven by the expertise of Steve Reitmeister and his four-decade-long tenure in the industry.

Who Should Use Simply Wall St (and Who Shouldn’t)

Simply Wall St is a great place for novices or those who aren’t full-time investors or are even just hobbyists, as it gives easy access to critical company information and well-designed overviews.

It can also have utility for intermediate or expert investors thanks to its excellent overview that, along with being the jump-off point, can help contextualize the stocks and industries you are hoping to research, or that are adjacent to your area of focus.

However, if you are a high-frequency trader of any variety and need real-time intraday data and a rapid pipeline for executing your ideas, creating an account with the platform is simply a waste of time. 

Related Reading: Best Day Trading Platforms, Apps, & Sites in 2025

Similarly, if you are a professional quant, you are more likely to be bored or frustrated with Simply Wall St than to find any use for its offering.

Verdict: Is Simply Wall St Worth It?

At the end of the day, Simply Wall Street has my endorsement. Whether you are a beginner or need to take a quick pulse of the market, the platform just works in all the most important ways. 

Yes, it has several issues and some of its sections are underdeveloped, but as long as you don’t approach it as a real “all-in-one” platform, you’ll find way more to love than to dislike with Simply Wall St.

Furthermore, with its most expensive tier coming in at just over $20 per month, it is a brilliant companion if you are completely casual about investing or an excellent supplementary tool if you are going all in on making sure to buy that line just before it goes up.

Now, while Simply Wall St is not for everyone and other platforms also combine simplicity with expert insights, such as WallStreetZen, the “Free” plan provides just enough for you to determine if it is the place for you, or if you’d rather look elsewhere.

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