Sectors & IndustriesConsumer CyclicalLeisure

Best Leisure Stocks to Buy Now (2026)

Top leisure stocks in 2026 ranked by overall Zen Rating. "A" Rated stocks have returned an average of +32.52% per year, and are the best leisure stocks to buy now. Learn More.

According to Zen Ratings, our proprietary rating system that evaluates 115 factors proven to drive growth in stocks and assigns each stock in our system an overall letter grade as well as 7 individual Component Grades for Value, Growth, Momentum, Sentiment, Safety, Financials, and proprietary AI algorithms, the 3 best leisure stocks to buy right now are:

Escalade (NASDAQ:ESCA) is the #1 top leisure stock out of 31 with a Zen Rating of A. Stocks with a rating of A have had an average return of +32.52% per year. Learn more.

The Component Grade breakdown for Escalade (NASDAQ:ESCA) is: Value: B, Growth: C, Momentum: B, Sentiment: A, Safety: C, Financials: B, and AI: C.

Escalade (NASDAQ:ESCA) has a Due Diligence Score of 55, which is 27 points higher than the leisure industry average of 28.

ESCA passed 19 out of 38 due diligence checks and has strong fundamentals. Escalade has seen its stock return 37.85% over the past year, overperforming other leisure stocks by 44 percentage points.

Hasbro (NASDAQ:HAS) is the #2 top leisure stock out of 31 with a Zen Rating of A. Stocks with a rating of A have had an average return of +32.52% per year. Learn more.

The Component Grade breakdown for Hasbro (NASDAQ:HAS) is: Value: C, Growth: A, Momentum: C, Sentiment: A, Safety: C, Financials: A, and AI: A.

Hasbro (NASDAQ:HAS) has a Due Diligence Score of 27, which is -1 points lower than the leisure industry average of 28. Although this number is below the industry average, our proven quant model rates HAS as a "A".

HAS passed 9 out of 38 due diligence checks and has average fundamentals. Hasbro has seen its stock return 60.01% over the past year, overperforming other leisure stocks by 66 percentage points.

Hasbro has an average 1 year price target of $110.70, an upside of 13.56% from Hasbro's current stock price of $97.48.

Hasbro stock has a consensus Strong Buy recommendation according to Wall Street analysts. Of the 10 analysts covering Hasbro, 60% have issued a Strong Buy rating, 20% have issued a Buy, 20% have issued a hold, while 0% have issued a Sell rating, and 0% have issued a Strong Sell.

Johnson Outdoors (NASDAQ:JOUT) is the #3 top leisure stock out of 31 with a Zen Rating of B. Stocks with a rating of B have had an average return of +19.88% per year. Learn more.

The Component Grade breakdown for Johnson Outdoors (NASDAQ:JOUT) is: Value: C, Growth: A, Momentum: B, Sentiment: C, Safety: C, Financials: C, and AI: C.

Johnson Outdoors (NASDAQ:JOUT) has a Due Diligence Score of 37, which is 9 points higher than the leisure industry average of 28.

JOUT passed 12 out of 38 due diligence checks and has average fundamentals. Johnson Outdoors has seen its stock return 124.27% over the past year, overperforming other leisure stocks by 130 percentage points.

Out of 8 leisure stocks that have issued dividends in the past year, the 3 leisure stocks with the highest dividend yields are:

Jakks Pacific (NASDAQ:JAKK) has an annual dividend yield of 4.34%, which is 2 percentage points higher than the leisure industry average of 2.6%. Jakks Pacific's dividend payout is stable, having never dropped by more than 10% in the last 10 years. Jakks Pacific's dividend has not shown consistent growth over the last 10 years.

Jakks Pacific's dividend payout ratio of 138.9% indicates that its high dividend yield might not be sustainable for the long-term.

Clarus (NASDAQ:CLAR) has an annual dividend yield of 3.4%, which is 1 percentage points higher than the leisure industry average of 2.6%. Clarus's dividend payout is stable, having never dropped by more than 10% in the last 10 years. Clarus's dividend has not shown consistent growth over the last 10 years.

Clarus's dividend payout ratio of -8.3% indicates that its dividend yield might not be sustainable for the long-term.

Lucky Strike Entertainment (NYSE:LUCK) has an annual dividend yield of 3%, which is the same as the leisure industry average of 2.6%.

Lucky Strike Entertainment's dividend payout ratio of -33.6% indicates that its dividend yield might not be sustainable for the long-term.

Leisure stocks were up 1.62% in the last day, and up 3.24% over the last week. Life Time Group Holdings was the among the top gainers in the leisure industry, gaining 14.33% yesterday.

Life Time Group Holdings shares are trading higher after Wells Fargo maintained its Overweight rating on the stock and raised its price target from $37 to $38.

Based on the Valuation rating, one of the 7 components of a stocks overall Zen Ratings grade, which evaluates factors including estimated earnings yield, earnings before interest and taxes/enterprise value, cash flow yield, free cash flow to price, and price-to-earnings growth (PEG ratio), the 3 most undervalued leisure stocks right now are:

United Parks & Resorts (NYSE:PRKS) is the most undervalued leisure stock based on its Valuation Rating of A. Valuation is one of 7 Component Grades used to calculate the overall Zen Rating.

United Parks & Resorts has a valuation score of 43, which is 25 points higher than the leisure industry average of 18. It passed 3 out of 7 valuation due diligence checks.

United Parks & Resorts's stock has dropped -19.28% in the past year. It has underperformed other stocks in the leisure industry by -13 percentage points.

Mattel (NASDAQ:MAT) is the second most undervalued leisure stock based on its Valuation Rating of B. Valuation is one of 7 Component Grades used to calculate the overall Zen Rating.

Mattel has a valuation score of 71, which is 53 points higher than the leisure industry average of 18. It passed 5 out of 7 valuation due diligence checks.

Mattel's stock has dropped -9.43% in the past year. It has underperformed other stocks in the leisure industry by -3 percentage points.

Escalade (NASDAQ:ESCA) is the third most undervalued leisure stock based on its Valuation Rating of B. Valuation is one of 7 Component Grades used to calculate the overall Zen Rating.

Escalade has a valuation score of 57, which is 39 points higher than the leisure industry average of 18. It passed 4 out of 7 valuation due diligence checks.

Escalade's stock has gained 37.85% in the past year. It has overperformed other stocks in the leisure industry by 44 percentage points.

44.44% of leisure stocks rated by analysts are a strong buy right now. On average, analysts expect leisure stocks to rise by 20.41% over the next year.

8.33% of leisure stocks have a Zen Rating of A (Strong Buy), 16.67% of leisure stocks are rated B (Buy), 58.33% are rated C (Hold), 8.33% are rated D (Sell), and 8.33% are rated F (Strong Sell).