How to Buy Google Stock
Alphabet Inc
Alphabet Inc. provides online advertising services in the United States, Europe, the Middle East, Africa, the Asia-Pacific, Canada, and Latin America. It offers performance and brand advertising services.
Google stock last closed at $97.42, down 2.63% from the previous day, and has decreased 27.49% in one year. It has overperformed other stocks in the Internet Content & Information industry by 0.29 percentage points. Google stock is currently +1.52% from its 52-week low of $95.96, and -35.72% from its 52-week high of $151.55.
There are currently 13.04B shares of GOOGL outstanding. The market capitalization of GOOGL is $1.27T. In the past 24 hours, 30.88M GOOGL shares were traded.
How to Buy Google Stock
Not sure how to invest in Google stock? Here's how.
- Figure out where to buy Google stock: You need to pick a stock brokerage, but don't worry - we've researched dozens of online stock brokerages and apps to help you determine where to buy Google stock.
- Open a brokerage account: Sign up for 0% commission trading with the highest-rated brokerage we've selected. It's the best place to buy GOOGL stock.
- Deposit funds into your brokerage account: Choose your method of payment and add your info.
- Analyze Google stock: The Google ticker symbol is GOOGL. Is Google stock a good investment? Should you buy shares of GOOGL? How do GOOGL's underlying business fundamentals look? Do top analysts think Google is a good buy? Why has GOOGL's stock price moved recently? (Hint: Our stock market research website can help you evaluate if GOOGL is a good stock to buy).
- Make your GOOGL trade: Decide if you will purchase GOOGL shares at the current market price or use a limit order to purchase GOOGL shares at a specific price.
- Get notifications regarding your investment in GOOGL: Create a watchlist to get live updates on your position in Google stock.
Step 1: Figure out where to buy Google stock
You need a brokerage account to access the NASDAQ market and buy GOOGL stock.
Our preferred brokerage: eToro
Based on our experience, eToro is the best online stock brokerage. eToro gives you:
- Invest in stocks with zero commissions: Invest without paying trading commissions.
- Buy fractional shares: Even if you can't afford a full share, you can still buy the stock.
- Access to global markets: From Tech to Industrials, New York to Hong Kong — you can fill your portfolio with stocks from the globe's top stock exchanges.
- Social investing: eToro offers a community with more than 20 million users around the world. Talk to, learn from, and copy the trades of other investors.
- Security: eToro is a regulated and licensed brokerage platform.
- Buy other financial assets: Such as ETFs, commodities, cryptocurrencies, and currencies (forex).
Get $10 towards your your GOOGL stock purchase by creating an account with eToro now.
Open eToro AccountStep 2: Open a brokerage account
Now that you've selected it's time brokerage, chosen to fill out some personal info so you are able to buy GOOGL stock today.
How to Start a New Brokerage Account on eToro
- Click here to get started.
- Enter your personal details to open a new trading account.
- Submit your application by hitting the "Create Account" button.
Step 3: Deposit funds into your brokerage account
Watch this video walkthrough if you need help transferring funds into your brokerage account.
Step 4: Analyze Google stock
It's critical to evaluate stocks prior to buying, so you truly comprehend the risk and upside.
Google Metrics
GOOGL Fundamentals
WallStreetZen was built to help average investors do more accurate fundamental analysis.
You can view all of the due diligence checks on GOOGL's stock page.
What is the fair value of GOOGL stock?
Investors use a variety of different financial metrics, analyses, models, and charts to gauge GOOGL's true value.
Using relative valuations methods:
- GOOGL could be overvalued based on its P/E ratio of 17.9x, relative to Internet Content & Information industry P/E ratio of 6.59x
- GOOGL could be overvalued based on its P/B ratio of 4.98x, relative to Internet Content & Information industry P/B ratio of 3.89x
- GOOGL may be overvalued based on its PEG ratio of 2.72x
You can access additional valuation analysis on GOOGL's stock here.
Is GOOGL a healthy company?
Positive Financial Indicators:
- GOOGL's operating cash flow of $95.00B allows it to safely service it's debt of $26.43B.
- There are more short-term assets than short-term liabilities on the GOOGL balance sheet.
- GOOGL has a low debt to equity ratio of 0.39.
- GOOGL earnings of $85.77B is not sufficient to cover its interest payments.
- There are more short-term assets than long-term liabilities on the GOOGL balance sheet.
Negative Financial Indicators:
- GOOGL profit margin has gone down from 28.6% to 25.9% in the past year.
- Total GOOGL debt is higher than 5 years ago, relative to shareholder equity.
Is it a good time to buy GOOGL stock, according to Wall Street analysts?
Out of 26 Wall Street analysts who give forecasts on GOOGL, the consensus analyst rating on GOOGL is a Strong Buy
Should I buy or sell GOOGL stock?
Based on 26 analysts offering ratings for Alphabet Inc.
Latest GOOGL Analyst Forecasts
Youssef Squali, a top 26% analyst from Truist Securities maintains GOOGL with a strong buy rating and lowers their GOOGL price target from $145.00 to $136.00, on Sep 28, 2022.
Squali lowered his price target on Alphabet Inc. by 6.2%.
Although lowering his price target, Squali told investors he is keeping his Strong Buy ratings on the big names in his Internet and Digital Media portfolio.
The analyst said he made the PT move to account for worsening FX rates and a potentially decelerating macro backdrop.
His model foresees a mild recession in 2023, the analyst detailed, adding that "growth will be pressured."
However, the companies' "strong cost containment" should help protect margins, Squali noted.
Alphabet shares have lost 30.84% YTD, against the S&P 500's 22% decline.
Barton Crockett, a bottom 9% analyst from Rosenblatt maintains GOOGL with a strong buy rating and raises their GOOGL price target from $154.00 to $156.00, on Sep 7, 2022.
Ivan Feinseth, a bottom 8% analyst from Tigress Financial maintains GOOGL with a strong buy rating and raises their GOOGL price target from $183.00 to $186.00, on Aug 3, 2022.
Lloyd Walmsley, a top 1% analyst from UBS maintains GOOGL with a strong buy rating and lowers their GOOGL price target from $133.00 to $132.00, on Jul 27, 2022.
Brent Thill, a top 7% analyst from Jefferies maintains GOOGL with a strong buy rating and lowers their GOOGL price target from $155.00 to $130.00, on Jul 27, 2022.
You can dive deeper into what analysts are forecasting on the Google stock forecast page.
GOOGL Momentum
GOOGL Revenue
Last year, GOOGL earnings were $72.02B. During the last 5 year, GOOGL's earnings have increased by 31.18% per year. This was faster than the Internet Content & Information industry average of 25.02%.
Last year, GOOGL revenue was $278.14B. Over the last five year, GOOGL's revenue has increased by 22.88% per year. This was slower than the Internet Content & Information industry average of 26.93%.
Dig into GOOGL's earnings and revenue performance here.
Are GOOGL executives and large shareholders buying or selling the stock?
Over the past 12 months, executives and large shareholders at GOOGL have sold more shares than they have bought.
Ann Mather, Director of GOOGL, was the latest GOOGL insider to sell. They sold $29,580.00 worth of GOOGL shares on Sep 26, 2022.
Research more about who owns GOOGL stock here.
Does GOOGL stock generate passive income?
No, Google doesn't provide an income stream by paying out dividends.
What do other investors have to say about GOOGL?
One of the reasons eToro is our favorite brokerage is because of its social trading community.
Click below to learn what other investors have to say.
Step 5: Make your GOOGL trade
You have two primary order types:
- Market order: A market order is an order to buy or sell a security at the best price on the market.
Market orders are mostly fine for most investors. - Limit order: A limit order enables you to buy or sell a security at a specific price (or better).
If you want to be certain you're buying or selling at a given dollar amount limit, place a limit order.
Press the Open Trade button and eToro will execute the order.
If you want more info about investing in stocks on eToro, click the helpful video below:
Step 6: Get notifications regarding your investment in GOOGL
Now that you own some shares in GOOGL, you'll want to keep up with your stock purchase.
Add GOOGL to a watchlist to keep tabs on your GOOGL stock.
GOOGL Feed
How to Buy Stock in Google
To reiterate, here are the 6 steps to buy stock in Google:
- Figure out where to buy Google stock
- Open a brokerage account
- Deposit funds into your brokerage account
- Analyze Google stock
- Make your GOOGL trade
- Get notifications regarding your investment in GOOGL
If you need a brokerage, eToro is our recommended venue.
Get Started with eToro TodayIf you want to get the latest news on your investment in Google, click below.
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