Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide.
Apple stock last closed at $207.82, up 1.29% from the previous day, and has decreased 4.12% in one year. It has overperformed other stocks in the Consumer Electronics industry by 0.58 percentage points. Apple stock is currently +22.82% from its 52-week low of $169.21, and -20.1% from its 52-week high of $260.10.
As of Jul 1, 2025, there are 14.94B shares of AAPL outstanding. The market capitalization of AAPL is $3.10T. In the past 24 hours, 77.92M AAPL shares were traded.
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After you have figured out the best place to buy Apple stock, it's critical to research their stock prior to buying, so you truly wrap your head around the risk and upside.
WallStreetZen was built to help part-time investors do better fundamental analysis quickly.
You can see all of the due diligence checks on AAPL's stock page.
Investors use many financial metrics, analyses, models, and charts to gauge AAPL's fair value.
Using relative valuations ratios:
You can do more valuation research on AAPL's stock here.
Out of 22 Equities analysts who give recommendations on AAPL, the consensus analyst rating on Apple is a Buy
It's important to note that analyst ratings are not stock recommendations, nor are they investment advice.
Laura Martin, a top 1% analyst from Needham downgrades AAPL to a hold rating and maintains their AAPL price target from $225.00 to $225.00, on Jun 4, 2025.
Needham's Laura Martin downgraded their rating on Apple (NASDAQ: AAPL) from Buy to Hold on 2025/06/04. The analyst also maintained a $225 price target.
Martin said they downgraded the stock from Buy to Hold without adjusting their price target after Needham cut its estimates because of "threats to Apple's near-term revenue and earnings growth."
Regarding those threats, the analyst cited the facts that "every big technology competitor wants to take Apple's 15% to 30% platform tax, and Gen AI innovations open the door for new hardware form factors to challenge iOS devices."
Further, Martin cautioned that Apple stock trades at a forward year 2026 P/E ratio of more than 26x, "which looks expensive in the context of several metrics."
The analyst argued that for the stock to work, Apple must be ready with an iPhone replacement cycle, which is not visible in the next 12 months.
Until it does, Martin said that a stock price range of $170 to $180 is a safer valuation for investors.
The analyst conceded that the company's revenue and earnings growth could be materially accelerated if Apple decided to aggressively pursue an advertising revenue stream.
At the moment, however, Martin noted that Apple's revenue and margin growth are the slowest among its big tech peers in spite of the stock's premium valuation and recommended that investors first look at Google and Amazon.
William Power, a top 3% analyst from Baird maintains AAPL with a buy rating and lowers their AAPL price target from $260.00 to $230.00, on May 2, 2025.
Barton Crockett, a top 6% analyst from Rosenblatt downgrades AAPL to a hold rating and lowers their AAPL price target from $263.00 to $217.00, on May 2, 2025.
Gil Luria, a top 13% analyst from DA Davidson maintains AAPL with a strong buy rating and raises their AAPL price target from $230.00 to $250.00, on May 2, 2025.
Ananda Baruah, a top 10% analyst from Loop Capital maintains AAPL with a hold rating and lowers their AAPL price target from $230.00 to $215.00, on Apr 30, 2025.
You can dig deeper into what analysts are projecting on the Apple stock forecast page.
Last year, AAPL earnings were $97.29B. During the last five year, AAPL's earnings have gone up by 14.94% per year. This was faster than the Consumer Electronics industry average of 14.55%.
Last year, AAPL revenue was $400.37B. In the last five year, AAPL's revenue has grown by 8.36% per year. This was faster than the Consumer Electronics industry average of 8.05%.
Find out more about AAPL's earnings and revenue performance here.
In the last year, insiders at AAPL have sold more shares than they have bought.
Chris Kondo, Principal Accounting Officer of AAPL, was the latest AAPL insider to sell. They sold $933,953.80 worth of AAPL shares on May 12, 2025.
Research more about who owns AAPL stock here.
Apple pays a dividend of 0.37%, compared to the Consumer Electronics industry's average dividend yield of 0.37%. If you owned $1,000 of AAPL stock, you would have been paid $3.66 in the past year.
Apple dividend payments have consistently grown over the past decade but have not remained stable.
Find more info about Apple dividend yield and history here.
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To summarize, here are the 6 steps to buy stock in Apple:
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