How to Buy Google Stock
Alphabet Inc
Alphabet Inc. provides a diverse range of products and digital platforms to consumers across multiple global regions, including North and South America, Europe, the Middle East, Africa, and the Asia-Pacific.
Google stock last closed at $344.20, up 0.06% from the previous day, and has increased 69.14% in one year. It has overperformed other stocks in the Internet Content & Information industry by 0.87 percentage points. Google stock is currently +75.08% from its 52-week low of $196.60, and -15.76% from its 52-week high of $408.61.
There are currently 12.23B shares of GOOGL outstanding. The market capitalization of GOOGL is $4.21T. In the past 24 hours, 19.17M GOOGL shares were traded.
How to Buy Google Stock
Not sure how to invest in Google stock? Here's how.
- Figure out where to buy Google stock: You need to pick a stock brokerage, but don't worry - we've researched dozens of online stock brokerages and apps to help you determine where to buy Google stock.
- Open a brokerage account: Sign up for 0% commission trading with the highest-rated brokerage we've selected.
- Deposit funds into your brokerage account: Choose your method of payment and add your info.
- Analyze Google stock: The Google ticker symbol is GOOGL. Is Google stock a good investment? Should you buy shares of GOOGL? How do GOOGL's underlying business fundamentals look? Do top analysts think Google is a good buy? Why has GOOGL's stock price moved recently? (Hint: Our stock market research website can help you evaluate if GOOGL is a good stock to buy).
- Make your GOOGL trade: Decide if you will purchase GOOGL shares at the current market price or use a limit order to purchase GOOGL shares at a specific price.
- Get notifications regarding your investment in GOOGL: Create a watchlist to get live updates on your position in Google stock.
Step 1: Figure out where to buy Google stock
You need a brokerage account to access the NASDAQ market and buy GOOGL stock.
Our preferred brokerage: eToro
Based on our experience, eToro is the best online stock brokerage. eToro gives you:
- Invest in stocks with zero commissions: Invest without paying trading commissions.
- Buy fractional shares: Even if you can't afford a full share, you can still buy the stock.
- Access to global markets: From Tech to Industrials, New York to Hong Kong (for US users, only US stocks are available) — you can fill your portfolio with stocks from the globe's top stock exchanges.
- Social investing: eToro offers a community with more than 20 million users around the world. Talk to, learn from, and copy the crypto trades of other investors.
- Security: eToro is a regulated and licensed brokerage platform.
- Buy other financial assets: Such as ETFs and cryptocurrencies.
Get $10 towards your stock purchase by creating an account with eToro today. This offer is only for US users.
Open eToro AccountStep 2: Open a brokerage account
Now that you've picked the right brokerage, it's time to fill out some personal information so you are able to invest in GOOGL today.
How to Start a New Investment Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Input your personal data to start a new trading account.
- Submit your information by hitting the "Create Account" button. Get started with eToro today
Step 3: Deposit funds into your brokerage account
Now that you've finished signing up on one of the most highly reviewed stock apps, you need to deposit funds:
Watch the video below if you need help transferring money into your investment account.
Step 4: Analyze Google stock
Once you have decided on the best place to buy Google stock, it's important to analyze their stock prior to investing, so you can wrap your head around the risk as well as the opportunity.
Google Numbers
Google Fundamentals
WallStreetZen was created to help everyday investors perform more in-depth fundamental analysis.
You can view all of the due diligence checks on GOOGL's stock page.
What is the fair value of GOOGL stock?
You can use many financial metrics, analyses, models, and charts to gauge GOOGL's fair value.
Using relative valuations ratios:
- GOOGL could be undervalued based on its P/E ratio of 17.09x, relative to Internet Content & Information industry P/E ratio of 50.76x
- GOOGL may be overvalued based on its P/B ratio of 6.57x, relative to Internet Content & Information industry P/B ratio of 5.84x
You can access additional valuation research on GOOGL's stock here.
GOOGL Financial Overview
Positive Financial Indicators:
- GOOGL's operating cash flow of $185.68B allows it to safely service it's debt of $112.76B.
- GOOGL profit margin has gone up from 31.1% to 54.8% in the past year.
- GOOGL earnings of $300.24B is not sufficient to cover its interest payments.
- There are more short-term assets than long-term liabilities on the GOOGL balance sheet.
- There are more short-term assets than short-term liabilities on the GOOGL balance sheet.
Negative Financial Indicators:
- Total GOOGL debt is higher than 5 years ago, relative to shareholder equity.
- GOOGL has a relatively high debt to equity ratio of 0.44.
Do analysts think it's a good time to buy Google stock
Out of 28 sell side analysts who give recommendations on GOOGL, the consensus analyst rating on Google is a Strong Buy
It's important to keep in mind that analyst ratings are not recommendations, nor are they investment advice.
Most Recent GOOGL Analyst Forecasts
Brad Erickson, a top 6% analyst from RBC Capital reiterates GOOGL with a buy rating and maintains their GOOGL price target from $425.00 to $425.00, on Jul 23, 2026.
Rohit Kulkarni, a top 3% analyst from Roth Capital maintains GOOGL with a strong buy rating and raises their GOOGL price target from $435.00 to $440.00, on Jul 23, 2026.
Ross Sandler, a top 10% analyst from Barclays maintains GOOGL with a strong buy rating and raises their GOOGL price target from $405.00 to $425.00, on Jul 23, 2026.
Ygal Arounian, a bottom 5% analyst from Wedbush reiterates GOOGL with a buy rating and maintains their GOOGL price target from $445.00 to $445.00, on Jul 23, 2026.
Ken Gawrelski, a top 22% analyst from Wells Fargo maintains GOOGL with a strong buy rating and lowers their GOOGL price target from $418.00 to $411.00, on Jul 23, 2026.
Wells Fargo's Ken Gawrelski lowered their price target on Google (NASDAQ: GOOGL) by 1.7% from $418 to $411 on 2026/07/23. The analyst maintained their Strong Buy rating on the stock.
Alphabet (Google) reported its Q2 2026 earnings.
Cutting their price target, Gawrelski expressed support for management's prioritization of investments for long-term strategic positioning.
The downside, the analyst said, however, will likely be near-term pain on margins and return profile.
Looking ahead, Gawrelski cautioned that tougher Services comps, cloud margin pressure, and higher CapEx in 2H will create a overhang on the stock price.
Earnings Report
For Q2 2026, Alphabet (Google) reported:
- EPS of $9.11B, which beat the Zacks Consensus Estimate of $2.88 and Q2 2025's $2.31.
- Revenue of $103.62B, which beat the Zacks Consensus Estimate by 2.31% and was up 26.8%Y/Y.
Management did not provide guidance in its press release.
CEO Sundar Pichai commented: “Our AI investments are redefining what’s possible across every part of our business.
"Q2 was an amazing quarter, with Alphabet revenues growing 24% year-over-year and Google Cloud revenues accelerating to 82% growth, driven by demand for AI infrastructure and AI solutions.
"It’s great to see wide adoption of Gemini Enterprise, with nearly 90% of the Fortune 100 using it.
"We have exciting momentum across the board.
"Our popular AI features are driving Search query growth.
"Gemini models now process 22 billion API tokens per minute and the Gemini App has 950 million monthly active users.
"We are seeing strong demand for our security solutions, and our new Gemini 3.5 Flash Cyber delivers highly cost efficient performance at the frontier.
"And month over month, people turn to YouTube for major world events, with over 1.7 billion unique viewers watching World Cup-related videos during the FIFA World Cup 2026TM.
"These outstanding results show that our differentiated, full stack approach to AI is delivering real, measurable value for consumers, customers, and our partners globally.”
You can dive deeper into what analysts are forecasting on the Google stock forecast page.
GOOGL Trading Indicators
How is GOOGL performing as a company?
Last year, GOOGL earnings were $244.12B. During the last 5 year, GOOGL's earnings have gone up by 33.95% per year. This was slower than the Internet Content & Information industry average of 63.9%.
Last year, GOOGL revenue was $445.87B. In the past five year, GOOGL's revenue has increased by 15.15% per year. This was slower than the Internet Content & Information industry average of 15.55%.
Find out more about GOOGL's earnings and revenue performance here.
Are GOOGL executives and large shareholders buying or selling the stock?
Over the last 12 months, insiders at GOOGL have sold more shares than they have bought.
Frances Arnold, Director of GOOGL, was the latest GOOGL insider to sell. They sold $27,337.98 worth of GOOGL shares on Jul 30, 2026.
Research more about who owns GOOGL shares here.
Can I get consistent income from GOOGL stock?
Google pays a dividend of 0.25%, compared to the Internet Content & Information industry's average dividend yield of 6.37%. If you owned $1,000 worth of GOOGL stock, you would have been paid $2.47 in the past 12 months.
Find more analysis about Google dividend yield and history here.
GOOGL Social Trading Data
One of the major reasons eToro is our favorite brokerage is because of its social trading community.
Click below to learn what other community members have to say.
Step 5: Make your GOOGL trade
You have two primary options:
- Market order: A market order is an order to buy or sell a security at the best possible price.
Market orders are generally the easiest way to buy. - Limit order: A limit order enables you to buy or sell a stock at a specific price (or better).
If you want to be certain you're buying or selling at an exact price limit, place a limit order.
Click the Open button and your broker will execute the order.
If you need more info about investing in stocks on eToro, click the helpful video below:
Step 6: Get notifications regarding your investment in GOOGL
Now that you own some GOOGL stock, you'll want to stay up-to-date on your investment.
Put GOOGL on a watchlist to monitor your GOOGL stock.
GOOGL Feed
How to Buy Stock in Google
To summarize, here are the 6 steps to buy Google stock:
- Figure out where to buy Google stock
- Open a brokerage account
- Deposit funds into your brokerage account
- Analyze Google stock
- Make your GOOGL trade
- Get notifications regarding your investment in GOOGL
If you are looking for a place to buy stocks, eToro is our favorite option.
Get Started with eToro TodayIf you would like to keep tabs on your investment in Google, add GOOGL to your watchlist below.
Trending Content
FAQ
Company
AboutNewsBlogStock Investing FAQPlansPrivacy PolicyTerms of ServiceCancellation & RefundsPerformanceHelp GuidesContactTwitterYouTubeNewsletterInformation is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.