Netflix, Inc. provides entertainment services. It offers TV series, documentaries, feature films, and mobile games across various genres and languages.
Netflix stock last closed at $1,261.95, up 1.35% from the previous day, and has increased 92.24% in one year. It has overperformed other stocks in the Entertainment industry by 0.5 percentage points. Netflix stock is currently +114.97% from its 52-week low of $587.04, and -5.91% from its 52-week high of $1,341.15.
At the moment, there are 425.68M NFLX shares outstanding. The market value of NFLX is $537.19B. In the last 24 hours, 2.78M NFLX shares were traded.
How to Buy Netflix Stock
Not sure how to invest in Netflix stock? Here's how.
Figure out where to buy Netflix stock: You need to decide on an online brokerage, but don't worry - we've sifted through dozens of online stock brokerages and apps to help you determine where to buy Netflix stock.
Open a brokerage account: Sign up for 0% commission trading with the highest-rated brokerage we've identified.
Fund your investment account: Choose your payment method and add your details.
Research Netflix stock: The Netflix ticker symbol is NFLX. Is Netflix stock a good investment? Should you buy shares of NFLX? How do NFLX's underlying business fundamentals look? Do top analysts think Netflix is a good buy? Why has NFLX's stock price moved recently? (Hint: Our stock analysis website can help you evaluate if NFLX is a good stock to buy).
Make your NFLX purchase: Decide if you will purchase NFLX shares at the current market price or use a limit order to purchase NFLX shares at a particular price.
Keep an eye on your investment in NFLX: Create a watchlist to watch your position in Netflix shares.
Step 1: Figure out where to buy Netflix stock
You will need an online brokerage account in order to access the NASDAQ market and buy NFLX stock.
A brokerage account allows you to buy and sell a variety of financial instruments, including stocks, bonds, mutual funds, and ETFs.
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Step 2: Open a brokerage account
Now that you've chosen your brokerage, the next step is to fill out some personal information so you are able to buy NFLX today.
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
Step 4: Research Netflix stock
After you have selected the best place to buy Netflix stock, it's critical to evaluate their stock before you buy, so you actually comprehend the risk as well as the upside.
Overview of key NFLX info
NFLX Price
$1,261.95
1w %
-2.15%
1y %
92.24%
5y %
140.43%
P/E
58.32x
P/B
22.36x
P/S
13.42x
PEG
2.92x
Revenue
$40.17B
Earnings
$9.27B
Fore. Rev. Growth
11.3%
Fore. Earn. Growth
20%
Market Cap
$537.19B
Next Earnings
Jul 17, 2025
Next Dividend
N/A
Netflix Due Diligence Score
WallStreetZen was created to help everyday investors perform more accurate fundamental analysis quickly.
NFLX profit margin has gone up from 18.4% to 23.1% in the past year.
NFLX earnings of $11.29B is not sufficient to cover its interest payments.
NFLX's operating cash flow of $7.94B allows it to safely service it's debt of $15.02B.
There are more short-term assets than short-term liabilities on the NFLX balance sheet.
Total NFLX debt is lower than 5 years ago, relative to shareholder equity.
Failed Health Checks:
There are more long-term liabilities than short-term assets on the NFLX balance sheet.
NFLX has a relatively high debt to equity ratio of 1.17.
Is Netflix stock a Buy, Hold, or Sell, according to Wall Street analysts?
Out of 28 Wall Street analysts who give ratings on NFLX, the consensus analyst rating on Netflix is a Strong Buy
Please keep in mind that analyst ratings are not recommendations, nor are they financial advice.
Latest NFLX Analyst Upgrades/Downgrades
Kannan Venkateshwar, a top 14% analyst from Barclays maintains NFLX with a hold rating and raises their NFLX price target from $1,000.00 to $1,100.00, on Jul 9, 2025.
Barclays's Kannan Venkateshwar raised their price target on Netflix (NASDAQ: NFLX) by 10% from $1,000 to $1,100 on 2025/07/09. The analyst maintained their Hold rating on the stock.
In a Media sector quarterly preview note, Venkateshwar predicted that "earnings reported by legacy names could surprise, modestly, to the upside, but the valuation debate about corporate actions is not likely to be resolved."
Eric Sheridan, a top 1% analyst from Goldman Sachs maintains NFLX with a hold rating and raises their NFLX price target from $1,000.00 to $1,140.00, on Jul 2, 2025.
Maria Ripps, a top 11% analyst from Canaccord Genuity maintains NFLX with a strong buy rating and raises their NFLX price target from $1,380.00 to $1,525.00, on Jul 2, 2025.
Jeffrey Wlodarczak, a top 13% analyst from Pivotal Research maintains NFLX with a strong buy rating and raises their NFLX price target from $1,350.00 to $1,600.00, on Jun 20, 2025.
Steven Cahall, a top 7% analyst from Wells Fargo maintains NFLX with a strong buy rating and raises their NFLX price target from $1,222.00 to $1,500.00, on Jun 20, 2025.
You can dive deeper into what analysts are projecting on the Netflix stock forecast page.
NFLX Technicals
SMA10
1,282.56
SMA20
1,268.76
SMA50
1,218.83
SMA100
1,093.16
SMA200
974.49
MACD
16.52
MACD Signal
25.21
MACD Histogram
-8.68
RSI
52.31
Stochastic %K
26.66
Stochastic %D
36.02
StochRSI %K
4.3
StochRSI %D
4.14
NFLX Performance Numbers
Last year, NFLX earnings were $9.27B. Over the past 5 year, NFLX's earnings have gone up by 33.62% per year. This was faster than the Entertainment industry average of 25.52%.
Last year, NFLX revenue was $40.17B. During the last five year, NFLX's revenue has increased by 13.42% per year. This was faster than the Entertainment industry average of 11.3%.
No, Netflix doesn't provide an income stream by paying out dividends.
What others are saying about NFLX
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Step 5: Make your NFLX purchase
There are two primary types of orders:
Market order: A market order is an order to buy or sell a security at the best price on the market. Market orders are generally fine.
Limit order: A limit order enables you to buy or sell a security at a specific price (or better). If you want to be certain you're buying or selling at a particular price limit, use a limit order.
Hit the Open Trade button and eToro will execute your order.
If you want additional info about buying stocks on eToro, watch the helpful video below:
As of Jul 14, 2025, it costs $1,261.95 to buy one share of Netflix stock.
Remember, eToro's fractional share buying allows you to buy partial shares of stocks and ETFs. Even if you only have $100, you can buy 0.079 shares of NFLX.
WallStreetZen does not provide financial advice and does not issue recommendations or offers to buy stock or sell any security.
Information is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.