Sectors & IndustriesConsumer CyclicalLeisure

Best Leisure Stocks to Buy Now (2026)

Top leisure stocks in 2026 ranked by overall Zen Rating. "A" Rated stocks have returned an average of +28.50% per year, and are the best leisure stocks to buy now. Learn More.

According to Zen Ratings, our proprietary rating system that evaluates 115 factors proven to drive growth in stocks and assigns each stock in our system an overall letter grade as well as 7 individual Component Grades for Value, Growth, Momentum, Sentiment, Safety, Financials, and proprietary AI algorithms, the 3 best leisure stocks to buy right now are:

Jakks Pacific (NASDAQ:JAKK) is the #1 top leisure stock out of 32 with a Zen Rating of A. Stocks with a rating of A have had an average return of +28.5% per year. Learn more.

The Component Grade breakdown for Jakks Pacific (NASDAQ:JAKK) is: Value: B, Growth: B, Momentum: B, Sentiment: C, Safety: C, Financials: C, and AI: A.

Jakks Pacific (NASDAQ:JAKK) has a Due Diligence Score of 46, which is 15 points higher than the leisure industry average of 31.

JAKK passed 16 out of 38 due diligence checks and has strong fundamentals. Jakks Pacific has seen its stock return 86.07% over the past year, overperforming other leisure stocks by 74 percentage points.

Jakks Pacific has an average 1 year price target of $57.00, an upside of 72.78% from Jakks Pacific's current stock price of $32.99.

Jakks Pacific stock has a consensus Strong Buy recommendation according to Wall Street analysts. Of the 1 analyst covering Jakks Pacific, 100% have issued a Strong Buy rating, 0% have issued a Buy, 0% have issued a hold, while 0% have issued a Sell rating, and 0% have issued a Strong Sell.

American Outdoor Brands (NASDAQ:AOUT) is the #2 top leisure stock out of 32 with a Zen Rating of A. Stocks with a rating of A have had an average return of +28.5% per year. Learn more.

The Component Grade breakdown for American Outdoor Brands (NASDAQ:AOUT) is: Value: C, Growth: A, Momentum: A, Sentiment: B, Safety: C, Financials: B, and AI: C.

American Outdoor Brands (NASDAQ:AOUT) has a Due Diligence Score of 26, which is -5 points lower than the leisure industry average of 31. Although this number is below the industry average, our proven quant model rates AOUT as a "A".

AOUT passed 8 out of 33 due diligence checks and has average fundamentals. American Outdoor Brands has seen its stock return 151.82% over the past year, overperforming other leisure stocks by 140 percentage points.

American Outdoor Brands has an average 1 year price target of $18.00, an upside of 4.35% from American Outdoor Brands's current stock price of $17.25.

American Outdoor Brands stock has a consensus Strong Buy recommendation according to Wall Street analysts. Of the 3 analysts covering American Outdoor Brands, 100% have issued a Strong Buy rating, 0% have issued a Buy, 0% have issued a hold, while 0% have issued a Sell rating, and 0% have issued a Strong Sell.

Funko (NASDAQ:FNKO) is the #3 top leisure stock out of 32 with a Zen Rating of B. Stocks with a rating of B have had an average return of +17.17% per year. Learn more.

The Component Grade breakdown for Funko (NASDAQ:FNKO) is: Value: C, Growth: A, Momentum: C, Sentiment: C, Safety: C, Financials: C, and AI: C.

Funko (NASDAQ:FNKO) has a Due Diligence Score of 23, which is -8 points lower than the leisure industry average of 31. Although this number is below the industry average, our proven quant model rates FNKO as a "B".

FNKO passed 7 out of 33 due diligence checks and has weak fundamentals. Funko has seen its stock return 92.77% over the past year, overperforming other leisure stocks by 81 percentage points.

Funko has an average 1 year price target of $7.33, an upside of 19.62% from Funko's current stock price of $6.13.

Funko stock has a consensus Buy recommendation according to Wall Street analysts. Of the 3 analysts covering Funko, 33.33% have issued a Strong Buy rating, 33.33% have issued a Buy, 33.33% have issued a hold, while 0% have issued a Sell rating, and 0% have issued a Strong Sell.

Out of 8 leisure stocks that have issued dividends in the past year, the 3 leisure stocks with the highest dividend yields are:

Lucky Strike Entertainment (NYSE:LUCK) has an annual dividend yield of 6.4%, which is 4 percentage points higher than the leisure industry average of 2.72%.

Lucky Strike Entertainment's dividend payout ratio of -71.2% indicates that its high dividend yield might not be sustainable for the long-term.

Jakks Pacific (NASDAQ:JAKK) has an annual dividend yield of 3.03%, which is the same as the leisure industry average of 2.72%. Jakks Pacific's dividend payout is stable, having never dropped by more than 10% in the last 10 years. Jakks Pacific's dividend has not shown consistent growth over the last 10 years.

Jakks Pacific's dividend payout ratio of 44.1% indicates that its dividend yield is sustainable for the long-term.

Escalade (NASDAQ:ESCA) has an annual dividend yield of 2.97%, which is the same as the leisure industry average of 2.72%. Escalade's dividend payout is stable, having never dropped by more than 10% in the last 10 years. Escalade's dividend has shown consistent growth over the last 10 years.

Escalade's dividend payout ratio of 34.4% indicates that its dividend yield is sustainable for the long-term.

Leisure stocks were down -1.28% in the last day, and up 1.98% over the last week. Playboy was the among the top losers in the leisure industry, dropping -9.49% yesterday.

Playboy shares are trading higher after the company reported better-than-expected Q3 financial results.

Based on the Valuation rating, one of the 7 components of a stocks overall Zen Ratings grade, which evaluates factors including estimated earnings yield, earnings before interest and taxes/enterprise value, cash flow yield, free cash flow to price, and price-to-earnings growth (PEG ratio), the 3 most undervalued leisure stocks right now are:

United Parks & Resorts (NYSE:PRKS) is the most undervalued leisure stock based on its Valuation Rating of A. Valuation is one of 7 Component Grades used to calculate the overall Zen Rating.

United Parks & Resorts has a valuation score of 43, which is 19 points higher than the leisure industry average of 24. It passed 3 out of 7 valuation due diligence checks.

United Parks & Resorts's stock has dropped -18.09% in the past year. It has underperformed other stocks in the leisure industry by -30 percentage points.

Mattel (NASDAQ:MAT) is the second most undervalued leisure stock based on its Valuation Rating of B. Valuation is one of 7 Component Grades used to calculate the overall Zen Rating.

Mattel has a valuation score of 71, which is 47 points higher than the leisure industry average of 24. It passed 5 out of 7 valuation due diligence checks.

Mattel's stock has dropped -21.46% in the past year. It has underperformed other stocks in the leisure industry by -33 percentage points.

Jakks Pacific (NASDAQ:JAKK) is the third most undervalued leisure stock based on its Valuation Rating of B. Valuation is one of 7 Component Grades used to calculate the overall Zen Rating.

Jakks Pacific has a valuation score of 43, which is 19 points higher than the leisure industry average of 24. It passed 3 out of 7 valuation due diligence checks.

Jakks Pacific's stock has gained 86.07% in the past year. It has overperformed other stocks in the leisure industry by 74 percentage points.

38.1% of leisure stocks rated by analysts are a strong buy right now. On average, analysts expect leisure stocks to rise by 17.65% over the next year.

8.33% of leisure stocks have a Zen Rating of A (Strong Buy), 25% of leisure stocks are rated B (Buy), 45.83% are rated C (Hold), 16.67% are rated D (Sell), and 4.17% are rated F (Strong Sell).