How to Buy Apple Stock
Apple Inc
Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. It also sells various related services.
Apple stock last closed at $164.90, up 1.56% from the previous day, and has decreased 5.56% in one year. It has overperformed other stocks in the Consumer Electronics industry by 0.16 percentage points. Apple stock is currently +32.8% from its 52-week low of $124.17, and -7.61% from its 52-week high of $178.49.
As of Mar 31, 2023, there are 15.82B shares of AAPL outstanding. The market capitalization of AAPL is $2.61T. In the past 24 hours, 68.31M AAPL shares were traded.
How to Buy Apple Stock
Not sure how to invest in Apple stock? Here's how.
- Decide where to buy Apple stock: You need to decide on a stock brokerage, but don't worry - we've sifted through dozens of stock brokerages and apps to help you determine where to buy Apple stock.
- Sign up for your brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've identified.
- Put funds into your brokerage account: Select your payment method and add your information.
- Research Apple stock: The Apple ticker symbol is AAPL. Is Apple stock a good investment? Should you buy shares of AAPL? How do AAPL's underlying business fundamentals look? Do top analysts think Apple is a good buy? Why has AAPL's stock price moved recently? (Hint: Our stock market analysis website can help you evaluate if AAPL is a good stock to buy).
- Place your AAPL buy order: Decide if you will purchase AAPL shares at the current market price or use a limit order to purchase AAPL stock at a given price.
- Get the latest news on your investment in AAPL: Create a watchlist to important notifications about your investment in Apple stock.
Step 1: Decide where to buy Apple stock
You will need an online brokerage account in order to access the NASDAQ market and buy AAPL stock.
Our recommended brokerage: eToro
We believe that eToro is the best brokerage. Here's why:
- You can invest in stocks with 0% commissions: Invest without paying trading commissions.
- Buy fractional shares: Even if you don't have the money to buy a full share, you can still purchase the stock.
- Access to global financial markets: From Technology to Healthcare, New York to Hong Kong — you can fill your portfolio with stocks from the world's leading exchanges.
- Social investing: eToro has a community of more than 20 million users globally. Talk to, learn from, and copy the crypto trades of top investors.
- Security: eToro is a regulated and licensed fintech leader.
- Buy other financial assets: Such as ETFs and cryptocurrencies.
Get $10 towards your purchase of shares by creating an account with eToro today.
Open eToro AccountStep 2: Sign up for your brokerage account
Now that you've chosen the right brokerage, you need to fill out some personal details so you can buy AAPL today.
How to Open a New Investment Account on eToro
- Click here to get started.
- Input your personal info to open a new trading account.
- Send your application by clicking the "Create Account" button.
Step 3: Put funds into your brokerage account
Now that you've opened your account on the best stock trading app, you need to deposit funds:
Check out the walkthrough below if you need help depositing money into your brokerage account.
Step 4: Research Apple stock
After you have figured out the best place to buy Apple stock, it's critical to research their stock prior to buying, so you truly wrap your head around the risk and upside.
Apple Metrics
AAPL Due Diligence Checks
WallStreetZen was built to help part-time investors do better fundamental analysis quickly.
You can see all of the due diligence checks on AAPL's stock page.
Is AAPL stock undervalued or overvalued?
Investors use many financial metrics, analyses, models, and charts to gauge AAPL's fair value.
Using relative valuations ratios:
- AAPL could be overvalued based on its P/E ratio of 27.85x, relative to Consumer Electronics industry P/E ratio of 27.34x
- AAPL may be overvalued based on its P/B ratio of 45.99x, relative to Consumer Electronics industry P/B ratio of 23.16x
- AAPL could be overvalued based on its PEG ratio of 4.82x
You can do more valuation research on AAPL's stock here.
AAPL Financials at a glance
Pros:
- AAPL's operating cash flow of $109.19B allows it to safely service it's debt of $111.11B.
- AAPL earnings of $116.73B is not sufficient to cover its interest payments.
Cons:
- There are more long-term liabilities than short-term assets on the AAPL balance sheet.
- AAPL profit margin has gone down from 26.6% to 24.6% in the past year.
- Total AAPL debt is higher than 5 years ago, relative to shareholder equity.
- AAPL has a relatively high debt to equity ratio of 5.11.
- There are more short-term liabilities than short-term assets on the AAPL balance sheet.
Is it a good time to buy AAPL stock, according to analysts?
Out of 22 Equities analysts who give recommendations on AAPL, the consensus analyst rating on Apple is a Strong Buy
It's important to note that analyst ratings are not stock recommendations, nor are they investment advice.
Most Recent AAPL Analyst Upgrades/Downgrades
Laura Martin, a top 10% analyst from Needham reiterates AAPL with a buy rating and maintains their AAPL price target from $170.00 to $170.00, on Mar 30, 2023.
Maintaining her Buy rating, Martin reiterated her $170 price target on Apple Inc.
The analyst postulated that Apple would be worth 15% to 25% more if combined with Disney.*
The analyst noted that each company provides something that the other does not. For example, Apple excels at distributing content to 2B high-end mobile devices owned by 1.25B wealthy users, while Disney excels at producing AAA content franchises that it distributes across all screens and in the real world.
“We believe that great content and a strong distribution footprint are complementary networks,” Martin said. “That is, both are worth more if they have the other.”
Martin noted that Disney might be valued at Apple's level "if it had no value leakage."
However, because of the value that Disney generates for adjacent companies in the ecosystems in which it participates, Apple can acquire Disney for one-tenth the price of Apple, the analyst contends.
* From here: "Speculation surrounding a potential Apple-Disney marriage has percolated for years, dating to the late Steve Jobs’s reign as chief executive in the early 2000s. Disney CEO Bob Iger considered Jobs a close friend and hinted that if not for Jobs’s death in late 2011, the two companies likely would have merged or at least discussed the possibility.
"Before dismissing the notion of two media behemoths melding, consider this: Under Iger, Disney has spent nearly $100B snapping up companies such as Pixar (which Jobs ran as CEO), Marvel, Lucasfilm, and 21st Century Fox.
"There’s one acquisition Iger has publicly lamented as a transformative deal that got away, however: combining Disney with Apple."
Walter Piecyk, a top 20% analyst from LightShed Partners downgrades AAPL to a strong sell rating and announces their AAPL price target of $120.00, on Mar 10, 2023.
Daniel Ives, a top 12% analyst from Wedbush maintains AAPL with a buy rating and raises their AAPL price target from $180.00 to $190.00, on Mar 8, 2023.
Michael Ng, a bottom 5% analyst from Goldman Sachs initiates coverage on AAPL with a strong buy rating and announces their AAPL price target of $199.00, on Mar 6, 2023.
Kyle Mcnealy, a top 18% analyst from Jefferies reiterates AAPL with a strong buy rating and maintains their AAPL price target from $195.00 to $195.00, on Mar 2, 2023.
You can dig deeper into what analysts are projecting on the Apple stock forecast page.
Metrics for Advanced AAPL Traders
Is AAPL Making Money?
Last year, AAPL earnings were $95.17B. During the last five year, AAPL's earnings have gone up by 19.3% per year. This was faster than the Consumer Electronics industry average of 18.86%.
Last year, AAPL revenue was $387.54B. In the last five year, AAPL's revenue has grown by 10.13% per year. This was faster than the Consumer Electronics industry average of 9.71%.
Find out more about AAPL's earnings and revenue performance here.
Who is buying/selling AAPL?
In the last year, insiders at AAPL have sold more shares than they have bought.
Jeffrey E. Williams, COO of AAPL, was the latest AAPL insider to sell. They sold $29,991,744.80 worth of AAPL shares on Mar 22, 2023.
Research more about who owns AAPL stock here.
Does AAPL stock generate passive income?
Apple pays a dividend of 0.66%, compared to the Consumer Electronics industry's average dividend yield of 2.38%. If you owned $1,000 of AAPL stock, you would have been paid $6.59 in the past year.
Apple dividend payments have consistently grown over the past decade but have not remained stable.
Find more info about Apple dividend yield and history here.
What do other investors have to say about AAPL?
One of the major reasons eToro is our highest-rated brokerage is because of its social trading community.
Click below to find out what other investors have to say.
Step 5: Place your AAPL buy order
There are two primary options:
- Market order: A market order is an order to buy or sell a security at the best available price.
Market orders are mostly fine for most investors. - Limit order: A limit order is an order to buy or sell a stock at a specific price (or better).
If you want to be certain you're buying or selling at a particular dollar amount limit, use a limit order.
Press the Open Trade button and eToro will place your order.
If you require more help with investing in stocks on eToro, watch the helpful video below:
Step 6: Get the latest news on your investment in AAPL
Now that you own some shares in AAPL, you'll want to stay up-to-date on your new investment.
Add AAPL to a watchlist to track your AAPL stock.
AAPL Feed
How to Buy Stock in Apple
To summarize, here are the 6 steps to buy stock in Apple:
- Decide where to buy Apple stock
- Sign up for your brokerage account
- Put funds into your brokerage account
- Research Apple stock
- Place your AAPL buy order
- Get the latest news on your investment in AAPL
If you require a brokerage, eToro is our recommended venue.
Get Started with eToro TodayIf you want to keep an eye on your investment in Apple, create your watchlist below.
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