How to Buy Sofi Technologies Stock
Sofi Technologies Inc
SoFi Technologies, Inc. provides digital financial services. It operates through three segments: Lending, Technology Platform, and Financial Services.
Sofi Technologies stock last closed at $14.04, up 6.53% from the previous day, and has increased 97.47% in one year. It has overperformed other stocks in the Credit Services industry by 0.75 percentage points. Sofi Technologies stock is currently +133.61% from its 52-week low of $6.01, and -23.78% from its 52-week high of $18.42.
At the moment, there are 1.11B shares of SOFI outstanding. The market capitalization of SOFI is $15.52B. In the last 24 hours, 73.45M SOFI shares were traded.
How to Buy Sofi Technologies Stock
Wondering how to invest in Sofi Technologies stock? Here's how.
- Choose where to buy Sofi Technologies stock: You need to pick an online brokerage, but don't worry - we've researched dozens of online stock brokerages and apps to help you choose where to buy Sofi Technologies stock.
- Create your brokerage account: Sign up for 0% commission trading with the highest-rated brokerage we've selected.
- Deposit funds into your brokerage account: Pick your payment method and add your information.
- Research Sofi Technologies stock: The Sofi Technologies ticker symbol is SOFI. Is Sofi Technologies stock a good investment? Should you buy shares of SOFI? How do SOFI's underlying business fundamentals look? Do top analysts think Sofi Technologies is a good buy? Why has SOFI's stock price moved recently? (Hint: Our stock market analysis website can help you understand if SOFI is a good stock to buy).
- Place your SOFI buy order: Decide if you will purchase SOFI shares at the current market price or use a limit order to purchase SOFI stock at a given price.
- Get key alerts regarding your SOFI position: Create a watchlist to watch your investment in Sofi Technologies shares.
Step 1: Choose where to buy Sofi Technologies stock
You need an online brokerage account to access the NASDAQ market and buy SOFI stock.
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Open eToro AccountStep 2: Create your brokerage account
Now that you've chosen the best brokerage, you need to fill out some personal info so you can buy SOFI stock today.
How to Create a New Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Enter your personal data to start a new trading account.
- Send your details by clicking the "Create Account" button. Get started with eToro today
Step 3: Deposit funds into your brokerage account
Now that you have created your account on stock market apps, your next step is to transfer the money for your investment:
Check out this video walkthrough if you need help depositing funds into your investment account.
Step 4: Research Sofi Technologies stock
After you have decided on the best place to buy Sofi Technologies stock, it's critical to research their stock prior to buying, so you can understand the risk and opportunity.
Sofi Technologies Numbers
Sofi Technologies Due Diligence Checks
WallStreetZen was created to help part-time investors do better fundamental analysis quickly.
You can view all of the due diligence checks on SOFI's stock page.
How is SOFI stock valued?
Investors use many financial metrics, analyses, models, and charts to gauge SOFI's true value.
Using relative valuations methods:
- SOFI may be overvalued based on its P/E ratio of 31.2x, relative to Credit Services industry P/E ratio of 31x
- SOFI may be undervalued based on its P/B ratio of 2.32x, relative to Credit Services industry P/B ratio of 5.69x
- SOFI may be overvalued based on its PEG ratio of 5.84x
You can access additional valuation analysis on SOFI's stock here.
A quick look at SOFI Financials
Signs that SOFI is financially healthy:
- SOFI profit margin has gone up from -7.8% to 17.2% in the past year.
Signs that SOFI is not financially healthy:
- SOFI has a relatively high debt to equity ratio of 4.65.
Is it a good time to buy Sofi Technologies stock, according to analysts?
Out of 11 Wall Street analysts who give forecasts on SOFI, the consensus analyst rating on SOFI is a Hold
Please note that analyst ratings are not recommendations, nor are they investment advice.
Latest SOFI Analyst Upgrades/Downgrades
Ashwin Shirvaikar, a top 15% analyst from Citigroup maintains SOFI with a strong buy rating and raises their SOFI price target from $12.50 to $18.00, on Jan 14, 2025.
Timothy Switzer, a top 21% analyst from Keefe, Bruyette & Woods downgrades SOFI to a sell rating and raises their SOFI price target from $7.00 to $8.00, on Jan 2, 2025.
Keefe, Bruyette & Woods's Timothy Switzer downgraded their rating on Sofi Technologies (NASDAQ: SOFI) from Hold to Sell on 2025/01/02. The analyst also raised their price target by 14.3% from $7 to $8.
Downgrading the stock but hiking their price target on SoFi Technologies, Switzer backgrounded that the shares were up 57% in 2024, including 100% since 2024/09 on investor optimism regarding "high-growth FinTechs" following the election.
The analyst explained their moves by pointing to "the improving macro environment, lower interest rates, and the company's success driving better profitability having "taken some teeth out of several bear theses."
Those factor justify shifting their investment thesis towards a more long-term view of what a mature SoFi Technologies looks like, Switzer detailed.
The analyst attributed their downgrade to Keefe, Bruyette & Woods analysis suggesting the stock's valuation has "become overstretched across a wide matrix of multiples, even if the company successfully achieves its ambitious long-term targets."
Jeffrey Adelson, a bottom 15% analyst from Morgan Stanley maintains SOFI with a strong sell rating and raises their SOFI price target from $7.50 to $13.00, on Dec 19, 2024.
Mihir Bhatia, a top 15% analyst from Bank of America downgrades SOFI to a sell rating and maintains their SOFI price target from $12.00 to $12.00, on Dec 9, 2024.
Reginald Smith, a bottom 13% analyst from JP Morgan maintains SOFI with a hold rating and raises their SOFI price target from $9.00 to $16.00, on Dec 2, 2024.
You can dive deeper into what analysts are projecting on the Sofi Technologies stock forecast page.
SOFI Technical Indicators
Is SOFI Making Money?
Last year, SOFI revenue was $2.80B. During the last 4 year, SOFI's revenue has increased by 42.3% per year. This was faster than the Credit Services industry average of 10.23%.
Find out more about SOFI's earnings and revenue performance here.
Latest Insiders Trades at SOFI
In the past 12 months, insiders at SOFI have sold more shares than they have bought.
Kelli Keough, EVP GBUL SIPS of SOFI, was the latest SOFI insider to sell. They sold $119,703.79 worth of SOFI stock on Apr 21, 2025.
Dig into more about who owns SOFI stock here.
Does SOFI provide a stable income stream?
No, Sofi Technologies doesn't provide an income stream by paying out dividends.
What others are saying about SOFI
One of the primary reasons eToro is our favorite brokerage is because of its social trading community.
Click below to see what other traders have to say.
Step 5: Place your SOFI buy order
You have two primary types of orders:
- Market order: A market order is an order to buy or sell a security at the best possible price.
Market orders are mostly the best for newer investors. - Limit order: A limit order lets you buy or sell a security at a specific price (or better).
If you want to ensure you're buying or selling at an exact dollar amount limit, use a limit order.
Hit the Open button and your broker will execute your order.
If you need additional info about buying stocks on eToro, watch the helpful video below:
Step 6: Get key alerts regarding your SOFI position
Now that you own some SOFI shares, you'll want to keep up with your new company.
Start a watchlist to get notified of important updates regarding your SOFI stock.
SOFI Feed
How to Buy Stock in Sofi Technologies
To summarize, here are the 6 steps to buy stock in Sofi Technologies:
- Choose where to buy Sofi Technologies stock
- Create your brokerage account
- Deposit funds into your brokerage account
- Research Sofi Technologies stock
- Place your SOFI buy order
- Get key alerts regarding your SOFI position
If you require a place to buy stocks, eToro is our recommended venue.
Get Started with eToro TodayIf you would like to keep tabs on your investment in Sofi Technologies, get started below.
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