How to Buy Google Stock
Alphabet Inc
Alphabet Inc. provides various products and platforms in the United States, Europe, the Middle East, Africa, the Asia-Pacific, Canada, and Latin America.
Google stock last closed at $388.91, up 0.32% from the previous day, and has increased 137.17% in one year. It has overperformed other stocks in the Internet Content & Information industry by 1.61 percentage points. Google stock is currently +140.07% from its 52-week low of $162.00, and -4.82% from its 52-week high of $408.61.
There are currently 12.12B shares of GOOGL outstanding. The market capitalization of GOOGL is $4.71T. In the past 24 hours, 30.41M GOOGL shares were traded.
How to Buy Google Stock
Not sure how to invest in Google stock? Here's how.
- Figure out where to buy Google stock: You need to pick a stock brokerage, but don't worry - we've researched dozens of online stock brokerages and apps to help you determine where to buy Google stock.
- Open a brokerage account: Sign up for 0% commission trading with the highest-rated brokerage we've selected.
- Deposit funds into your brokerage account: Choose your method of payment and add your info.
- Analyze Google stock: The Google ticker symbol is GOOGL. Is Google stock a good investment? Should you buy shares of GOOGL? How do GOOGL's underlying business fundamentals look? Do top analysts think Google is a good buy? Why has GOOGL's stock price moved recently? (Hint: Our stock market research website can help you evaluate if GOOGL is a good stock to buy).
- Make your GOOGL trade: Decide if you will purchase GOOGL shares at the current market price or use a limit order to purchase GOOGL shares at a specific price.
- Get notifications regarding your investment in GOOGL: Create a watchlist to get live updates on your position in Google stock.
Step 1: Figure out where to buy Google stock
You need a brokerage account to access the NASDAQ market and buy GOOGL stock.
Our preferred brokerage: eToro
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Open eToro AccountStep 2: Open a brokerage account
Now that you've picked the right brokerage, it's time to fill out some personal information so you are able to invest in GOOGL today.
How to Start a New Investment Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Input your personal data to start a new trading account.
- Submit your information by hitting the "Create Account" button. Get started with eToro today
Step 3: Deposit funds into your brokerage account
Now that you've finished signing up on one of the most highly reviewed stock apps, you need to deposit funds:
Watch the video below if you need help transferring money into your investment account.
Step 4: Analyze Google stock
Once you have decided on the best place to buy Google stock, it's important to analyze their stock prior to investing, so you can wrap your head around the risk as well as the opportunity.
Google Numbers
Google Fundamentals
WallStreetZen was created to help everyday investors perform more in-depth fundamental analysis.
You can view all of the due diligence checks on GOOGL's stock page.
What is the fair value of GOOGL stock?
You can use many financial metrics, analyses, models, and charts to gauge GOOGL's fair value.
Using relative valuations ratios:
- GOOGL could be undervalued based on its P/E ratio of 29.37x, relative to Internet Content & Information industry P/E ratio of 35.87x
- GOOGL may be overvalued based on its P/B ratio of 9.84x, relative to Internet Content & Information industry P/B ratio of 7.78x
- GOOGL could be overvalued based on its PEG ratio of 3.46x
You can access more valuation analysis on GOOGL's stock here.
GOOGL Financial Health Summary
Positive Financial Indicators:
- GOOGL profit margin has gone up from 30.9% to 37.9% in the past year.
- GOOGL's operating cash flow of $174.35B allows it to safely service it's debt of $90.48B.
- There are more short-term assets than short-term liabilities on the GOOGL balance sheet.
- There are more short-term assets than long-term liabilities on the GOOGL balance sheet.
- GOOGL earnings of $195.68B is not sufficient to cover its interest payments.
Negative Financial Indicators:
- GOOGL has a relatively high debt to equity ratio of 0.47.
- Total GOOGL debt is higher than 5 years ago, relative to shareholder equity.
Do analysts think it's a good time to buy GOOGL stock
Out of 33 Equities analysts who give ratings on GOOGL, the consensus analyst rating on Google is a Strong Buy
It's important to keep in mind that analyst ratings are not stock recommendations, nor are they financial advice.
Latest GOOGL Analyst Recommendations
Saken Ismailov, a top 33% analyst from Freedom Broker downgrades GOOGL to a hold rating and raises their GOOGL price target from $365.00 to $400.00, on May 4, 2026.
Freedom Broker's Saken Ismailov downgraded their rating on Google (NASDAQ: GOOGL) from Strong Buy to Hold on 2026/05/04. The analyst also raised their price target by 9.6% from $365 to $400.
Alphabet reported its Q1 2026 earnings.
In spite of the quarter's favorable results (which accounted for their price target hike), Ismailov explained that they downgraded the stock on valuation after the post-print gain.
Earnings Report
For Q1 2026, Alphabet reported:
- EPS of $5.11, which beat the Zacks Consensus Estimate of $2.64 and, by 81.9%, Q1 2025’s $2.81.
- Revenue of $109.9B, which beat the Zacks Consensus Estimate $92.22 and, by 22%, Q1 2025’s $90,23B.
Management did not provide EPS and revenue guidance in its press release.
CEO Sundar Pichai commented: “2026 is off to a terrific start.
“Our AI investments and full-stack approach are lighting up every part of the business.
“Search had a strong quarter with AI experiences driving usage, queries at an all-time high, and 19% revenue growth.
“Google Cloud revenues grew 63% with backlog nearly doubling quarter on quarter to over $460B.
“This was our strongest quarter ever for our consumer AI plans, driven by the Gemini App.
“Overall, the number of paid subscriptions has now reached 350M, with YouTube and Google One being the key drivers.
“Gemini Enterprise has great momentum with 40% Q/Q growth in paid MAUs.
“And, finally, I’m pleased to see Waymo surpass 500,000 fully autonomous rides a week.
“These outstanding results are built on our differentiated, full-stack approach.
“Our first-party models, like Gemini, are now processing more than 16B tokens per minute via direct API use by our customers, up 60% Q/Q.
“It’s really exciting to see how our AI investments are delivering value for our users, customers and business.”
Mark Kelley, a top 3% analyst from Stifel Nicolaus maintains GOOGL with a strong buy rating and raises their GOOGL price target from $387.00 to $420.00, on May 1, 2026.
Maria Ripps, a top 19% analyst from Canaccord Genuity maintains GOOGL with a strong buy rating and raises their GOOGL price target from $415.00 to $450.00, on Apr 30, 2026.
Stephen Ju, a top 5% analyst from UBS maintains GOOGL with a hold rating and raises their GOOGL price target from $375.00 to $410.00, on Apr 30, 2026.
Mark Shmulik, a top 9% analyst from Bernstein maintains GOOGL with a hold rating and raises their GOOGL price target from $345.00 to $390.00, on Apr 30, 2026.
You can dive deeper into what analysts are saying on the Google stock forecast page.
GOOGL Technical Indicators
GOOGL Performance Numbers
Last year, GOOGL earnings were $160.21B. During the past five year, GOOGL's earnings have grown by 28.36% per year. This was slower than the Internet Content & Information industry average of 28.86%.
Last year, GOOGL revenue was $422.50B. Over the last five year, GOOGL's revenue has gone up by 16.52% per year. This was slower than the Internet Content & Information industry average of 16.77%.
Find out more about GOOGL's earnings and revenue performance here.
Who is buying/selling GOOGL?
Over the past 12 months, executives and large shareholders at GOOGL have sold more shares than they have bought.
John L. Hennessy, Director of GOOGL, was the latest GOOGL insider to sell. They sold $35,437.50 worth of GOOGL shares on May 15, 2026.
Get more info about who owns GOOGL shares here.
Does GOOGL stock generate passive income?
Google pays a dividend of 0.22%, compared to the Internet Content & Information industry's average dividend yield of 5.99%. If you owned $1,000 worth of GOOGL stock, you would have been paid $2.16 in the past year.
Dig into more data about Google dividend yield and history here.
Get opinions from other traders
One of the major reasons eToro is our top-rated brokerage is because of its social trading community.
Click below to find out what other investors have to say.
Step 5: Make your GOOGL trade
There are two main types of orders:
- Market order: A market order is an order to buy or sell a security at the best price on the market.
Market orders are generally the easiest way to buy. - Limit order: A limit order is an order to buy or sell a security at a specific price (or better).
If you want to ensure you're buying or selling at a particular dollar amount limit, use a limit order.
Hit the Open Trade button and your broker will place your order.
If you require additional help with buying stocks on eToro, watch the helpful video below:
Step 6: Get notifications regarding your investment in GOOGL
Now that you own some shares in GOOGL, you'll want to keep up with your new shares.
Make a watchlist to track the most important metrics related to your GOOGL stock.
GOOGL Feed
How to Buy Stock in Google
To summarize, here are the 6 steps to buy Google stock:
- Figure out where to buy Google stock
- Open a brokerage account
- Deposit funds into your brokerage account
- Analyze Google stock
- Make your GOOGL trade
- Get notifications regarding your investment in GOOGL
If you require a brokerage account, eToro is our favorite venue.
Get Started with eToro TodayIf you want to keep an eye on your investment in Google, create a watchlist on WallStreetZen today.
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