How to Buy Netflix Stock
Netflix Inc
Netflix, Inc. provides entertainment services. It offers TV series, documentaries, feature films, and mobile games across various genres and languages.
Netflix stock last closed at $82.70, up 5.97% from the previous day, and has decreased 15.37% in one year. It has underperformed other stocks in the Entertainment industry by 0.32 percentage points. Netflix stock is currently +10.25% from its 52-week low of $75.01, and -38.34% from its 52-week high of $134.12.
At the moment, there are 4.22B NFLX shares outstanding. The market value of NFLX is $349.17B. In the last 24 hours, 69.09M NFLX shares were traded.
How to Buy Netflix Stock
Not sure how to invest in Netflix stock? Here's how.
- Figure out where to buy Netflix stock: You need to decide on an online brokerage, but don't worry - we've sifted through dozens of online stock brokerages and apps to help you determine where to buy Netflix stock.
- Open a brokerage account: Sign up for 0% commission trading with the highest-rated brokerage we've identified.
- Fund your investment account: Choose your payment method and add your details.
- Research Netflix stock: The Netflix ticker symbol is NFLX. Is Netflix stock a good investment? Should you buy shares of NFLX? How do NFLX's underlying business fundamentals look? Do top analysts think Netflix is a good buy? Why has NFLX's stock price moved recently? (Hint: Our stock analysis website can help you evaluate if NFLX is a good stock to buy).
- Make your NFLX purchase: Decide if you will purchase NFLX shares at the current market price or use a limit order to purchase NFLX shares at a particular price.
- Keep an eye on your investment in NFLX: Create a watchlist to watch your position in Netflix shares.
Step 1: Figure out where to buy Netflix stock
You will need an online brokerage account in order to access the NASDAQ market and buy NFLX stock.
Our favorite brokerage: eToro
In our opinion, eToro is the best online stock brokerage. eToro gives you:
- You can invest in stocks with 0% commissions: Invest without commissions.
- Buy fractional shares: Even if you don't have the money to buy a full share, you can still buy the stock.
- Access to global financial markets: From Tech to Financial Services, New York to London (for US users, only US stocks are available) — you can fill your portfolio with stocks from the world's top stock exchanges.
- Social investing: eToro boasts a community of more than 20 million users globally. Talk to, learn from, and copy the crypto trades of top investors.
- Security: eToro is a regulated and licensed fintech leader.
- Buy other financial assets: Such as ETFs and cryptos.
Get $10 towards your share purchase by opening an account with eToro now. This offer is only for US users.
Open eToro AccountStep 2: Open a brokerage account
Now that you've chosen your brokerage, the next step is to fill out some personal information so you are able to buy NFLX today.
How to Open a New Investment Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Provide your personal info to open your new brokerage account.
- Send your application by hitting the "Create Account" button. Get started with eToro today
Step 3: Fund your investment account
Now that you have filled out your info on the best stock market app for beginners, you need to deposit funds:
Check out this video walkthrough if you need help transferring money into your new brokerage account.
Step 4: Research Netflix stock
After you have selected the best place to buy Netflix stock, it's critical to evaluate their stock before you buy, so you actually comprehend the risk as well as the upside.
Overview of key NFLX info
Netflix Due Diligence Score
WallStreetZen was created to help everyday investors perform more accurate fundamental analysis quickly.
You can see all of the due diligence checks on NFLX's stock page.
Is NFLX stock properly valued?
Investors use many financial metrics, analyses, models, and charts to gauge NFLX's fair value.
Using relative valuations metrics:
- NFLX may be undervalued based on its P/E ratio of 32.05x, relative to Entertainment industry P/E ratio of -14.13x
- NFLX could be overvalued based on its P/B ratio of 13.12x, relative to Entertainment industry P/B ratio of 3.33x
- NFLX may be overvalued based on its PEG ratio of 1.52x
You can access additional valuation analysis on NFLX's stock here.
A quick look at NFLX Financials
Passed Health Checks:
- NFLX profit margin has gone up from 22.3% to 24.3% in the past year.
- NFLX earnings of $13.50B is not sufficient to cover its interest payments.
- NFLX's operating cash flow of $10.15B allows it to safely service it's debt of $14.46B.
- There are more short-term assets than short-term liabilities on the NFLX balance sheet.
- Total NFLX debt is lower than 5 years ago, relative to shareholder equity.
Failed Health Checks:
- There are more long-term liabilities than short-term assets on the NFLX balance sheet.
- NFLX has a relatively high debt to equity ratio of 1.09.
Is Netflix stock a Buy, Hold, or Sell, according to Wall Street analysts?
Out of 27 Wall Street analysts who give ratings on NFLX, the consensus analyst rating on Netflix is a Strong Buy
Please keep in mind that analyst ratings are not recommendations, nor are they financial advice.
Latest NFLX Analyst Upgrades/Downgrades
John Blackledge, a bottom 10% analyst from TD Cowen maintains NFLX with a strong buy rating and lowers their NFLX price target from $115.00 to $112.00, on Jan 21, 2026.
Thomas Champion, a top 11% analyst from Piper Sandler reiterates NFLX with a strong buy rating and lowers their NFLX price target from $140.00 to $103.00, on Jan 21, 2026.
Peter Supino, a top 17% analyst from Wolfe Research maintains NFLX with a buy rating and lowers their NFLX price target from $121.00 to $95.00, on Jan 21, 2026.
John Hodulik, a top 16% analyst from UBS maintains NFLX with a strong buy rating and lowers their NFLX price target from $150.00 to $130.00, on Jan 21, 2026.
Justin Patterson, a top 14% analyst from KeyBanc maintains NFLX with a strong buy rating and lowers their NFLX price target from $110.00 to $108.00, on Jan 21, 2026.
KeyBanc's Justin Patterson lowered their price target on Netflix (NASDAQ: NFLX) by 1.8% from $110 to $108 on 2026/01/21. The analyst maintained their Strong Buy rating on the stock.
Netflix reported its Q4 and FY 2025 earnings.
Cutting their price target, Patterson called the quarter's results and management's guidance better than expected.
However, the analyst cautioned that "nuances regarding engagement, incremental investment, and uncertainty about the Warner Bros. Discovery acquisition will probably weigh on the stock price in the near term.
That said, Patterson said that they remain "incrementally positive" on the standalone Netflix growth algorithm and believe the stock's P/E multiple is approaching a trough.
Earnings Report
Netflix reported:
For Q4 2025:
- EPS of $0.56, which beat the Zacks Consensus Estimate by 1.82% and Q4 2024 by 30.2%.
- Revenue of $12.05B, which beat the Zacks Consensus Estimate by 0.67% and was up 18% Y/Y.
For FY 2025:
- EPS of $2.53, up from FY 2024's $1.98.
- Revenue of $45.18B, up from FY 2024's $39.0B.
Management guided:
For Q1 2026:
- Revenue of $12.16B, representing 15.3% Y/Y growth.
For FY 2026:
- Revenue of $50.7B to $51.7B, representing 12% to 14% Y/Y growth.
Management's commentary can be found in its Letter to Shareholders.
You can dive deeper into what analysts are projecting on the Netflix stock forecast page.
NFLX Technicals
NFLX Performance Numbers
Last year, NFLX earnings were $10.98B. Over the past 5 year, NFLX's earnings have gone up by 32.57% per year. This was slower than the Entertainment industry average of 113.9%.
Last year, NFLX revenue was $45.18B. During the last five year, NFLX's revenue has increased by 12.57% per year. This was slower than the Entertainment industry average of 15.9%.
Find out more about NFLX's earnings and revenue performance here.
Latest Insiders Trades at NFLX
In the last 12 months, insiders at NFLX have sold more shares than they have bought.
Gregory K. Peters, Co-CEO of NFLX, was the latest NFLX insider to sell. They sold $1,217,864.78 worth of NFLX shares on Feb 10, 2026.
Get more info about who owns NFLX stock here.
Does NFLX provide a stable income stream?
No, Netflix doesn't provide an income stream by paying out dividends.
What others are saying about NFLX
One of the primary reasons eToro is our highest-rated brokerage is because of its social trading community.
Click below to find out what other traders have to say.
Step 5: Make your NFLX purchase
There are two primary types of orders:
- Market order: A market order is an order to buy or sell a security at the best price on the market.
Market orders are generally fine. - Limit order: A limit order enables you to buy or sell a security at a specific price (or better).
If you want to be certain you're buying or selling at a particular price limit, use a limit order.
Hit the Open Trade button and eToro will execute your order.
If you want additional info about buying stocks on eToro, watch the helpful video below:
Step 6: Keep an eye on your investment in NFLX
Now that you own some NFLX stock, you'll want to stay up-to-date on your investment.
Add NFLX to a watchlist to track your NFLX stock.
NFLX Feed
How to Buy Stock in Netflix
To reiterate, here are the 6 steps to buy Netflix stock:
- Figure out where to buy Netflix stock
- Open a brokerage account
- Fund your investment account
- Research Netflix stock
- Make your NFLX purchase
- Keep an eye on your investment in NFLX
If you need a brokerage, eToro is our recommended option.
Get Started with eToro TodayIf you want to keep an eye on your new investment in Netflix, click the button below.
More Stock Buying Guides You Might Find Useful
FAQ
Company
AboutNewsBlogStock Investing FAQPlansPrivacy PolicyTerms of ServiceCancellation & RefundsPerformanceHelp GuidesContactTwitterYouTubeNewsletterInformation is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.