Sectors & IndustriesConsumer CyclicalLeisure

Best Leisure Stocks to Buy Now (2025)

Top leisure stocks in 2025 ranked by overall Zen Rating. "A" Rated stocks have returned an average of +32.52% per year, and are the best leisure stocks to buy now. Learn More.

According to Zen Ratings, our proprietary rating system that evaluates 115 factors proven to drive growth in stocks and assigns each stock in our system an overall letter grade as well as 7 individual Component Grades for Value, Growth, Momentum, Sentiment, Safety, Financials, and proprietary AI algorithms, the 3 best leisure stocks to buy right now are:

Johnson Outdoors (NASDAQ:JOUT) is the #1 top leisure stock out of 30 with a Zen Rating of A. Stocks with a rating of A have had an average return of +32.52% per year. Learn more.

The Component Grade breakdown for Johnson Outdoors (NASDAQ:JOUT) is: Value: C, Growth: A, Momentum: C, Sentiment: A, Safety: C, Financials: C, and AI: C.

Johnson Outdoors (NASDAQ:JOUT) has a Due Diligence Score of 29, which is 3 points higher than the leisure industry average of 26.

JOUT passed 9 out of 38 due diligence checks and has average fundamentals. Johnson Outdoors has seen its stock return 24.76% over the past year, overperforming other leisure stocks by 90 percentage points.

Hasbro (NASDAQ:HAS) is the #2 top leisure stock out of 30 with a Zen Rating of B. Stocks with a rating of B have had an average return of +19.88% per year. Learn more.

The Component Grade breakdown for Hasbro (NASDAQ:HAS) is: Value: C, Growth: C, Momentum: C, Sentiment: B, Safety: C, Financials: B, and AI: C.

Hasbro (NASDAQ:HAS) has a Due Diligence Score of 33, which is 7 points higher than the leisure industry average of 26.

HAS passed 11 out of 38 due diligence checks and has average fundamentals. Hasbro has seen its stock return 14.8% over the past year, overperforming other leisure stocks by 80 percentage points.

Hasbro has an average 1 year price target of $90.13, an upside of 17.24% from Hasbro's current stock price of $76.87.

Hasbro stock has a consensus Strong Buy recommendation according to Wall Street analysts. Of the 8 analysts covering Hasbro, 87.5% have issued a Strong Buy rating, 0% have issued a Buy, 12.5% have issued a hold, while 0% have issued a Sell rating, and 0% have issued a Strong Sell.

Connexa Sports Technologies (NASDAQ:YYAI) is the #3 top leisure stock out of 30 with a Zen Rating of C. Stocks with a rating of C have had an average return of +7.53% per year. Learn more.

The Component Grade breakdown for Connexa Sports Technologies (NASDAQ:YYAI) is: Value: B, Growth: A, Momentum: D, Sentiment: C, Safety: F, Financials: C, and AI: F.

Connexa Sports Technologies (NASDAQ:YYAI) has a Due Diligence Score of 35, which is 9 points higher than the leisure industry average of 26.

YYAI passed 11 out of 33 due diligence checks and has average fundamentals. Connexa Sports Technologies has seen its stock lose -99.38% over the past year, underperforming other leisure stocks by -35 percentage points.

Out of 8 leisure stocks that have issued dividends in the past year, the 3 leisure stocks with the highest dividend yields are:

Jakks Pacific (NASDAQ:JAKK) has an annual dividend yield of 4.23%, which is 2 percentage points higher than the leisure industry average of 2.6%. Jakks Pacific's dividend payout is stable, having never dropped by more than 10% in the last 10 years. Jakks Pacific's dividend has not shown consistent growth over the last 10 years.

Jakks Pacific's dividend payout ratio of 153.1% indicates that its high dividend yield might not be sustainable for the long-term.

Escalade (NASDAQ:ESCA) has an annual dividend yield of 3.76%, which is 1 percentage points higher than the leisure industry average of 2.6%. Escalade's dividend payout is stable, having never dropped by more than 10% in the last 10 years. Escalade's dividend has shown consistent growth over the last 10 years.

Escalade's dividend payout ratio of 65.2% indicates that its dividend yield is sustainable for the long-term.

Hasbro (NASDAQ:HAS) has an annual dividend yield of 3.64%, which is 1 percentage points higher than the leisure industry average of 2.6%. Hasbro's dividend payout is stable, having never dropped by more than 10% in the last 10 years. Hasbro's dividend has shown consistent growth over the last 10 years.

Hasbro's dividend payout ratio of -69.5% indicates that its dividend yield might not be sustainable for the long-term.

Leisure stocks were up 1.24% in the last day, and down -1.95% over the last week.

We couldn't find a catalyst for why leisure stocks are up.

Based on the Valuation rating, one of the 7 components of a stocks overall Zen Ratings grade, which evaluates factors including estimated earnings yield, earnings before interest and taxes/enterprise value, cash flow yield, free cash flow to price, and price-to-earnings growth (PEG ratio), the 3 most undervalued leisure stocks right now are:

United Parks & Resorts (NYSE:PRKS) is the most undervalued leisure stock based on its Valuation Rating of A. Valuation is one of 7 Component Grades used to calculate the overall Zen Rating.

United Parks & Resorts has a valuation score of 29, which is 10 points higher than the leisure industry average of 19. It passed 2 out of 7 valuation due diligence checks.

United Parks & Resorts's stock has dropped -12.87% in the past year. It has overperformed other stocks in the leisure industry by 52 percentage points.

Mattel (NASDAQ:MAT) is the second most undervalued leisure stock based on its Valuation Rating of B. Valuation is one of 7 Component Grades used to calculate the overall Zen Rating.

Mattel has a valuation score of 71, which is 52 points higher than the leisure industry average of 19. It passed 5 out of 7 valuation due diligence checks.

Mattel's stock has dropped -5.69% in the past year. It has overperformed other stocks in the leisure industry by 59 percentage points.

Xponential Fitness (NYSE:XPOF) is the third most undervalued leisure stock based on its Valuation Rating of B. Valuation is one of 7 Component Grades used to calculate the overall Zen Rating.

Xponential Fitness has a valuation score of 0, which is -19 points higher than the leisure industry average of 19. It passed 0 out of 7 valuation due diligence checks. Although this number is below the industry average, our proven quant model rates XPOF a Valuation Rating of "B".

Xponential Fitness's stock has dropped -45% in the past year. It has overperformed other stocks in the leisure industry by 20 percentage points.

57.89% of leisure stocks rated by analysts are a strong buy right now. On average, analysts expect leisure stocks to rise by 25.29% over the next year.

4% of leisure stocks have a Zen Rating of A (Strong Buy), 4% of leisure stocks are rated B (Buy), 68% are rated C (Hold), 12% are rated D (Sell), and 12% are rated F (Strong Sell).