How to Buy Netflix Stock
Netflix Inc
Netflix, Inc. provides entertainment services. It offers TV series, documentaries, feature films, and mobile games across various genres and languages.
Netflix stock last closed at $94.89, down 2.11% from the previous day, and has increased 6.01% in one year. It has underperformed other stocks in the Entertainment industry by 0.23 percentage points. Netflix stock is currently +26.5% from its 52-week low of $75.01, and -29.25% from its 52-week high of $134.12.
At the moment, there are 4.22B NFLX shares outstanding. The market value of NFLX is $400.64B. In the last 24 hours, 33.6M NFLX shares were traded.
How to Buy Netflix Stock
Not sure how to invest in Netflix stock? Here's how.
- Figure out where to buy Netflix stock: You need to decide on an online brokerage, but don't worry - we've sifted through dozens of online stock brokerages and apps to help you determine where to buy Netflix stock.
- Open a brokerage account: Sign up for 0% commission trading with the highest-rated brokerage we've identified.
- Fund your investment account: Choose your payment method and add your details.
- Research Netflix stock: The Netflix ticker symbol is NFLX. Is Netflix stock a good investment? Should you buy shares of NFLX? How do NFLX's underlying business fundamentals look? Do top analysts think Netflix is a good buy? Why has NFLX's stock price moved recently? (Hint: Our stock analysis website can help you evaluate if NFLX is a good stock to buy).
- Make your NFLX purchase: Decide if you will purchase NFLX shares at the current market price or use a limit order to purchase NFLX shares at a particular price.
- Keep an eye on your investment in NFLX: Create a watchlist to watch your position in Netflix shares.
Step 1: Figure out where to buy Netflix stock
You will need an online brokerage account in order to access the NASDAQ market and buy NFLX stock.
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Open eToro AccountStep 2: Open a brokerage account
Now that you've chosen your brokerage, the next step is to fill out some personal information so you are able to buy NFLX today.
How to Open a New Investment Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Provide your personal info to open your new brokerage account.
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Step 3: Fund your investment account
Now that you have filled out your info on the best stock market app for beginners, you need to deposit funds:
Check out this video walkthrough if you need help transferring money into your new brokerage account.
Step 4: Research Netflix stock
After you have selected the best place to buy Netflix stock, it's critical to evaluate their stock before you buy, so you actually comprehend the risk as well as the upside.
Overview of key NFLX info
Netflix Due Diligence Score
WallStreetZen was created to help everyday investors perform more accurate fundamental analysis quickly.
You can see all of the due diligence checks on NFLX's stock page.
Is NFLX stock properly valued?
Investors use many financial metrics, analyses, models, and charts to gauge NFLX's fair value.
Using relative valuations metrics:
- NFLX may be overvalued based on its P/E ratio of 36.78x, relative to Entertainment industry P/E ratio of 0.24x
- NFLX could be overvalued based on its P/B ratio of 15.05x, relative to Entertainment industry P/B ratio of 3.54x
- NFLX may be overvalued based on its PEG ratio of 1.74x
You can access additional valuation analysis on NFLX's stock here.
A quick look at NFLX Financials
Passed Health Checks:
- NFLX profit margin has gone up from 22.3% to 24.3% in the past year.
- NFLX earnings of $13.50B is not sufficient to cover its interest payments.
- NFLX's operating cash flow of $10.15B allows it to safely service it's debt of $14.46B.
- There are more short-term assets than short-term liabilities on the NFLX balance sheet.
- Total NFLX debt is lower than 5 years ago, relative to shareholder equity.
Failed Health Checks:
- There are more long-term liabilities than short-term assets on the NFLX balance sheet.
- NFLX has a relatively high debt to equity ratio of 1.09.
Is Netflix stock a Buy, Hold, or Sell, according to Wall Street analysts?
Out of 29 Wall Street analysts who give ratings on NFLX, the consensus analyst rating on Netflix is a Strong Buy
Please keep in mind that analyst ratings are not recommendations, nor are they financial advice.
Latest NFLX Analyst Upgrades/Downgrades
Barton Crockett, a top 13% analyst from Rosenblatt maintains NFLX with a hold rating and raises their NFLX price target from $94.00 to $95.00, on Feb 27, 2026.
Alicia Reese, a top 44% analyst from Wedbush reiterates NFLX with a buy rating and maintains their NFLX price target from $115.00 to $115.00, on Feb 20, 2026.
Saken Ismailov, a bottom 49% analyst from Freedom Capital Markets upgrades NFLX to a strong buy rating and lowers their NFLX price target from $1,070.00 to $104.00, on Jan 27, 2026.
Freedom Capital Markets's Saken Ismailov upgraded their rating on Netflix (NASDAQ: NFLX) from Hold to Strong Buy on 2026/01/27. The analyst also lowered their price target by 90.3% from $1,070 to $104.
Netflix reported its Q4 and FY 2025 earnings.
According to Saken, the company's subscriber and advertising metrics both saw solid increases in Q4, leading to the quarter's "strong" results.
The analyst attributed their upgrade and price target hike to valuation, noting that there was a "significant share price correction" post earnings.
Earnings Report
Netflix reported:
For Q4 2025:
- EPS of $0.56, which beat the Zacks Consensus Estimate by 1.82% and Q4 2024 by 30.2%.
- Revenue of $12.05B, which beat the Zacks Consensus Estimate by 0.67% and was up 18% Y/Y.
For FY 2025:
- EPS of $2.53, up from FY 2024's $1.98.
- Revenue of $45.18B, up from FY 2024's $39.0B.
Management guided:
For Q1 2026:
- Revenue of $12.16B, representing 15.3% Y/Y growth.
For FY 2026:
- Revenue of $50.7B to $51.7B, representing 12% to 14% Y/Y growth.
Management's commentary can be found in its Letter to Shareholders.
Joseph Bonner, a top 13% analyst from Argus Research maintains NFLX with a strong buy rating and lowers their NFLX price target from $141.00 to $110.00, on Jan 22, 2026.
Jason Helfstein, a top 2% analyst from Oppenheimer maintains NFLX with a buy rating and lowers their NFLX price target from $145.00 to $125.00, on Jan 21, 2026.
You can dive deeper into what analysts are projecting on the Netflix stock forecast page.
NFLX Technicals
NFLX Performance Numbers
Last year, NFLX earnings were $10.98B. Over the past 5 year, NFLX's earnings have gone up by 32.57% per year. This was slower than the Entertainment industry average of 106.88%.
Last year, NFLX revenue was $45.18B. During the last five year, NFLX's revenue has increased by 12.57% per year. This was slower than the Entertainment industry average of 15.37%.
Find out more about NFLX's earnings and revenue performance here.
Latest Insiders Trades at NFLX
In the last 12 months, insiders at NFLX have sold more shares than they have bought.
Reed Hastings, Director of NFLX, was the latest NFLX insider to buy. They bought $3,968,786.85 worth of NFLX shares on Mar 2, 2026.
Get more info about who owns NFLX stock here.
Does NFLX provide a stable income stream?
No, Netflix doesn't provide an income stream by paying out dividends.
What others are saying about NFLX
One of the primary reasons eToro is our highest-rated brokerage is because of its social trading community.
Click below to find out what other traders have to say.
Step 5: Make your NFLX purchase
There are two primary types of orders:
- Market order: A market order is an order to buy or sell a security at the best price on the market.
Market orders are generally fine. - Limit order: A limit order enables you to buy or sell a security at a specific price (or better).
If you want to be certain you're buying or selling at a particular price limit, use a limit order.
Hit the Open Trade button and eToro will execute your order.
If you want additional info about buying stocks on eToro, watch the helpful video below:
Step 6: Keep an eye on your investment in NFLX
Now that you own some NFLX stock, you'll want to stay up-to-date on your investment.
Add NFLX to a watchlist to track your NFLX stock.
NFLX Feed
How to Buy Stock in Netflix
To reiterate, here are the 6 steps to buy Netflix stock:
- Figure out where to buy Netflix stock
- Open a brokerage account
- Fund your investment account
- Research Netflix stock
- Make your NFLX purchase
- Keep an eye on your investment in NFLX
If you need a brokerage, eToro is our recommended option.
Get Started with eToro TodayIf you want to keep an eye on your new investment in Netflix, click the button below.
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