Sectors & IndustriesConsumer CyclicalLeisure

Best Leisure Stocks to Buy Now (2025)

Top leisure stocks in 2025 ranked by overall Zen Rating. "A" Rated stocks have returned an average of +32.52% per year, and are the best leisure stocks to buy now. Learn More.

According to Zen Ratings, our proprietary rating system that evaluates 115 factors proven to drive growth in stocks and assigns each stock in our system an overall letter grade as well as 7 individual Component Grades for Value, Growth, Momentum, Sentiment, Safety, Financials, and proprietary AI algorithms, the 3 best leisure stocks to buy right now are:

Escalade (NASDAQ:ESCA) is the #1 top leisure stock out of 29 with a Zen Rating of A. Stocks with a rating of A have had an average return of +32.52% per year. Learn more.

The Component Grade breakdown for Escalade (NASDAQ:ESCA) is: Value: B, Growth: C, Momentum: C, Sentiment: C, Safety: C, Financials: B, and AI: C.

Escalade (NASDAQ:ESCA) has a Due Diligence Score of 49, which is 21 points higher than the leisure industry average of 28.

ESCA passed 16 out of 38 due diligence checks and has strong fundamentals. Escalade has seen its stock return 1.3% over the past year, overperforming other leisure stocks by 34 percentage points.

Hasbro (NASDAQ:HAS) is the #2 top leisure stock out of 29 with a Zen Rating of B. Stocks with a rating of B have had an average return of +19.88% per year. Learn more.

The Component Grade breakdown for Hasbro (NASDAQ:HAS) is: Value: C, Growth: C, Momentum: C, Sentiment: A, Safety: C, Financials: A, and AI: C.

Hasbro (NASDAQ:HAS) has a Due Diligence Score of 55, which is 27 points higher than the leisure industry average of 28.

HAS passed 20 out of 38 due diligence checks and has strong fundamentals. Hasbro has seen its stock return 28.34% over the past year, overperforming other leisure stocks by 61 percentage points.

Hasbro has an average 1 year price target of $78.00, an upside of 5.66% from Hasbro's current stock price of $73.82.

Hasbro stock has a consensus Strong Buy recommendation according to Wall Street analysts. Of the 5 analysts covering Hasbro, 80% have issued a Strong Buy rating, 0% have issued a Buy, 20% have issued a hold, while 0% have issued a Sell rating, and 0% have issued a Strong Sell.

Jakks Pacific (NASDAQ:JAKK) is the #3 top leisure stock out of 29 with a Zen Rating of B. Stocks with a rating of B have had an average return of +19.88% per year. Learn more.

The Component Grade breakdown for Jakks Pacific (NASDAQ:JAKK) is: Value: A, Growth: C, Momentum: D, Sentiment: C, Safety: C, Financials: C, and AI: C.

Jakks Pacific (NASDAQ:JAKK) has a Due Diligence Score of 52, which is 24 points higher than the leisure industry average of 28.

JAKK passed 19 out of 38 due diligence checks and has strong fundamentals. Jakks Pacific has seen its stock return 15.96% over the past year, overperforming other leisure stocks by 48 percentage points.

Jakks Pacific has an average 1 year price target of $40.00, an upside of 92.49% from Jakks Pacific's current stock price of $20.78.

Jakks Pacific stock has a consensus Strong Buy recommendation according to Wall Street analysts. Of the 2 analysts covering Jakks Pacific, 100% have issued a Strong Buy rating, 0% have issued a Buy, 0% have issued a hold, while 0% have issued a Sell rating, and 0% have issued a Strong Sell.

Out of 8 leisure stocks that have issued dividends in the past year, the 3 leisure stocks with the highest dividend yields are:

Hasbro (NASDAQ:HAS) has an annual dividend yield of 3.79%, which is 1 percentage points higher than the leisure industry average of 2.3%. Hasbro's dividend payout is stable, having never dropped by more than 10% in the last 10 years. Hasbro's dividend has shown consistent growth over the last 10 years.

Hasbro's dividend payout ratio of 68.6% indicates that its dividend yield is sustainable for the long-term.

Johnson Outdoors (NASDAQ:JOUT) has an annual dividend yield of 3.27%, which is 1 percentage points higher than the leisure industry average of 2.3%. Johnson Outdoors's dividend payout is stable, having never dropped by more than 10% in the last 10 years. Johnson Outdoors's dividend has shown consistent growth over the last 10 years.

Johnson Outdoors's dividend payout ratio of -29.6% indicates that its dividend yield might not be sustainable for the long-term.

Escalade (NASDAQ:ESCA) has an annual dividend yield of 3.22%, which is 1 percentage points higher than the leisure industry average of 2.3%. Escalade's dividend payout is stable, having never dropped by more than 10% in the last 10 years. Escalade's dividend has shown consistent growth over the last 10 years.

Escalade's dividend payout ratio of 59.4% indicates that its dividend yield is sustainable for the long-term.

Leisure stocks were down -1.8% in the last day, and down -0.79% over the last week.

We couldn't find a catalyst for why leisure stocks are down.

Based on the Valuation rating, one of the 7 components of a stocks overall Zen Ratings grade, which evaluates factors including estimated earnings yield, earnings before interest and taxes/enterprise value, cash flow yield, free cash flow to price, and price-to-earnings growth (PEG ratio), the 3 most undervalued leisure stocks right now are:

Jakks Pacific (NASDAQ:JAKK) is the most undervalued leisure stock based on its Valuation Rating of A. Valuation is one of 7 Component Grades used to calculate the overall Zen Rating.

Jakks Pacific has a valuation score of 43, which is 19 points higher than the leisure industry average of 24. It passed 3 out of 7 valuation due diligence checks.

Jakks Pacific's stock has gained 15.96% in the past year. It has overperformed other stocks in the leisure industry by 48 percentage points.

United Parks & Resorts (NYSE:PRKS) is the second most undervalued leisure stock based on its Valuation Rating of A. Valuation is one of 7 Component Grades used to calculate the overall Zen Rating.

United Parks & Resorts has a valuation score of 29, which is 5 points higher than the leisure industry average of 24. It passed 2 out of 7 valuation due diligence checks.

United Parks & Resorts's stock has dropped -14.13% in the past year. It has overperformed other stocks in the leisure industry by 18 percentage points.

Xponential Fitness (NYSE:XPOF) is the third most undervalued leisure stock based on its Valuation Rating of B. Valuation is one of 7 Component Grades used to calculate the overall Zen Rating.

Xponential Fitness has a valuation score of 0, which is -24 points higher than the leisure industry average of 24. It passed 0 out of 7 valuation due diligence checks. Although this number is below the industry average, our proven quant model rates XPOF a Valuation Rating of "B".

Xponential Fitness's stock has dropped -50.33% in the past year. It has underperformed other stocks in the leisure industry by -18 percentage points.

61.11% of leisure stocks rated by analysts are a strong buy right now. On average, analysts expect leisure stocks to rise by 16.92% over the next year.

4% of leisure stocks have a Zen Rating of A (Strong Buy), 20% of leisure stocks are rated B (Buy), 48% are rated C (Hold), 20% are rated D (Sell), and 8% are rated F (Strong Sell).