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How to Buy Google Stock

Alphabet Inc

Alphabet Inc. provides various products and platforms in the United States, Europe, the Middle East, Africa, the Asia-Pacific, Canada, and Latin America.

Google stock last closed at $169.74, up 0.3% from the previous day, and has increased 30.32% in one year. It has underperformed other stocks in the Internet Content & Information industry by 0.08 percentage points. Google stock is currently +32.71% from its 52-week low of $127.90, and -11.48% from its 52-week high of $191.75.

There are currently 12.24B shares of GOOGL outstanding. The market capitalization of GOOGL is $2.08T. In the past 24 hours, 17.83M GOOGL shares were traded.

How to Buy Google Stock

Not sure how to invest in Google stock? Here's how.
  1. Figure out where to buy Google stock: You need to pick a stock brokerage, but don't worry - we've researched dozens of online stock brokerages and apps to help you determine where to buy Google stock.
  2. Open a brokerage account: Sign up for 0% commission trading with the highest-rated brokerage we've selected.
  3. Deposit funds into your brokerage account: Choose your method of payment and add your info.
  4. Analyze Google stock: The Google ticker symbol is GOOGL. Is Google stock a good investment? Should you buy shares of GOOGL? How do GOOGL's underlying business fundamentals look? Do top analysts think Google is a good buy? Why has GOOGL's stock price moved recently? (Hint: Our stock market research website can help you evaluate if GOOGL is a good stock to buy).
  5. Make your GOOGL trade: Decide if you will purchase GOOGL shares at the current market price or use a limit order to purchase GOOGL shares at a specific price.
  6. Get notifications regarding your investment in GOOGL: Create a watchlist to get live updates on your position in Google stock.

Step 1: Figure out where to buy Google stock

You need a brokerage account to access the NASDAQ market and buy GOOGL stock.

A brokerage account is an investment account that enables you to buy and sell a variety of investments, including stocks, bonds, mutual funds, and ETFs.

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Step 2: Open a brokerage account

Now that you've picked the right brokerage, it's time to fill out some personal information so you are able to invest in GOOGL today.

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Step 3: Deposit funds into your brokerage account

Now that you've finished signing up on one of the most highly reviewed stock apps, you need to deposit funds:

Watch the video below if you need help transferring money into your investment account.

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Step 4: Analyze Google stock

Once you have decided on the best place to buy Google stock, it's important to analyze their stock prior to investing, so you can wrap your head around the risk as well as the opportunity.

Google Numbers

GOOGL Price
$169.74
1w %
0.04%
1y %
30.32%
5y %
162.87%
P/E
22.3x
P/B
6.61x
P/S
6.11x
PEG
2.32x
Revenue
$339.86B
Earnings
$94.27B
Fore. Rev. Growth
3.19%
Fore. Earn. Growth
9.61%
Market Cap
$2.08T
Next Earnings
N/A
Next Dividend
Dec 16, 2024

Google Fundamentals

WallStreetZen was created to help everyday investors perform more in-depth fundamental analysis.

You can view all of the due diligence checks on GOOGL's stock page.

What is the fair value of GOOGL stock?

You can use many financial metrics, analyses, models, and charts to gauge GOOGL's fair value.

Using relative valuations ratios:

  • GOOGL could be overvalued based on its P/E ratio of 22.3x, relative to Internet Content & Information industry P/E ratio of 18.96x
  • GOOGL may be overvalued based on its P/B ratio of 6.61x, relative to Internet Content & Information industry P/B ratio of 6.61x
  • GOOGL could be overvalued based on its PEG ratio of 2.32x

You can access more valuation analysis on GOOGL's stock here.

GOOGL Financial Health Summary

Positive Financial Indicators:

  • GOOGL profit margin has gone up from 22.5% to 27.7% in the past year.
  • GOOGL has a low debt to equity ratio of 0.37.
  • There are more short-term assets than short-term liabilities on the GOOGL balance sheet.
  • There are more short-term assets than long-term liabilities on the GOOGL balance sheet.
  • GOOGL earnings of $112.27B is not sufficient to cover its interest payments.
  • GOOGL's operating cash flow of $105.10B allows it to safely service it's debt of $23.95B.

Negative Financial Indicators:

  • Total GOOGL debt is higher than 5 years ago, relative to shareholder equity.

Do analysts think it's a good time to buy GOOGL stock

Out of 27 Equities analysts who give ratings on GOOGL, the consensus analyst rating on Google is a Strong Buy

It's important to keep in mind that analyst ratings are not stock recommendations, nor are they financial advice.

Latest GOOGL Analyst Recommendations

Justin Patterson, a top 8% analyst from KeyBanc maintains GOOGL with a strong buy rating and raises their GOOGL price target from $200.00 to $215.00, on Oct 30, 2024.

Thomas Champion, a top 21% analyst from Piper Sandler reiterates GOOGL with a strong buy rating and raises their GOOGL price target from $200.00 to $210.00, on Oct 30, 2024.

Brad Erickson, a top 3% analyst from RBC Capital maintains GOOGL with a buy rating and raises their GOOGL price target from $204.00 to $210.00, on Oct 30, 2024.

Youssef Squali, a top 2% analyst from Truist Securities maintains GOOGL with a strong buy rating and raises their GOOGL price target from $220.00 to $225.00, on Oct 30, 2024.

Ken Gawrelski, a top 9% analyst from Wells Fargo maintains GOOGL with a hold rating and raises their GOOGL price target from $182.00 to $187.00, on Oct 30, 2024.

Wells Fargo's Ken Gawrelski raised their price target on Google (NASDAQ: GOOGL) by 2.7% from $182 to $187 on 2024/10/30. The analyst maintained their Hold rating on the stock.

Google reported its Q3 2024 earnings.

Google Cloud and core cost discipline delivered a solid beat in the quarter, Gawrelski said.

In terms of guidance, "GCP and core margins powered a healthy mid-single-digit percentage positive EPS revision," the analyst said.

Looking ahead, acknowledging managment's better execution, the analyst told readers that Wells Fargo believes core debates about Google Search have not been settled, predicting "an eventful catalyst path through year-end 2024."

Earnings Report

For Q3 2024, Google reported:

  • EPS of $2.12, which beat the Zacks Consensus Estimate of $1.83 and Q3 2023's $1.55.
  • Revenue of $74.55B, which beat the Zacks Consensus Estimate by 2.34% and Q3 2023's $64.05B.

Management did not provide financial guidance in its press release.

CEO Sundar Pichai commented: “The momentum across the company is extraordinary.

"Our commitment to innovation, as well as our long-term focus and investment in AI, are paying off with consumers and partners benefiting from our AI tools.

"In Search, our new AI features are expanding what people can search for and how they search for it.

"In Cloud, our AI solutions are helping drive deeper product adoption with existing customers, attract new customers and win larger deals.

"And YouTube’s total ads and subscription revenues surpassed $50 billion over the past four quarters for the first time.

"We generated strong revenue growth in the quarter, and our ongoing efforts to improve efficiency helped deliver improved margins.

"I’m looking forward to driving more advances for consumers, customers and creators globally.”

You can dive deeper into what analysts are saying on the Google stock forecast page.

GOOGL Technical Indicators

SMA10
168.3
SMA20
166.07
SMA50
162.62
SMA100
168.5
SMA200
162.1
MACD
2.02
MACD Signal
1.55
MACD Histogram
0.47
RSI
58
Stochastic %K
43.22
Stochastic %D
47.43
StochRSI %K
47.59
StochRSI %D
58.25

GOOGL Performance Numbers

Last year, GOOGL earnings were $94.27B. During the past five year, GOOGL's earnings have grown by 26.5% per year. This was faster than the Internet Content & Information industry average of 25.05%.

Last year, GOOGL revenue was $339.86B. Over the last five year, GOOGL's revenue has gone up by 16.99% per year. This was slower than the Internet Content & Information industry average of 18%.

Find out more about GOOGL's earnings and revenue performance here.

Who is buying/selling GOOGL?

Over the past 12 months, executives and large shareholders at GOOGL have sold more shares than they have bought.

Frances Arnold, Director of GOOGL, was the latest GOOGL insider to sell. They sold $75,437.46 worth of GOOGL shares on Nov 4, 2024.

Get more info about who owns GOOGL shares here.

Does GOOGL stock generate passive income?

Google pays a dividend of 0.24%, compared to the Internet Content & Information industry's average dividend yield of 13.21%. If you owned $1,000 worth of GOOGL stock, you would have been paid $2.36 in the past year.

Dig into more data about Google dividend yield and history here.

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One of the major reasons eToro is our top-rated brokerage is because of its social trading community.

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Step 5: Make your GOOGL trade

There are two main types of orders:

  • Market order: A market order is an order to buy or sell a security at the best price on the market.
    Market orders are generally the easiest way to buy.
  • Limit order: A limit order is an order to buy or sell a security at a specific price (or better).
    If you want to ensure you're buying or selling at a particular dollar amount limit, use a limit order.

Hit the Open Trade button and your broker will place your order.

If you require additional help with buying stocks on eToro, watch the helpful video below:

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Step 6: Get notifications regarding your investment in GOOGL

Now that you own some shares in GOOGL, you'll want to keep up with your new shares.

Make a watchlist to track the most important metrics related to your GOOGL stock.

GOOGL Feed

How to Buy Stock in Google

To summarize, here are the 6 steps to buy Google stock:

  1. Figure out where to buy Google stock
  2. Open a brokerage account
  3. Deposit funds into your brokerage account
  4. Analyze Google stock
  5. Make your GOOGL trade
  6. Get notifications regarding your investment in GOOGL

If you require a brokerage account, eToro is our favorite venue.

Get Started with eToro Today
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

If you want to keep an eye on your investment in Google, create a watchlist on WallStreetZen today.

NASDAQ: GOOGL
$169.74+0.50 (+0.3%)
Updated Nov 5, 2024
Open eToro Account
NASDAQ: GOOGL
$169.74+0.50 (+0.3%)
Updated Nov 5, 2024
Open eToro Account

FAQ

How much does it cost to buy one Google share?

As of Nov 5, 2024, it costs $169.74 to buy one share of Google stock.

Remember, eToro's fractional share buying allows you to buy partial shares of stocks and ETFs. Even if you only have $100, you can buy 0.589 shares of GOOGL.

Get Started with eToro Today
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

Is now a good time to buy Google stock?

According to 27 Wall Street analysts who monitor Google, their consensus recommendation is to buy Google stock.

What is the best way to buy Google stock?

One way to place an order for Google stock is with a brokerage account.
WallStreetZen does not provide financial advice and does not issue recommendations or offers to buy stock or sell any security.

Information is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.