How to Buy Disney Stock
Walt Disney Co
Disney is a entertainment company located in California, United States, which is part of the Communication Services sector, and is traded under the ticker DIS on the NYSE exchange.
Disney stock last closed at $110.67, up 0.72% from the previous day, and has increased 14.64% in one year. It has overperformed other stocks in the Entertainment industry by 0.06 percentage points. Disney stock is currently +38.16% from its 52-week low of $80.10, and -11.24% from its 52-week high of $124.69.
At the moment, there are 1.8B DIS shares outstanding. The market capitalization of DIS is $198.98B. In the last 24 hours, 10.09M DIS shares were traded.
How to Buy Disney Stock
Wondering how to invest in Disney stock? Here's how.
- Choose where to buy Disney stock: You need to choose a stock brokerage, but don't worry - we've tested dozens of stock brokerages and apps to help you figure out where to buy Disney stock.
- Create your brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've identified.
- Deposit money your investment account: Pick your payment method and add your info.
- Analyze Disney stock: The Disney ticker symbol is DIS. Is Disney stock a good investment? Should you buy shares of DIS? How do DIS's underlying business fundamentals look? Do top analysts think Disney is a good buy? Why has DIS's stock price moved recently? (Hint: Our stock research tools can help you figure out if DIS is a good stock to buy).
- Make your DIS buy order: Decide if you will purchase DIS shares at the current market price or use a limit order to buy DIS shares at a particular price.
- Keep tabs on your DIS investment: Create a watchlist to important updates regarding your investment in Disney stock.
Step 1: Choose where to buy Disney stock
You need an online brokerage account to access the NYSE market and buy DIS stock.
Our preferred brokerage: eToro
Based on our research, eToro is the best place to buy stocks. eToro gives you:
- You can invest in stocks with 0% commissions: Invest without paying trading commissions.
- Buy fractional shares: Even if you don't have the money to buy a full share, you can still buy the stock.
- Access to global financial markets: From Tech to Utilities, New York to Shanghai (for US users, only US stocks are available) — you can fill your portfolio with stocks from the world's leading exchanges.
- Social investing: eToro has a community with more than 20 million users globally. Talk to, learn from, and copy the crypto trades of top investors.
- Security: eToro is a regulated and licensed brokerage platform.
- Buy other assets: Such as ETFs and cryptocurrencies.
Get $10 towards your share purchase by opening an account with eToro today. This offer is only for US users.
Open eToro AccountStep 2: Create your brokerage account
Now that you've picked the right brokerage, you need to fill out some personal info so you are able to invest in DIS today.
How to Create a New Brokerage Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Provide your personal data to create a new trading account.
- Submit your application by hitting the "Create Account" button. Get started with eToro today
Step 3: Deposit money your investment account
Now that you have filled out your info on the best stock market app, your next step is to transfer the money for your investment:
Watch the tutorial below to see the process of transferring money into your new brokerage account.
Step 4: Analyze Disney stock
Once you have figured out the best place to buy Disney stock, it's crucial to analyze their stock prior to investing, so you can understand the risk and opportunity.
Disney Metrics
Fundamentals of DIS
WallStreetZen was created to help average investors perform better fundamental analysis quickly.
You can see all of the due diligence checks on DIS's stock page.
Is DIS stock undervalued or overvalued?
Investors use many financial metrics, analyses, models, and charts to gauge DIS's fair value.
Using relative valuations metrics:
- DIS may be overvalued based on its P/E ratio of 17.32x, relative to Entertainment industry P/E ratio of 15.16x
- DIS could be undervalued based on its P/B ratio of 1.82x, relative to Entertainment industry P/B ratio of 4.01x
- DIS may be overvalued based on its PEG ratio of 3.05x
You can access additional valuation research on DIS's stock here.
A look at DIS Cashflows and Balance Sheet
Positive Financial Indicators:
- DIS earnings of $11.30B is not enough to cover its interest payments.
- Total DIS debt is lower than 5 years ago, relative to shareholder equity.
- DIS profit margin has gone up from 5.3% to 12.2% in the past year.
- DIS's operating cash flow of $19.15B allows it to safely service it's debt of $42.26B.
Negative Financial Indicators:
- There are more short-term liabilities than short-term assets on the DIS balance sheet.
- There are more long-term liabilities than short-term assets on the DIS balance sheet.
- DIS has a relatively high debt to equity ratio of 0.76.
Is it a good time to buy DIS stock, according to Wall Street analysts?
Out of 12 sell side analysts who monitor DIS, the consensus analyst rating on Disney is a Strong Buy
Please note that analyst forecasts are not recommendations, nor are they investment advice.
Most Recent DIS Analyst Forecasts
John Hodulik, a top 10% analyst from UBS maintains DIS with a strong buy rating and raises their DIS price target from $120.00 to $138.00, on Jul 16, 2025.
UBS's John Hodulik raised their price target on Disney (NYSE: DIS) by 15% from $120 to $138 on 2025/07/16. The analyst maintained their Strong Buy rating on the stock.
Disney will report its Q3 2025 earnings on 2025/08/06.
The analyst told readers to expect a print showing strong demand in Disney's Parks segment and increased direct-to-consumer profitability, which, combined, should help Disney maintain double-digit earnings growth.
Jason Bazinet, a top 3% analyst from Citigroup maintains DIS with a strong buy rating and raises their DIS price target from $125.00 to $140.00, on Jul 9, 2025.
Kannan Venkateshwar, a top 13% analyst from Barclays maintains DIS with a strong buy rating and raises their DIS price target from $120.00 to $140.00, on Jul 9, 2025.
Michael Morris, a top 4% analyst from Guggenheim maintains DIS with a strong buy rating and raises their DIS price target from $120.00 to $140.00, on Jun 30, 2025.
James Heaney, a top 14% analyst from Jefferies upgrades DIS to a strong buy rating and raises their DIS price target from $100.00 to $144.00, on Jun 30, 2025.
You can dive deeper into what analysts are forecasting on the Disney stock forecast page.
DIS Momentum
DIS Earnings
Last year, DIS earnings were $11.55B. In the past four year, DIS's earnings have increased by 79.17% per year. This was faster than the Entertainment industry average of 35.12%.
Last year, DIS revenue was $94.54B. During the past five year, DIS's revenue has gone up by 6.25% per year. This was slower than the Entertainment industry average of 13.88%.
Find out more about DIS's earnings and revenue performance here.
What are DIS executives and large shareholders up to?
In the last year, executives and large shareholders at DIS have sold more shares than they have bought.
Mary T. Barra, Director of DIS, was the latest DIS insider to buy. They bought $109,180.80 worth of DIS stock on Sep 30, 2025.
Get more info about who owns DIS stock here.
Does DIS stock generate passive income?
Disney pays a dividend of 0.9%, compared to the Entertainment industry's average dividend yield of 2.19%. If you owned $1,000 of DIS stock, you would have been paid $9.04 in the past 12 months.
Disney dividend payments have not consistently grown over the past decade and have not remained stable.
Dig into more data about Disney dividend yield and history here.
Get analysis from other investors
One of the reasons eToro is our favorite brokerage is because of its social trading community.
Click below to learn what other traders have to say.
Step 5: Make your DIS buy order
You have two primary options:
- Market order: A market order is an order to buy or sell a security at the best possible price.
Market orders are generally fine for most investors. - Limit order: A limit order enables you to buy or sell a security at a specific price (or better).
If you want to make sure you're buying or selling at a given dollar amount limit, place a limit order.
Press the Open button and your broker will execute your order.
If you need additional help buying stocks on eToro, watch the how to video below:
Step 6: Keep tabs on your DIS investment
Now that you own some DIS stock, you'll want to keep up with your investment.
Add DIS to a watchlist to track your DIS stock.
DIS Feed
How to Buy Stock in Disney
To reiterate, here are the 6 steps for buying Disney stock:
- Choose where to buy Disney stock
- Create your brokerage account
- Deposit money your investment account
- Analyze Disney stock
- Make your DIS buy order
- Keep tabs on your DIS investment
If you are looking for a place to buy stocks, eToro is our favorite venue.
Get Started with eToro TodayIf you want to get the latest scoop on your new investment in Disney, create a watchlist on WallStreetZen today.
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