How to Buy Disney Stock

Walt Disney Co

Disney is a entertainment company located in California, United States, which is part of the Consumer Cyclical sector, and is traded under the ticker DIS on the NYSE exchange.

Disney stock last closed at $100.13, up 2.07% from the previous day, and has decreased 27% in one year. It has underperformed other stocks in the Entertainment industry by 0.04 percentage points. Disney stock is currently +19.1% from its 52-week low of $84.07, and -28.1% from its 52-week high of $139.26.

At the moment, there are 1.83B DIS shares outstanding. The market capitalization of DIS is $182.92B. In the last 24 hours, 8.91M DIS shares were traded.

How to Buy Disney Stock

Wondering how to invest in Disney stock? Here's how.
  1. Choose where to buy Disney stock: You need to choose a stock brokerage, but don't worry - we've tested dozens of stock brokerages and apps to help you figure out where to buy Disney stock.
  2. Create your brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've identified.
  3. Deposit money your investment account: Pick your payment method and add your info.
  4. Analyze Disney stock: The Disney ticker symbol is DIS. Is Disney stock a good investment? Should you buy shares of DIS? How do DIS's underlying business fundamentals look? Do top analysts think Disney is a good buy? Why has DIS's stock price moved recently? (Hint: Our stock research tools can help you figure out if DIS is a good stock to buy).
  5. Make your DIS buy order: Decide if you will purchase DIS shares at the current market price or use a limit order to buy DIS shares at a particular price.
  6. Keep tabs on your DIS investment: Create a watchlist to important updates regarding your investment in Disney stock.

Step 1: Choose where to buy Disney stock

You need an online brokerage account to access the NYSE market and buy DIS stock.

A brokerage account enables you to buy and sell a number of investments, including stocks, bonds, mutual funds, and ETFs.

Our preferred brokerage: eToro

Based on our research, eToro is the best place to buy stocks. eToro gives you:

  • You can invest in stocks with 0% commissions: Invest without paying trading commissions.
  • Buy fractional shares: Even if you don't have the money to buy a full share, you can still buy the stock.
  • Access to global financial markets: From Tech to Utilities, New York to Shanghai — you can fill your portfolio with stocks from the world's leading exchanges.
  • Social investing: eToro has a community with more than 20 million users globally. Talk to, learn from, and copy the crypto trades of top investors.
  • Security: eToro is a regulated and licensed brokerage platform.
  • Buy other assets: Such as ETFs and cryptocurrencies.

Get $10 towards your share purchase by opening an account with eToro today.

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Step 2: Create your brokerage account

Now that you've picked the right brokerage, you need to fill out some personal info so you are able to invest in DIS today.

How to Create a New Brokerage Account on eToro

  1. Click here to get started.
  2. Provide your personal data to create a new trading account.
  1. Submit your application by hitting the "Create Account" button.
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Step 3: Deposit money your investment account

Now that you have filled out your info on the best stock market app, your next step is to transfer the money for your investment:

Watch the tutorial below to see the process of transferring money into your new brokerage account.

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Step 4: Analyze Disney stock

Once you have figured out the best place to buy Disney stock, it's crucial to analyze their stock prior to investing, so you can understand the risk and opportunity.

Disney Metrics

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Fundamentals of DIS

WallStreetZen was created to help average investors perform better fundamental analysis quickly.

You can see all of the due diligence checks on DIS's stock page.

Is DIS stock undervalued or overvalued?

Investors use many financial metrics, analyses, models, and charts to gauge DIS's fair value.

Using relative valuations metrics:

  • DIS may be overvalued based on its P/E ratio of 55.02x, relative to Entertainment industry P/E ratio of 33.91x
  • DIS could be undervalued based on its P/B ratio of 1.9x, relative to Entertainment industry P/B ratio of 2.15x
  • DIS may be overvalued based on its PEG ratio of 1.08x

You can access additional valuation research on DIS's stock here.

A look at DIS Cashflows and Balance Sheet

Positive Financial Indicators:

  • Total DIS debt is lower than 5 years ago, relative to shareholder equity.

Negative Financial Indicators:

  • DIS's operating cash flow of $5.24B allows it to safely service it's debt of $48.38B.
  • DIS profit margin has gone down from 4.2% to 3.9% in the past year.
  • DIS earnings of $6.36B is not enough to cover its interest payments.
  • There are more short-term liabilities than short-term assets on the DIS balance sheet.
  • DIS has a relatively high debt to equity ratio of 1.06.
  • There are more long-term liabilities than short-term assets on the DIS balance sheet.

Is it a good time to buy DIS stock, according to Wall Street analysts?

Out of 15 sell side analysts who monitor DIS, the consensus analyst rating on Disney is a Strong Buy

Please note that analyst forecasts are not recommendations, nor are they investment advice.

Most Recent DIS Analyst Forecasts

Philip Cusick, a bottom 10% analyst from JP Morgan reinstates DIS with a strong buy rating and maintains their DIS price target from $135.00 to $135.00, on Feb 13, 2023.

Following the release of the company's Q1 2023 earnings report on 2023/02/08, Cusick resumed his coverage on The Walt Disney Company with a Strong Buy rating and no change to his $135 price target.

He had the same price target until 2023/01/12, the analyst reminded investors, when he temporarily suspended rating the stock because of a period of restriction.

With Disney's Park's better profitability and lower direct-to-consumer losses, the company reported "strong" Q1 results, Cusick said.

His Strong Buy rating "is driven by continued strength at Disney’s theme-park segment—domestically and internationally—in spite of a potential slowdown because of macro uncertainty,” the analyst continued.

Cusick also made the following points:

  • CEO Bob Iger’s plans for Disney should drive shareholder returns because of the renewed focus on profitability in its direct-to-consumer segment, which includes its streaming assets.
  • He is also "upbeat" about organizational changes that Iger hopes will empower creatives at the firm.
  • Disney's decision to pull its FY 2024 subscriber guidance is understandable, given the focus on profits.

“While we are cautious on the media landscape overall due to sustained streaming losses and advertising headwinds,” the analyst wrote to conclude his note, “Disney is our favorite name among the group because of the company’s strong asset mix and what we expect to be a rapid decline in streaming losses in the next year.”

For Q1 2023, The Walt Disney reported:

  • EPS of $0.99, which beat the Zacks Consensus Estimate by 43.48% but missed, by 6.6%, Q1 2022's $1.06.
  • Revenue of $23.51B, which beat the Zacks Consensus Estimates by 0.76% and, by 7.8%, Q1 2022's $21.81B.
  • Media and Entertainment Distribution segment revenue of $14.78B which beat, by 1.3%, Q1 2022's $14.59B.
  • Parks, Experiences, and Products segment revenue of $8.74B which beat, by 21%, Q1 2022's $7.23B.

Management did not provide financial guidance in its press release or earnings call.

CEO Robert A. Iger commented: “After a solid first quarter, we are embarking on a significant transformation, one that will maximize the potential of our world-class creative teams and our unparalleled brands and franchises.

“We believe the work we are doing to reshape our company around creativity while reducing expenses, will lead to sustained growth and profitability for our streaming business, better position us to weather future disruption and global economic challenges, and deliver value for our shareholders.”

Jason Bazinet, a top 9% analyst from Citigroup maintains DIS with a strong buy rating and lowers their DIS price target from $145.00 to $130.00, on Feb 13, 2023.

Brett Feldman, a bottom 30% analyst from Goldman Sachs maintains DIS with a strong buy rating and raises their DIS price target from $119.00 to $136.00, on Feb 9, 2023.

Jessica Ehrlich, a bottom 27% analyst from Bank of America maintains DIS with a strong buy rating and raises their DIS price target from $115.00 to $135.00, on Feb 9, 2023.

Alan Gould, a bottom 3% analyst from Loop Capital maintains DIS with a strong buy rating and raises their DIS price target from $120.00 to $130.00, on Feb 9, 2023.

You can dive deeper into what analysts are forecasting on the Disney stock forecast page.

DIS Momentum

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DIS Earnings

Last year, DIS earnings were $3.32B. In the past five year, DIS's earnings have increased by -23.83% per year. This was slower than the Entertainment industry average of 0.15%.

Last year, DIS revenue was $84.42B. During the past five year, DIS's revenue has gone up by 8.67% per year. This was slower than the Entertainment industry average of 15.05%.

Find out more about DIS's earnings and revenue performance here.

What are DIS executives and large shareholders up to?

In the last year, executives and large shareholders at DIS have sold more shares than they have bought.

Brent Woodford, EVP Control Fin Plan Tax of DIS, was the latest DIS insider to sell. They sold $108,444.19 worth of DIS stock on Mar 21, 2023.

Get more info about who owns DIS stock here.

Does DIS stock generate passive income?

No, Disney doesn't provide an income stream by paying out dividends.

Get opinions from other traders

One of the biggest reasons eToro is our favorite brokerage is because of its social trading community.

Click below to learn what other traders have to say.

Step 5: Make your DIS buy order

There are two main types of orders:

  • Market order: A market order is an order to buy or sell a security at the best price on the market.
    Market orders are usually the easiest way to buy.
  • Limit order: A limit order is an order to buy or sell a security at a specific price (or better).
    If you want to be sure you're buying or selling at a particular dollar amount, place a limit order.

Press the Open Trade button and eToro will place the order.

If you want additional help buying stocks on eToro, click the how to video below:

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Step 6: Keep tabs on your DIS investment

Now that you own some DIS shares, you'll want to stay up-to-date on your new shares.

Create a watchlist to get alerted to the latest events about your DIS stock.

DIS Feed

How to Buy Stock in Disney

To summarize, here are the 6 steps to buy Disney stock:

  1. Choose where to buy Disney stock
  2. Create your brokerage account
  3. Deposit money your investment account
  4. Analyze Disney stock
  5. Make your DIS buy order
  6. Keep tabs on your DIS investment

If you are looking for a online brokerage, eToro is our favorite option.

Get Started with eToro Today

If you want to keep an eye on your investment in Disney, create your watchlist below.

$100.13+2.03 (+2.07%)
Updated Mar 31, 2023
Open eToro Account
$100.13+2.03 (+2.07%)
Updated Mar 31, 2023
Open eToro Account


How much does it cost to buy one Disney share?

As of Mar 31, 2023, it costs $100.13 to buy one share of Disney stock.

Remember, eToro's fractional share buying allows you to buy partial shares of stocks and ETFs. Even if you only have $10, you can buy 0.1 shares of DIS.

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Is now a good time to buy Disney stock?

According to 15 Wall Street analysts who monitor Disney, their consensus recommendation is to buy Disney stock.

What is the best way to buy Disney stock?

One way to place an order for Disney stock is with a brokerage account.
WallStreetZen does not provide financial advice and does not issue recommendations or offers to buy stock or sell any security.

Information is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.