How to Buy Disney Stock

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Walt Disney Co

Disney is a entertainment company located in California, United States, which is part of the Consumer Cyclical sector, and is traded under the ticker DIS on the NYSE exchange.

Disney stock last closed at $99.43, up 0.85% from the previous day, and has decreased 32.45% in one year. It has overperformed other stocks in the Entertainment industry by 0.06 percentage points. Disney stock is currently +15.24% from its 52-week low of $86.28, and -37.98% from its 52-week high of $160.32.

At the moment, there are 1.82B DIS shares outstanding. The market capitalization of DIS is $181.32B. In the last 24 hours, 12.6M DIS shares were traded.

How to Buy Disney Stock

Wondering how to invest in Disney stock? Here's how.
  1. Choose where to buy Disney stock: You need to choose a stock brokerage, but don't worry - we've tested dozens of stock brokerages and apps to help you figure out where to buy Disney stock.
  2. Create your brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've identified. It's the best place to buy DIS stock.
  3. Deposit money your investment account: Pick your payment method and add your info.
  4. Analyze Disney stock: The Disney ticker symbol is DIS. Is Disney stock a good investment? Should you buy shares of DIS? How do DIS's underlying business fundamentals look? Do top analysts think Disney is a good buy? Why has DIS's stock price moved recently? (Hint: Our stock research tools can help you figure out if DIS is a good stock to buy).
  5. Make your DIS buy order: Decide if you will purchase DIS shares at the current market price or use a limit order to buy DIS shares at a particular price.
  6. Keep tabs on your DIS investment: Create a watchlist to important updates regarding your investment in Disney stock.

Step 1: Choose where to buy Disney stock

You need an online brokerage account to access the NYSE market and buy DIS stock.

A brokerage account enables you to buy and sell a number of investments, including stocks, bonds, mutual funds, and ETFs.

Our preferred brokerage: eToro

Based on our research, eToro is the best place to buy stocks. eToro gives you:

  • You can invest in stocks with 0% commissions: Invest without paying trading commissions.
  • Buy fractional shares: Even if you don't have the money to buy a full share, you can still buy the stock.
  • Access to global financial markets: From Tech to Utilities, New York to Shanghai — you can fill your portfolio with stocks from the world's leading exchanges.
  • Social investing: eToro has a community with more than 20 million users globally. Talk to, learn from, and copy the crypto trades of top investors.
  • Security: eToro is a regulated and licensed brokerage platform.
  • Buy other assets: Such as ETFs and cryptocurrencies.

Get $10 towards your share purchase by opening an account with eToro today.

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Step 2: Create your brokerage account

Now that you've picked the right brokerage, you need to fill out some personal info so you are able to invest in DIS today.

How to Create a New Brokerage Account on eToro

  1. Click here to get started.
  2. Provide your personal data to create a new trading account.
  1. Submit your application by hitting the "Create Account" button.
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Step 3: Deposit money your investment account

Watch the tutorial below for more details depositing funds into your investment account.

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Step 4: Analyze Disney stock

It's very important to evaluate stocks before you invest, so you truly wrap your head around the risk and upside.

Overview of key DIS info

DIS Price
1w %
1y %
5y %
Fore. Rev. Growth
Fore. Earn. Growth
Market Cap
Next Earnings
Next Dividend

DIS Zen Score

WallStreetZen was designed to help everyday investors perform better fundamental analysis in minutes instead of hours.

You can view all of the due diligence checks on DIS's stock page.

Is DIS stock undervalued?

Investors use many financial metrics, analyses, models, and charts to gauge DIS's fair value.

Using relative valuations ratios:

  • DIS could be overvalued based on its P/E ratio of 57.81x, relative to Entertainment industry P/E ratio of 25.68x
  • DIS may be undervalued based on its P/B ratio of 1.91x, relative to Entertainment industry P/B ratio of 2.09x
  • DIS may be undervalued based on its PEG ratio of 0.99x

You can do more valuation analysis on DIS's stock here.

DIS Financial Health Overview

Positive Financial Indicators:

  • Total DIS debt is lower than 5 years ago, relative to shareholder equity.
  • There are more short-term assets than short-term liabilities on the DIS balance sheet.
  • DIS profit margin has gone up from 3% to 3.8% in the past year.

Negative Financial Indicators:

  • DIS's operating cash flow of $6.01B allows it to safely service it's debt of $48.37B.
  • There are more long-term liabilities than short-term assets on the DIS balance sheet.
  • DIS has a relatively high debt to equity ratio of 1.1.
  • DIS earnings of $6.27B is not enough to cover its interest payments.

Is Disney stock a Buy, Hold, or Sell?

Out of 21 Equities analysts who give ratings on DIS, the consensus analyst rating on Disney is a Strong Buy

Should I buy or sell DIS stock?

Based on 21 analysts offering ratings for Walt Disney Co.
Strong Buy
Strong Buy
13 analysts 61.9%
6 analysts 28.57%
2 analysts 9.52%
0 analysts 0%
Strong Sell
0 analysts 0%

Most Recent DIS Analyst Forecasts

Michael Nathanson, a top 22% analyst from Moffett Nathanson upgrades DIS to a buy rating and announces their DIS price target of $120.00, on Nov 21, 2022.

Nathanson upgraded The Walt Disney Company from Hold to Buy with a $120 price target.

The reinstatement of the company's former CEO, Bob Iger, for a two-year term was the catalyst for his update, the analyst told investors.

"We applaud Disney's Board for the courage to make this change," Nathanson commented.

The analyst said he's expecting Iger to examine Disney+ investment plans and refocus on "areas of franchise strength and away from broader general entertainment content."

When these new changes have been implemented, Disney's multiple should move higher, Nathanson concluded.

Brett Feldman, a bottom 23% analyst from Goldman Sachs maintains DIS with a strong buy rating and lowers their DIS price target from $137.00 to $118.00, on Nov 9, 2022.

Philip Cusick, a bottom 8% analyst from JP Morgan maintains DIS with a strong buy rating and lowers their DIS price target from $145.00 to $135.00, on Nov 9, 2022.

Barton Crockett, a bottom 8% analyst from Rosenblatt maintains DIS with a strong buy rating and lowers their DIS price target from $134.00 to $120.00, on Nov 9, 2022.

Douglas Mitchelson, a top 12% analyst from Credit Suisse maintains DIS with a buy rating and lowers their DIS price target from $157.00 to $126.00, on Nov 9, 2022.

You can dig deeper into what analysts are forecasting on the Disney stock forecast page.

DIS Technicals

MACD Signal
MACD Histogram
Stochastic %K
Stochastic %D
StochRSI %K
StochRSI %D

DIS Performance Metrics

Last year, DIS earnings were $3.15B. In the past 5 year, DIS's earnings have increased by -21.39% per year. This was slower than the Entertainment industry average of 18.81%.

Last year, DIS revenue was $82.72B. Over the last 5 year, DIS's revenue has increased by 8.45% per year. This was slower than the Entertainment industry average of 15.18%.

Find out more about DIS's earnings and revenue performance here.

Are DIS executives and large shareholders buying or selling the stock?

In the last year, executives and large shareholders at DIS have sold more shares than they have bought.

Susan E. Arnold, Director of DIS, was the latest DIS insider to buy. They bought $78,086.88 worth of DIS stock on Sep 30, 2022.

Research more about who owns DIS shares here.

Does DIS provide a stable income stream?

No, Disney doesn't provide an income stream by paying out dividends.

What others are saying about DIS

One of the major reasons eToro is our favorite brokerage is because of its social trading community.

Click below to learn what other traders have to say.

Step 5: Make your DIS buy order

You have two primary types of orders:

  • Market order: A market order is an order to buy or sell a stock at the best possible price.
    Market orders are mostly the best for newer investors.
  • Limit order: A limit order lets you buy or sell a security at a specific price (or better).
    If you want to make sure you're buying or selling at a specific dollar amount limit, use a limit order.

Press the Open button and eToro will execute the order.

If you need additional help with investing in stocks on eToro, click the helpful video below:

Open eToro Account

Step 6: Keep tabs on your DIS investment

Now that you own some DIS stock, you'll want to stay up-to-date on your shares.

Start a watchlist to get notified of important updates regarding your DIS stock.

DIS Feed

How to Buy Stock in Disney

To summarize, here are the 6 steps you need to take to buy Disney stock right now:

  1. Choose where to buy Disney stock
  2. Create your brokerage account
  3. Deposit money your investment account
  4. Analyze Disney stock
  5. Make your DIS buy order
  6. Keep tabs on your DIS investment

If you are looking for a brokerage, eToro is our favorite venue.

Get Started with eToro Today

If you want to keep tabs on your investment in Disney, click the button below.

$99.43+0.84 (+0.85%)
Updated Dec 2, 2022
Open eToro Account
$99.43+0.84 (+0.85%)
Updated Dec 2, 2022
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How much does it cost to buy one Disney share?

As of Dec 2, 2022, it costs $99.43 to buy one share of Disney stock.

Remember, eToro's fractional share buying allows you to buy partial shares of stocks and ETFs. Even if you only have $10, you can buy 0.101 shares of DIS.

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Is now a good time to buy Disney stock?

According to 21 Wall Street analysts who monitor Disney, their consensus recommendation is to buy Disney stock.

What is the best way to buy Disney stock?

The best way to buy Disney stock is within a brokerage account on eToro.
WallStreetZen does not provide financial advice and does not issue recommendations or offers to buy stock or sell any security.

Information is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.