How to Buy Netflix Stock

Netflix Inc

Netflix, Inc. provides entertainment services. It offers TV series, documentaries, feature films, and mobile games across various genres and languages.

Netflix stock last closed at $361.48, down 1.21% from the previous day, and has decreased 10.1% in one year. It has overperformed other stocks in the Entertainment industry by 0.13 percentage points. Netflix stock is currently +122.16% from its 52-week low of $162.71, and -12.47% from its 52-week high of $412.98.

At the moment, there are 445.35M NFLX shares outstanding. The market value of NFLX is $160.98B. In the last 24 hours, 4.98M NFLX shares were traded.

How to Buy Netflix Stock

Not sure how to invest in Netflix stock? Here's how.
  1. Figure out where to buy Netflix stock: You need to decide on an online brokerage, but don't worry - we've sifted through dozens of online stock brokerages and apps to help you determine where to buy Netflix stock.
  2. Open a brokerage account: Sign up for 0% commission trading with the highest-rated brokerage we've identified.
  3. Fund your investment account: Choose your payment method and add your details.
  4. Research Netflix stock: The Netflix ticker symbol is NFLX. Is Netflix stock a good investment? Should you buy shares of NFLX? How do NFLX's underlying business fundamentals look? Do top analysts think Netflix is a good buy? Why has NFLX's stock price moved recently? (Hint: Our stock analysis website can help you evaluate if NFLX is a good stock to buy).
  5. Make your NFLX purchase: Decide if you will purchase NFLX shares at the current market price or use a limit order to purchase NFLX shares at a particular price.
  6. Keep an eye on your investment in NFLX: Create a watchlist to watch your position in Netflix shares.

Step 1: Figure out where to buy Netflix stock

You will need an online brokerage account in order to access the NASDAQ market and buy NFLX stock.

A brokerage account allows you to buy and sell a variety of financial instruments, including stocks, bonds, mutual funds, and ETFs.

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Step 2: Open a brokerage account

Now that you've chosen your brokerage, the next step is to fill out some personal information so you are able to buy NFLX today.

How to Open a New Investment Account on eToro

  1. Click here to get started.
  2. Provide your personal info to open your new brokerage account.
  1. Send your application by hitting the "Create Account" button.
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Step 3: Fund your investment account

Now that you have filled out your info on the best stock market app for beginners, you need to deposit funds:

Check out this video walkthrough if you need help transferring money into your new brokerage account.

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Step 4: Research Netflix stock

After you have selected the best place to buy Netflix stock, it's critical to evaluate their stock before you buy, so you actually comprehend the risk as well as the upside.

Overview of key NFLX info

NFLX Price
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Netflix Zen Score

WallStreetZen was created to help everyday investors perform more accurate fundamental analysis quickly.

You can see all of the due diligence checks on NFLX's stock page.

Is NFLX stock properly valued?

Investors use many financial metrics, analyses, models, and charts to gauge NFLX's fair value.

Using relative valuations metrics:

  • NFLX may be undervalued based on its P/E ratio of 35.79x, relative to Entertainment industry P/E ratio of 36.25x
  • NFLX could be overvalued based on its P/B ratio of 7.75x, relative to Entertainment industry P/B ratio of 2.28x
  • NFLX may be overvalued based on its PEG ratio of 1.83x

You can access additional valuation analysis on NFLX's stock here.

A quick look at NFLX Financials

Passed Health Checks:

  • NFLX earnings of $5.97B is not sufficient to cover its interest payments.
  • There are more short-term assets than short-term liabilities on the NFLX balance sheet.
  • Total NFLX debt is lower than 5 years ago, relative to shareholder equity.

Failed Health Checks:

  • NFLX profit margin has gone down from 17.2% to 14.2% in the past year.
  • NFLX has a relatively high debt to equity ratio of 1.34.
  • NFLX's operating cash flow of $2.03B allows it to safely service it's debt of $14.35B.
  • There are more long-term liabilities than short-term assets on the NFLX balance sheet.

Is Netflix stock a Buy, Hold, or Sell, according to Wall Street analysts?

Out of 40 Wall Street analysts who give ratings on NFLX, the consensus analyst rating on Netflix is a Buy

Please keep in mind that analyst ratings are not recommendations, nor are they financial advice.

Latest NFLX Analyst Upgrades/Downgrades

Andrew Uerkwitz, a top 23% analyst from Jefferies maintains NFLX with a strong buy rating and raises their NFLX price target from $400.00 to $425.00, on Feb 6, 2023.

Uerkwitz raised his price target on Netflix, Inc. by 6.3%.

The analyst told investors he made the move "to reflect the answers* of 380 password-borrowing households when asked how they would respond to Netflix's upcoming password-sharing solution."

"38% of respondents said that they would retain Netflix against his firm's estimates of a 21% retention rate in 2023 growing to about 45% by end of 2024," Uerkwitz reported.

Accordingly, in light of the survey, he "feels good about" his Netflix model, the analyst said.

* From here: While 62% of the “password borrowers” said they would stop using Netflix when it begins charging for password sharing, 38% said they would pay. Among those who said they would stop using Netflix, 35% said they would replace it with another service, 31% said they didn’t like the service enough to pay for it, and 25% said they couldn’t afford it.

Joseph Bonner, a top 23% analyst from Argus Research maintains NFLX with a strong buy rating and raises their NFLX price target from $340.00 to $390.00, on Jan 23, 2023.

Maria Ripps, a bottom 11% analyst from Canaccord Genuity maintains NFLX with a strong buy rating and raises their NFLX price target from $365.00 to $400.00, on Jan 20, 2023.

Michael Morris, a top 17% analyst from Guggenheim maintains NFLX with a strong buy rating and raises their NFLX price target from $305.00 to $375.00, on Jan 20, 2023.

Matthew Harrigan, a top 18% analyst from Benchmark maintains NFLX with a strong sell rating and raises their NFLX price target from $225.00 to $250.00, on Jan 20, 2023.

You can dive deeper into what analysts are projecting on the Netflix stock forecast page.

NFLX Technicals

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NFLX Performance Numbers

Last year, NFLX earnings were $4.49B. Over the past 5 year, NFLX's earnings have gone up by 50.92% per year. This was faster than the Entertainment industry average of 4.7%.

Last year, NFLX revenue was $31.62B. During the last five year, NFLX's revenue has increased by 22.01% per year. This was faster than the Entertainment industry average of 14.98%.

Find out more about NFLX's earnings and revenue performance here.

Latest Insiders Trades at NFLX

In the last 12 months, insiders at NFLX have bought as many shares as they have sold.

Jay C. Hoag, Director of NFLX, was the latest NFLX insider to buy. They bought $27,195.04 worth of NFLX shares on Jan 31, 2023.

Get more info about who owns NFLX stock here.

Does NFLX provide a stable income stream?

No, Netflix doesn't provide an income stream by paying out dividends.

What others are saying about NFLX

One of the primary reasons eToro is our highest-rated brokerage is because of its social trading community.

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Step 5: Make your NFLX purchase

There are two primary types of orders:

  • Market order: A market order is an order to buy or sell a security at the best price on the market.
    Market orders are generally fine.
  • Limit order: A limit order enables you to buy or sell a security at a specific price (or better).
    If you want to be certain you're buying or selling at a particular price limit, use a limit order.

Hit the Open Trade button and eToro will execute your order.

If you want additional info about buying stocks on eToro, watch the helpful video below:

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Step 6: Keep an eye on your investment in NFLX

Now that you own some NFLX stock, you'll want to stay up-to-date on your investment.

Add NFLX to a watchlist to track your NFLX stock.


How to Buy Stock in Netflix

To reiterate, here are the 6 steps to buy Netflix stock:

  1. Figure out where to buy Netflix stock
  2. Open a brokerage account
  3. Fund your investment account
  4. Research Netflix stock
  5. Make your NFLX purchase
  6. Keep an eye on your investment in NFLX

If you need a brokerage, eToro is our recommended option.

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If you want to keep an eye on your new investment in Netflix, click the button below.

$361.48-4.42 (-1.21%)
Updated Feb 6, 2023
Open eToro Account
$361.48-4.42 (-1.21%)
Updated Feb 6, 2023
Open eToro Account


How much does it cost to buy one Netflix share?

As of Feb 6, 2023, it costs $361.48 to buy one share of Netflix stock.

Remember, eToro's fractional share buying allows you to buy partial shares of stocks and ETFs. Even if you only have $100, you can buy 0.277 shares of NFLX.

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Is now a good time to buy Netflix stock?

According to 40 Wall Street analysts who monitor Netflix, their consensus recommendation is to buy Netflix stock.

What is the best way to buy Netflix stock?

One way to place an order for Netflix stock is with a brokerage account.
WallStreetZen does not provide financial advice and does not issue recommendations or offers to buy stock or sell any security.

Information is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.