How to Buy Netflix Stock
Netflix Inc
Netflix, Inc. serves as a worldwide entertainment provider. Its comprehensive library features television series, motion pictures, documentaries, and mobile games, spanning numerous genres and languages.
Netflix stock last closed at $70.09, up 1.74% from the previous day, and has decreased 40.64% in one year. It has overperformed other stocks in the Entertainment industry by 0.1 percentage points. Netflix stock is currently +7.67% from its 52-week low of $65.10, and -44.68% from its 52-week high of $126.71.
At the moment, there are 4.16B NFLX shares outstanding. The market value of NFLX is $291.85B. In the last 24 hours, 34.84M NFLX shares were traded.
How to Buy Netflix Stock
Not sure how to invest in Netflix stock? Here's how.
- Figure out where to buy Netflix stock: You need to decide on an online brokerage, but don't worry - we've sifted through dozens of online stock brokerages and apps to help you determine where to buy Netflix stock.
- Open a brokerage account: Sign up for 0% commission trading with the highest-rated brokerage we've identified.
- Fund your investment account: Choose your payment method and add your details.
- Research Netflix stock: The Netflix ticker symbol is NFLX. Is Netflix stock a good investment? Should you buy shares of NFLX? How do NFLX's underlying business fundamentals look? Do top analysts think Netflix is a good buy? Why has NFLX's stock price moved recently? (Hint: Our stock analysis website can help you evaluate if NFLX is a good stock to buy).
- Make your NFLX purchase: Decide if you will purchase NFLX shares at the current market price or use a limit order to purchase NFLX shares at a particular price.
- Keep an eye on your investment in NFLX: Create a watchlist to watch your position in Netflix shares.
Step 1: Figure out where to buy Netflix stock
You will need an online brokerage account in order to access the NASDAQ market and buy NFLX stock.
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Open eToro AccountStep 2: Open a brokerage account
Now that you've chosen your brokerage, the next step is to fill out some personal information so you are able to buy NFLX today.
How to Open a New Investment Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Provide your personal info to open your new brokerage account.
- Send your application by hitting the "Create Account" button. Get started with eToro today
Step 3: Fund your investment account
Now that you have filled out your info on the best stock market app for beginners, you need to deposit funds:
Check out this video walkthrough if you need help transferring money into your new brokerage account.
Step 4: Research Netflix stock
After you have selected the best place to buy Netflix stock, it's critical to evaluate their stock before you buy, so you actually comprehend the risk as well as the upside.
Overview of key NFLX info
Netflix Due Diligence Score
WallStreetZen was created to help everyday investors perform more accurate fundamental analysis quickly.
You can see all of the due diligence checks on NFLX's stock page.
Is NFLX stock properly valued?
Investors use many financial metrics, analyses, models, and charts to gauge NFLX's fair value.
Using relative valuations metrics:
- NFLX may be overvalued based on its P/E ratio of 21.7x, relative to Entertainment industry P/E ratio of 4x
- NFLX could be overvalued based on its P/B ratio of 9.68x, relative to Entertainment industry P/B ratio of 3.14x
- NFLX may be overvalued based on its PEG ratio of 1.79x
You can access additional valuation analysis on NFLX's stock here.
A quick look at NFLX Financials
Passed Health Checks:
- NFLX profit margin has gone up from 24.6% to 28.2% in the past year.
- NFLX earnings of $17.34B is not sufficient to cover its interest payments.
- NFLX's operating cash flow of $11.97B allows it to safely service it's debt of $14.31B.
- There are more short-term assets than short-term liabilities on the NFLX balance sheet.
- Total NFLX debt is lower than 5 years ago, relative to shareholder equity.
Failed Health Checks:
- There are more long-term liabilities than short-term assets on the NFLX balance sheet.
- NFLX has a relatively high debt to equity ratio of 0.94.
Is Netflix stock a Buy, Hold, or Sell, according to Wall Street analysts?
Out of 22 Wall Street analysts who give ratings on NFLX, the consensus analyst rating on Netflix is a Strong Buy
Please keep in mind that analyst ratings are not recommendations, nor are they financial advice.
Latest NFLX Analyst Upgrades/Downgrades
Tommy Lai, a bottom 28% analyst from KGI Securities downgrades NFLX to a hold rating and announces their NFLX price target of $75.00, on Jul 17, 2026.
Jason Helfstein, a top 2% analyst from Oppenheimer maintains NFLX with a buy rating and lowers their NFLX price target from $100.00 to $85.00, on Jul 17, 2026.
Barton Crockett, a top 8% analyst from Rosenblatt maintains NFLX with a hold rating and lowers their NFLX price target from $95.00 to $75.00, on Jul 17, 2026.
Steven Cahall, a top 7% analyst from Wells Fargo maintains NFLX with a hold rating and lowers their NFLX price target from $105.00 to $80.00, on Jul 17, 2026.
Wells Fargo's Steven Cahall lowered their price target on Netflix (NASDAQ: NFLX) by 23.8% from $105 to $80 on 2026/07/17. The analyst maintained their Hold rating on the stock.
Netflix reported its Q2 2026 earnings.
Cutting their price target, Cahall contextualized that "Netflix feels like a maturing story."
The analyst explained that margin expansion is stable, but probably won't ramp without risking further growth, a state of affairs that "fades the P/E with a new normal range of 15x to 20x."
Cahall said that for Netflix to re-expand that multiple, content will have to consistently drive better engagement.
Earnings Report
For Q2 2026, Netflix reported:
- EPS of $0.80, which beat the Zacks Consensus Estimate by 1.27% and Q2 2025's $0.72.
- Revenue of $12.56B, which missed the Zacks Consensus Estimate by 0.1%, but was up 13.4% Y/Y.
Management guided:
For Q3 2026:
- Revenue of $12.86B.
For FY 2026:
- Revenue of $51B to $51.4B, narrowed from the prior $50.7B to $51.7B.
In its Letter to Shareholders, management commented:
- Our financial performance remains solid and we’re on track to meet our objectives for the year.
- We’re delivering increasing value to our members; engagement is healthy, reflecting the quality, quantity, and variety of our offering.
- The results of our recent price changes are consistent with prior changes and our expectations.
- We are leveraging AI to provide a more personalized, immersive and interactive experience for members, enhance ads capabilities for brands, and improve the quality of our series and films.
- The entertainment industry remains dynamic and competitive. We aim to stay ahead by executing against our three areas of focus: delivering more entertainment value, leveraging technology to improve every aspect of our service, and improving monetization.
Mark Mahaney, a top 3% analyst from Evercore ISI Group maintains NFLX with a buy rating and lowers their NFLX price target from $115.00 to $100.00, on Jul 17, 2026.
You can dive deeper into what analysts are projecting on the Netflix stock forecast page.
NFLX Technicals
NFLX Performance Numbers
Last year, NFLX earnings were $13.65B. Over the past 5 year, NFLX's earnings have gone up by 26.45% per year. This was faster than the Entertainment industry average of 23.28%.
Last year, NFLX revenue was $48.37B. During the last five year, NFLX's revenue has increased by 11.89% per year. This was slower than the Entertainment industry average of 17.06%.
Find out more about NFLX's earnings and revenue performance here.
Latest Insiders Trades at NFLX
In the last 12 months, insiders at NFLX have sold more shares than they have bought.
Bradford L. Smith, Director of NFLX, was the latest NFLX insider to buy. They bought $62,448.82 worth of NFLX shares on Jun 17, 2026.
Get more info about who owns NFLX stock here.
Does NFLX provide a stable income stream?
No, Netflix doesn't provide an income stream by paying out dividends.
What others are saying about NFLX
One of the primary reasons eToro is our highest-rated brokerage is because of its social trading community.
Click below to find out what other traders have to say.
Step 5: Make your NFLX purchase
There are two primary types of orders:
- Market order: A market order is an order to buy or sell a security at the best price on the market.
Market orders are generally fine. - Limit order: A limit order enables you to buy or sell a security at a specific price (or better).
If you want to be certain you're buying or selling at a particular price limit, use a limit order.
Hit the Open Trade button and eToro will execute your order.
If you want additional info about buying stocks on eToro, watch the helpful video below:
Step 6: Keep an eye on your investment in NFLX
Now that you own some NFLX stock, you'll want to stay up-to-date on your investment.
Add NFLX to a watchlist to track your NFLX stock.
NFLX Feed
How to Buy Stock in Netflix
To reiterate, here are the 6 steps to buy Netflix stock:
- Figure out where to buy Netflix stock
- Open a brokerage account
- Fund your investment account
- Research Netflix stock
- Make your NFLX purchase
- Keep an eye on your investment in NFLX
If you need a brokerage, eToro is our recommended option.
Get Started with eToro TodayIf you want to keep an eye on your new investment in Netflix, click the button below.
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