Sectors & IndustriesConsumer CyclicalLeisure

Best Leisure Stocks to Buy Now (2026)

Top leisure stocks in 2026 ranked by overall Zen Rating. "A" Rated stocks have returned an average of +28.50% per year, and are the best leisure stocks to buy now. Learn More.

According to Zen Ratings, our proprietary rating system that evaluates 115 factors proven to drive growth in stocks and assigns each stock in our system an overall letter grade as well as 7 individual Component Grades for Value, Growth, Momentum, Sentiment, Safety, Financials, and proprietary AI algorithms, the 3 best leisure stocks to buy right now are:

Escalade (NASDAQ:ESCA) is the #1 top leisure stock out of 31 with a Zen Rating of A. Stocks with a rating of A have had an average return of +28.5% per year. Learn more.

The Component Grade breakdown for Escalade (NASDAQ:ESCA) is: Value: B, Growth: C, Momentum: B, Sentiment: A, Safety: B, Financials: B, and AI: A.

Escalade (NASDAQ:ESCA) has a Due Diligence Score of 55, which is 26 points higher than the leisure industry average of 29.

ESCA passed 19 out of 38 due diligence checks and has strong fundamentals. Escalade has seen its stock return 47.74% over the past year, overperforming other leisure stocks by 135 percentage points.

Jakks Pacific (NASDAQ:JAKK) is the #2 top leisure stock out of 31 with a Zen Rating of B. Stocks with a rating of B have had an average return of +17.17% per year. Learn more.

The Component Grade breakdown for Jakks Pacific (NASDAQ:JAKK) is: Value: C, Growth: C, Momentum: C, Sentiment: B, Safety: C, Financials: C, and AI: C.

Jakks Pacific (NASDAQ:JAKK) has a Due Diligence Score of 44, which is 15 points higher than the leisure industry average of 29.

JAKK passed 15 out of 38 due diligence checks and has strong fundamentals. Jakks Pacific has seen its stock return 28.95% over the past year, overperforming other leisure stocks by 117 percentage points.

Jakks Pacific has an average 1 year price target of $30.00, an upside of 22.45% from Jakks Pacific's current stock price of $24.50.

Jakks Pacific stock has a consensus Strong Buy recommendation according to Wall Street analysts. Of the 1 analyst covering Jakks Pacific, 100% have issued a Strong Buy rating, 0% have issued a Buy, 0% have issued a hold, while 0% have issued a Sell rating, and 0% have issued a Strong Sell.

Hasbro (NASDAQ:HAS) is the #3 top leisure stock out of 31 with a Zen Rating of B. Stocks with a rating of B have had an average return of +17.17% per year. Learn more.

The Component Grade breakdown for Hasbro (NASDAQ:HAS) is: Value: C, Growth: C, Momentum: D, Sentiment: B, Safety: C, Financials: B, and AI: A.

Hasbro (NASDAQ:HAS) has a Due Diligence Score of 27, which is -2 points lower than the leisure industry average of 29. Although this number is below the industry average, our proven quant model rates HAS as a "B".

HAS passed 9 out of 38 due diligence checks and has average fundamentals. Hasbro has seen its stock return 18.31% over the past year, overperforming other leisure stocks by 106 percentage points.

Hasbro has an average 1 year price target of $106.08, an upside of 19.48% from Hasbro's current stock price of $88.79.

Hasbro stock has a consensus Strong Buy recommendation according to Wall Street analysts. Of the 12 analysts covering Hasbro, 75% have issued a Strong Buy rating, 8.33% have issued a Buy, 16.67% have issued a hold, while 0% have issued a Sell rating, and 0% have issued a Strong Sell.

Out of 8 leisure stocks that have issued dividends in the past year, the 3 leisure stocks with the highest dividend yields are:

Jakks Pacific (NASDAQ:JAKK) has an annual dividend yield of 4.08%, which is 1 percentage points higher than the leisure industry average of 2.69%. Jakks Pacific's dividend payout is stable, having never dropped by more than 10% in the last 10 years. Jakks Pacific's dividend has not shown consistent growth over the last 10 years.

Jakks Pacific's dividend payout ratio of 138.9% indicates that its high dividend yield might not be sustainable for the long-term.

Lucky Strike Entertainment (NYSE:LUCK) has an annual dividend yield of 3.42%, which is 1 percentage points higher than the leisure industry average of 2.69%.

Lucky Strike Entertainment's dividend payout ratio of -35.9% indicates that its dividend yield might not be sustainable for the long-term.

Escalade (NASDAQ:ESCA) has an annual dividend yield of 3.23%, which is 1 percentage points higher than the leisure industry average of 2.69%. Escalade's dividend payout is stable, having never dropped by more than 10% in the last 10 years. Escalade's dividend has shown consistent growth over the last 10 years.

Escalade's dividend payout ratio of 53.6% indicates that its dividend yield is sustainable for the long-term.

Leisure stocks were up 0.88% in the last day, and down -0.65% over the last week. Airwa was the among the top gainers in the leisure industry, gaining 28.69% yesterday.

Shares of software stocks are trading higher as recent earnings from ServiceNow and SAP help assuage concerns over AI encroachment. Also, recent investor unease over AI-related capex spending by hyperscalers and steep valuations for semiconductor-related companies may be bolstering confidence in the software sector.

Based on the Valuation rating, one of the 7 components of a stocks overall Zen Ratings grade, which evaluates factors including estimated earnings yield, earnings before interest and taxes/enterprise value, cash flow yield, free cash flow to price, and price-to-earnings growth (PEG ratio), the 3 most undervalued leisure stocks right now are:

United Parks & Resorts (NYSE:PRKS) is the most undervalued leisure stock based on its Valuation Rating of A. Valuation is one of 7 Component Grades used to calculate the overall Zen Rating.

United Parks & Resorts has a valuation score of 29, which is 12 points higher than the leisure industry average of 17. It passed 2 out of 7 valuation due diligence checks.

United Parks & Resorts's stock has dropped -12.83% in the past year. It has overperformed other stocks in the leisure industry by 75 percentage points.

Mattel (NASDAQ:MAT) is the second most undervalued leisure stock based on its Valuation Rating of B. Valuation is one of 7 Component Grades used to calculate the overall Zen Rating.

Mattel has a valuation score of 71, which is 54 points higher than the leisure industry average of 17. It passed 5 out of 7 valuation due diligence checks.

Mattel's stock has dropped -15.1% in the past year. It has overperformed other stocks in the leisure industry by 73 percentage points.

Escalade (NASDAQ:ESCA) is the third most undervalued leisure stock based on its Valuation Rating of B. Valuation is one of 7 Component Grades used to calculate the overall Zen Rating.

Escalade has a valuation score of 57, which is 40 points higher than the leisure industry average of 17. It passed 4 out of 7 valuation due diligence checks.

Escalade's stock has gained 47.74% in the past year. It has overperformed other stocks in the leisure industry by 135 percentage points.

50% of leisure stocks rated by analysts are a buy right now. On average, analysts expect leisure stocks to rise by 15.72% over the next year.

4.35% of leisure stocks have a Zen Rating of A (Strong Buy), 21.74% of leisure stocks are rated B (Buy), 60.87% are rated C (Hold), 8.7% are rated D (Sell), and 4.35% are rated F (Strong Sell).