Sectors & Industries Consumer CyclicalLeisure
Best Leisure Stocks to Buy Now (2025)
Top leisure stocks in 2025 ranked by overall Zen Rating. "A" Rated stocks have returned an average of +32.52% per year, and are the best leisure stocks to buy now. Learn More.

Industry: Leisure

Growth Financials Momentum Sentiment Forecast Dividends Due Diligence

Leisure is Zen Rated C and is the 65th ranked industry out of 145 stock market industries

Ticker	Company	Price	Graham Fair Value	Graham Fair Value %	P/E	Forward P/E	P/S	P/B	PEG	Free Cash Flow	Free Cash Flow Yield	Book Value	BVPS	EV	EV/EBITDA
JAKK	JAKKS PACIFIC INC	$19.46	$23.51	-17.23%	5.95x	5.66x	0.30x	0.90x	1.33x	$27.70M	13.21%	$240.33M	22.29	$203.29M	4.02
FNKO	FUNKO INC	$4.07	N/A	N/A	-14.54x	-58.14x	0.20x	0.95x	N/A	$90.73M	42.83%	$233.02M	4.48	$447.61M	6.13
ESCA	ESCALADE INC	$14.48	$8.55	69.42%	15.40x	15.24x	0.79x	1.17x	1.57x	$39.98M	20.19%	$169.00M	12.36	$220.60M	8.45
MAT	MATTEL INC	$15.75	$9.91	58.88%	9.91x	9.90x	1.00x	2.30x	5.51x	$600.02M	11.19%	$2.26B	6.65	$6.42B	6.87
HAS	HASBRO INC	$61.57	$41.81	47.25%	22.23x	14.79x	2.08x	7.25x	0.83x	$649.90M	7.57%	$1.19B	8.49	$11.28B	12.94
AS	AMER SPORTS INC	$24.24	$7.97	204.25%	161.60x	35.18x	2.33x	2.44x	1.21x	N/A	N/A	$5.16B	10.37	$13.72B	N/A
PLNT	PLANET FITNESS INC	$95.58	$30.66	211.72%	47.55x	32.93x	6.93x	-37.58x	1.76x	$190.21M	2.32%	-$215.38M	-2.52	$10.32B	20.60
YETI	YETI HOLDINGS INC	$28.68	$20.48	40.03%	13.86x	11.44x	1.33x	3.19x	1.15x	$219.55M	9.01%	$740.11M	8.71	$2.18B	7.76
LTH	LIFE TIME GROUP HOLDINGS INC	$31.65	$12.71	149.02%	41.10x	28.43x	2.43x	2.54x	1.34x	$66.16M	1.04%	$2.61B	12.95	$10.59B	16.77
GOLF	ACUSHNET HOLDINGS CORP	$65.32	$23.41	179.02%	19.33x	18.80x	1.68x	5.12x	5.17x	$170.48M	4.12%	$765.25M	12.08	$4.63B	12.48
OSW	ONESPAWORLD HOLDINGS LTD	$17.64	$8.04	119.51%	25.20x	20.22x	2.05x	3.33x	1.53x	$72.06M	3.93%	$554.50M	5.33	$1.90B	17.09
DOGZ	DOGNESS (INTERNATIONAL) CORP	$16.68	N/A	N/A	-42.77x	N/A	10.50x	2.84x	N/A	-$849.91k	-0.40%	$74.69M	5.86	$224.36M	-219.78
YYAI	CONNEXA SPORTS TECHNOLOGIES INC	$0.89	N/A	N/A	0.00x	N/A	2.16x	0.50x	N/A	-$208.63k	-1.79%	$26.07M	2.05	$12.91M	-0.94
XPOF	XPONENTIAL FITNESS INC	$8.41	N/A	N/A	-3.70x	10.62x	0.84x	-1.88x	N/A	$7.31M	2.71%	-$216.57M	-6.77	$746.01M	240.49
AGH	AUREUS GREENWAY HOLDINGS INC	$0.58	N/A	N/A	-29.00x	N/A	1.91x	7.53x	N/A	-$37.00k	-0.52%	$1.07M	0.10	$8.56M	133.98
PTON	PELOTON INTERACTIVE INC	$6.93	N/A	N/A	-9.12x	-19.24x	1.02x	-5.44x	N/A	$151.30M	5.66%	-$497.20M	-1.29	$3.85B	5,502.93
PLBY	PLBY GROUP INC	$0.99	N/A	N/A	-0.95x	-0.63x	0.65x	-12.03x	N/A	-$19.46M	-25.81%	-$7.73M	-0.10	$261.72M	-6.80
PRKS	UNITED PARKS & RESORTS INC	$43.86	$37.36	17.40%	11.48x	9.95x	1.51x	-5.23x	0.98x	$231.71M	8.87%	-$461.54M	-7.75	$4.66B	7.48
CLAR	CLARUS CORP	$3.33	N/A	N/A	-2.43x	34.44x	0.48x	0.55x	N/A	-$13.72M	-10.75%	$233.09M	6.09	$84.27M	-3.09
MSGE	MADISON SQUARE GARDEN ENTERTAINMENT CORP	$32.78	N/A	N/A	12.46x	31.42x	1.65x	151.84x	N/A	$63.38M	4.00%	$10.33M	0.21	$2.60B	14.98
LUCK	LUCKY STRIKE ENTERTAINMENT CORP	$9.45	$1.54	514.07%	945.00x	22.35x	1.15x	-7.52x	2.27x	-$19.30M	-1.42%	-$179.66M	-1.25	$4.32B	12.28
MODG	TOPGOLF CALLAWAY BRANDS CORP	$6.73	N/A	N/A	-0.85x	-13.13x	0.29x	0.51x	N/A	$87.20M	7.06%	$2.41B	13.11	$3.74B	-3.84
FUN	SIX FLAGS ENTERTAINMENT CORPORATION	$35.23	N/A	N/A	-10.94x	22.31x	0.98x	1.73x	N/A	$52.59M	1.98%	$2.04B	27.13	$8.62B	15.32
NWTG	NEWTON GOLF INC	$1.88	N/A	N/A	-0.01x	-4.09x	0.04x	-1.55x	N/A	-$5.43M	-4,383.72%	-$5.19M	-78.71	$440.26k	-0.04
JOUT	JOHNSON OUTDOORS INC	$23.57	N/A	N/A	-5.27x	-40.64x	0.43x	0.55x	N/A	$16.72M	6.92%	$440.28M	42.97	$198.35M	-5.64
HWH	HWH INTERNATIONAL INC	$1.20	N/A	N/A	N/A	N/A	6.18x	2.81x	N/A	-$1.69M	-21.77%	$2.77M	0.43	$5.21M	-2.63
HKPD	HONG KONG PHARMA DIGITAL TECHNOLOGY HOLDINGS LTD	$0.91	N/A	N/A	N/A	N/A	N/A	1.87x	N/A	N/A	N/A	$5.35M	0.49	$12.02M	N/A
GDHG	GOLDEN HEAVEN GROUP HOLDINGS LTD	$0.30	N/A	N/A	-0.42x	N/A	0.03x	0.02x	N/A	-$2.04M	-268.35%	$83.72M	32.65	-$8.74M	-2.18
SRM	SRM ENTERTAINMENT INC	$0.40	N/A	N/A	-1.08x	N/A	1.08x	1.30x	N/A	-$2.88M	-62.00%	$5.29M	0.46	$6.05M	-1.44

Leisure Stocks FAQ

What are the best leisure stocks to buy right now in May 2025?

According to Zen Ratings, our proprietary rating system that evaluates 115 factors proven to drive growth in stocks and assigns each stock in our system an overall letter grade as well as 7 individual Component Grades for Value, Growth, Momentum, Sentiment, Safety, Financials, and proprietary AI algorithms, the 3 best leisure stocks to buy right now are:

1. Jakks Pacific (NASDAQ:JAKK)

Jakks Pacific (NASDAQ:JAKK) is the #1 top leisure stock out of 29 with a Zen Rating of A. Stocks with a rating of A have had an average return of +32.52% per year. Learn more.

The Component Grade breakdown for Jakks Pacific (NASDAQ:JAKK) is: Value: B, Growth: C, Momentum: C, Sentiment: A, Safety: C, Financials: C, and AI: C.

Jakks Pacific (NASDAQ:JAKK) has a Due Diligence Score of 52, which is 22 points higher than the leisure industry average of 30.

JAKK passed 18 out of 38 due diligence checks and has strong fundamentals. Jakks Pacific has seen its stock return 0.99% over the past year, overperforming other leisure stocks by 22 percentage points.

Jakks Pacific has an average 1 year price target of $40.33, an upside of 107.26% from Jakks Pacific's current stock price of $19.46.

Jakks Pacific stock has a consensus Strong Buy recommendation according to Wall Street analysts. Of the 3 analysts covering Jakks Pacific, 100% have issued a Strong Buy rating, 0% have issued a Buy, 0% have issued a hold, while 0% have issued a Sell rating, and 0% have issued a Strong Sell.

2. Funko (NASDAQ:FNKO)

Funko (NASDAQ:FNKO) is the #2 top leisure stock out of 29 with a Zen Rating of B. Stocks with a rating of B have had an average return of +19.88% per year. Learn more.

The Component Grade breakdown for Funko (NASDAQ:FNKO) is: Value: C, Growth: B, Momentum: D, Sentiment: B, Safety: C, Financials: B, and AI: C.

Funko (NASDAQ:FNKO) has a Due Diligence Score of 21, which is -9 points lower than the leisure industry average of 30. Although this number is below the industry average, our proven quant model rates FNKO as a "B".

FNKO passed 6 out of 33 due diligence checks and has weak fundamentals. Funko has seen its stock lose -33.39% over the past year, underperforming other leisure stocks by -12 percentage points.

Funko has an average 1 year price target of $12.50, an upside of 207.13% from Funko's current stock price of $4.07.

Funko stock has a consensus Buy recommendation according to Wall Street analysts. Of the 2 analysts covering Funko, 50% have issued a Strong Buy rating, 0% have issued a Buy, 50% have issued a hold, while 0% have issued a Sell rating, and 0% have issued a Strong Sell.

3. Escalade (NASDAQ:ESCA)

Escalade (NASDAQ:ESCA) is the #3 top leisure stock out of 29 with a Zen Rating of B. Stocks with a rating of B have had an average return of +19.88% per year. Learn more.

The Component Grade breakdown for Escalade (NASDAQ:ESCA) is: Value: C, Growth: C, Momentum: C, Sentiment: C, Safety: C, Financials: B, and AI: C.

Escalade (NASDAQ:ESCA) has a Due Diligence Score of 49, which is 19 points higher than the leisure industry average of 30.

ESCA passed 16 out of 38 due diligence checks and has strong fundamentals. Escalade has seen its stock return 10.45% over the past year, overperforming other leisure stocks by 32 percentage points.

What are the leisure stocks with highest dividends?

Out of 9 leisure stocks that have issued dividends in the past year, the 3 leisure stocks with the highest dividend yields are:

1. Six Flags Entertainment Corporation (NYSE:FUN)

Six Flags Entertainment Corporation (NYSE:FUN) has an annual dividend yield of N/A, which is N/A percentage points lower than the leisure industry average of 2.11%. Six Flags Entertainment Corporation's dividend payout is not stable, having dropped more than 10% one times in the last 10 years. Six Flags Entertainment Corporation's dividend has not shown consistent growth over the last 10 years.

Six Flags Entertainment Corporation's dividend payout ratio of -66.1% indicates that its dividend yield might not be sustainable for the long-term.

2. Johnson Outdoors (NASDAQ:JOUT)

Johnson Outdoors (NASDAQ:JOUT) has an annual dividend yield of 4.2%, which is 2 percentage points higher than the leisure industry average of 2.11%. Johnson Outdoors's dividend payout is stable, having never dropped by more than 10% in the last 10 years. Johnson Outdoors's dividend has shown consistent growth over the last 10 years.

Johnson Outdoors's dividend payout ratio of -29.5% indicates that its high dividend yield might not be sustainable for the long-term.

3. Hasbro (NASDAQ:HAS)

Hasbro (NASDAQ:HAS) has an annual dividend yield of 3.41%, which is 1 percentage points higher than the leisure industry average of 2.11%. Hasbro's dividend payout is stable, having never dropped by more than 10% in the last 10 years. Hasbro's dividend has shown consistent growth over the last 10 years.

Hasbro's dividend payout ratio of 75.8% indicates that its dividend yield is sustainable for the long-term.

Why are leisure stocks up?

Leisure stocks were up 0.49% in the last day, and up 4.84% over the last week.

We couldn't find a catalyst for why leisure stocks are up.

What are the most undervalued leisure stocks?

Based on the Valuation rating, one of the 7 components of a stocks overall Zen Ratings grade, which evaluates factors including estimated earnings yield, earnings before interest and taxes/enterprise value, cash flow yield, free cash flow to price, and price-to-earnings growth (PEG ratio), the 3 most undervalued leisure stocks right now are:

1. United Parks & Resorts (NYSE:PRKS)

United Parks & Resorts (NYSE:PRKS) is the most undervalued leisure stock based on its Valuation Rating of A. Valuation is one of 7 Component Grades used to calculate the overall Zen Rating.

United Parks & Resorts has a valuation score of 43, which is 18 points higher than the leisure industry average of 25. It passed 3 out of 7 valuation due diligence checks.

United Parks & Resorts's stock has dropped -14.9% in the past year. It has overperformed other stocks in the leisure industry by 6 percentage points.

2. Mattel (NASDAQ:MAT)

Mattel (NASDAQ:MAT) is the second most undervalued leisure stock based on its Valuation Rating of B. Valuation is one of 7 Component Grades used to calculate the overall Zen Rating.

Mattel has a valuation score of 43, which is 18 points higher than the leisure industry average of 25. It passed 3 out of 7 valuation due diligence checks.

Mattel's stock has dropped -14.82% in the past year. It has overperformed other stocks in the leisure industry by 6 percentage points.

3. Jakks Pacific (NASDAQ:JAKK)

Jakks Pacific (NASDAQ:JAKK) is the third most undervalued leisure stock based on its Valuation Rating of B. Valuation is one of 7 Component Grades used to calculate the overall Zen Rating.

Jakks Pacific has a valuation score of 86, which is 61 points higher than the leisure industry average of 25. It passed 6 out of 7 valuation due diligence checks.

Jakks Pacific's stock has gained 0.99% in the past year. It has overperformed other stocks in the leisure industry by 22 percentage points.

Are leisure stocks a good buy now?

44.44% of leisure stocks rated by analysts are a strong buy right now. On average, analysts expect leisure stocks to rise by 30.63% over the next year.

4% of leisure stocks have a Zen Rating of A (Strong Buy), 12% of leisure stocks are rated B (Buy), 72% are rated C (Hold), 8% are rated D (Sell), and 4% are rated F (Strong Sell).

What is the average p/e ratio of the leisure industry?

The average P/E ratio of the leisure industry is 67.97x.

WallStreetZen does not provide financial advice and does not issue recommendations or offers to buy stock or sell any security.

Information is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.