Sectors & IndustriesConsumer CyclicalLeisure

Best Leisure Stocks to Buy Now (2026)

Top leisure stocks in 2026 ranked by overall Zen Rating. "A" Rated stocks have returned an average of +28.50% per year, and are the best leisure stocks to buy now. Learn More.

According to Zen Ratings, our proprietary rating system that evaluates 115 factors proven to drive growth in stocks and assigns each stock in our system an overall letter grade as well as 7 individual Component Grades for Value, Growth, Momentum, Sentiment, Safety, Financials, and proprietary AI algorithms, the 3 best leisure stocks to buy right now are:

Escalade (NASDAQ:ESCA) is the #1 top leisure stock out of 31 with a Zen Rating of A. Stocks with a rating of A have had an average return of +28.5% per year. Learn more.

The Component Grade breakdown for Escalade (NASDAQ:ESCA) is: Value: B, Growth: B, Momentum: B, Sentiment: A, Safety: B, Financials: B, and AI: B.

Escalade (NASDAQ:ESCA) has a Due Diligence Score of 57, which is 26 points higher than the leisure industry average of 31.

ESCA passed 20 out of 38 due diligence checks and has strong fundamentals. Escalade has seen its stock return 69.61% over the past year, overperforming other leisure stocks by 162 percentage points.

Jakks Pacific (NASDAQ:JAKK) is the #2 top leisure stock out of 31 with a Zen Rating of B. Stocks with a rating of B have had an average return of +17.17% per year. Learn more.

The Component Grade breakdown for Jakks Pacific (NASDAQ:JAKK) is: Value: C, Growth: B, Momentum: C, Sentiment: B, Safety: C, Financials: C, and AI: C.

Jakks Pacific (NASDAQ:JAKK) has a Due Diligence Score of 46, which is 15 points higher than the leisure industry average of 31.

JAKK passed 15 out of 38 due diligence checks and has strong fundamentals. Jakks Pacific has seen its stock return 54.56% over the past year, overperforming other leisure stocks by 147 percentage points.

Jakks Pacific has an average 1 year price target of $30.00, an upside of 17.92% from Jakks Pacific's current stock price of $25.44.

Jakks Pacific stock has a consensus Strong Buy recommendation according to Wall Street analysts. Of the 1 analyst covering Jakks Pacific, 100% have issued a Strong Buy rating, 0% have issued a Buy, 0% have issued a hold, while 0% have issued a Sell rating, and 0% have issued a Strong Sell.

Funko (NASDAQ:FNKO) is the #3 top leisure stock out of 31 with a Zen Rating of B. Stocks with a rating of B have had an average return of +17.17% per year. Learn more.

The Component Grade breakdown for Funko (NASDAQ:FNKO) is: Value: C, Growth: A, Momentum: C, Sentiment: C, Safety: C, Financials: C, and AI: C.

Funko (NASDAQ:FNKO) has a Due Diligence Score of 23, which is -8 points lower than the leisure industry average of 31. Although this number is below the industry average, our proven quant model rates FNKO as a "B".

FNKO passed 7 out of 33 due diligence checks and has weak fundamentals. Funko has seen its stock return 112.54% over the past year, overperforming other leisure stocks by 205 percentage points.

Funko has an average 1 year price target of $7.00, an upside of 18.04% from Funko's current stock price of $5.93.

Funko stock has a consensus Buy recommendation according to Wall Street analysts. Of the 2 analysts covering Funko, 50% have issued a Strong Buy rating, 0% have issued a Buy, 50% have issued a hold, while 0% have issued a Sell rating, and 0% have issued a Strong Sell.

Out of 8 leisure stocks that have issued dividends in the past year, the 3 leisure stocks with the highest dividend yields are:

Jakks Pacific (NASDAQ:JAKK) has an annual dividend yield of 3.93%, which is 1 percentage points higher than the leisure industry average of 2.48%. Jakks Pacific's dividend payout is stable, having never dropped by more than 10% in the last 10 years. Jakks Pacific's dividend has not shown consistent growth over the last 10 years.

Jakks Pacific's dividend payout ratio of 69.4% indicates that its high dividend yield is sustainable for the long-term.

Lucky Strike Entertainment (NYSE:LUCK) has an annual dividend yield of 3.57%, which is 1 percentage points higher than the leisure industry average of 2.48%.

Lucky Strike Entertainment's dividend payout ratio of -35.9% indicates that its dividend yield might not be sustainable for the long-term.

Escalade (NASDAQ:ESCA) has an annual dividend yield of 2.9%, which is the same as the leisure industry average of 2.48%. Escalade's dividend payout is stable, having never dropped by more than 10% in the last 10 years. Escalade's dividend has shown consistent growth over the last 10 years.

Escalade's dividend payout ratio of 36.1% indicates that its dividend yield is sustainable for the long-term.

Leisure stocks were down -0.38% in the last day, and down -4.09% over the last week.

We couldn't find a catalyst for why leisure stocks are down.

Based on the Valuation rating, one of the 7 components of a stocks overall Zen Ratings grade, which evaluates factors including estimated earnings yield, earnings before interest and taxes/enterprise value, cash flow yield, free cash flow to price, and price-to-earnings growth (PEG ratio), the 3 most undervalued leisure stocks right now are:

Mattel (NASDAQ:MAT) is the most undervalued leisure stock based on its Valuation Rating of A. Valuation is one of 7 Component Grades used to calculate the overall Zen Rating.

Mattel has a valuation score of 71, which is 50 points higher than the leisure industry average of 21. It passed 5 out of 7 valuation due diligence checks.

Mattel's stock has dropped -13.27% in the past year. It has overperformed other stocks in the leisure industry by 79 percentage points.

Planet Fitness (NYSE:PLNT) is the second most undervalued leisure stock based on its Valuation Rating of B. Valuation is one of 7 Component Grades used to calculate the overall Zen Rating.

Planet Fitness has a valuation score of 14, which is -7 points higher than the leisure industry average of 21. It passed 1 out of 7 valuation due diligence checks. Although this number is below the industry average, our proven quant model rates PLNT a Valuation Rating of "B".

Planet Fitness's stock has dropped -54.74% in the past year. It has overperformed other stocks in the leisure industry by 37 percentage points.

Peloton Interactive (NASDAQ:PTON) is the third most undervalued leisure stock based on its Valuation Rating of B. Valuation is one of 7 Component Grades used to calculate the overall Zen Rating.

Peloton Interactive has a valuation score of 43, which is 22 points higher than the leisure industry average of 21. It passed 3 out of 7 valuation due diligence checks.

Peloton Interactive's stock has dropped -32.12% in the past year. It has overperformed other stocks in the leisure industry by 60 percentage points.

44.44% of leisure stocks rated by analysts are a buy right now. On average, analysts expect leisure stocks to rise by 18.21% over the next year.

4.35% of leisure stocks have a Zen Rating of A (Strong Buy), 21.74% of leisure stocks are rated B (Buy), 56.52% are rated C (Hold), 13.04% are rated D (Sell), and 4.35% are rated F (Strong Sell).