WallStreetZenWallStreetZen

How to Buy Google Stock

Alphabet Inc

Alphabet Inc. provides various products and platforms in the United States, Europe, the Middle East, Africa, the Asia-Pacific, Canada, and Latin America.

Google stock last closed at $102.90, down 1.79% from the previous day, and has decreased 26.08% in one year. It has overperformed other stocks in the Internet Content & Information industry by 0.08 percentage points. Google stock is currently +23.47% from its 52-week low of $83.34, and -28.44% from its 52-week high of $143.79.

There are currently 12.81B shares of GOOGL outstanding. The market capitalization of GOOGL is $1.32T. In the past 24 hours, 31.63M GOOGL shares were traded.

How to Buy Google Stock

Not sure how to invest in Google stock? Here's how.
  1. Figure out where to buy Google stock: You need to pick a stock brokerage, but don't worry - we've researched dozens of online stock brokerages and apps to help you determine where to buy Google stock.
  2. Open a brokerage account: Sign up for 0% commission trading with the highest-rated brokerage we've selected.
  3. Deposit funds into your brokerage account: Choose your method of payment and add your info.
  4. Analyze Google stock: The Google ticker symbol is GOOGL. Is Google stock a good investment? Should you buy shares of GOOGL? How do GOOGL's underlying business fundamentals look? Do top analysts think Google is a good buy? Why has GOOGL's stock price moved recently? (Hint: Our stock market research website can help you evaluate if GOOGL is a good stock to buy).
  5. Make your GOOGL trade: Decide if you will purchase GOOGL shares at the current market price or use a limit order to purchase GOOGL shares at a specific price.
  6. Get notifications regarding your investment in GOOGL: Create a watchlist to get live updates on your position in Google stock.

Step 1: Figure out where to buy Google stock

You need a brokerage account to access the NASDAQ market and buy GOOGL stock.

A brokerage account is an investment account that enables you to buy and sell a variety of investments, including stocks, bonds, mutual funds, and ETFs.

Our preferred brokerage: eToro

Based on our experience, eToro is the best online stock brokerage. eToro gives you:

  • Invest in stocks with zero commissions: Invest without paying trading commissions.
  • Buy fractional shares: Even if you can't afford a full share, you can still buy the stock.
  • Access to global markets: From Tech to Industrials, New York to Hong Kong — you can fill your portfolio with stocks from the globe's top stock exchanges.
  • Social investing: eToro offers a community with more than 20 million users around the world. Talk to, learn from, and copy the crypto trades of other investors.
  • Security: eToro is a regulated and licensed brokerage platform.
  • Buy other financial assets: Such as ETFs and cryptocurrencies.

Get $10 towards your stock purchase by creating an account with eToro today.

Open eToro Account

Step 2: Open a brokerage account

Now that you've picked the right brokerage, it's time to fill out some personal information so you are able to invest in GOOGL today.

How to Start a New Investment Account on eToro

  1. Click here to get started.
  2. Input your personal data to start a new trading account.
  1. Submit your information by hitting the "Create Account" button.
Get started with eToro today

Step 3: Deposit funds into your brokerage account

Now that you've finished signing up on one of the most highly reviewed stock apps, you need to deposit funds:

Watch the video below if you need help transferring money into your investment account.

Get started with eToro today

Step 4: Analyze Google stock

Once you have decided on the best place to buy Google stock, it's important to analyze their stock prior to investing, so you can wrap your head around the risk as well as the opportunity.

Google Numbers

GOOGL Price
$102.90
1w %
6.15%
1y %
-26.08%
5y %
89.78%
P/E
22.42x
P/B
5.14x
P/S
4.66x
PEG
1.15x
Revenue
$282.84B
Earnings
$59.97B
Fore. Rev. Growth
5.94%
Fore. Earn. Growth
19.42%
Market Cap
$1.32T
Next Earnings
N/A
Next Dividend
N/A

Google Fundamentals

WallStreetZen was created to help everyday investors perform more in-depth fundamental analysis.

You can view all of the due diligence checks on GOOGL's stock page.

What is the fair value of GOOGL stock?

You can use many financial metrics, analyses, models, and charts to gauge GOOGL's fair value.

Using relative valuations ratios:

  • GOOGL could be overvalued based on its P/E ratio of 22.42x, relative to Internet Content & Information industry P/E ratio of 20.78x
  • GOOGL may be overvalued based on its P/B ratio of 5.14x, relative to Internet Content & Information industry P/B ratio of 4.36x
  • GOOGL could be overvalued based on its PEG ratio of 1.15x

You can access more valuation analysis on GOOGL's stock here.

GOOGL Financial Health Summary

Positive Financial Indicators:

  • GOOGL earnings of $71.69B is not sufficient to cover its interest payments.
  • GOOGL's operating cash flow of $91.50B allows it to safely service it's debt of $27.20B.
  • There are more short-term assets than short-term liabilities on the GOOGL balance sheet.
  • There are more short-term assets than long-term liabilities on the GOOGL balance sheet.

Negative Financial Indicators:

  • GOOGL has a relatively high debt to equity ratio of 0.43.
  • GOOGL profit margin has gone down from 29.5% to 21.2% in the past year.
  • Total GOOGL debt is higher than 5 years ago, relative to shareholder equity.

Do analysts think it's a good time to buy GOOGL stock

Out of 30 Equities analysts who give ratings on GOOGL, the consensus analyst rating on Google is a Strong Buy

It's important to keep in mind that analyst ratings are not stock recommendations, nor are they financial advice.

Latest GOOGL Analyst Recommendations

Conor Fitzgerald, a top 41% analyst from Wells Fargo maintains GOOGL with a strong buy rating and raises their GOOGL price target from $145.00 to $150.00, on Feb 3, 2023.

Rohit Kulkarni, a top 3% analyst from Roth MKM maintains GOOGL with a strong buy rating and raises their GOOGL price target from $120.00 to $126.00, on Feb 3, 2023.

Andrew Boone, a bottom 2% analyst from JMP Securities reiterates GOOGL with a buy rating and maintains their GOOGL price target from $132.00 to $132.00, on Feb 3, 2023.

Youssef Squali, a top 9% analyst from Truist Securities maintains GOOGL with a strong buy rating and lowers their GOOGL price target from $130.00 to $120.00, on Feb 3, 2023.

Squali lowered his price target on Alphabet Inc. by 7.7% following the release of the company's Q4 and FY 2022 earnings report on 2023/02/02.

Results were "mixed," with management guiding to higher cost efficiency and a greater focus on AI, the analyst reported.

Squali said he is positive on management's commitment to halt hiring and focus resources on the highest growth priorities as it responds to the current macro backdrop.

In summary, Alphabet's revenue growth should re-accelerate over FY 2023 and its margins should improve thanks to better cost containment, the analyst predicted.

Alphabet reported: 

For Q4 2022:

  • EPS of $1.05, which missed the Refinitiv Estimate of $1.18 and, by 31.4%, Q4 2021’s $1.53.
  • Revenues of $76.05B, which missed the Refinitiv Estimate of $76.53B but beat Q4 2021’s 75.32B by 1%.

For FY 2022:

  • EPS of $4.56, which missed FY 2021’s $5.61 by 18.7%.
  • Revenue of $282.8B, which beat FY 2021’s $257.6B by 9.8%.

Management guided:

For Q1 2023:

  • $500M in costs related to exiting leases.

For FY 2023:

  • Slow down in the pace of hiring.
  • Capex to be in line with FY 2022.

CEO Sundar Picha commented, “Our long-term investments in deep computer science make us extremely well-positioned as AI reaches an inflection point, and I’m excited by the AI-driven leaps we’re about to unveil in Search and beyond.

“There’s also great momentum in Cloud, YouTube subscriptions, and our Pixel devices.

“We’re on an important journey to re-engineer our cost structure in a durable way and to build financially sustainable, vibrant, growing businesses across Alphabet.”

Barton Crockett, a bottom 7% analyst from Rosenblatt maintains GOOGL with a strong buy rating and lowers their GOOGL price target from $130.00 to $128.00, on Feb 3, 2023.

You can dive deeper into what analysts are saying on the Google stock forecast page.

GOOGL Technical Indicators

SMA10
100.14
SMA20
96.3
SMA50
94.07
SMA100
95.66
SMA200
104.66
MACD
3.2
MACD Signal
2.19
MACD Histogram
1.01
RSI
61.05
Stochastic %K
84.46
Stochastic %D
89.84
StochRSI %K
71.48
StochRSI %D
73.67

GOOGL Performance Numbers

Last year, GOOGL earnings were $59.97B. During the past five year, GOOGL's earnings have grown by 38.12% per year. This was faster than the Internet Content & Information industry average of 24.67%.

Last year, GOOGL revenue was $282.84B. Over the last five year, GOOGL's revenue has gone up by 20.6% per year. This was slower than the Internet Content & Information industry average of 23.44%.

Find out more about GOOGL's earnings and revenue performance here.

Who is buying/selling GOOGL?

Over the past 12 months, executives and large shareholders at GOOGL have sold more shares than they have bought.

Amie Thuener Otoole, VP Chief Accounting Officer of GOOGL, was the latest GOOGL insider to sell. They sold $63,617.19 worth of GOOGL shares on Feb 1, 2023.

Get more info about who owns GOOGL shares here.

Does GOOGL stock generate passive income?

No, Google doesn't provide an income stream by paying out dividends.

GOOGL Social Trading Data

One of the primary reasons eToro is our favorite brokerage is because of its social trading community.

Click below to find out what other community members have to say.

Step 5: Make your GOOGL trade

There are two primary order types:

  • Market order: A market order is an order to buy or sell a security at the best available price.
    Market orders are generally sufficient.
  • Limit order: A limit order enables you to buy or sell a security at a specific price (or better).
    If you want to make sure you're buying or selling at a particular dollar amount limit, use a limit order.

Press the Open Trade button and eToro will place your order.

If you require more assistance investing in stocks on eToro, click the how to video below:

Open eToro Account

Step 6: Get notifications regarding your investment in GOOGL

Now that you own some GOOGL shares, you'll want to keep up with your new shares.

Add GOOGL to a watchlist to keep track of your GOOGL stock.

GOOGL Feed

How to Buy Stock in Google

To summarize, here are the 6 steps you need to take to buy Google stock right now:

  1. Figure out where to buy Google stock
  2. Open a brokerage account
  3. Deposit funds into your brokerage account
  4. Analyze Google stock
  5. Make your GOOGL trade
  6. Get notifications regarding your investment in GOOGL

If you require a brokerage account, eToro is our recommended venue.

Get Started with eToro Today

If you would like to get the latest scoop on your new investment in Google, create your watchlist below.

NASDAQ: GOOGL
$102.90-1.88 (-1.79%)
Updated Feb 6, 2023
Open eToro Account
NASDAQ: GOOGL
$102.90-1.88 (-1.79%)
Updated Feb 6, 2023
Open eToro Account

FAQ

How much does it cost to buy one Google share?

As of Feb 6, 2023, it costs $102.90 to buy one share of Google stock.

Remember, eToro's fractional share buying allows you to buy partial shares of stocks and ETFs. Even if you only have $10, you can buy 0.097 shares of GOOGL.

Get Started with eToro Today

Is now a good time to buy Google stock?

According to 30 Wall Street analysts who monitor Google, their consensus recommendation is to buy Google stock.

What is the best way to buy Google stock?

One way to place an order for Google stock is with a brokerage account.
WallStreetZen does not provide financial advice and does not issue recommendations or offers to buy stock or sell any security.

Information is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.