How to Buy Sofi Technologies Stock
Sofi Technologies Inc
SoFi Technologies, Inc. provides digital financial services. It operates through three segments: Lending, Technology Platform, and Financial Services.
Sofi Technologies stock last closed at $22.75, down 6.11% from the previous day, and has increased 204.96% in one year. It has overperformed other stocks in the Credit Services industry by 1.83 percentage points. Sofi Technologies stock is currently +237.04% from its 52-week low of $6.75, and -9.4% from its 52-week high of $25.11.
At the moment, there are 1.2B shares of SOFI outstanding. The market capitalization of SOFI is $27.24B. In the last 24 hours, 82.58M SOFI shares were traded.
How to Buy Sofi Technologies Stock
Wondering how to invest in Sofi Technologies stock? Here's how.
- Choose where to buy Sofi Technologies stock: You need to pick an online brokerage, but don't worry - we've researched dozens of online stock brokerages and apps to help you choose where to buy Sofi Technologies stock.
- Create your brokerage account: Sign up for 0% commission trading with the highest-rated brokerage we've selected.
- Deposit funds into your brokerage account: Pick your payment method and add your information.
- Research Sofi Technologies stock: The Sofi Technologies ticker symbol is SOFI. Is Sofi Technologies stock a good investment? Should you buy shares of SOFI? How do SOFI's underlying business fundamentals look? Do top analysts think Sofi Technologies is a good buy? Why has SOFI's stock price moved recently? (Hint: Our stock market analysis website can help you understand if SOFI is a good stock to buy).
- Place your SOFI buy order: Decide if you will purchase SOFI shares at the current market price or use a limit order to purchase SOFI stock at a given price.
- Get key alerts regarding your SOFI position: Create a watchlist to watch your investment in Sofi Technologies shares.
Step 1: Choose where to buy Sofi Technologies stock
You need an online brokerage account to access the NASDAQ market and buy SOFI stock.
Our recommended brokerage: eToro
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- Buy other financial assets: Such as ETFs and cryptocurrencies.
Get $10 towards your share purchase by creating an account with eToro now. This offer is only for US users.
Open eToro AccountStep 2: Create your brokerage account
Now that you've chosen the best brokerage, you need to fill out some personal info so you can buy SOFI stock today.
How to Create a New Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Enter your personal data to start a new trading account.
- Send your details by clicking the "Create Account" button. Get started with eToro today
Step 3: Deposit funds into your brokerage account
Now that you have created your account on stock market apps, your next step is to transfer the money for your investment:
Check out this video walkthrough if you need help depositing funds into your investment account.
Step 4: Research Sofi Technologies stock
After you have decided on the best place to buy Sofi Technologies stock, it's critical to research their stock prior to buying, so you can understand the risk and opportunity.
Sofi Technologies Numbers
Sofi Technologies Due Diligence Checks
WallStreetZen was created to help part-time investors do better fundamental analysis quickly.
You can view all of the due diligence checks on SOFI's stock page.
How is SOFI stock valued?
Investors use many financial metrics, analyses, models, and charts to gauge SOFI's true value.
Using relative valuations methods:
- SOFI may be overvalued based on its P/E ratio of 42.92x, relative to Credit Services industry P/E ratio of 32.98x
- SOFI may be undervalued based on its P/B ratio of 3.97x, relative to Credit Services industry P/B ratio of 5.18x
You can do additional valuation analysis on SOFI's stock here.
A quick look at SOFI Financials
Signs that SOFI is financially healthy:
- SOFI profit margin has gone up from -4.7% to 18.4% in the past year.
Signs that SOFI is not financially healthy:
- SOFI has a relatively high debt to equity ratio of 4.99.
Is it a good time to buy Sofi Technologies stock, according to analysts?
Out of 10 Wall Street analysts who track SOFI, the consensus analyst rating on Sofi Technologies is a Hold
Please note that analyst forecasts are not recommendations, nor are they financial advice.
Latest SOFI Analyst Forecasts
Matthew Coad, a top 46% analyst from Truist Securities maintains SOFI with a hold rating and raises their SOFI price target from $14.00 to $20.00, on Jul 17, 2025.
Truist Securities's Matthew Coad raised their price target on Sofi Technologies (NASDAQ: SOFI) by 42.9% from $14 to $20 on 2025/07/17. The analyst maintained their Hold rating on the stock.
In a quarterly preview note on names in their FinTech portfolio, Coad said the setup for the group into the print "should be solid, and the group has underperformed of late with a 2% YTD gain vs. 6% for the S&P 500."
Stablecoins have been the hot topic for payments/FinTech investors over the past month, and Truist Securities expects discussions around crypto/stablecoins to dominate most earnings calls as management teams will likely provide their view on how stablecoins could potentially impact the industry, the analyst told readers.
Brian McKenna, a top 15% analyst from JMP Securities downgrades SOFI to a hold rating and maintains their SOFI price target from $17.00 to $17.00, on Jul 14, 2025.
Moshe Orenbuch, a top 23% analyst from TD Cowen initiates coverage on SOFI with a hold rating and announces their SOFI price target of $21.00, on Jul 11, 2025.
Tim Chiodo, a top 33% analyst from UBS maintains SOFI with a hold rating and raises their SOFI price target from $14.00 to $15.50, on Apr 30, 2025.
Devin Ryan, a top 1% analyst from JMP Securities initiates coverage on SOFI with a buy rating and announces their SOFI price target of $17.00, on Apr 25, 2025.
You can dive deeper into what analysts are saying on the Sofi Technologies stock forecast page.
SOFI Technical Indicators
How is SOFI performing as a company?
Last year, SOFI revenue was $3.06B. In the last four year, SOFI's revenue has gone up by 39.85% per year. This was faster than the Credit Services industry average of 11.63%.
You can analyze SOFI's earnings and revenue performance here.
Are SOFI executives and large shareholders buying or selling the stock?
Over the past 12 months, insiders at SOFI have sold more shares than they have bought.
Arun Pinto, Chief Risk Officer of SOFI, was the latest SOFI insider to sell. They sold $551,734.80 worth of SOFI stock on Aug 15, 2025.
Get more info about who owns SOFI stock here.
Does SOFI stock generate passive income?
No, Sofi Technologies doesn't provide an income stream by paying out dividends.
SOFI Social Trading Data
One of the reasons eToro is our favorite brokerage is because of its social trading community.
Click below to find out what other investors have to say.
Step 5: Place your SOFI buy order
There are two main types of orders:
- Market order: A market order is an order to buy or sell a security at the best possible price.
Market orders are mostly the best for newer investors. - Limit order: A limit order enables you to buy or sell a stock at a specific price (or better).
If you want to be certain you're buying or selling at an exact price, place a limit order.
Hit the Open button and eToro will execute your order.
If you need more help with investing in stocks on eToro, click the helpful video below:
Step 6: Get key alerts regarding your SOFI position
Now that you own some SOFI stock, you'll want to stay up-to-date on your stock purchase.
Add SOFI to a watchlist to see the latest developments about your SOFI stock.
SOFI Feed
How to Buy Stock in Sofi Technologies
To summarize, here are the 6 steps to buy Sofi Technologies stock:
- Choose where to buy Sofi Technologies stock
- Create your brokerage account
- Deposit funds into your brokerage account
- Research Sofi Technologies stock
- Place your SOFI buy order
- Get key alerts regarding your SOFI position
If you require a place to buy stocks, eToro is our recommended venue.
Get Started with eToro TodayIf you would like to keep an eye on your new investment in Sofi Technologies, get started below.
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