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How to Buy Google Stock

Alphabet Inc

Alphabet Inc. provides various products and platforms in the United States, Europe, the Middle East, Africa, the Asia-Pacific, Canada, and Latin America.

Google stock last closed at $185.07, down 0.27% from the previous day, and has increased 55.61% in one year. It has overperformed other stocks in the Internet Content & Information industry by 0.41 percentage points. Google stock is currently +56.55% from its 52-week low of $118.22, and -3.48% from its 52-week high of $191.75.

There are currently 12.36B shares of GOOGL outstanding. The market capitalization of GOOGL is $2.29T. In the past 24 hours, 22.79M GOOGL shares were traded.

How to Buy Google Stock

Not sure how to invest in Google stock? Here's how.
  1. Figure out where to buy Google stock: You need to pick a stock brokerage, but don't worry - we've researched dozens of online stock brokerages and apps to help you determine where to buy Google stock.
  2. Open a brokerage account: Sign up for 0% commission trading with the highest-rated brokerage we've selected.
  3. Deposit funds into your brokerage account: Choose your method of payment and add your info.
  4. Analyze Google stock: The Google ticker symbol is GOOGL. Is Google stock a good investment? Should you buy shares of GOOGL? How do GOOGL's underlying business fundamentals look? Do top analysts think Google is a good buy? Why has GOOGL's stock price moved recently? (Hint: Our stock market research website can help you evaluate if GOOGL is a good stock to buy).
  5. Make your GOOGL trade: Decide if you will purchase GOOGL shares at the current market price or use a limit order to purchase GOOGL shares at a specific price.
  6. Get notifications regarding your investment in GOOGL: Create a watchlist to get live updates on your position in Google stock.

Step 1: Figure out where to buy Google stock

You need a brokerage account to access the NASDAQ market and buy GOOGL stock.

A brokerage account is an investment account that enables you to buy and sell a variety of investments, including stocks, bonds, mutual funds, and ETFs.

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Step 2: Open a brokerage account

Now that you've picked the right brokerage, it's time to fill out some personal information so you are able to invest in GOOGL today.

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  1. Submit your information by hitting the "Create Account" button.
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Step 3: Deposit funds into your brokerage account

Now that you've finished signing up on one of the most highly reviewed stock apps, you need to deposit funds:

Watch the video below if you need help transferring money into your investment account.

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Step 4: Analyze Google stock

Once you have decided on the best place to buy Google stock, it's important to analyze their stock prior to investing, so you can wrap your head around the risk as well as the opportunity.

Google Numbers

GOOGL Price
$185.07
1w %
-2.9%
1y %
55.61%
5y %
223.17%
P/E
28.17x
P/B
7.81x
P/S
7.19x
PEG
1.8x
Revenue
$318.15B
Earnings
$82.41B
Fore. Rev. Growth
4.48%
Fore. Earn. Growth
15.61%
Market Cap
$2.29T
Next Earnings
Jul 23, 2024
Next Dividend
N/A

Google Fundamentals

WallStreetZen was created to help everyday investors perform more in-depth fundamental analysis.

You can view all of the due diligence checks on GOOGL's stock page.

What is the fair value of GOOGL stock?

You can use many financial metrics, analyses, models, and charts to gauge GOOGL's fair value.

Using relative valuations ratios:

  • GOOGL could be overvalued based on its P/E ratio of 28.17x, relative to Internet Content & Information industry P/E ratio of 18.56x
  • GOOGL may be overvalued based on its P/B ratio of 7.81x, relative to Internet Content & Information industry P/B ratio of 7.07x
  • GOOGL could be overvalued based on its PEG ratio of 1.8x

You can access more valuation analysis on GOOGL's stock here.

GOOGL Financial Health Summary

Positive Financial Indicators:

  • GOOGL profit margin has gone up from 20.6% to 25.9% in the past year.
  • GOOGL has a low debt to equity ratio of 0.39.
  • There are more short-term assets than short-term liabilities on the GOOGL balance sheet.
  • There are more short-term assets than long-term liabilities on the GOOGL balance sheet.
  • GOOGL earnings of $96.15B is not sufficient to cover its interest payments.
  • GOOGL's operating cash flow of $107.09B allows it to safely service it's debt of $25.19B.

Negative Financial Indicators:

  • Total GOOGL debt is higher than 5 years ago, relative to shareholder equity.

Do analysts think it's a good time to buy GOOGL stock

Out of 34 Equities analysts who give ratings on GOOGL, the consensus analyst rating on Google is a Strong Buy

It's important to keep in mind that analyst ratings are not stock recommendations, nor are they financial advice.

Latest GOOGL Analyst Recommendations

Justin Post, a top 1% analyst from Bank of America reiterates GOOGL with a strong buy rating and maintains their GOOGL price target from $200.00 to $200.00, on Jun 11, 2024.

Mark Mahaney, a top 2% analyst from Evercore ISI Group maintains GOOGL with a buy rating and raises their GOOGL price target from $220.00 to $225.00, on Jun 11, 2024.

Evercore ISI Group's Mark Mahaney raised their price target on Google (NASDAQ: GOOGL) by 2.3% from $220 to $225 on 2024/06/11. The analyst maintained their Buy rating on the stock.

In the run-up to Apple's 2024 WWDC event, Mahaney's price target hike was based on results from their study of 1,000 U.S. consumers about their use and acceptance of Gen AI Search. 

In spite of investors' concerns about Google's ability to maintain its "search dominance," the analyst found more positive things to say about Google's competitive position in Gen AI Search and Core Search following their survey.

Mahaney believes that a future collaboration between Apple and Google is highly likely, given Apple's stated intention to promote different AI models. 

Ivan Feinseth, a top 4% analyst from Tigress Financial maintains GOOGL with a strong buy rating and raises their GOOGL price target from $176.00 to $210.00, on May 24, 2024.

Brian Nowak, a top 5% analyst from Morgan Stanley maintains GOOGL with a strong buy rating and maintains their GOOGL price target from $195.00 to $195.00, on May 15, 2024.

Brian Pitz, a top 22% analyst from BMO Capital reiterates GOOGL with a buy rating and maintains their GOOGL price target from $215.00 to $215.00, on May 15, 2024.

You can dive deeper into what analysts are saying on the Google stock forecast page.

GOOGL Technical Indicators

SMA10
186.66
SMA20
182.97
SMA50
176.93
SMA100
162.76
SMA200
150.09
MACD
3.59
MACD Signal
3.7
MACD Histogram
-0.1
RSI
56.26
Stochastic %K
68.24
Stochastic %D
79.84
StochRSI %K
29.85
StochRSI %D
55.27

GOOGL Performance Numbers

Last year, GOOGL earnings were $82.41B. During the past five year, GOOGL's earnings have grown by 26.69% per year. This was faster than the Internet Content & Information industry average of 22.72%.

Last year, GOOGL revenue was $318.15B. Over the last five year, GOOGL's revenue has gone up by 17.51% per year. This was slower than the Internet Content & Information industry average of 19.1%.

Find out more about GOOGL's earnings and revenue performance here.

Who is buying/selling GOOGL?

Over the past 12 months, executives and large shareholders at GOOGL have sold more shares than they have bought.

Sundar Pichai, Chief Executive Officer of GOOGL, was the latest GOOGL insider to sell. They sold $1,670,130.83 worth of GOOGL shares on Jul 3, 2024.

Get more info about who owns GOOGL shares here.

Does GOOGL stock generate passive income?

Google pays a dividend of 0.11%, compared to the Internet Content & Information industry's average dividend yield of 4.56%. If you owned $1,000 worth of GOOGL stock, you would have been paid $1.08 in the past year.

Dig into more data about Google dividend yield and history here.

Get opinions from other traders

One of the major reasons eToro is our top-rated brokerage is because of its social trading community.

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Step 5: Make your GOOGL trade

There are two main types of orders:

  • Market order: A market order is an order to buy or sell a security at the best price on the market.
    Market orders are generally the easiest way to buy.
  • Limit order: A limit order is an order to buy or sell a security at a specific price (or better).
    If you want to ensure you're buying or selling at a particular dollar amount limit, use a limit order.

Hit the Open Trade button and your broker will place your order.

If you require additional help with buying stocks on eToro, watch the helpful video below:

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Step 6: Get notifications regarding your investment in GOOGL

Now that you own some shares in GOOGL, you'll want to keep up with your new shares.

Make a watchlist to track the most important metrics related to your GOOGL stock.

GOOGL Feed

How to Buy Stock in Google

To summarize, here are the 6 steps to buy Google stock:

  1. Figure out where to buy Google stock
  2. Open a brokerage account
  3. Deposit funds into your brokerage account
  4. Analyze Google stock
  5. Make your GOOGL trade
  6. Get notifications regarding your investment in GOOGL

If you require a brokerage account, eToro is our favorite venue.

Get Started with eToro Today
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

If you want to keep an eye on your investment in Google, create a watchlist on WallStreetZen today.

NASDAQ: GOOGL
$185.07-0.50 (-0.27%)
Updated Jul 12, 2024
Open eToro Account
NASDAQ: GOOGL
$185.07-0.50 (-0.27%)
Updated Jul 12, 2024
Open eToro Account

FAQ

How much does it cost to buy one Google share?

As of Jul 12, 2024, it costs $185.07 to buy one share of Google stock.

Remember, eToro's fractional share buying allows you to buy partial shares of stocks and ETFs. Even if you only have $100, you can buy 0.54 shares of GOOGL.

Get Started with eToro Today
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

Is now a good time to buy Google stock?

According to 34 Wall Street analysts who monitor Google, their consensus recommendation is to buy Google stock.

What is the best way to buy Google stock?

One way to place an order for Google stock is with a brokerage account.
WallStreetZen does not provide financial advice and does not issue recommendations or offers to buy stock or sell any security.

Information is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.