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How to Buy Apple Stock

Apple Inc

Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide.

Apple stock last closed at $165.00, down 1.22% from the previous day, and has decreased 1.57% in one year. It has overperformed other stocks in the Consumer Electronics industry by 0.07 percentage points. Apple stock is currently +1.35% from its 52-week low of $162.80, and -17.34% from its 52-week high of $199.62.

As of Apr 19, 2024, there are 15.44B shares of AAPL outstanding. The market capitalization of AAPL is $2.55T. In the past 24 hours, 67.46M AAPL shares were traded.

How to Buy Apple Stock

Not sure how to invest in Apple stock? Here's how.
  1. Decide where to buy Apple stock: You need to decide on a stock brokerage, but don't worry - we've sifted through dozens of stock brokerages and apps to help you determine where to buy Apple stock.
  2. Sign up for your brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've identified.
  3. Put funds into your brokerage account: Select your payment method and add your information.
  4. Research Apple stock: The Apple ticker symbol is AAPL. Is Apple stock a good investment? Should you buy shares of AAPL? How do AAPL's underlying business fundamentals look? Do top analysts think Apple is a good buy? Why has AAPL's stock price moved recently? (Hint: Our stock market analysis website can help you evaluate if AAPL is a good stock to buy).
  5. Place your AAPL buy order: Decide if you will purchase AAPL shares at the current market price or use a limit order to purchase AAPL stock at a given price.
  6. Get the latest news on your investment in AAPL: Create a watchlist to important notifications about your investment in Apple stock.

Step 1: Decide where to buy Apple stock

You will need an online brokerage account in order to access the NASDAQ market and buy AAPL stock.

A brokerage account allows you to buy and sell a variety of financial instruments, such as stocks, bonds, mutual funds, and ETFs.

Our recommended brokerage: eToro

We believe that eToro is the best brokerage. Here's why:

  • You can invest in stocks with 0% commissions: Invest without paying trading commissions.
  • Buy fractional shares: Even if you don't have the money to buy a full share, you can still purchase the stock.
  • Access to global financial markets: From Technology to Healthcare, New York to Hong Kong — you can fill your portfolio with stocks from the world's leading exchanges.
  • Social investing: eToro has a community of more than 20 million users globally. Talk to, learn from, and copy the crypto trades of top investors.
  • Security: eToro is a regulated and licensed fintech leader.
  • Buy other financial assets: Such as ETFs and cryptocurrencies.

Get $10 towards your purchase of shares by creating an account with eToro today.

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Step 2: Sign up for your brokerage account

Now that you've chosen the right brokerage, you need to fill out some personal details so you can buy AAPL today.

How to Open a New Investment Account on eToro

  1. Click here to get started.
    eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
  2. Input your personal info to open a new trading account.
  1. Send your application by clicking the "Create Account" button.
  2. Get started with eToro today
    eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

Step 3: Put funds into your brokerage account

Now that you've opened your account on the best stock trading app, you need to deposit funds:

Check out the walkthrough below if you need help depositing money into your brokerage account.

Get started with eToro today
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

Step 4: Research Apple stock

After you have figured out the best place to buy Apple stock, it's critical to research their stock prior to buying, so you truly wrap your head around the risk and upside.

Apple Metrics

AAPL Price
$165.00
1w %
-6.54%
1y %
-1.57%
5y %
222.69%
P/E
25.54x
P/B
34.38x
P/S
6.63x
PEG
4.03x
Revenue
$385.71B
Earnings
$100.91B
Fore. Rev. Growth
3.6%
Fore. Earn. Growth
6.33%
Market Cap
$2.55T
Next Earnings
May 2, 2024
Next Dividend
N/A

AAPL Due Diligence Checks

WallStreetZen was built to help part-time investors do better fundamental analysis quickly.

You can see all of the due diligence checks on AAPL's stock page.

Is AAPL stock undervalued or overvalued?

Investors use many financial metrics, analyses, models, and charts to gauge AAPL's fair value.

Using relative valuations ratios:

  • AAPL could be overvalued based on its P/E ratio of 25.54x, relative to Consumer Electronics industry P/E ratio of 23.81x
  • AAPL may be overvalued based on its P/B ratio of 34.38x, relative to Consumer Electronics industry P/B ratio of 20.2x
  • AAPL could be overvalued based on its PEG ratio of 4.03x

You can do more valuation research on AAPL's stock here.

AAPL Financials at a glance

Pros:

  • There are more short-term assets than short-term liabilities on the AAPL balance sheet.
  • AAPL earnings of $121.37B is not sufficient to cover its interest payments.
  • AAPL's operating cash flow of $116.43B allows it to safely service it's debt of $108.04B.
  • AAPL profit margin has gone up from 24.6% to 26.2% in the past year.

Cons:

  • There are more long-term liabilities than short-term assets on the AAPL balance sheet.
  • Total AAPL debt is higher than 5 years ago, relative to shareholder equity.
  • AAPL has a relatively high debt to equity ratio of 3.77.

Is it a good time to buy AAPL stock, according to analysts?

Out of 16 Equities analysts who give recommendations on AAPL, the consensus analyst rating on Apple is a Buy

It's important to note that analyst ratings are not stock recommendations, nor are they investment advice.

Most Recent AAPL Analyst Upgrades/Downgrades

Ingo Wermann, a bottom 16% analyst from DZ Bank downgrades AAPL to a hold rating and announces their AAPL price target of $180.00, on Mar 28, 2024.

David Vogt, a top 18% analyst from UBS reiterates AAPL with a hold rating and maintains their AAPL price target from $190.00 to $190.00, on Mar 25, 2024.

Erik Woodring, a bottom 49% analyst from Morgan Stanley reiterates AAPL with a strong buy rating and maintains their AAPL price target from $220.00 to $220.00, on Mar 22, 2024.

Wamsi Mohan, a top 6% analyst from Bank of America reiterates AAPL with a strong buy rating and maintains their AAPL price target from $225.00 to $225.00, on Mar 12, 2024.

Bank of America's Wamsi Mohan reiterated their Strong Buy rating on Apple (NASDAQ: AAPL). The analyst also maintained a $225 price target.

"Apple's strategy of launching new iPhones with Pro/Pro Max models to capture premium market consumer demand every year, while reducing prices of previous iPhone models with each iteration, along with installment plans introduced by Apple and carriers, has enabled the company to drive the mix of units to higher value in spite of slower unit sales," the analyst noted.

This strategy will continue to work for a long time, overshadowing potential sales weakness in China, Mohan added

Barton Crockett, a top 12% analyst from Rosenblatt reiterates AAPL with a hold rating and maintains their AAPL price target from $189.00 to $189.00, on Mar 5, 2024.

You can dig deeper into what analysts are projecting on the Apple stock forecast page.

Metrics for Advanced AAPL Traders

SMA10
169.96
SMA20
170.21
SMA50
175.14
SMA100
182.84
SMA200
182.2
MACD
-1.88
MACD Signal
-1.72
MACD Histogram
-0.16
RSI
37.89
Stochastic %K
6.18
Stochastic %D
14.27
StochRSI %K
11.16
StochRSI %D
23.62

Is AAPL Making Money?

Last year, AAPL earnings were $100.91B. During the last five year, AAPL's earnings have gone up by 16.08% per year. This was faster than the Consumer Electronics industry average of 15.28%.

Last year, AAPL revenue was $385.71B. In the last five year, AAPL's revenue has grown by 8.07% per year. This was faster than the Consumer Electronics industry average of 7.83%.

Find out more about AAPL's earnings and revenue performance here.

Who is buying/selling AAPL?

In the last year, insiders at AAPL have sold more shares than they have bought.

Chris Kondo, Principal Accounting Officer of AAPL, was the latest AAPL insider to sell. They sold $538,792.80 worth of AAPL shares on Apr 15, 2024.

Research more about who owns AAPL stock here.

Does AAPL stock generate passive income?

Apple pays a dividend of 0.58%, compared to the Consumer Electronics industry's average dividend yield of 0.58%. If you owned $1,000 of AAPL stock, you would have been paid $5.82 in the past year.

Apple dividend payments have consistently grown over the past decade but have not remained stable.

Find more info about Apple dividend yield and history here.

What do other investors have to say about AAPL?

One of the major reasons eToro is our highest-rated brokerage is because of its social trading community.

Click below to find out what other investors have to say.

Step 5: Place your AAPL buy order

There are two primary options:

  • Market order: A market order is an order to buy or sell a security at the best available price.
    Market orders are mostly fine for most investors.
  • Limit order: A limit order is an order to buy or sell a stock at a specific price (or better).
    If you want to be certain you're buying or selling at a particular dollar amount limit, use a limit order.

Press the Open Trade button and eToro will place your order.

If you require more help with investing in stocks on eToro, watch the helpful video below:

Open eToro Account

Step 6: Get the latest news on your investment in AAPL

Now that you own some shares in AAPL, you'll want to stay up-to-date on your new investment.

Add AAPL to a watchlist to track your AAPL stock.

AAPL Feed

How to Buy Stock in Apple

To summarize, here are the 6 steps to buy stock in Apple:

  1. Decide where to buy Apple stock
  2. Sign up for your brokerage account
  3. Put funds into your brokerage account
  4. Research Apple stock
  5. Place your AAPL buy order
  6. Get the latest news on your investment in AAPL

If you require a brokerage, eToro is our recommended venue.

Get Started with eToro Today
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

If you want to keep an eye on your investment in Apple, create your watchlist below.

NASDAQ: AAPL
$165.00-2.04 (-1.22%)
Updated Apr 19, 2024
Open eToro Account
NASDAQ: AAPL
$165.00-2.04 (-1.22%)
Updated Apr 19, 2024
Open eToro Account

FAQ

How much does it cost to buy one Apple share?

As of Apr 19, 2024, it costs $165.00 to buy one share of Apple stock.

Remember, eToro's fractional share buying allows you to buy partial shares of stocks and ETFs. Even if you only have $100, you can buy 0.606 shares of AAPL.

Get Started with eToro Today
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

Is now a good time to buy Apple stock?

According to 16 Wall Street analysts who monitor Apple, their consensus recommendation is to buy Apple stock.

What is the best way to buy Apple stock?

One way to place an order for Apple stock is with a brokerage account.
WallStreetZen does not provide financial advice and does not issue recommendations or offers to buy stock or sell any security.

Information is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.