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NASDAQ: AAPL

How to Buy Apple Stock

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Apple Inc

Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. It also sells various related services.

Apple stock last closed at $147.81, down 0.34% from the previous day, and has decreased 9.74% in one year. It has overperformed other stocks in the Consumer Electronics industry by 0.18 percentage points. Apple stock is currently +14.55% from its 52-week low of $129.04, and -19.2% from its 52-week high of $182.94.

As of Dec 2, 2022, there are 15.91B shares of AAPL outstanding. The market capitalization of AAPL is $2.35T. In the past 24 hours, 65.33M AAPL shares were traded.

How to Buy Apple Stock

Not sure how to invest in Apple stock? Here's how.
  1. Decide where to buy Apple stock: You need to decide on a stock brokerage, but don't worry - we've sifted through dozens of stock brokerages and apps to help you determine where to buy Apple stock.
  2. Sign up for your brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've identified. It's the best place to buy AAPL stock.
  3. Put funds into your brokerage account: Select your payment method and add your information.
  4. Research Apple stock: The Apple ticker symbol is AAPL. Is Apple stock a good investment? Should you buy shares of AAPL? How do AAPL's underlying business fundamentals look? Do top analysts think Apple is a good buy? Why has AAPL's stock price moved recently? (Hint: Our stock market analysis website can help you evaluate if AAPL is a good stock to buy).
  5. Place your AAPL buy order: Decide if you will purchase AAPL shares at the current market price or use a limit order to purchase AAPL stock at a given price.
  6. Get the latest news on your investment in AAPL: Create a watchlist to important notifications about your investment in Apple stock.

Step 1: Decide where to buy Apple stock

You will need an online brokerage account in order to access the NASDAQ market and buy AAPL stock.

A brokerage account allows you to buy and sell a variety of financial instruments, such as stocks, bonds, mutual funds, and ETFs.

Our recommended brokerage: eToro

We believe that eToro is the best brokerage. Here's why:

  • You can invest in stocks with 0% commissions: Invest without paying trading commissions.
  • Buy fractional shares: Even if you don't have the money to buy a full share, you can still purchase the stock.
  • Access to global financial markets: From Technology to Healthcare, New York to Hong Kong — you can fill your portfolio with stocks from the world's leading exchanges.
  • Social investing: eToro has a community of more than 20 million users globally. Talk to, learn from, and copy the crypto trades of top investors.
  • Security: eToro is a regulated and licensed fintech leader.
  • Buy other financial assets: Such as ETFs and cryptocurrencies.

Get $10 towards your purchase of shares by creating an account with eToro today.

Open eToro Account

Step 2: Sign up for your brokerage account

Now that you've chosen the right brokerage, you need to fill out some personal details so you can buy AAPL today.

How to Open a New Investment Account on eToro

  1. Click here to get started.
  2. Input your personal info to open a new trading account.
  1. Send your application by clicking the "Create Account" button.
Get started with eToro today

Step 3: Put funds into your brokerage account

Check out this video walkthrough for more details depositing money into your brokerage account.

Get started with eToro today

Step 4: Research Apple stock

It's critical to evaluate stocks prior to buying, so you can wrap your head around the risk and opportunity.

Apple quick stats

AAPL Price
$147.81
1w %
-0.2%
1y %
-9.74%
5y %
248.2%
P/E
24.03x
P/B
46.4x
P/S
6.08x
PEG
4.37x
Revenue
$394.33B
Earnings
$99.80B
Fore. Rev. Growth
5.15%
Fore. Earn. Growth
5.5%
Market Cap
$2.35T
Next Earnings
Jan 25, 2023
Next Dividend
N/A

AAPL Zen Score

WallStreetZen was created to help average investors do better fundamental analysis in less time.

You can view all of the due diligence checks on AAPL's stock page.

How is AAPL stock valued?

Analysts use a variety of different financial metrics, analyses, models, and charts to gauge AAPL's fair value.

Using relative valuations ratios:

  • AAPL could be overvalued based on its P/E ratio of 24.03x, relative to Consumer Electronics industry P/E ratio of 23.53x
  • AAPL may be overvalued based on its P/B ratio of 46.4x, relative to Consumer Electronics industry P/B ratio of 22.34x
  • AAPL may be overvalued based on its PEG ratio of 4.37x

You can do additional valuation analysis on AAPL's stock here.

AAPL Financial Overview

Pros:

  • AAPL's operating cash flow of $122.15B allows it to safely service it's debt of $120.07B.
  • AAPL earnings of $122.03B is not sufficient to cover its interest payments.

Cons:

  • There are more short-term liabilities than short-term assets on the AAPL balance sheet.
  • Total AAPL debt is higher than 5 years ago, relative to shareholder equity.
  • There are more long-term liabilities than short-term assets on the AAPL balance sheet.
  • AAPL profit margin has gone down from 25.9% to 25.3% in the past year.
  • AAPL has a relatively high debt to equity ratio of 5.96.

Do analysts think it's a good time to buy Apple stock

Out of 22 sell side analysts who research AAPL, the consensus analyst rating on Apple is a Strong Buy

Should I buy or sell AAPL stock?

Based on 22 analysts offering ratings for Apple Inc.
Strong Buy
Strong Buy
12 analysts 54.55%
Buy
6 analysts 27.27%
Hold
4 analysts 18.18%
Sell
0 analysts 0%
Strong Sell
0 analysts 0%

Most Recent AAPL Analyst Forecasts

David Vogt, a bottom 29% analyst from UBS maintains AAPL with a strong buy rating and lowers their AAPL price target from $185.00 to $180.00, on Nov 8, 2022.

Vogt bumped down his price target on Apple Inc. by 2.7%.

Global wait times, including in the U.S. market, spiked for two consecutive weeks, the analyst reported, citing data from his firm's Evidence Lab tracking iPhone availability across 30 countries.

The finding was explained by management's announcement of Covid lockdowns in a Foxconn facility in China* impacting production, Vogt said.

Although the impact is estimated to be in the low single digits, iPhones' delivery dates are expected to be delayed beyond Black Friday (2022/11/25), the analyst noted.

* From here and here: Hon Hai Precision Industry Co., Ltd., known as Foxconn internationally, is a Taiwanese multinational electronics contract manufacturer. On 2022/11/02, Foxconn's Zhengzhou plant, a major production base for iPhones, was imposing “silent management measures,” which means residents were not allowed to go out and only approved vehicles were allowed on the road until the restrictions ease on 2022/11/09.

Erik Woodring, a bottom 5% analyst from Morgan Stanley maintains AAPL with a strong buy rating and lowers their AAPL price target from $177.00 to $175.00, on Nov 8, 2022.

Wamsi Mohan, a top 4% analyst from Bank of America maintains AAPL with a hold rating and lowers their AAPL price target from $160.00 to $154.00, on Nov 7, 2022.

Tim Long, a top 10% analyst from Barclays maintains AAPL with a hold rating and lowers their AAPL price target from $156.00 to $144.00, on Nov 7, 2022.

Daniel Ives, a bottom 4% analyst from Wedbush maintains AAPL with a buy rating and lowers their AAPL price target from $220.00 to $200.00, on Oct 28, 2022.

You can dig deeper into what analysts are saying on the Apple stock forecast page.

AAPL Trading Indicators

SMA10
147.82
SMA20
146.21
SMA50
145.75
SMA100
152.96
SMA200
153.97
MACD
0.22
MACD Signal
0.25
MACD Histogram
-0.03
RSI
51.08
Stochastic %K
58.99
Stochastic %D
53.12
StochRSI %K
66.56
StochRSI %D
55.89

AAPL Performance Numbers

Last year, AAPL earnings were $99.80B. During the past five year, AAPL's earnings have gone up by 21.56% per year. This was faster than the Consumer Electronics industry average of 21.55%.

Last year, AAPL revenue was $394.33B. Over the last five year, AAPL's revenue has grown by 11.46% per year. This was faster than the Consumer Electronics industry average of 10.89%.

Learn more about AAPL's earnings and revenue performance here.

Who is buying/selling AAPL?

Over the last 12 months, insiders at AAPL have sold more shares than they have bought.

Chris Kondo, Principal Accounting Officer of AAPL, was the latest AAPL insider to sell. They sold $3,004,144.00 worth of AAPL shares on Nov 22, 2022.

Dig into more about who owns AAPL shares here.

Does AAPL provide a stable income stream?

Apple pays a dividend of 0.62%, compared to the Consumer Electronics industry's average dividend yield of 1.78%. If you owned $1,000 worth of AAPL stock, you would have been paid $6.16 in the past 12 months.

Apple dividend payments have consistently grown over the past decade and have remained stable.

Get more data about Apple dividend yield and history here.

AAPL Social Trading Data

One of the major reasons eToro is our favorite brokerage is because of its social trading community.

Click below to see what other traders have to say.

Step 5: Place your AAPL buy order

You have two primary options:

  • Market order: A market order is an order to buy or sell a stock at the best price on the market.
    Market orders are generally fine.
  • Limit order: A limit order enables you to buy or sell a stock at a specific price (or better).
    If you want to be sure you're buying or selling at a specific dollar amount limit, place a limit order.

Click the Open button and your broker will place the order.

If you need more info about investing in stocks on eToro, watch the how to video below:

Open eToro Account

Step 6: Get the latest news on your investment in AAPL

Now that you own some AAPL stock, you'll want to stay up-to-date on your shares.

Make a watchlist to track the latest developments regarding your AAPL stock.

AAPL Feed

How to Buy Stock in Apple

To reiterate, here are the 6 steps to buy stock in Apple:

  1. Decide where to buy Apple stock
  2. Sign up for your brokerage account
  3. Put funds into your brokerage account
  4. Research Apple stock
  5. Place your AAPL buy order
  6. Get the latest news on your investment in AAPL

If you require a online brokerage, eToro is our recommended option.

Get Started with eToro Today

If you want to watch your new investment in Apple, get started below.

NASDAQ: AAPL
$147.81-0.50 (-0.34%)
Updated Dec 2, 2022
Open eToro Account
NASDAQ: AAPL
$147.81-0.50 (-0.34%)
Updated Dec 2, 2022
Open eToro Account

FAQ

How much does it cost to buy one Apple share?

As of Dec 2, 2022, it costs $147.81 to buy one share of Apple stock.

Remember, eToro's fractional share buying allows you to buy partial shares of stocks and ETFs. Even if you only have $10, you can buy 0.068 shares of AAPL.

Get Started with eToro Today

Is now a good time to buy Apple stock?

According to 22 Wall Street analysts who monitor Apple, their consensus recommendation is to buy Apple stock.

What is the best way to buy Apple stock?

The best way to buy Apple stock is within a brokerage account on eToro.
WallStreetZen does not provide financial advice and does not issue recommendations or offers to buy stock or sell any security.

Information is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.