How to Buy Google Stock
Alphabet Inc
Alphabet Inc. provides various products and platforms in the United States, Europe, the Middle East, Africa, the Asia-Pacific, Canada, and Latin America.
Google stock last closed at $134.99, down 1.42% from the previous day, and has increased 44.05% in one year. It has overperformed other stocks in the Internet Content & Information industry by 0.19 percentage points. Google stock is currently +59.07% from its 52-week low of $84.86, and -4.41% from its 52-week high of $141.22.
There are currently 12.52B shares of GOOGL outstanding. The market capitalization of GOOGL is $1.69T. In the past 24 hours, 32.06M GOOGL shares were traded.
How to Buy Google Stock
Not sure how to invest in Google stock? Here's how.
- Figure out where to buy Google stock: You need to pick a stock brokerage, but don't worry - we've researched dozens of online stock brokerages and apps to help you determine where to buy Google stock.
- Open a brokerage account: Sign up for 0% commission trading with the highest-rated brokerage we've selected.
- Deposit funds into your brokerage account: Choose your method of payment and add your info.
- Analyze Google stock: The Google ticker symbol is GOOGL. Is Google stock a good investment? Should you buy shares of GOOGL? How do GOOGL's underlying business fundamentals look? Do top analysts think Google is a good buy? Why has GOOGL's stock price moved recently? (Hint: Our stock market research website can help you evaluate if GOOGL is a good stock to buy).
- Make your GOOGL trade: Decide if you will purchase GOOGL shares at the current market price or use a limit order to purchase GOOGL shares at a specific price.
- Get notifications regarding your investment in GOOGL: Create a watchlist to get live updates on your position in Google stock.
Step 1: Figure out where to buy Google stock
You need a brokerage account to access the NASDAQ market and buy GOOGL stock.
Our preferred brokerage: eToro
Based on our experience, eToro is the best online stock brokerage. eToro gives you:
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- Social investing: eToro offers a community with more than 20 million users around the world. Talk to, learn from, and copy the crypto trades of other investors.
- Security: eToro is a regulated and licensed brokerage platform.
- Buy other financial assets: Such as ETFs and cryptocurrencies.
Get $10 towards your stock purchase by creating an account with eToro today.
Open eToro AccountStep 2: Open a brokerage account
Now that you've picked the right brokerage, it's time to fill out some personal information so you are able to invest in GOOGL today.
How to Start a New Investment Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Input your personal data to start a new trading account.
- Submit your information by hitting the "Create Account" button. Get started with eToro today
Step 3: Deposit funds into your brokerage account
Now that you've finished signing up on one of the most highly reviewed stock apps, you need to deposit funds:
Watch the video below if you need help transferring money into your investment account.
Step 4: Analyze Google stock
Once you have decided on the best place to buy Google stock, it's important to analyze their stock prior to investing, so you can wrap your head around the risk as well as the opportunity.
Google Numbers
Google Fundamentals
WallStreetZen was created to help everyday investors perform more in-depth fundamental analysis.
You can view all of the due diligence checks on GOOGL's stock page.
What is the fair value of GOOGL stock?
You can use many financial metrics, analyses, models, and charts to gauge GOOGL's fair value.
Using relative valuations ratios:
- GOOGL could be overvalued based on its P/E ratio of 25.71x, relative to Internet Content & Information industry P/E ratio of 21.75x
- GOOGL may be overvalued based on its P/B ratio of 6.18x, relative to Internet Content & Information industry P/B ratio of 5.42x
- GOOGL could be overvalued based on its PEG ratio of 1.81x
You can access more valuation analysis on GOOGL's stock here.
GOOGL Financial Health Summary
Positive Financial Indicators:
- GOOGL earnings of $78.78B is not sufficient to cover its interest payments.
- GOOGL's operating cash flow of $106.45B allows it to safely service it's debt of $26.33B.
- There are more short-term assets than short-term liabilities on the GOOGL balance sheet.
- There are more short-term assets than long-term liabilities on the GOOGL balance sheet.
Negative Financial Indicators:
- GOOGL has a relatively high debt to equity ratio of 0.45.
- GOOGL profit margin has gone down from 23.7% to 22.5% in the past year.
- Total GOOGL debt is higher than 5 years ago, relative to shareholder equity.
Do analysts think it's a good time to buy GOOGL stock
Out of 20 Equities analysts who give ratings on GOOGL, the consensus analyst rating on Google is a Strong Buy
It's important to keep in mind that analyst ratings are not stock recommendations, nor are they financial advice.
Latest GOOGL Analyst Recommendations
Andrew Boone, a top 43% analyst from JMP Securities maintains GOOGL with a buy rating and raises their GOOGL price target from $138.00 to $140.00, on Oct 25, 2023.
Scott Devitt, a top 4% analyst from Wedbush reiterates GOOGL with a buy rating and maintains their GOOGL price target from $160.00 to $160.00, on Oct 25, 2023.
Wedbush's Scott Devitt reiterated their Buy rating on Google (NASDAQ: GOOGL). The analyst also maintained a $160 price target.
Results were "mixed," with revenue of $76.69B 1.2% higher than Street expectations and operating income 1.1% lower than estimates, the analyst reported after reviewing Alphabet's Q3 2023 print, released on 2023/10/24.
Devitt said there are 2 main reasons for the stock price's post-earnings decline of 7%:
- Uncertainty related to the trajectory of Cloud revenue growth following lackluster Q3 results.
- Increasingly worsening expectations for future margin expansion, given that the Q3 operating margin missed consensus by 60bps.
However, the 7% decline was an overreaction as the market placed too much relative value on the company's Cloud business, which accounts for just 11% of revenue and 1% of operating income, the analyst argued.
"Owning Google for its Cloud business is like rooting for Michael Jordan to play baseball," Devitt playfully concluded.
Earnings Report
For Q3 2023, Alphabet reported:
- EPS of $1.55, which beat the Zacks Consensus Estimate of $1.45 and, by 46.2%, Q3 2022’s $1.06.
- Revenue of $76.69B, which beat Q3 2022’s $69.09B by 11%.
Management guided:
For Q4 2023:
- NFL Sunday Ticket revenue will be fully reflected.
- Headwinds to Hardware segment revenue are expected.
For FY 2024:
- “Continue to invest meaningfully in the technical infrastructure needed to support the opportunities we see in AI across Alphabet and expect elevated levels of investment, increasing in Q4 2023 and continuing to grow in 2024.”
CEO Sundar Pichai commented, “I’m pleased with our financial results and our product momentum this quarter, with AI-driven innovations across Search, YouTube, Cloud, our Pixel devices and more.
“We’re continuing to focus on making AI more helpful for everyone; there’s exciting progress and lots more to come.”
Ross Sandler, a top 13% analyst from Barclays maintains GOOGL with a strong buy rating and lowers their GOOGL price target from $200.00 to $180.00, on Oct 25, 2023.
Brian Nowak, a top 5% analyst from Morgan Stanley maintains GOOGL with a strong buy rating and lowers their GOOGL price target from $155.00 to $150.00, on Oct 25, 2023.
Barton Crockett, a top 26% analyst from Rosenblatt maintains GOOGL with a strong buy rating and raises their GOOGL price target from $163.00 to $174.00, on Oct 25, 2023.
You can dive deeper into what analysts are saying on the Google stock forecast page.
GOOGL Technical Indicators
GOOGL Performance Numbers
Last year, GOOGL earnings were $66.73B. During the past five year, GOOGL's earnings have grown by 31.25% per year. This was faster than the Internet Content & Information industry average of 22.52%.
Last year, GOOGL revenue was $297.13B. Over the last five year, GOOGL's revenue has gone up by 18% per year. This was slower than the Internet Content & Information industry average of 20.29%.
Find out more about GOOGL's earnings and revenue performance here.
Who is buying/selling GOOGL?
Over the past 12 months, executives and large shareholders at GOOGL have sold more shares than they have bought.
Sundar Pichai, Chief Executive Officer of GOOGL, was the latest GOOGL insider to sell. They sold $1,947,381.26 worth of GOOGL shares on Dec 6, 2023.
Get more info about who owns GOOGL shares here.
Does GOOGL stock generate passive income?
No, Google doesn't provide an income stream by paying out dividends.
GOOGL Social Trading Data
One of the primary reasons eToro is our favorite brokerage is because of its social trading community.
Click below to find out what other community members have to say.
Step 5: Make your GOOGL trade
There are two primary order types:
- Market order: A market order is an order to buy or sell a security at the best available price.
Market orders are generally sufficient. - Limit order: A limit order enables you to buy or sell a security at a specific price (or better).
If you want to make sure you're buying or selling at a particular dollar amount limit, use a limit order.
Press the Open Trade button and eToro will place your order.
If you require more assistance investing in stocks on eToro, click the how to video below:
Step 6: Get notifications regarding your investment in GOOGL
Now that you own some GOOGL shares, you'll want to keep up with your new shares.
Add GOOGL to a watchlist to keep track of your GOOGL stock.
GOOGL Feed
How to Buy Stock in Google
To summarize, here are the 6 steps you need to take to buy Google stock right now:
- Figure out where to buy Google stock
- Open a brokerage account
- Deposit funds into your brokerage account
- Analyze Google stock
- Make your GOOGL trade
- Get notifications regarding your investment in GOOGL
If you require a brokerage account, eToro is our recommended venue.
Get Started with eToro TodayIf you would like to get the latest scoop on your new investment in Google, create your watchlist below.
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