How to Buy Google Stock
Alphabet Inc
Alphabet Inc. provides various products and platforms in the United States, Europe, the Middle East, Africa, the Asia-Pacific, Canada, and Latin America.
Google stock last closed at $171.95, up 10.22% from the previous day, and has increased 65.8% in one year. It has overperformed other stocks in the Internet Content & Information industry by 0.31 percentage points. Google stock is currently +65.8% from its 52-week low of $103.71, and -1.58% from its 52-week high of $174.71.
There are currently 12.36B shares of GOOGL outstanding. The market capitalization of GOOGL is $2.12T. In the past 24 hours, 64.34M GOOGL shares were traded.
How to Buy Google Stock
Not sure how to invest in Google stock? Here's how.
- Figure out where to buy Google stock: You need to pick a stock brokerage, but don't worry - we've researched dozens of online stock brokerages and apps to help you determine where to buy Google stock.
- Open a brokerage account: Sign up for 0% commission trading with the highest-rated brokerage we've selected.
- Deposit funds into your brokerage account: Choose your method of payment and add your info.
- Analyze Google stock: The Google ticker symbol is GOOGL. Is Google stock a good investment? Should you buy shares of GOOGL? How do GOOGL's underlying business fundamentals look? Do top analysts think Google is a good buy? Why has GOOGL's stock price moved recently? (Hint: Our stock market research website can help you evaluate if GOOGL is a good stock to buy).
- Make your GOOGL trade: Decide if you will purchase GOOGL shares at the current market price or use a limit order to purchase GOOGL shares at a specific price.
- Get notifications regarding your investment in GOOGL: Create a watchlist to get live updates on your position in Google stock.
Step 1: Figure out where to buy Google stock
You need a brokerage account to access the NASDAQ market and buy GOOGL stock.
Our preferred brokerage: eToro
Based on our experience, eToro is the best online stock brokerage. eToro gives you:
- Invest in stocks with zero commissions: Invest without paying trading commissions.
- Buy fractional shares: Even if you can't afford a full share, you can still buy the stock.
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- Social investing: eToro offers a community with more than 20 million users around the world. Talk to, learn from, and copy the crypto trades of other investors.
- Security: eToro is a regulated and licensed brokerage platform.
- Buy other financial assets: Such as ETFs and cryptocurrencies.
Get $10 towards your stock purchase by creating an account with eToro today.
Open eToro AccountStep 2: Open a brokerage account
Now that you've picked the right brokerage, it's time to fill out some personal information so you are able to invest in GOOGL today.
How to Start a New Investment Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Input your personal data to start a new trading account.
- Submit your information by hitting the "Create Account" button. Get started with eToro today
Step 3: Deposit funds into your brokerage account
Now that you've finished signing up on one of the most highly reviewed stock apps, you need to deposit funds:
Watch the video below if you need help transferring money into your investment account.
Step 4: Analyze Google stock
Once you have decided on the best place to buy Google stock, it's important to analyze their stock prior to investing, so you can wrap your head around the risk as well as the opportunity.
Google Numbers
Google Fundamentals
WallStreetZen was created to help everyday investors perform more in-depth fundamental analysis.
You can view all of the due diligence checks on GOOGL's stock page.
What is the fair value of GOOGL stock?
You can use many financial metrics, analyses, models, and charts to gauge GOOGL's fair value.
Using relative valuations ratios:
- GOOGL could be overvalued based on its P/E ratio of 26.17x, relative to Internet Content & Information industry P/E ratio of 10.38x
- GOOGL may be overvalued based on its P/B ratio of 7.26x, relative to Internet Content & Information industry P/B ratio of 6.51x
- GOOGL could be overvalued based on its PEG ratio of 2.1x
You can access more valuation analysis on GOOGL's stock here.
GOOGL Financial Health Summary
Positive Financial Indicators:
- GOOGL profit margin has gone up from 20.6% to 25.9% in the past year.
- GOOGL has a low debt to equity ratio of 0.39.
- There are more short-term assets than short-term liabilities on the GOOGL balance sheet.
- There are more short-term assets than long-term liabilities on the GOOGL balance sheet.
- GOOGL earnings of $96.15B is not sufficient to cover its interest payments.
- GOOGL's operating cash flow of $107.09B allows it to safely service it's debt of $25.19B.
Negative Financial Indicators:
- Total GOOGL debt is higher than 5 years ago, relative to shareholder equity.
Do analysts think it's a good time to buy GOOGL stock
Out of 30 Equities analysts who give ratings on GOOGL, the consensus analyst rating on Google is a Strong Buy
It's important to keep in mind that analyst ratings are not stock recommendations, nor are they financial advice.
Latest GOOGL Analyst Recommendations
Brad Erickson, a top 6% analyst from RBC Capital maintains GOOGL with a buy rating and raises their GOOGL price target from $155.00 to $200.00, on Apr 26, 2024.
Youssef Squali, a top 2% analyst from Truist Securities maintains GOOGL with a strong buy rating and raises their GOOGL price target from $170.00 to $190.00, on Apr 26, 2024.
Scott Devitt, a top 4% analyst from Stifel Nicolaus maintains GOOGL with a strong buy rating and raises their GOOGL price target from $174.00 to $196.00, on Apr 26, 2024.
Thomas Champion, a bottom 6% analyst from Piper Sandler reiterates GOOGL with a strong buy rating and raises their GOOGL price target from $160.00 to $200.00, on Apr 26, 2024.
Doug Anmuth, a top 1% analyst from JP Morgan maintains GOOGL with a strong buy rating and raises their GOOGL price target from $165.00 to $200.00, on Apr 26, 2024.
JP Morgan's Doug Anmuth raised their price target on Google (NASDAQ: GOOGL) by 21.2% from $165 to $200 on 2024/04/26. The analyst maintained their Strong Buy rating on the stock.
The analyst made their price target move after assessing Google's Q1 2024 earnings, reported on 2024/04/25.
Google delivered "strong results across the board," Anmuth said to sum up their assessment of the print.
The analyst told readers that JP Morgan believes Alphabet "is beginning to go on the offensive" in AI and "has perhaps the most diversified AI monetization path among the leading AI players."
You can dive deeper into what analysts are saying on the Google stock forecast page.
GOOGL Technical Indicators
GOOGL Performance Numbers
Last year, GOOGL earnings were $82.41B. During the past five year, GOOGL's earnings have grown by 26.69% per year. This was faster than the Internet Content & Information industry average of 22.93%.
Last year, GOOGL revenue was $318.15B. Over the last five year, GOOGL's revenue has gone up by 17.51% per year. This was slower than the Internet Content & Information industry average of 19.56%.
Find out more about GOOGL's earnings and revenue performance here.
Who is buying/selling GOOGL?
Over the past 12 months, executives and large shareholders at GOOGL have sold more shares than they have bought.
John L. Hennessy, Director of GOOGL, was the latest GOOGL insider to sell. They sold $369,096.00 worth of GOOGL shares on Apr 26, 2024.
Get more info about who owns GOOGL shares here.
Does GOOGL stock generate passive income?
No, Google doesn't provide an income stream by paying out dividends.
GOOGL Social Trading Data
One of the primary reasons eToro is our favorite brokerage is because of its social trading community.
Click below to find out what other community members have to say.
Step 5: Make your GOOGL trade
There are two primary order types:
- Market order: A market order is an order to buy or sell a security at the best available price.
Market orders are generally sufficient. - Limit order: A limit order enables you to buy or sell a security at a specific price (or better).
If you want to make sure you're buying or selling at a particular dollar amount limit, use a limit order.
Press the Open Trade button and eToro will place your order.
If you require more assistance investing in stocks on eToro, click the how to video below:
Step 6: Get notifications regarding your investment in GOOGL
Now that you own some GOOGL shares, you'll want to keep up with your new shares.
Add GOOGL to a watchlist to keep track of your GOOGL stock.
GOOGL Feed
How to Buy Stock in Google
To summarize, here are the 6 steps you need to take to buy Google stock right now:
- Figure out where to buy Google stock
- Open a brokerage account
- Deposit funds into your brokerage account
- Analyze Google stock
- Make your GOOGL trade
- Get notifications regarding your investment in GOOGL
If you require a brokerage account, eToro is our recommended venue.
Get Started with eToro TodayIf you would like to get the latest scoop on your new investment in Google, create your watchlist below.
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