How to Buy Disney Stock
Walt Disney Co
Disney is a entertainment company located in California, United States, which is part of the Communication Services sector, and is traded under the ticker DIS on the NYSE exchange.
Disney stock last closed at $107.02, up 0.53% from the previous day, and has increased 18.46% in one year. It has underperformed other stocks in the Entertainment industry by 0.1 percentage points. Disney stock is currently +27.54% from its 52-week low of $83.91, and -13.51% from its 52-week high of $123.74.
At the moment, there are 1.81B DIS shares outstanding. The market capitalization of DIS is $193.81B. In the last 24 hours, 7.03M DIS shares were traded.
How to Buy Disney Stock
Wondering how to invest in Disney stock? Here's how.
- Choose where to buy Disney stock: You need to choose a stock brokerage, but don't worry - we've tested dozens of stock brokerages and apps to help you figure out where to buy Disney stock.
- Create your brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've identified.
- Deposit money your investment account: Pick your payment method and add your info.
- Analyze Disney stock: The Disney ticker symbol is DIS. Is Disney stock a good investment? Should you buy shares of DIS? How do DIS's underlying business fundamentals look? Do top analysts think Disney is a good buy? Why has DIS's stock price moved recently? (Hint: Our stock research tools can help you figure out if DIS is a good stock to buy).
- Make your DIS buy order: Decide if you will purchase DIS shares at the current market price or use a limit order to buy DIS shares at a particular price.
- Keep tabs on your DIS investment: Create a watchlist to important updates regarding your investment in Disney stock.
Step 1: Choose where to buy Disney stock
You need an online brokerage account to access the NYSE market and buy DIS stock.
Our preferred brokerage: eToro
Based on our research, eToro is the best place to buy stocks. eToro gives you:
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- Social investing: eToro has a community with more than 20 million users globally. Talk to, learn from, and copy the crypto trades of top investors.
- Security: eToro is a regulated and licensed brokerage platform.
- Buy other assets: Such as ETFs and cryptocurrencies.
Get $10 towards your share purchase by opening an account with eToro today.
Open eToro AccountStep 2: Create your brokerage account
Now that you've picked the right brokerage, you need to fill out some personal info so you are able to invest in DIS today.
How to Create a New Brokerage Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Provide your personal data to create a new trading account.
- Submit your application by hitting the "Create Account" button. Get started with eToro today
Step 3: Deposit money your investment account
Now that you have filled out your info on the best stock market app, your next step is to transfer the money for your investment:
Watch the tutorial below to see the process of transferring money into your new brokerage account.
Step 4: Analyze Disney stock
Once you have figured out the best place to buy Disney stock, it's crucial to analyze their stock prior to investing, so you can understand the risk and opportunity.
Disney Metrics
Fundamentals of DIS
WallStreetZen was created to help average investors perform better fundamental analysis quickly.
You can see all of the due diligence checks on DIS's stock page.
Is DIS stock undervalued or overvalued?
Investors use many financial metrics, analyses, models, and charts to gauge DIS's fair value.
Using relative valuations metrics:
- DIS may be overvalued based on its P/E ratio of 39.35x, relative to Entertainment industry P/E ratio of 27.57x
- DIS could be undervalued based on its P/B ratio of 1.92x, relative to Entertainment industry P/B ratio of 3.25x
- DIS may be overvalued based on its PEG ratio of 1.09x
You can access additional valuation research on DIS's stock here.
A look at DIS Cashflows and Balance Sheet
Positive Financial Indicators:
- DIS earnings of $8.03B is not enough to cover its interest payments.
- Total DIS debt is lower than 5 years ago, relative to shareholder equity.
- DIS profit margin has gone up from 2.6% to 5.4% in the past year.
- DIS's operating cash flow of $13.97B allows it to safely service it's debt of $45.82B.
Negative Financial Indicators:
- There are more short-term liabilities than short-term assets on the DIS balance sheet.
- There are more long-term liabilities than short-term assets on the DIS balance sheet.
- DIS has a relatively high debt to equity ratio of 0.9.
Is it a good time to buy DIS stock, according to Wall Street analysts?
Out of 20 sell side analysts who monitor DIS, the consensus analyst rating on Disney is a Strong Buy
Please note that analyst forecasts are not recommendations, nor are they investment advice.
Most Recent DIS Analyst Forecasts
Vijay Jayant, a top 26% analyst from Evercore ISI Group maintains DIS with a buy rating and raises their DIS price target from $128.00 to $134.00, on Nov 18, 2024.
Evercore ISI Group's Vijay Jayant raised their price target on Disney (NYSE: DIS) by 4.7% from $128 to $134 on 2024/11/18. The analyst maintained their Buy rating on the stock.
Disney reported its Q4 and FY 2024 earnings.
Management "surprised the Street" in its Q4 report by releasing "detailed and healthy" multi-year guidance, Jayant told investors.
The guidance predicts that EPS will expand by high single digits in FY 2025 to around $5.30 to $5.45, and by double digits in FY 2026 and 2027, the analyst detailed.
Jayant also highlighted that management's low-end EPS outlook of $6.40 in FY 2027 is in line with the pre-release consensus.
However, assuming a rough midpoint in FY 2025 and growth in the low teens for both FY 2026 and 2027, the analyst thinks a $7 EPS in FY 2027 is achievable.
Earnings Report
Disney reported:
For Q4 2024:
- EPS of $1.14, which beat the Zacks Consensus Estimate of $1.09 and Q4 2023's $0.82.
- Revenue of $22.57B, which missed the Zacks Consensus Estimate by 0.09% but beat Q4 2023's $21.24B.
For FY 2024:
- EPS of $4.97, up from Q4 2023's $3.76.
- Revenue of $91.4B, up from FY 2023's $88.9B.
Management guided:
For FY 2025:
- High-single-digit Y/Y EPS growth.
For FY 2026:
- Double-digit Y/Y EPS growth.
For FY 2027:
- Double-digit Y/Y EPS growth.
CEO Bob Iger commented: “This was a pivotal and successful year for The Walt Disney Company, and thanks to the significant progress we’ve made, we have emerged from a period of considerable challenges and disruption well positioned for growth and optimistic about our future.
“Our solid performance in the fiscal fourth quarter reflected the success of our strategic efforts to improve quality, innovation, efficiency, and value creation.
"In Q4, we saw one of the best quarters in the history of our film studio, improved profitability in our streaming businesses, a record-breaking 60 Emmy Awards for the company, the continued power of live sports, and the unveiling of an impressive collection of new projects coming to our Experiences segment.
"As a result of our strategies and our focus on managing our businesses for both the near- and long-term, we are differentiating ourselves from traditional competitors, leveraging the deepest and broadest set of entertainment assets in the industry to drive attractive returns and further advance our goals.”
Michael Morris, a top 6% analyst from Guggenheim maintains DIS with a strong buy rating and raises their DIS price target from $110.00 to $130.00, on Nov 15, 2024.
Doug Creutz, a top 29% analyst from TD Cowen maintains DIS with a hold rating and raises their DIS price target from $108.00 to $123.00, on Nov 15, 2024.
Alan Gould, a top 19% analyst from Loop Capital maintains DIS with a strong buy rating and raises their DIS price target from $120.00 to $125.00, on Nov 15, 2024.
Benjamin Swinburne, a top 4% analyst from Morgan Stanley maintains DIS with a strong buy rating and raises their DIS price target from $110.00 to $125.00, on Nov 15, 2024.
You can dive deeper into what analysts are forecasting on the Disney stock forecast page.
DIS Momentum
DIS Earnings
Last year, DIS earnings were $4.97B. In the past five year, DIS's earnings have increased by -16.45% per year. This was slower than the Entertainment industry average of 18.45%.
Last year, DIS revenue was $91.36B. During the past five year, DIS's revenue has gone up by 5.59% per year. This was slower than the Entertainment industry average of 16.09%.
Find out more about DIS's earnings and revenue performance here.
What are DIS executives and large shareholders up to?
In the last year, executives and large shareholders at DIS have sold more shares than they have bought.
Mary T. Barra, Director of DIS, was the latest DIS insider to buy. They bought $91,182.20 worth of DIS stock on Dec 31, 2024.
Get more info about who owns DIS stock here.
Does DIS stock generate passive income?
Disney pays a dividend of 0.47%, compared to the Entertainment industry's average dividend yield of 1.17%. If you owned $1,000 of DIS stock, you would have been paid $4.67 in the past 12 months.
Disney dividend payments have not consistently grown over the past decade and have not remained stable.
Dig into more data about Disney dividend yield and history here.
Get analysis from other investors
One of the reasons eToro is our favorite brokerage is because of its social trading community.
Click below to learn what other traders have to say.
Step 5: Make your DIS buy order
You have two primary options:
- Market order: A market order is an order to buy or sell a security at the best possible price.
Market orders are generally fine for most investors. - Limit order: A limit order enables you to buy or sell a security at a specific price (or better).
If you want to make sure you're buying or selling at a given dollar amount limit, place a limit order.
Press the Open button and your broker will execute your order.
If you need additional help buying stocks on eToro, watch the how to video below:
Step 6: Keep tabs on your DIS investment
Now that you own some DIS stock, you'll want to keep up with your investment.
Add DIS to a watchlist to track your DIS stock.
DIS Feed
How to Buy Stock in Disney
To reiterate, here are the 6 steps for buying Disney stock:
- Choose where to buy Disney stock
- Create your brokerage account
- Deposit money your investment account
- Analyze Disney stock
- Make your DIS buy order
- Keep tabs on your DIS investment
If you are looking for a place to buy stocks, eToro is our favorite venue.
Get Started with eToro TodayIf you want to get the latest scoop on your new investment in Disney, create a watchlist on WallStreetZen today.
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