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How to Buy Disney Stock

Walt Disney Co

Disney is a entertainment company located in California, United States, which is part of the Communication Services sector, and is traded under the ticker DIS on the NYSE exchange.

Disney stock last closed at $111.58, up 0.7% from the previous day, and has increased 12.02% in one year. It has overperformed other stocks in the Entertainment industry by 0.01 percentage points. Disney stock is currently +41.72% from its 52-week low of $78.73, and -1.19% from its 52-week high of $112.92.

At the moment, there are 1.83B DIS shares outstanding. The market capitalization of DIS is $204.67B. In the last 24 hours, 11.63M DIS shares were traded.

How to Buy Disney Stock

Wondering how to invest in Disney stock? Here's how.
  1. Choose where to buy Disney stock: You need to choose a stock brokerage, but don't worry - we've tested dozens of stock brokerages and apps to help you figure out where to buy Disney stock.
  2. Create your brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've identified.
  3. Deposit money your investment account: Pick your payment method and add your info.
  4. Analyze Disney stock: The Disney ticker symbol is DIS. Is Disney stock a good investment? Should you buy shares of DIS? How do DIS's underlying business fundamentals look? Do top analysts think Disney is a good buy? Why has DIS's stock price moved recently? (Hint: Our stock research tools can help you figure out if DIS is a good stock to buy).
  5. Make your DIS buy order: Decide if you will purchase DIS shares at the current market price or use a limit order to buy DIS shares at a particular price.
  6. Keep tabs on your DIS investment: Create a watchlist to important updates regarding your investment in Disney stock.

Step 1: Choose where to buy Disney stock

You need an online brokerage account to access the NYSE market and buy DIS stock.

A brokerage account enables you to buy and sell a number of investments, including stocks, bonds, mutual funds, and ETFs.

Our preferred brokerage: eToro

Based on our research, eToro is the best place to buy stocks. eToro gives you:

  • You can invest in stocks with 0% commissions: Invest without paying trading commissions.
  • Buy fractional shares: Even if you don't have the money to buy a full share, you can still buy the stock.
  • Access to global financial markets: From Tech to Utilities, New York to Shanghai — you can fill your portfolio with stocks from the world's leading exchanges.
  • Social investing: eToro has a community with more than 20 million users globally. Talk to, learn from, and copy the crypto trades of top investors.
  • Security: eToro is a regulated and licensed brokerage platform.
  • Buy other assets: Such as ETFs and cryptocurrencies.

Get $10 towards your share purchase by opening an account with eToro today.

Open eToro Account
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Step 2: Create your brokerage account

Now that you've picked the right brokerage, you need to fill out some personal info so you are able to invest in DIS today.

How to Create a New Brokerage Account on eToro

  1. Click here to get started.
    eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
  2. Provide your personal data to create a new trading account.
  1. Submit your application by hitting the "Create Account" button.
  2. Get started with eToro today
    eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

Step 3: Deposit money your investment account

Now that you have filled out your info on the best stock market app, your next step is to transfer the money for your investment:

Watch the tutorial below to see the process of transferring money into your new brokerage account.

Get started with eToro today
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

Step 4: Analyze Disney stock

Once you have figured out the best place to buy Disney stock, it's crucial to analyze their stock prior to investing, so you can understand the risk and opportunity.

Disney Metrics

DIS Price
$111.58
1w %
3.66%
1y %
12.02%
5y %
-1.12%
P/E
68.04x
P/B
2.03x
P/S
2.3x
PEG
1.21x
Revenue
$88.94B
Earnings
$2.99B
Fore. Rev. Growth
4.56%
Fore. Earn. Growth
56.37%
Market Cap
$204.67B
Next Earnings
N/A
Next Dividend
N/A

Fundamentals of DIS

WallStreetZen was created to help average investors perform better fundamental analysis quickly.

You can see all of the due diligence checks on DIS's stock page.

Is DIS stock undervalued or overvalued?

Investors use many financial metrics, analyses, models, and charts to gauge DIS's fair value.

Using relative valuations metrics:

  • DIS may be overvalued based on its P/E ratio of 68.04x, relative to Entertainment industry P/E ratio of 42.25x
  • DIS could be undervalued based on its P/B ratio of 2.03x, relative to Entertainment industry P/B ratio of 2.75x
  • DIS may be overvalued based on its PEG ratio of 1.21x

You can access additional valuation research on DIS's stock here.

A look at DIS Cashflows and Balance Sheet

Positive Financial Indicators:

  • DIS earnings of $5.83B is not enough to cover its interest payments.
  • DIS's operating cash flow of $13.03B allows it to safely service it's debt of $47.69B.

Negative Financial Indicators:

  • DIS profit margin has gone down from 3.9% to 3.4% in the past year.
  • DIS has a relatively high debt to equity ratio of 0.92.
  • Total DIS debt is higher than 5 years ago, relative to shareholder equity.
  • There are more long-term liabilities than short-term assets on the DIS balance sheet.
  • There are more short-term liabilities than short-term assets on the DIS balance sheet.

Is it a good time to buy DIS stock, according to Wall Street analysts?

Out of 13 sell side analysts who monitor DIS, the consensus analyst rating on Disney is a Strong Buy

Please note that analyst forecasts are not recommendations, nor are they investment advice.

Most Recent DIS Analyst Forecasts

Kannan Venkateshwar, a top 26% analyst from Barclays maintains DIS with a hold rating and raises their DIS price target from $88.00 to $95.00, on Feb 8, 2024.

Barclays's Kannan Venkateshwar raised their price target on Disney (NYSE: DIS) by 8% from $88 to $95 on 2024/02/08. The analyst maintained their Hold rating on the stock.

After taking in Disney's Q1 2024 earnings, reported on 2024/02/07, Venkateshwar hiked their price target because "the results were better than expected both in terms of operating income and free cash flow, largely driven by expenses coming in beating estimates, especially in the linear segment."

Looking ahead, the analyst cautioned that "management's announcements were meant to push back against the recent activist narrative but will need to be backed up with details and an execution path for sustained valuation credit."

Earnings Report

For Q1 2024, Disney reported:

  • EPS of $1.22, which beat the Zacks Consensus Estimate by 25.77% and, by 23.2%, Q1 2023's $0.99.
  • Revenue of $23.55B, which missed the Zacks Consensus Estimate by 0.58% but just beat Q1 2023's $23.51B.
  • 111.3M Disney+ subscribers at quarter-end, down sequentially from 112.6M.
  • Free cash flow of $886M, down sequentially from $3.42B, but up substantially from Q1 2023's $(2.155B).
  • A new share repurchase program targeting $3B in repurchases in FY 2024.
  • A quarterly $0.45 dividend, up 50% sequentially.

Management guided:

For Q2 2024:

  • 5.5M to 6M net new Disney+ subscribers and "ongoing positive momentum in ARPU (Annual Revenue per User).

For FY 2024:

  • Meet or exceed the company's $7.5B annualized savings target by the end of the year.
  • EPS of $4.60, or up 20%+ from 2023
  • Free cash flow of $8B.
  • Disney's combined streaming businesses to reach profitability in Q4 2024.

CEO Robert A. Iger commented: “Just one year ago, we outlined an ambitious plan to return The Walt Disney Company to a period of sustained growth and shareholder value creation.

“Our strong performance this past quarter demonstrates we have turned the corner and entered a new era for our company, focused on fortifying ESPN for the future, building streaming into a profitable growth business, reinvigorating our film studios, and turbocharging growth in our parks and experiences.

“As we build for the future, the steps we are taking today lend themselves to solidifying Disney’s place as the preeminent creator of global content.

"Looking at the renewed strength of all of our businesses this quarter – from Sports, to Entertainment, to Experiences – we believe the stage is now set for significant growth and success, including ample opportunity to increase shareholder returns as our earnings and free cash flow continue to grow.”

Barton Crockett, a top 14% analyst from Rosenblatt maintains DIS with a strong buy rating and lowers their DIS price target from $114.00 to $112.00, on Dec 22, 2023.

Ric Prentiss, a bottom 4% analyst from Raymond James maintains DIS with a buy rating and raises their DIS price target from $93.00 to $101.00, on Nov 10, 2023.

Philip Cusick, a bottom 13% analyst from JP Morgan maintains DIS with a strong buy rating and lowers their DIS price target from $125.00 to $120.00, on Oct 10, 2023.

David Joyce, a top 18% analyst from Seaport Global initiates coverage on DIS with a buy rating and announces their DIS price target of $93.00, on Oct 6, 2023.

You can dive deeper into what analysts are forecasting on the Disney stock forecast page.

DIS Momentum

SMA10
109.6
SMA20
106.78
SMA50
98.09
SMA100
93.14
SMA200
90.03
MACD
3.67
MACD Signal
3.89
MACD Histogram
-0.22
RSI
70.38
Stochastic %K
76.57
Stochastic %D
73.43
StochRSI %K
31.59
StochRSI %D
19.34

DIS Earnings

Last year, DIS earnings were $2.99B. In the past five year, DIS's earnings have increased by -25.9% per year. This was slower than the Entertainment industry average of 10.86%.

Last year, DIS revenue was $88.94B. During the past five year, DIS's revenue has gone up by 8.41% per year. This was slower than the Entertainment industry average of 14.83%.

Find out more about DIS's earnings and revenue performance here.

What are DIS executives and large shareholders up to?

In the last year, executives and large shareholders at DIS have bought more shares than they have sold.

Brent Woodford, EVP Control Fin Plan Tax of DIS, was the latest DIS insider to sell. They sold $539,085.62 worth of DIS stock on Feb 15, 2024.

Get more info about who owns DIS stock here.

Does DIS stock generate passive income?

No, Disney doesn't provide an income stream by paying out dividends.

Get opinions from other traders

One of the biggest reasons eToro is our favorite brokerage is because of its social trading community.

Click below to learn what other traders have to say.

Step 5: Make your DIS buy order

There are two main types of orders:

  • Market order: A market order is an order to buy or sell a security at the best price on the market.
    Market orders are usually the easiest way to buy.
  • Limit order: A limit order is an order to buy or sell a security at a specific price (or better).
    If you want to be sure you're buying or selling at a particular dollar amount, place a limit order.

Press the Open Trade button and eToro will place the order.

If you want additional help buying stocks on eToro, click the how to video below:

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Step 6: Keep tabs on your DIS investment

Now that you own some DIS shares, you'll want to stay up-to-date on your new shares.

Create a watchlist to get alerted to the latest events about your DIS stock.

DIS Feed

How to Buy Stock in Disney

To summarize, here are the 6 steps to buy Disney stock:

  1. Choose where to buy Disney stock
  2. Create your brokerage account
  3. Deposit money your investment account
  4. Analyze Disney stock
  5. Make your DIS buy order
  6. Keep tabs on your DIS investment

If you are looking for a online brokerage, eToro is our favorite option.

Get Started with eToro Today
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

If you want to keep an eye on your investment in Disney, create your watchlist below.

NYSE: DIS
$111.58+0.78 (+0.7%)
Updated Feb 29, 2024
Open eToro Account
NYSE: DIS
$111.58+0.78 (+0.7%)
Updated Feb 29, 2024
Open eToro Account

FAQ

How much does it cost to buy one Disney share?

As of Feb 29, 2024, it costs $111.58 to buy one share of Disney stock.

Remember, eToro's fractional share buying allows you to buy partial shares of stocks and ETFs. Even if you only have $10, you can buy 0.09 shares of DIS.

Get Started with eToro Today
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

Is now a good time to buy Disney stock?

According to 13 Wall Street analysts who monitor Disney, their consensus recommendation is to buy Disney stock.

What is the best way to buy Disney stock?

One way to place an order for Disney stock is with a brokerage account.
WallStreetZen does not provide financial advice and does not issue recommendations or offers to buy stock or sell any security.

Information is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.