Sectors & IndustriesConsumer CyclicalLeisure

Best Leisure Stocks to Buy Now (2025)

Top leisure stocks in 2025 ranked by overall Zen Rating. "A" Rated stocks have returned an average of +32.52% per year, and are the best leisure stocks to buy now. Learn More.

According to Zen Ratings, our proprietary rating system that evaluates 115 factors proven to drive growth in stocks and assigns each stock in our system an overall letter grade as well as 7 individual Component Grades for Value, Growth, Momentum, Sentiment, Safety, Financials, and proprietary AI algorithms, the 3 best leisure stocks to buy right now are:

Escalade (NASDAQ:ESCA) is the #1 top leisure stock out of 29 with a Zen Rating of A. Stocks with a rating of A have had an average return of +32.52% per year. Learn more.

The Component Grade breakdown for Escalade (NASDAQ:ESCA) is: Value: B, Growth: C, Momentum: C, Sentiment: C, Safety: C, Financials: B, and AI: C.

Escalade (NASDAQ:ESCA) has a Due Diligence Score of 49, which is 20 points higher than the leisure industry average of 29.

ESCA passed 16 out of 38 due diligence checks and has strong fundamentals. Escalade has seen its stock return 3.13% over the past year, overperforming other leisure stocks by 41 percentage points.

Jakks Pacific (NASDAQ:JAKK) is the #2 top leisure stock out of 29 with a Zen Rating of B. Stocks with a rating of B have had an average return of +19.88% per year. Learn more.

The Component Grade breakdown for Jakks Pacific (NASDAQ:JAKK) is: Value: A, Growth: C, Momentum: C, Sentiment: C, Safety: C, Financials: C, and AI: C.

Jakks Pacific (NASDAQ:JAKK) has a Due Diligence Score of 61, which is 32 points higher than the leisure industry average of 29.

JAKK passed 22 out of 38 due diligence checks and has strong fundamentals. Jakks Pacific has seen its stock return 13.93% over the past year, overperforming other leisure stocks by 52 percentage points.

Jakks Pacific has an average 1 year price target of $40.00, an upside of 93.33% from Jakks Pacific's current stock price of $20.69.

Jakks Pacific stock has a consensus Strong Buy recommendation according to Wall Street analysts. Of the 2 analysts covering Jakks Pacific, 100% have issued a Strong Buy rating, 0% have issued a Buy, 0% have issued a hold, while 0% have issued a Sell rating, and 0% have issued a Strong Sell.

Mattel (NASDAQ:MAT) is the #3 top leisure stock out of 29 with a Zen Rating of B. Stocks with a rating of B have had an average return of +19.88% per year. Learn more.

The Component Grade breakdown for Mattel (NASDAQ:MAT) is: Value: B, Growth: C, Momentum: C, Sentiment: B, Safety: C, Financials: C, and AI: C.

Mattel (NASDAQ:MAT) has a Due Diligence Score of 39, which is 10 points higher than the leisure industry average of 29.

MAT passed 15 out of 38 due diligence checks and has average fundamentals. Mattel has seen its stock return 10.2% over the past year, overperforming other leisure stocks by 49 percentage points.

Mattel has an average 1 year price target of $24.67, an upside of 31.21% from Mattel's current stock price of $18.80.

Mattel stock has a consensus Strong Buy recommendation according to Wall Street analysts. Of the 6 analysts covering Mattel, 83.33% have issued a Strong Buy rating, 0% have issued a Buy, 16.67% have issued a hold, while 0% have issued a Sell rating, and 0% have issued a Strong Sell.

Out of 8 leisure stocks that have issued dividends in the past year, the 3 leisure stocks with the highest dividend yields are:

Hasbro (NASDAQ:HAS) has an annual dividend yield of 4.13%, which is 2 percentage points higher than the leisure industry average of 2.36%. Hasbro's dividend payout is stable, having never dropped by more than 10% in the last 10 years. Hasbro's dividend has shown consistent growth over the last 10 years.

Hasbro's dividend payout ratio of 68.6% indicates that its high dividend yield is sustainable for the long-term.

Johnson Outdoors (NASDAQ:JOUT) has an annual dividend yield of 3.35%, which is 1 percentage points higher than the leisure industry average of 2.36%. Johnson Outdoors's dividend payout is stable, having never dropped by more than 10% in the last 10 years. Johnson Outdoors's dividend has shown consistent growth over the last 10 years.

Johnson Outdoors's dividend payout ratio of -29.6% indicates that its dividend yield might not be sustainable for the long-term.

Escalade (NASDAQ:ESCA) has an annual dividend yield of 3.25%, which is 1 percentage points higher than the leisure industry average of 2.36%. Escalade's dividend payout is stable, having never dropped by more than 10% in the last 10 years. Escalade's dividend has shown consistent growth over the last 10 years.

Escalade's dividend payout ratio of 59.4% indicates that its dividend yield is sustainable for the long-term.

Leisure stocks were down -2.78% in the last day, and down -2.15% over the last week.

We couldn't find a catalyst for why leisure stocks are down.

Based on the Valuation rating, one of the 7 components of a stocks overall Zen Ratings grade, which evaluates factors including estimated earnings yield, earnings before interest and taxes/enterprise value, cash flow yield, free cash flow to price, and price-to-earnings growth (PEG ratio), the 3 most undervalued leisure stocks right now are:

Jakks Pacific (NASDAQ:JAKK) is the most undervalued leisure stock based on its Valuation Rating of A. Valuation is one of 7 Component Grades used to calculate the overall Zen Rating.

Jakks Pacific has a valuation score of 86, which is 61 points higher than the leisure industry average of 25. It passed 6 out of 7 valuation due diligence checks.

Jakks Pacific's stock has gained 13.93% in the past year. It has overperformed other stocks in the leisure industry by 52 percentage points.

United Parks & Resorts (NYSE:PRKS) is the second most undervalued leisure stock based on its Valuation Rating of A. Valuation is one of 7 Component Grades used to calculate the overall Zen Rating.

United Parks & Resorts has a valuation score of 43, which is 18 points higher than the leisure industry average of 25. It passed 3 out of 7 valuation due diligence checks.

United Parks & Resorts's stock has dropped -20.26% in the past year. It has overperformed other stocks in the leisure industry by 18 percentage points.

Mattel (NASDAQ:MAT) is the third most undervalued leisure stock based on its Valuation Rating of B. Valuation is one of 7 Component Grades used to calculate the overall Zen Rating.

Mattel has a valuation score of 71, which is 46 points higher than the leisure industry average of 25. It passed 5 out of 7 valuation due diligence checks.

Mattel's stock has gained 10.2% in the past year. It has overperformed other stocks in the leisure industry by 49 percentage points.

55.56% of leisure stocks rated by analysts are a strong buy right now. On average, analysts expect leisure stocks to rise by 23.82% over the next year.

4.17% of leisure stocks have a Zen Rating of A (Strong Buy), 25% of leisure stocks are rated B (Buy), 45.83% are rated C (Hold), 20.83% are rated D (Sell), and 4.17% are rated F (Strong Sell).