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How to Buy Netflix Stock

Netflix Inc

Netflix, Inc. provides entertainment services. It offers TV series, documentaries, feature films, and mobile games across various genres and languages.

Netflix stock last closed at $685.67, up 1.46% from the previous day, and has increased 57.73% in one year. It has overperformed other stocks in the Entertainment industry by 0.44 percentage points. Netflix stock is currently +98.9% from its 52-week low of $344.73, and -0.2% from its 52-week high of $687.06.

At the moment, there are 430.96M NFLX shares outstanding. The market value of NFLX is $295.50B. In the last 24 hours, 2.86M NFLX shares were traded.

How to Buy Netflix Stock

Not sure how to invest in Netflix stock? Here's how.
  1. Figure out where to buy Netflix stock: You need to decide on an online brokerage, but don't worry - we've sifted through dozens of online stock brokerages and apps to help you determine where to buy Netflix stock.
  2. Open a brokerage account: Sign up for 0% commission trading with the highest-rated brokerage we've identified.
  3. Fund your investment account: Choose your payment method and add your details.
  4. Research Netflix stock: The Netflix ticker symbol is NFLX. Is Netflix stock a good investment? Should you buy shares of NFLX? How do NFLX's underlying business fundamentals look? Do top analysts think Netflix is a good buy? Why has NFLX's stock price moved recently? (Hint: Our stock analysis website can help you evaluate if NFLX is a good stock to buy).
  5. Make your NFLX purchase: Decide if you will purchase NFLX shares at the current market price or use a limit order to purchase NFLX shares at a particular price.
  6. Keep an eye on your investment in NFLX: Create a watchlist to watch your position in Netflix shares.

Step 1: Figure out where to buy Netflix stock

You will need an online brokerage account in order to access the NASDAQ market and buy NFLX stock.

A brokerage account allows you to buy and sell a variety of financial instruments, including stocks, bonds, mutual funds, and ETFs.

Our favorite brokerage: eToro

In our opinion, eToro is the best online stock brokerage. eToro gives you:

  • You can invest in stocks with 0% commissions: Invest without commissions.
  • Buy fractional shares: Even if you don't have the money to buy a full share, you can still buy the stock.
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  • Social investing: eToro boasts a community of more than 20 million users globally. Talk to, learn from, and copy the crypto trades of top investors.
  • Security: eToro is a regulated and licensed fintech leader.
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Step 2: Open a brokerage account

Now that you've chosen your brokerage, the next step is to fill out some personal information so you are able to buy NFLX today.

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  2. Provide your personal info to open your new brokerage account.
  1. Send your application by hitting the "Create Account" button.
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Step 3: Fund your investment account

Now that you have filled out your info on the best stock market app for beginners, you need to deposit funds:

Check out this video walkthrough if you need help transferring money into your new brokerage account.

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Step 4: Research Netflix stock

After you have selected the best place to buy Netflix stock, it's critical to evaluate their stock before you buy, so you actually comprehend the risk as well as the upside.

Overview of key NFLX info

NFLX Price
$685.67
1w %
5.72%
1y %
57.73%
5y %
92%
P/E
46.58x
P/B
13.83x
P/S
8.48x
PEG
2.18x
Revenue
$34.93B
Earnings
$6.44B
Fore. Rev. Growth
10.97%
Fore. Earn. Growth
21.34%
Market Cap
$295.50B
Next Earnings
Jul 18, 2024
Next Dividend
N/A

Netflix Zen Score

WallStreetZen was created to help everyday investors perform more accurate fundamental analysis quickly.

You can see all of the due diligence checks on NFLX's stock page.

Is NFLX stock properly valued?

Investors use many financial metrics, analyses, models, and charts to gauge NFLX's fair value.

Using relative valuations metrics:

  • NFLX may be undervalued based on its P/E ratio of 46.58x, relative to Entertainment industry P/E ratio of 56.2x
  • NFLX could be overvalued based on its P/B ratio of 13.83x, relative to Entertainment industry P/B ratio of 2.84x
  • NFLX may be overvalued based on its PEG ratio of 2.18x

You can access additional valuation analysis on NFLX's stock here.

A quick look at NFLX Financials

Passed Health Checks:

  • NFLX profit margin has gone up from 13.2% to 18.4% in the past year.
  • NFLX earnings of $8.05B is not sufficient to cover its interest payments.
  • NFLX's operating cash flow of $7.31B allows it to safely service it's debt of $14.02B.
  • There are more short-term assets than short-term liabilities on the NFLX balance sheet.
  • Total NFLX debt is lower than 5 years ago, relative to shareholder equity.

Failed Health Checks:

  • There are more long-term liabilities than short-term assets on the NFLX balance sheet.
  • NFLX has a relatively high debt to equity ratio of 1.29.

Is Netflix stock a Buy, Hold, or Sell, according to Wall Street analysts?

Out of 28 Wall Street analysts who give ratings on NFLX, the consensus analyst rating on Netflix is a Buy

Please keep in mind that analyst ratings are not recommendations, nor are they financial advice.

Latest NFLX Analyst Upgrades/Downgrades

Barton Crockett, a top 12% analyst from Rosenblatt maintains NFLX with a hold rating and raises their NFLX price target from $540.00 to $554.00, on May 17, 2024.

Matthew Harrigan, a bottom 1% analyst from Benchmark maintains NFLX with a strong sell rating and raises their NFLX price target from $440.00 to $450.00, on May 17, 2024.

Benchmark's Matthew Harrigan raised their price target on Netflix (NASDAQ: NFLX) by 2.3% from $440 to $450 on 2024/05/17. The analyst maintained their Strong Sell rating on the stock.

Martin told investors that management is maintaining a strong ad strategy and adding interesting new programming next year, such as WWE Raw and NFL Christmas Day games. 

The analyst cautioned that Benchmark believes the stock's current valuation cannot be justified, even valuing Netflix as a Nasdaq 100 high-growth technology name and disregarding its media stock character.

Andrew Uerkwitz, a top 14% analyst from Jefferies reiterates NFLX with a strong buy rating and maintains their NFLX price target from $655.00 to $655.00, on May 15, 2024.

An analyst from CICC initiates coverage on NFLX with a buy rating and announces their NFLX price target of $650.00, on May 2, 2024.

Jessica Reif Ehrlich, a top 26% analyst from Bank of America maintains NFLX with a strong buy rating and raises their NFLX price target from $650.00 to $700.00, on Apr 19, 2024.

You can dive deeper into what analysts are projecting on the Netflix stock forecast page.

NFLX Technicals

SMA10
656.75
SMA20
649.97
SMA50
617.26
SMA100
606.64
SMA200
523.22
MACD
14.74
MACD Signal
12.26
MACD Histogram
2.48
RSI
72.89
Stochastic %K
90.95
Stochastic %D
82.19
StochRSI %K
100
StochRSI %D
84.36

NFLX Performance Numbers

Last year, NFLX earnings were $6.44B. Over the past 5 year, NFLX's earnings have gone up by 38.48% per year. This was faster than the Entertainment industry average of 17.24%.

Last year, NFLX revenue was $34.93B. During the last five year, NFLX's revenue has increased by 16.02% per year. This was faster than the Entertainment industry average of 13.86%.

Find out more about NFLX's earnings and revenue performance here.

Latest Insiders Trades at NFLX

In the last 12 months, insiders at NFLX have sold more shares than they have bought.

Gregory K. Peters, Co-CEO of NFLX, was the latest NFLX insider to sell. They sold $3,228,525.00 worth of NFLX shares on Jun 14, 2024.

Get more info about who owns NFLX stock here.

Does NFLX provide a stable income stream?

No, Netflix doesn't provide an income stream by paying out dividends.

What others are saying about NFLX

One of the primary reasons eToro is our highest-rated brokerage is because of its social trading community.

Click below to find out what other traders have to say.

Step 5: Make your NFLX purchase

There are two primary types of orders:

  • Market order: A market order is an order to buy or sell a security at the best price on the market.
    Market orders are generally fine.
  • Limit order: A limit order enables you to buy or sell a security at a specific price (or better).
    If you want to be certain you're buying or selling at a particular price limit, use a limit order.

Hit the Open Trade button and eToro will execute your order.

If you want additional info about buying stocks on eToro, watch the helpful video below:

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Step 6: Keep an eye on your investment in NFLX

Now that you own some NFLX stock, you'll want to stay up-to-date on your investment.

Add NFLX to a watchlist to track your NFLX stock.

NFLX Feed

How to Buy Stock in Netflix

To reiterate, here are the 6 steps to buy Netflix stock:

  1. Figure out where to buy Netflix stock
  2. Open a brokerage account
  3. Fund your investment account
  4. Research Netflix stock
  5. Make your NFLX purchase
  6. Keep an eye on your investment in NFLX

If you need a brokerage, eToro is our recommended option.

Get Started with eToro Today
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

If you want to keep an eye on your new investment in Netflix, click the button below.

NASDAQ: NFLX
$685.67+9.84 (+1.46%)
Updated Jun 18, 2024
Open eToro Account
NASDAQ: NFLX
$685.67+9.84 (+1.46%)
Updated Jun 18, 2024
Open eToro Account

FAQ

How much does it cost to buy one Netflix share?

As of Jun 18, 2024, it costs $685.67 to buy one share of Netflix stock.

Remember, eToro's fractional share buying allows you to buy partial shares of stocks and ETFs. Even if you only have $100, you can buy 0.146 shares of NFLX.

Get Started with eToro Today
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

Is now a good time to buy Netflix stock?

According to 28 Wall Street analysts who monitor Netflix, their consensus recommendation is to buy Netflix stock.

What is the best way to buy Netflix stock?

One way to place an order for Netflix stock is with a brokerage account.
WallStreetZen does not provide financial advice and does not issue recommendations or offers to buy stock or sell any security.

Information is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.