How to Buy Apple Stock
Apple Inc
Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide.
Apple stock last closed at $276.83, down 1.18% from the previous day, and has increased 39.19% in one year. It has overperformed other stocks in the Consumer Electronics industry by 1.09 percentage points. Apple stock is currently +43.25% from its 52-week low of $193.25, and -4.08% from its 52-week high of $288.61.
As of May 4, 2026, there are 14.69B shares of AAPL outstanding. The market capitalization of AAPL is $4.07T. In the past 24 hours, 45.41M AAPL shares were traded.
How to Buy Apple Stock
Not sure how to invest in Apple stock? Here's how.
- Decide where to buy Apple stock: You need to decide on a stock brokerage, but don't worry - we've sifted through dozens of stock brokerages and apps to help you determine where to buy Apple stock.
- Sign up for your brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've identified.
- Put funds into your brokerage account: Select your payment method and add your information.
- Research Apple stock: The Apple ticker symbol is AAPL. Is Apple stock a good investment? Should you buy shares of AAPL? How do AAPL's underlying business fundamentals look? Do top analysts think Apple is a good buy? Why has AAPL's stock price moved recently? (Hint: Our stock market analysis website can help you evaluate if AAPL is a good stock to buy).
- Place your AAPL buy order: Decide if you will purchase AAPL shares at the current market price or use a limit order to purchase AAPL stock at a given price.
- Get the latest news on your investment in AAPL: Create a watchlist to important notifications about your investment in Apple stock.
Step 1: Decide where to buy Apple stock
You will need an online brokerage account in order to access the NASDAQ market and buy AAPL stock.
Our recommended brokerage: eToro
We believe that eToro is the best brokerage. Here's why:
- You can invest in stocks with 0% commissions: Invest without paying trading commissions.
- Buy fractional shares: Even if you don't have the money to buy a full share, you can still purchase the stock.
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- Social investing: eToro has a community of more than 20 million users globally. Talk to, learn from, and copy the crypto trades of top investors.
- Security: eToro is a regulated and licensed fintech leader.
- Buy other financial assets: Such as ETFs and cryptocurrencies.
Get $10 towards your purchase of shares by creating an account with eToro today. This offer is only for US users.
Open eToro AccountStep 2: Sign up for your brokerage account
Now that you've chosen the right brokerage, you need to fill out some personal details so you can buy AAPL today.
How to Open a New Investment Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Input your personal info to open a new trading account.
- Send your application by clicking the "Create Account" button. Get started with eToro today
Step 3: Put funds into your brokerage account
Now that you've opened your account on the best stock trading app, you need to deposit funds:
Check out the walkthrough below if you need help depositing money into your brokerage account.
Step 4: Research Apple stock
After you have figured out the best place to buy Apple stock, it's critical to research their stock prior to buying, so you truly wrap your head around the risk and upside.
Apple Metrics
AAPL Due Diligence Checks
WallStreetZen was built to help part-time investors do better fundamental analysis quickly.
You can see all of the due diligence checks on AAPL's stock page.
Is AAPL stock undervalued or overvalued?
Investors use many financial metrics, analyses, models, and charts to gauge AAPL's fair value.
Using relative valuations ratios:
- AAPL could be overvalued based on its P/E ratio of 33.39x, relative to Consumer Electronics industry P/E ratio of 29.77x
- AAPL may be overvalued based on its P/B ratio of 38.18x, relative to Consumer Electronics industry P/B ratio of 25.41x
- AAPL could be overvalued based on its PEG ratio of 3.7x
You can do more valuation research on AAPL's stock here.
AAPL Financials at a glance
Pros:
- There are more short-term assets than short-term liabilities on the AAPL balance sheet.
- AAPL earnings of $147.67B is not sufficient to cover its interest payments.
- AAPL's operating cash flow of $140.22B allows it to safely service it's debt of $84.71B.
- AAPL profit margin has gone up from 24.3% to 27.2% in the past year.
- There are more short-term assets than long-term liabilities on the AAPL balance sheet.
- Total AAPL debt is lower than 5 years ago, relative to shareholder equity.
Cons:
- AAPL has a relatively high debt to equity ratio of 2.49.
Is it a good time to buy AAPL stock, according to analysts?
Out of 17 Equities analysts who give recommendations on AAPL, the consensus analyst rating on Apple is a Buy
It's important to note that analyst ratings are not stock recommendations, nor are they investment advice.
Most Recent AAPL Analyst Upgrades/Downgrades
Gil Luria, a bottom 15% analyst from DA Davidson maintains AAPL with a hold rating and maintains their AAPL price target from $270.00 to $270.00, on May 1, 2026.
Barton Crockett, a top 10% analyst from Rosenblatt maintains AAPL with a hold rating and raises their AAPL price target from $268.00 to $276.00, on May 1, 2026.
Erik Woodring, a top 1% analyst from Morgan Stanley maintains AAPL with a strong buy rating and raises their AAPL price target from $315.00 to $330.00, on May 1, 2026.
Morgan Stanley's Erik Woodring raised their price target on Apple (NASDAQ: AAPL) by 4.8% from $315 to $330 on 2026/05/01. The analyst maintained their Strong Buy rating on the stock.
Apple reported its Q2 2026 earnings.
At $280.15, the stock is up $8.80, or 3%, post-print, Woodring told readers.
According to the analyst, the company delivered a "clean" print and management guided a "remarkable" Q3 margin.
As a result, Woodring expressed increased confidence in Apple's capacity to stem the tide of unprecedented price increases.
The analyst said that the company's developer conference and forthcoming foldable phone are expected to contribute "upside optionality" in the product cycle.
Woodring identified Apple as a "thematic Megacap winner."
Earnings Report
For Q2 2026, Apple reported:
- EPS of $2.01, which beat the Zacks Consensus Estimate of $1.92 and, by 21.8%, Q2 2025’s $1.65.
- Revenue of $111.18B, which beat the Zacks Consensus Estimate by 1.56% and, by 16.6%, Q2 2025’s $95.36B.
Management did not provide EPS and revenue guidance in its press release.
CEO Tim Cook commented: “Today Apple is proud to report our best Q2 ever, with revenue of $111.2B and double-digit growth across every geographic segment.
“iPhone achieved a Q2 revenue record, fueled by such extraordinary demand for the iPhone 17 lineup.
“During the quarter, Services achieved yet another all-time record, and we were excited to introduce remarkable new products to our strongest lineup ever.
“That included the addition of the iPhone 17e and the M4-powered iPad Air, along with the launch of MacBook Neo, which is captivating customers all around the world.”
David O'Connor, a top 37% analyst from BNP Paribas upgrades AAPL to a buy rating and announces their AAPL price target of $300.00, on Apr 17, 2026.
Wamsi Mohan, a top 1% analyst from Bank of America maintains AAPL with a strong buy rating and raises their AAPL price target from $320.00 to $325.00, on Apr 14, 2026.
You can dig deeper into what analysts are projecting on the Apple stock forecast page.
Metrics for Advanced AAPL Traders
Is AAPL Making Money?
Last year, AAPL earnings were $122.58B. During the last five year, AAPL's earnings have gone up by 12.95% per year. This was faster than the Consumer Electronics industry average of 12.48%.
Last year, AAPL revenue was $451.44B. In the last five year, AAPL's revenue has grown by 6.77% per year. This was faster than the Consumer Electronics industry average of 6.51%.
Find out more about AAPL's earnings and revenue performance here.
Who is buying/selling AAPL?
In the last year, insiders at AAPL have sold more shares than they have bought.
Kevan Parekh, Senior Vice President CFO of AAPL, was the latest AAPL insider to sell. They sold $421,850.00 worth of AAPL shares on Apr 23, 2026.
Research more about who owns AAPL stock here.
Does AAPL stock generate passive income?
Apple pays a dividend of 0.38%, compared to the Consumer Electronics industry's average dividend yield of 0.38%. If you owned $1,000 of AAPL stock, you would have been paid $3.76 in the past year.
Apple dividend payments have consistently grown over the past decade but have not remained stable.
Find more info about Apple dividend yield and history here.
What do other investors have to say about AAPL?
One of the major reasons eToro is our highest-rated brokerage is because of its social trading community.
Click below to find out what other investors have to say.
Step 5: Place your AAPL buy order
There are two primary options:
- Market order: A market order is an order to buy or sell a security at the best available price.
Market orders are mostly fine for most investors. - Limit order: A limit order is an order to buy or sell a stock at a specific price (or better).
If you want to be certain you're buying or selling at a particular dollar amount limit, use a limit order.
Press the Open Trade button and eToro will place your order.
If you require more help with investing in stocks on eToro, watch the helpful video below:
Step 6: Get the latest news on your investment in AAPL
Now that you own some shares in AAPL, you'll want to stay up-to-date on your new investment.
Add AAPL to a watchlist to track your AAPL stock.
AAPL Feed
How to Buy Stock in Apple
To summarize, here are the 6 steps to buy stock in Apple:
- Decide where to buy Apple stock
- Sign up for your brokerage account
- Put funds into your brokerage account
- Research Apple stock
- Place your AAPL buy order
- Get the latest news on your investment in AAPL
If you require a brokerage, eToro is our recommended venue.
Get Started with eToro TodayIf you want to keep an eye on your investment in Apple, create your watchlist below.
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