How to Buy Pfizer Stock
Pfizer Inc
Pfizer is a general drug manufacturer company located in New York, United States, which is part of the Healthcare sector, and is traded under the ticker PFE on the NYSE exchange.
Pfizer stock last closed at $26.58, down 2.49% from the previous day, and has increased 1.26% in one year. It has underperformed other stocks in the Drug Manufacturers - General industry by 0.17 percentage points. Pfizer stock is currently +27.09% from its 52-week low of $20.92, and -4.87% from its 52-week high of $27.94.
As of Mar 3, 2026, there are 5.69B shares of PFE outstanding. The market cap of PFE is $151.14B. In the last 24 hours, 33.9M PFE shares were traded.
How to Buy Pfizer Stock
Wondering how to invest in Pfizer stock? Here's how.
- Figure out where to buy Pfizer stock: You need to decide on an online brokerage, but don't worry - we've tried dozens of online stock brokerages and apps to help you figure out where to buy Pfizer stock.
- Create your brokerage account: Sign up for 0% commission trading with the highest-rated brokerage we've found.
- Fund your investment account: Pick your payment method and add your information.
- Analyze Pfizer stock: The Pfizer ticker symbol is PFE. Is Pfizer stock a good investment? Should you buy shares of PFE? How do PFE's underlying business fundamentals look? Do top analysts think Pfizer is a good buy? Why has PFE's stock price moved recently? (Hint: Our stock research website can help you understand if PFE is a good stock to buy).
- Make your PFE trade: Decide if you will purchase PFE shares at the current market price or use a limit order to purchase PFE shares at a particular price.
- Get the latest scoop on your PFE position: Create a watchlist to keep track of your investment in Pfizer stock.
Step 1: Figure out where to buy Pfizer stock
You will need an online brokerage account to access the NYSE market and buy PFE stock.
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Open eToro AccountStep 2: Create your brokerage account
Now that you've picked your brokerage, you'll need to fill out some personal info so you are able to invest in PFE today.
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- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
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Step 3: Fund your investment account
Now that you have filled out your info on one of the most highly reviewed stock trading apps, you can securely and quickly fund your account:
Watch the walkthrough below for more details transferring funds into your new investment account.
Step 4: Analyze Pfizer stock
After you have figured out the best place to buy Pfizer stock, it's very important to research their stock prior to investing, so you truly understand the risk as well as the upside.
Pfizer shares data
PFE Due Diligence Checks
WallStreetZen was created to help everyday investors do more accurate fundamental analysis.
You can view all of the due diligence checks on PFE's stock page.
What is the fair value of PFE stock?
You can use a variety of different financial metrics, analyses, models, and charts to gauge PFE's intrinsic value.
Using relative valuations metrics:
- PFE could be undervalued based on its P/E ratio of 19.4x, relative to Drug Manufacturers - General industry P/E ratio of 35.59x
- PFE may be undervalued based on its P/B ratio of 1.75x, relative to Drug Manufacturers - General industry P/B ratio of 7.3x
- PFE may be undervalued based on its PEG ratio of 0.86x
You can do more valuation research on PFE's stock here.
PFE Financials at a glance
Passed Health Checks:
- PFE earnings of $7.51B is not enough to cover its interest payments.
- Total PFE debt is lower than 5 years ago, relative to shareholder equity.
- There are more short-term assets than short-term liabilities on the PFE balance sheet.
Failed Health Checks:
- PFE has a relatively high debt to equity ratio of 1.4.
- There are more long-term liabilities than short-term assets on the PFE balance sheet.
- PFE's operating cash flow of $11.70B allows it to safely service it's debt of $64.80B.
- PFE profit margin has gone down from 12.6% to 12.4% in the past year.
Is it a good time to buy PFE stock, according to analysts?
Out of 10 Equities analysts who give ratings on PFE, the consensus analyst rating on PFE is a Hold
Please keep in mind that analyst forecasts are not recommendations, nor are they investment advice.
Most Recent PFE Analyst Recommendations
Terence Flynn, a top 6% analyst from Morgan Stanley maintains PFE with a hold rating and lowers their PFE price target from $28.00 to $27.00, on Dec 17, 2025.
Jason Gerberry, a top 16% analyst from Bank of America maintains PFE with a hold rating and lowers their PFE price target from $29.00 to $28.00, on Dec 15, 2025.
Geoff Meacham, a top 12% analyst from Citigroup reinstates PFE with a hold rating and announces their PFE price target of $26.00, on Dec 2, 2025.
Vamil Divan, a top 3% analyst from Guggenheim maintains PFE with a strong buy rating and raises their PFE price target from $33.00 to $35.00, on Nov 24, 2025.
Tim Anderson, a top 24% analyst from Bank of America maintains PFE with a hold rating and raises their PFE price target from $28.00 to $30.00, on Oct 3, 2025.
Bank of America's Tim Anderson raised their price target on Pfizer (NYSE: PFE) by 7.1% from $28 to $30 on 2025/10/03. The analyst maintained their Hold rating on the stock.
In a sector review note on names in their large-cap biopharma portfolio, Anderson said that although the timing of President Trump's drug pricing announcement with Pfizer was a surprise, the substance was "pretty benign overall, triggering "a partial re-rating of many, but not all, of the stocks in the group.
The analyst added that they adjusted "select" price targets in the group to account for those re-ratings, "as well as other fundamental changes."
You can dig deeper into what analysts are saying on the Pfizer stock forecast page.
PFE Momentum
Is PFE Making Money?
Last year, PFE earnings were $7.77B. Over the past 5 year, PFE's earnings have grown by -3.65% per year. This was slower than the Drug Manufacturers - General industry average of 19.61%.
Last year, PFE revenue was $62.58B. During the last 5 year, PFE's revenue has gone up by 8.48% per year. This was slower than the Drug Manufacturers - General industry average of 10.06%.
You can research PFE's earnings and revenue performance here.
Who is buying/selling PFE?
In the past 12 months, executives and large shareholders at PFE have bought more shares than they have sold.
Jennifer B. Damico, SVP Controller of PFE, was the latest PFE insider to sell. They sold $18,110.75 worth of PFE shares on Feb 27, 2026.
Get more info about who owns PFE stock here.
Can I rely on PFE as an income stream?
Pfizer pays a dividend of 4.85%, compared to the Drug Manufacturers - General industry's average dividend yield of 2.6%. If you owned $1,000 of PFE stock, you would have been paid $48.53 last year.
Pfizer dividend payments have consistently grown over the past decade and have remained stable.
Find more info about Pfizer dividend yield and history here.
PFE Social Trading Data
One of the major reasons eToro is our top-rated brokerage is because of its social trading community.
Click below to see what other community members have to say.
Step 5: Make your PFE trade
You have two primary types of orders:
- Market order: A market order is an order to buy or sell a security at the best available price.
Market orders are generally the best for newer investors. - Limit order: A limit order lets you buy or sell a stock at a specific price (or better).
If you want to be sure you're buying or selling at an exact price limit, use a limit order.
Hit the Open Trade button and your broker will place your order.
If you need more info about buying stocks on eToro, click the helpful video below:
Step 6: Get the latest scoop on your PFE position
Now that you own some PFE stock, you'll want to stay up-to-date on your investment.
Create a watchlist to see the latest developments about your PFE stock.
PFE Feed
How to Buy Stock in Pfizer
To summarize, here are the 6 steps to buy stock in Pfizer:
- Figure out where to buy Pfizer stock
- Create your brokerage account
- Fund your investment account
- Analyze Pfizer stock
- Make your PFE trade
- Get the latest scoop on your PFE position
If you are looking for a place to buy stocks, eToro is our favorite venue.
Get Started with eToro TodayIf you would like to keep an eye on your investment in Pfizer, get started below.
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