Alphabet Inc. provides various products and platforms in the United States, Europe, the Middle East, Africa, the Asia-Pacific, Canada, and Latin America.
Google stock last closed at $212.91, up 0.6% from the previous day, and has increased 31.6% in one year. It has overperformed other stocks in the Internet Content & Information industry by 0.61 percentage points. Google stock is currently +51.51% from its 52-week low of $140.53, and -0.81% from its 52-week high of $214.65.
There are currently 12.09B shares of GOOGL outstanding. The market capitalization of GOOGL is $2.57T. In the past 24 hours, 39.73M GOOGL shares were traded.
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Once you have decided on the best place to buy Google stock, it's important to analyze their stock prior to investing, so you can wrap your head around the risk as well as the opportunity.
WallStreetZen was created to help everyday investors perform more in-depth fundamental analysis.
You can view all of the due diligence checks on GOOGL's stock page.
You can use many financial metrics, analyses, models, and charts to gauge GOOGL's fair value.
Using relative valuations ratios:
You can access more valuation analysis on GOOGL's stock here.
Out of 30 Equities analysts who give ratings on GOOGL, the consensus analyst rating on Google is a Strong Buy
It's important to keep in mind that analyst ratings are not stock recommendations, nor are they financial advice.
Ronald Josey, a top 3% analyst from Citigroup maintains GOOGL with a strong buy rating and raises their GOOGL price target from $203.00 to $225.00, on Jul 24, 2025.
Lloyd Walmsley, a top 1% analyst from UBS maintains GOOGL with a hold rating and raises their GOOGL price target from $192.00 to $202.00, on Jul 24, 2025.
Brian Pitz, a top 7% analyst from BMO Capital maintains GOOGL with a buy rating and raises their GOOGL price target from $208.00 to $225.00, on Jul 24, 2025.
Doug Anmuth, a top 1% analyst from JP Morgan maintains GOOGL with a strong buy rating and raises their GOOGL price target from $200.00 to $232.00, on Jul 24, 2025.
Rohit Kulkarni, a top 1% analyst from Roth Capital maintains GOOGL with a strong buy rating and raises their GOOGL price target from $205.00 to $210.00, on Jul 24, 2025.
Roth Capital's Rohit Kulkarni raised their price target on Google (NASDAQ: GOOGL) by 2.4% from $205 to $210 on 2025/07/24. The analyst maintained their Strong Buy rating on the stock.
Google reported its Q2 2025 earnings.
Revenue from Google's Search, YouTube, and Cloud divisions surged in the quarter, far exceeding projections, Kulkarni told readers.
As user behavior changes, the analyst argued that many AI search surfaces will boost YouTube's medium-term positioning.
In addition, Kulkarni pointed out that Cloud growth is an output of the expanding compute profile, and that YouTube is getting more "macro-insulated" with Shorts, sports deals, and subscriptions.
Roth Capital is a buyer of shares on the quarter's strength, the analyst noted.
For Q2 2025, Google reported:
Management did not provide financial guidance in its press release.
CEO Sundar Pichai commented: "We had a standout quarter, with robust growth across the company.
"We are leading at the frontier of AI and shipping at an incredible pace.
"AI is positively impacting every part of the business, driving strong momentum.
"Search delivered double-digit revenue growth, and our new features, like AI Overviews and AI Mode, are performing well.
"We continue to see strong performance in YouTube as well as subscriptions offerings.
"And Cloud had strong growth in revenues, backlog and profitability.
"Its annual revenue run-rate is now more than $50 billion.
"With this strong and growing demand for our Cloud products and services, we are increasing our investment in capital expenditures in 2025 to approximately $85 billion and are excited by the opportunity ahead."
You can dive deeper into what analysts are saying on the Google stock forecast page.
Last year, GOOGL earnings were $115.57B. During the past five year, GOOGL's earnings have grown by 32.84% per year. This was faster than the Internet Content & Information industry average of 30.93%.
Last year, GOOGL revenue was $371.40B. Over the last five year, GOOGL's revenue has gone up by 17.47% per year. This was slower than the Internet Content & Information industry average of 18.33%.
Find out more about GOOGL's earnings and revenue performance here.
Over the past 12 months, executives and large shareholders at GOOGL have sold more shares than they have bought.
Frances Arnold, Director of GOOGL, was the latest GOOGL insider to sell. They sold $21,195.60 worth of GOOGL shares on Aug 28, 2025.
Get more info about who owns GOOGL shares here.
Google pays a dividend of 0.38%, compared to the Internet Content & Information industry's average dividend yield of 2.93%. If you owned $1,000 worth of GOOGL stock, you would have been paid $3.80 in the past year.
Dig into more data about Google dividend yield and history here.
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To summarize, here are the 6 steps to buy Google stock:
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