How to Buy Apple Stock
Apple Inc
Apple Inc. is a global technology corporation that specializes in the conceptualization, production, and sale of a diverse suite of electronic devices.
Apple stock last closed at $308.91, down 7.35% from the previous day, and has increased 48.82% in one year. It has overperformed other stocks in the Consumer Electronics industry by 1.42 percentage points. Apple stock is currently +53.17% from its 52-week low of $201.68, and -10.35% from its 52-week high of $344.57.
As of Jul 31, 2026, there are 14.59B shares of AAPL outstanding. The market capitalization of AAPL is $4.51T. In the past 24 hours, 127.4M AAPL shares were traded.
How to Buy Apple Stock
Not sure how to invest in Apple stock? Here's how.
- Decide where to buy Apple stock: You need to decide on a stock brokerage, but don't worry - we've sifted through dozens of stock brokerages and apps to help you determine where to buy Apple stock.
- Sign up for your brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've identified.
- Put funds into your brokerage account: Select your payment method and add your information.
- Research Apple stock: The Apple ticker symbol is AAPL. Is Apple stock a good investment? Should you buy shares of AAPL? How do AAPL's underlying business fundamentals look? Do top analysts think Apple is a good buy? Why has AAPL's stock price moved recently? (Hint: Our stock market analysis website can help you evaluate if AAPL is a good stock to buy).
- Place your AAPL buy order: Decide if you will purchase AAPL shares at the current market price or use a limit order to purchase AAPL stock at a given price.
- Get the latest news on your investment in AAPL: Create a watchlist to important notifications about your investment in Apple stock.
Step 1: Decide where to buy Apple stock
You will need an online brokerage account in order to access the NASDAQ market and buy AAPL stock.
Our recommended brokerage: eToro
We believe that eToro is the best brokerage. Here's why:
- You can invest in stocks with 0% commissions: Invest without paying trading commissions.
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- Social investing: eToro has a community of more than 20 million users globally. Talk to, learn from, and copy the crypto trades of top investors.
- Security: eToro is a regulated and licensed fintech leader.
- Buy other financial assets: Such as ETFs and cryptocurrencies.
Get $10 towards your purchase of shares by creating an account with eToro today. This offer is only for US users.
Open eToro AccountStep 2: Sign up for your brokerage account
Now that you've chosen the right brokerage, you need to fill out some personal details so you can buy AAPL today.
How to Open a New Investment Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Input your personal info to open a new trading account.
- Send your application by clicking the "Create Account" button. Get started with eToro today
Step 3: Put funds into your brokerage account
Now that you've opened your account on the best stock trading app, you need to deposit funds:
Check out the walkthrough below if you need help depositing money into your brokerage account.
Step 4: Research Apple stock
After you have figured out the best place to buy Apple stock, it's critical to research their stock prior to buying, so you truly wrap your head around the risk and upside.
Apple Metrics
AAPL Due Diligence Checks
WallStreetZen was built to help part-time investors do better fundamental analysis quickly.
You can see all of the due diligence checks on AAPL's stock page.
Is AAPL stock undervalued or overvalued?
Investors use many financial metrics, analyses, models, and charts to gauge AAPL's fair value.
Using relative valuations ratios:
- AAPL could be overvalued based on its P/E ratio of 35.3x, relative to Consumer Electronics industry P/E ratio of 32.2x
- AAPL may be overvalued based on its P/B ratio of 41.93x, relative to Consumer Electronics industry P/B ratio of 28.45x
- AAPL could be overvalued based on its PEG ratio of 4.29x
You can do more valuation research on AAPL's stock here.
AAPL Financials at a glance
Pros:
- There are more short-term assets than short-term liabilities on the AAPL balance sheet.
- AAPL earnings of $155.91B is not sufficient to cover its interest payments.
- AAPL's operating cash flow of $146.72B allows it to safely service it's debt of $84.34B.
- AAPL profit margin has gone up from 24.3% to 27.6% in the past year.
- There are more short-term assets than long-term liabilities on the AAPL balance sheet.
- Total AAPL debt is lower than 5 years ago, relative to shareholder equity.
Cons:
- AAPL has a relatively high debt to equity ratio of 2.57.
Is it a good time to buy AAPL stock, according to analysts?
Out of 18 Equities analysts who give recommendations on AAPL, the consensus analyst rating on Apple is a Buy
It's important to note that analyst ratings are not stock recommendations, nor are they investment advice.
Most Recent AAPL Analyst Upgrades/Downgrades
Tim Long, a top 3% analyst from Barclays maintains AAPL with a strong sell rating and lowers their AAPL price target from $253.00 to $245.00, on Jul 31, 2026.
Barclays's Tim Long lowered their price target on Apple (NASDAQ: AAPL) by 3.2% from $253 to $245 on 2026/07/31. The analyst maintained their Strong Sell rating on the stock.
Apple reported its Q3 2026 earnings.
Cutting their price target, Long called the quarter's results "mixed" because China and Services weakness was offset by Mac strength and in-line iPhones.
Management's 9% to 11% Q4 revenue guidance was a "bit light," the analyst complained, which the company attributed to supply constraints and currency.
Barclays sees the outlook as a negative for Apple stock, Long shared with readers.
Earnings Report
For Q3 2026, Apple reported:
- EPS of $2.02, which beat the Zacks Consensus Estimate by 1.6% and Q3 2025's $1.57.
- Revenue of $109.42B, which beat the Zacks Consensus Estimate by 0.6% and was up 16.4% Y/Y.
Management did not provide financial guidance in its press release.
CEO Tim Cook commented: “Today, Apple is proud to report our strongest June quarter ever, with double-digit revenue growth across iPhone, Mac and Services, and in every geographic segment.
“At WWDC26, we were thrilled to introduce the all-new Siri AI, alongside all of Apple’s latest software innovations and important new child safety features.”
Michael Ng, a top 4% analyst from Goldman Sachs maintains AAPL with a strong buy rating and lowers their AAPL price target from $370.00 to $360.00, on Jul 31, 2026.
Erik Woodring, a top 1% analyst from Morgan Stanley maintains AAPL with a strong buy rating and lowers their AAPL price target from $364.00 to $360.00, on Jul 31, 2026.
Nicolas Cote-Colisson, a bottom 11% analyst from HSBC upgrades AAPL to a strong buy rating and raises their AAPL price target from $260.00 to $366.00, on Jul 17, 2026.
Brandon Nispel, a bottom 4% analyst from KeyBanc downgrades AAPL to a strong sell rating and announces their AAPL price target of $250.00, on Jul 14, 2026.
You can dig deeper into what analysts are projecting on the Apple stock forecast page.
Metrics for Advanced AAPL Traders
Is AAPL Making Money?
Last year, AAPL earnings were $128.93B. During the last five year, AAPL's earnings have gone up by 11.1% per year. This was faster than the Consumer Electronics industry average of 10.74%.
Last year, AAPL revenue was $466.82B. In the last five year, AAPL's revenue has grown by 6.1% per year. This was faster than the Consumer Electronics industry average of 5.88%.
Find out more about AAPL's earnings and revenue performance here.
Who is buying/selling AAPL?
In the last year, insiders at AAPL have sold more shares than they have bought.
Ben Borders, Principal Accounting Officer of AAPL, was the latest AAPL insider to sell. They sold $34,236.24 worth of AAPL shares on Jun 16, 2026.
Research more about who owns AAPL stock here.
Does AAPL stock generate passive income?
Apple pays a dividend of 0.34%, compared to the Consumer Electronics industry's average dividend yield of 0.34%. If you owned $1,000 of AAPL stock, you would have been paid $3.40 in the past year.
Apple dividend payments have consistently grown over the past decade but have not remained stable.
Find more info about Apple dividend yield and history here.
What do other investors have to say about AAPL?
One of the major reasons eToro is our highest-rated brokerage is because of its social trading community.
Click below to find out what other investors have to say.
Step 5: Place your AAPL buy order
There are two primary options:
- Market order: A market order is an order to buy or sell a security at the best available price.
Market orders are mostly fine for most investors. - Limit order: A limit order is an order to buy or sell a stock at a specific price (or better).
If you want to be certain you're buying or selling at a particular dollar amount limit, use a limit order.
Press the Open Trade button and eToro will place your order.
If you require more help with investing in stocks on eToro, watch the helpful video below:
Step 6: Get the latest news on your investment in AAPL
Now that you own some shares in AAPL, you'll want to stay up-to-date on your new investment.
Add AAPL to a watchlist to track your AAPL stock.
AAPL Feed
How to Buy Stock in Apple
To summarize, here are the 6 steps to buy stock in Apple:
- Decide where to buy Apple stock
- Sign up for your brokerage account
- Put funds into your brokerage account
- Research Apple stock
- Place your AAPL buy order
- Get the latest news on your investment in AAPL
If you require a brokerage, eToro is our recommended venue.
Get Started with eToro TodayIf you want to keep an eye on your investment in Apple, create your watchlist below.
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