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How to Buy Disney Stock

Walt Disney Co

Disney is a entertainment company located in California, United States, which is part of the Communication Services sector, and is traded under the ticker DIS on the NYSE exchange.

Disney stock last closed at $95.74, down 1.08% from the previous day, and has increased 10% in one year. It has overperformed other stocks in the Entertainment industry by 0.03 percentage points. Disney stock is currently +21.6% from its 52-week low of $78.73, and -22.63% from its 52-week high of $123.74.

At the moment, there are 1.82B DIS shares outstanding. The market capitalization of DIS is $174.54B. In the last 24 hours, 8.8M DIS shares were traded.

How to Buy Disney Stock

Wondering how to invest in Disney stock? Here's how.
  1. Choose where to buy Disney stock: You need to choose a stock brokerage, but don't worry - we've tested dozens of stock brokerages and apps to help you figure out where to buy Disney stock.
  2. Create your brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've identified.
  3. Deposit money your investment account: Pick your payment method and add your info.
  4. Analyze Disney stock: The Disney ticker symbol is DIS. Is Disney stock a good investment? Should you buy shares of DIS? How do DIS's underlying business fundamentals look? Do top analysts think Disney is a good buy? Why has DIS's stock price moved recently? (Hint: Our stock research tools can help you figure out if DIS is a good stock to buy).
  5. Make your DIS buy order: Decide if you will purchase DIS shares at the current market price or use a limit order to buy DIS shares at a particular price.
  6. Keep tabs on your DIS investment: Create a watchlist to important updates regarding your investment in Disney stock.

Step 1: Choose where to buy Disney stock

You need an online brokerage account to access the NYSE market and buy DIS stock.

A brokerage account enables you to buy and sell a number of investments, including stocks, bonds, mutual funds, and ETFs.

Our preferred brokerage: eToro

Based on our research, eToro is the best place to buy stocks. eToro gives you:

  • You can invest in stocks with 0% commissions: Invest without paying trading commissions.
  • Buy fractional shares: Even if you don't have the money to buy a full share, you can still buy the stock.
  • Access to global financial markets: From Tech to Utilities, New York to Shanghai — you can fill your portfolio with stocks from the world's leading exchanges.
  • Social investing: eToro has a community with more than 20 million users globally. Talk to, learn from, and copy the crypto trades of top investors.
  • Security: eToro is a regulated and licensed brokerage platform.
  • Buy other assets: Such as ETFs and cryptocurrencies.

Get $10 towards your share purchase by opening an account with eToro today.

Open eToro Account
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Step 2: Create your brokerage account

Now that you've picked the right brokerage, you need to fill out some personal info so you are able to invest in DIS today.

How to Create a New Brokerage Account on eToro

  1. Click here to get started.
    eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
  2. Provide your personal data to create a new trading account.
  1. Submit your application by hitting the "Create Account" button.
  2. Get started with eToro today
    eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

Step 3: Deposit money your investment account

Now that you have filled out your info on the best stock market app, your next step is to transfer the money for your investment:

Watch the tutorial below to see the process of transferring money into your new brokerage account.

Get started with eToro today
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

Step 4: Analyze Disney stock

Once you have figured out the best place to buy Disney stock, it's crucial to analyze their stock prior to investing, so you can understand the risk and opportunity.

Disney Metrics

DIS Price
$95.74
1w %
-1.43%
1y %
10%
5y %
-31.54%
P/E
102.95x
P/B
1.76x
P/S
1.97x
PEG
1.17x
Revenue
$89.20B
Earnings
$1.70B
Fore. Rev. Growth
3.98%
Fore. Earn. Growth
87.66%
Market Cap
$174.54B
Next Earnings
Aug 7, 2024
Next Dividend
N/A

Fundamentals of DIS

WallStreetZen was created to help average investors perform better fundamental analysis quickly.

You can see all of the due diligence checks on DIS's stock page.

Is DIS stock undervalued or overvalued?

Investors use many financial metrics, analyses, models, and charts to gauge DIS's fair value.

Using relative valuations metrics:

  • DIS may be overvalued based on its P/E ratio of 102.95x, relative to Entertainment industry P/E ratio of 50.3x
  • DIS could be undervalued based on its P/B ratio of 1.76x, relative to Entertainment industry P/B ratio of 2.75x
  • DIS may be overvalued based on its PEG ratio of 1.17x

You can access additional valuation research on DIS's stock here.

A look at DIS Cashflows and Balance Sheet

Positive Financial Indicators:

  • DIS's operating cash flow of $13.46B allows it to safely service it's debt of $46.30B.
  • Total DIS debt is lower than 5 years ago, relative to shareholder equity.

Negative Financial Indicators:

  • DIS profit margin has gone down from 4.7% to 1.9% in the past year.
  • DIS earnings of $4.33B is not enough to cover its interest payments.
  • DIS has a relatively high debt to equity ratio of 0.92.
  • There are more long-term liabilities than short-term assets on the DIS balance sheet.
  • There are more short-term liabilities than short-term assets on the DIS balance sheet.

Is it a good time to buy DIS stock, according to Wall Street analysts?

Out of 19 sell side analysts who monitor DIS, the consensus analyst rating on Disney is a Strong Buy

Please note that analyst forecasts are not recommendations, nor are they investment advice.

Most Recent DIS Analyst Forecasts

Kannan Venkateshwar, a top 27% analyst from Barclays maintains DIS with a strong buy rating and lowers their DIS price target from $135.00 to $130.00, on May 8, 2024.

Vijay Jayant, a top 32% analyst from Evercore ISI Group maintains DIS with a buy rating and lowers their DIS price target from $130.00 to $128.00, on May 8, 2024.

Evercore ISI Group's Vijay Jayant lowered their price target on Disney (NYSE: DIS) by 1.5% from $130 to $128 on 2024/05/08. The analyst maintained their Buy rating on the stock.

Disney reported its Q2 2024 earnings on 2024/05/07.

Although they cut their price target, Jayant called the results "broadly healthy."

Acknowledging that management's theme parks demand commentary did "give it some pause, "Jayant added that, "at this point, their firm doesn't believe the company's earnings power has materially deviated from its prior expectations."

Commenting on the post-print sell-off, the analyst told readers that Evercore ISI Group believes that mostly reflected investor positioning and "consternation" around Parks starting to experience post-COVID demand normalization.

Earnings Report

For Q2 2024, Disney reported:

  • EPS of $1.21, which beat the Zacks Consensus Estimate of $1.12 and, by 30.1%, Q1 2023's $0.93.
  • Revenue of $22.08B, which missed the Zacks Consensus Estimate by 0.23% but beat Q1 2023's $21.82B by 1.2%.
  • Repurchased $1B in stock.
  • Declared a $0.45 dividend, up 50% in value from Q1's dividend.

For FY 2024, management guided:

  • 25% EPS growth, up from the prior guidance of 20% growth.
  • Free cash flow of $8B (unchanged).
  • Expect to beat the $7.5B annualized cost target.
  • Expect to buy back $3B in stock by Y/E.

CEO Bob Iger commented: “Our strong performance in Q2, with adjusted EPS up 30% compared to the prior year, demonstrates we are delivering on our strategic priorities and building for the future.

“Our results were driven in large part by our Experiences segment as well as our streaming business.

"Importantly, entertainment streaming was profitable for the quarter, and we remain on track to achieve profitability in our combined streaming businesses in Q4.

“Looking at our company as a whole, it’s clear that the turnaround and growth initiatives we set in motion last year have continued to yield positive results.

"We have a number of highly anticipated theatrical releases arriving over the next few months; our television shows are resonating with audiences and critics alike; ESPN continues to break ratings records as we further its evolution into the preeminent digital sports platform; and we are turbocharging growth in our Experiences business with a number of near- and long-term strategic investments.” 

John Hodulik, a top 36% analyst from UBS maintains DIS with a strong buy rating and lowers their DIS price target from $140.00 to $130.00, on May 8, 2024.

Alan Gould, a bottom 10% analyst from Loop Capital maintains DIS with a strong buy rating and raises their DIS price target from $113.00 to $140.00, on May 6, 2024.

Bryan Kraft, a top 12% analyst from Deutsche Bank maintains DIS with a strong buy rating and raises their DIS price target from $125.00 to $130.00, on May 6, 2024.

You can dive deeper into what analysts are forecasting on the Disney stock forecast page.

DIS Momentum

SMA10
97.03
SMA20
98.65
SMA50
101.01
SMA100
107.67
SMA200
99.94
MACD
-1.52
MACD Signal
-1.53
MACD Histogram
0.01
RSI
32.5
Stochastic %K
11.66
Stochastic %D
18.08
StochRSI %K
43.96
StochRSI %D
52.25

DIS Earnings

Last year, DIS earnings were $1.70B. In the past five year, DIS's earnings have increased by -36.42% per year. This was slower than the Entertainment industry average of 18.9%.

Last year, DIS revenue was $89.20B. During the past five year, DIS's revenue has gone up by 8.34% per year. This was slower than the Entertainment industry average of 13.71%.

Find out more about DIS's earnings and revenue performance here.

What are DIS executives and large shareholders up to?

In the last year, executives and large shareholders at DIS have bought more shares than they have sold.

Sonia L. Coleman, Sr. EVP and Chief HR Officer of DIS, was the latest DIS insider to sell. They sold $57,176.02 worth of DIS stock on Jul 17, 2024.

Get more info about who owns DIS stock here.

Does DIS stock generate passive income?

No, Disney doesn't provide an income stream by paying out dividends.

Get opinions from other traders

One of the biggest reasons eToro is our favorite brokerage is because of its social trading community.

Click below to learn what other traders have to say.

Step 5: Make your DIS buy order

There are two main types of orders:

  • Market order: A market order is an order to buy or sell a security at the best price on the market.
    Market orders are usually the easiest way to buy.
  • Limit order: A limit order is an order to buy or sell a security at a specific price (or better).
    If you want to be sure you're buying or selling at a particular dollar amount, place a limit order.

Press the Open Trade button and eToro will place the order.

If you want additional help buying stocks on eToro, click the how to video below:

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Step 6: Keep tabs on your DIS investment

Now that you own some DIS shares, you'll want to stay up-to-date on your new shares.

Create a watchlist to get alerted to the latest events about your DIS stock.

DIS Feed

How to Buy Stock in Disney

To summarize, here are the 6 steps to buy Disney stock:

  1. Choose where to buy Disney stock
  2. Create your brokerage account
  3. Deposit money your investment account
  4. Analyze Disney stock
  5. Make your DIS buy order
  6. Keep tabs on your DIS investment

If you are looking for a online brokerage, eToro is our favorite option.

Get Started with eToro Today
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

If you want to keep an eye on your investment in Disney, create your watchlist below.

NYSE: DIS
$95.74-1.05 (-1.08%)
Updated Jul 19, 2024
Open eToro Account
NYSE: DIS
$95.74-1.05 (-1.08%)
Updated Jul 19, 2024
Open eToro Account

FAQ

How much does it cost to buy one Disney share?

As of Jul 19, 2024, it costs $95.74 to buy one share of Disney stock.

Remember, eToro's fractional share buying allows you to buy partial shares of stocks and ETFs. Even if you only have $10, you can buy 0.104 shares of DIS.

Get Started with eToro Today
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

Is now a good time to buy Disney stock?

According to 19 Wall Street analysts who monitor Disney, their consensus recommendation is to buy Disney stock.

What is the best way to buy Disney stock?

One way to place an order for Disney stock is with a brokerage account.
WallStreetZen does not provide financial advice and does not issue recommendations or offers to buy stock or sell any security.

Information is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.