How to Buy Netflix Stock
Netflix Inc
Netflix, Inc. provides entertainment services. It offers TV series, documentaries, feature films, and mobile games across various genres and languages.
Netflix stock last closed at $1,125.64, up 1.37% from the previous day, and has increased 101.19% in one year. It has overperformed other stocks in the Entertainment industry by 0.69 percentage points. Netflix stock is currently +106.82% from its 52-week low of $544.25, and -0.19% from its 52-week high of $1,127.81.
At the moment, there are 425.68M NFLX shares outstanding. The market value of NFLX is $479.17B. In the last 24 hours, 3.69M NFLX shares were traded.
How to Buy Netflix Stock
Not sure how to invest in Netflix stock? Here's how.
- Figure out where to buy Netflix stock: You need to decide on an online brokerage, but don't worry - we've sifted through dozens of online stock brokerages and apps to help you determine where to buy Netflix stock.
- Open a brokerage account: Sign up for 0% commission trading with the highest-rated brokerage we've identified.
- Fund your investment account: Choose your payment method and add your details.
- Research Netflix stock: The Netflix ticker symbol is NFLX. Is Netflix stock a good investment? Should you buy shares of NFLX? How do NFLX's underlying business fundamentals look? Do top analysts think Netflix is a good buy? Why has NFLX's stock price moved recently? (Hint: Our stock analysis website can help you evaluate if NFLX is a good stock to buy).
- Make your NFLX purchase: Decide if you will purchase NFLX shares at the current market price or use a limit order to purchase NFLX shares at a particular price.
- Keep an eye on your investment in NFLX: Create a watchlist to watch your position in Netflix shares.
Step 1: Figure out where to buy Netflix stock
You will need an online brokerage account in order to access the NASDAQ market and buy NFLX stock.
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Open eToro AccountStep 2: Open a brokerage account
Now that you've chosen your brokerage, the next step is to fill out some personal information so you are able to buy NFLX today.
How to Open a New Investment Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Provide your personal info to open your new brokerage account.
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Step 3: Fund your investment account
Now that you have filled out your info on the best stock market app for beginners, you need to deposit funds:
Check out this video walkthrough if you need help transferring money into your new brokerage account.
Step 4: Research Netflix stock
After you have selected the best place to buy Netflix stock, it's critical to evaluate their stock before you buy, so you actually comprehend the risk as well as the upside.
Overview of key NFLX info
Netflix Due Diligence Score
WallStreetZen was created to help everyday investors perform more accurate fundamental analysis quickly.
You can see all of the due diligence checks on NFLX's stock page.
Is NFLX stock properly valued?
Investors use many financial metrics, analyses, models, and charts to gauge NFLX's fair value.
Using relative valuations metrics:
- NFLX may be undervalued based on its P/E ratio of 52.02x, relative to Entertainment industry P/E ratio of 80.81x
- NFLX could be overvalued based on its P/B ratio of 19.94x, relative to Entertainment industry P/B ratio of 3.74x
- NFLX may be overvalued based on its PEG ratio of 2.77x
You can access additional valuation analysis on NFLX's stock here.
A quick look at NFLX Financials
Passed Health Checks:
- NFLX profit margin has gone up from 18.4% to 23.1% in the past year.
- NFLX earnings of $11.29B is not sufficient to cover its interest payments.
- NFLX's operating cash flow of $7.94B allows it to safely service it's debt of $15.02B.
- There are more short-term assets than short-term liabilities on the NFLX balance sheet.
- Total NFLX debt is lower than 5 years ago, relative to shareholder equity.
Failed Health Checks:
- There are more long-term liabilities than short-term assets on the NFLX balance sheet.
- NFLX has a relatively high debt to equity ratio of 1.17.
Is Netflix stock a Buy, Hold, or Sell, according to Wall Street analysts?
Out of 29 Wall Street analysts who give ratings on NFLX, the consensus analyst rating on Netflix is a Buy
Please keep in mind that analyst ratings are not recommendations, nor are they financial advice.
Latest NFLX Analyst Upgrades/Downgrades
Steven Cahall, a top 7% analyst from Wells Fargo maintains NFLX with a strong buy rating and raises their NFLX price target from $1,210.00 to $1,222.00, on Apr 21, 2025.
Wells Fargo's Steven Cahall raised their price target on Netflix (NASDAQ: NFLX) by 1% from $1,210 to $1,222 on 2025/04/21. The analyst maintained their Strong Buy rating on the stock.
Netflix reported its Q1 2025 earnings.
According to Cahall, the company's print showed a clear route for growth.
Long-term, the analyst sees advertising and sports as vectors, while near-term support comes from FY 2025 and 2026 Y/Y EPS growth of 28%+ and 18%+, respectively.
In addition, Cahall noted that the macro environment certainly booss Netflix's relative appeal.
Earnings Report
For Q1 2025, Netflix reported:
- EPS of $6.61, which beat the Zacks Consensus Estimate of $5.69 and, by 25.2%, Q1 2024’s $5.28.
- Revenue of $10.54B, which missed the Zacks Consensus Estimate by 0.04% but beat, by 12.5%, Q1 2024’s $9.37B.
Management guided:
For Q2 2025:
- EPS of 7.03.
- Revenue of $11.04B.
For FY 2025:
- Revenue of $43.5B to $44.5B.
Co-CEO, President, & Director Theodore A. Sarandos commented in the earnings call: “Look, we have a unique culture. And part of it is this open information operating style, and it has served us very, very well.
“On rare and very disappointing occasions, our confidential and internal discussions can leak into the press. And while we wouldn't normally comment about leaked internal information, we do want to be extra clear about this.
“We often have internal meetings, and we talk about long-term aspirations. But it's important to note that this is not the same as a forecast.
“Our operating plans are the same as our external forecast and guidance. We don't have a 5-year forecast or 5-year guidance.
“But you can assume that we are long-range thinkers, and that we're working hard every day to build the most loved and valued entertainment company for all of our stakeholders
Co-CEO, President, & Director Gregory K. Peters added, “We do have big long-term aspirations, and those aspirations are grounded in the growth potential that we see in the business.
“Now we think we've got a pretty good business today, over $40B in revenue.
“We've got over $300Mn paid households. Those represent an audience of over 700M individuals.
“We're leading in streaming view share. But we also think that we're a minority of our addressable market, our potential across any of those measures.
“If you think about engagement, we're less than 10% of TV hours for an audience or a connected households perspective.
“We still got hundreds of millions of folks to sign up. And from a revenue perspective, we're about 6% of consumer spend and ad revenue in the countries we serve in the areas that we serve.
“So we believe we've got plenty of room to grow our engagement, our revenue, and our profit.
“And as Ted said, do that to become the most valued and loved entertainment company for all of our stakeholders.”
Doug Anmuth, a top 1% analyst from JP Morgan maintains NFLX with a strong buy rating and raises their NFLX price target from $1,025.00 to $1,150.00, on Apr 21, 2025.
Laura Martin, a top 1% analyst from Needham reiterates NFLX with a buy rating and maintains their NFLX price target from $1,126.00 to $1,126.00, on Apr 21, 2025.
Barton Crockett, a top 9% analyst from Rosenblatt maintains NFLX with a strong buy rating and raises their NFLX price target from $1,494.00 to $1,514.00, on Apr 21, 2025.
Matt Farrell, a top 31% analyst from Piper Sandler maintains NFLX with a strong buy rating and raises their NFLX price target from $1,100.00 to $1,150.00, on Apr 21, 2025.
You can dive deeper into what analysts are projecting on the Netflix stock forecast page.
NFLX Technicals
NFLX Performance Numbers
Last year, NFLX earnings were $9.27B. Over the past 5 year, NFLX's earnings have gone up by 33.62% per year. This was faster than the Entertainment industry average of 21%.
Last year, NFLX revenue was $40.17B. During the last five year, NFLX's revenue has increased by 13.42% per year. This was faster than the Entertainment industry average of 11.43%.
Find out more about NFLX's earnings and revenue performance here.
Latest Insiders Trades at NFLX
In the last 12 months, insiders at NFLX have sold more shares than they have bought.
Jeffrey William Karbowski, Chief Accounting Officer of NFLX, was the latest NFLX insider to buy. They bought $183,827.28 worth of NFLX shares on Apr 25, 2025.
Get more info about who owns NFLX stock here.
Does NFLX provide a stable income stream?
No, Netflix doesn't provide an income stream by paying out dividends.
What others are saying about NFLX
One of the primary reasons eToro is our highest-rated brokerage is because of its social trading community.
Click below to find out what other traders have to say.
Step 5: Make your NFLX purchase
There are two primary types of orders:
- Market order: A market order is an order to buy or sell a security at the best price on the market.
Market orders are generally fine. - Limit order: A limit order enables you to buy or sell a security at a specific price (or better).
If you want to be certain you're buying or selling at a particular price limit, use a limit order.
Hit the Open Trade button and eToro will execute your order.
If you want additional info about buying stocks on eToro, watch the helpful video below:
Step 6: Keep an eye on your investment in NFLX
Now that you own some NFLX stock, you'll want to stay up-to-date on your investment.
Add NFLX to a watchlist to track your NFLX stock.
NFLX Feed
How to Buy Stock in Netflix
To reiterate, here are the 6 steps to buy Netflix stock:
- Figure out where to buy Netflix stock
- Open a brokerage account
- Fund your investment account
- Research Netflix stock
- Make your NFLX purchase
- Keep an eye on your investment in NFLX
If you need a brokerage, eToro is our recommended option.
Get Started with eToro TodayIf you want to keep an eye on your new investment in Netflix, click the button below.
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