How to Buy Amazon Stock
Amazon.com Inc
Amazon. com, Inc. operates a vast global retail enterprise, distributing consumer goods and subscription services through both its extensive online platforms and a network of physical stores across North America and internationally.
Amazon stock last closed at $244.39, up 2.9% from the previous day, and has increased 15% in one year. It has overperformed other stocks in the Internet Retail industry by 0.79 percentage points. Amazon stock is currently +24.69% from its 52-week low of $196.00, and -12.27% from its 52-week high of $278.56.
At the moment, there are 10.76B shares of AMZN outstanding. The market capitalization of AMZN is $2.63T. In the last 24 hours, 75.62M AMZN shares were traded.
How to Buy Amazon Stock
Wondering how to invest in Amazon stock? Here's how.
- Decide where to buy Amazon stock: You need to pick an online brokerage, but don't worry - we've tested dozens of online brokerages and apps to help you figure out where to buy Amazon stock.
- Create a brokerage account: Sign up for 0% commission trading with the highest-rated brokerage we've found.
- Fund your investment account: Pick your method of payment and add your details.
- Evaluate Amazon stock: The Amazon ticker symbol is AMZN. Is Amazon stock a good investment? Should you buy shares of AMZN? How do AMZN's underlying business fundamentals look? Do top analysts think Amazon is a good buy? Why has AMZN's stock price moved recently? (Hint: Our stock research tools can help you evaluate if AMZN is a good stock to buy).
- Place your AMZN purchase: Decide if you will purchase AMZN shares at the current market price or use a limit order to purchase AMZN shares at a given price.
- Get notifications regarding your investment in AMZN: Create a watchlist to track your investment in Amazon stock.
Step 1: Decide where to buy Amazon stock
You need an online brokerage account in order to access the NASDAQ market and buy AMZN stock.
Our favorite brokerage: eToro
Based on our research, eToro is the best online stock brokerage. eToro gives you:
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- Buy fractional shares: Even if you don't have the money to buy a full share, you can still purchase the stock.
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- Social investing: eToro boasts a community of more than 20 million users worldwide. Talk to, learn from, and copy the crypto trades of top investors.
- Security: eToro is a regulated and licensed fintech leader.
- Buy other assets: Such as ETFs and cryptocurrencies.
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Open eToro AccountStep 2: Create a brokerage account
Now that you've selected the right brokerage, it's time to fill out some personal information so you can buy AMZN stock today.
How to Create a New Investment Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Input your personal info to start your new trading account.
- Send your info by hitting the "Create Account" button. Get started with eToro today
Step 3: Fund your investment account
Now that you have created your account on the best app for stock investing, you can securely and quickly fund your account:
Check out the tutorial below for more details depositing money into your new investment account.
Step 4: Evaluate Amazon stock
After you have decided on the best place to buy Amazon stock, it's important to evaluate their stock prior to buying, so you actually comprehend the risk and upside.
Amazon Metrics
AMZN Fundamentals
WallStreetZen was designed to help everyday investors do more accurate fundamental analysis.
You can see all of the due diligence checks on AMZN's stock page.
Is AMZN stock undervalued?
Analysts use a variety of different financial metrics, analyses, models, and charts to gauge AMZN's true value.
Using relative valuations metrics:
- AMZN may be overvalued based on its P/E ratio of 28.79x, relative to Internet Retail industry P/E ratio of 24.97x
- AMZN could be overvalued based on its P/B ratio of 5.95x, relative to Internet Retail industry P/B ratio of 4.53x
- AMZN could be overvalued based on its PEG ratio of 1.98x
You can do more valuation research on AMZN's stock here.
How do AMZN Financials look?
Positive Health Checks:
- AMZN earnings of $117.43B is not sufficient to cover its interest payments.
- There are more short-term assets than short-term liabilities on the AMZN balance sheet.
- AMZN's operating cash flow of $148.53B allows it to safely service it's debt of $209.89B.
- AMZN profit margin has gone up from 10.1% to 12.2% in the past year.
- Total AMZN debt is lower than 5 years ago, relative to shareholder equity.
Negative Health Checks:
- There are more long-term liabilities than short-term assets on the AMZN balance sheet.
- AMZN has a relatively high debt to equity ratio of 1.07.
Is it a good time to buy Amazon stock, according to Wall Street analysts?
Out of 34 Equities analysts who monitor AMZN, the consensus analyst rating on Amazon is a Strong Buy
Please keep in mind that analyst forecasts are not recommendations, nor are they investment advice.
Latest AMZN Analyst Upgrades/Downgrades
Maria Ripps, a top 17% analyst from Canaccord Genuity maintains AMZN with a strong buy rating and raises their AMZN price target from $300.00 to $330.00, on Apr 30, 2026.
Doug Anmuth, a top 2% analyst from JP Morgan maintains AMZN with a strong buy rating and raises their AMZN price target from $280.00 to $330.00, on Apr 30, 2026.
Mark L. Moerdler, a bottom 20% analyst from Bernstein maintains AMZN with a buy rating and raises their AMZN price target from $300.00 to $315.00, on Apr 30, 2026.
Ronald Josey, a top 5% analyst from Citigroup maintains AMZN with a strong buy rating and raises their AMZN price target from $285.00 to $325.00, on Apr 30, 2026.
Brian Nowak, a top 5% analyst from Morgan Stanley maintains AMZN with a strong buy rating and raises their AMZN price target from $300.00 to $330.00, on Apr 30, 2026.
Morgan Stanley's Brian Nowak raised their price target on Amazon (NASDAQ: AMZN) by 10% from $300 to $330 on 2026/04/30. The analyst maintained their Strong Buy rating on the stock.
Amazon reported its Q1 2026 earnings.
Raising price targets in a sector note, Nowak headlined that Google's and Amazon's cloud businesses are surging, with AGoogle's TPU bull case in play.
Meta Platform's numbers were strong as well, the analyst said, "with Muse-enabled products/continued strong core ad growth key to revisions and multiple expansion."
Earnings Report
For Q1 2026, Amazon reported:
- EPS of $2.78, which beat the Zacks Consensus Estimate of $1.60 and, by 74.8%, Q1 2025’s $1.56.
- Revenue of $181.52B, which beat the Zacks Consensus Estimate by 2.07% and, by 17%, Q1 2025’s $155.67B.
For Q2 2026, management guided:
- Revenue of $194B to $199B.
President & CEO Andy Jassy commented: “We’re making customers’ lives easier and better every day across all our businesses, and their response is driving significant growth.
“AWS is growing 28% (our fastest growth in 15 quarters) on a very large base, our chips business topped a $20B revenue run rate (growing triple digits Y/Y),
“Advertising grew to over $70B in TTM revenue, and unit growth in our Stores reached 15% (the highest since the tail end of the COVID-19 lockdowns).
“We also hit exciting milestones with delivery speed (more than 1B items same-day or overnight in 2026 and counting), Project Hail Mary (nearly $615M at the box office to date and the second most successful non-sequel, non-franchise opening of recent memory), and Amazon Leo continues to resonate with prospective customers, with Delta Airlines the latest to sign on.
“We’re in the middle of some of the biggest inflections of our lifetime, we’re well positioned to lead, and I’m very optimistic about what’s ahead for our customers and Amazon.”
You can dig deeper into what analysts are forecasting on the Amazon stock forecast page.
Metrics for Advanced AMZN Traders
AMZN Growth Metrics
Last year, AMZN earnings were $90.80B. In the past 5 year, AMZN's earnings have grown by 25.94% per year. This was slower than the Internet Retail industry average of 33.1%.
Last year, AMZN revenue was $742.78B. During the past five year, AMZN's revenue has gone up by 12.12% per year. This was slower than the Internet Retail industry average of 13.84%.
You can research AMZN's earnings and revenue performance here.
Who is buying/selling AMZN?
Over the past year, executives and large shareholders at AMZN have sold more shares than they have bought.
Douglas J. Herrington, CEO Worldwide Amazon Stores of AMZN, was the latest AMZN insider to sell. They sold $266,190.00 worth of AMZN stock on Jun 1, 2026.
Learn more about who owns AMZN shares here.
Can I get consistent income from AMZN stock?
No, Amazon doesn't provide an income stream by paying out dividends.
Get analysis from other investors
One of the major reasons eToro is our top-rated brokerage is because of its social trading community.
Click below to learn what other community members have to say.
Step 5: Place your AMZN purchase
There are two primary options:
- Market order: A market order is an order to buy or sell a stock at the best price on the market.
Market orders are generally the easiest way to buy. - Limit order: A limit order lets you buy or sell a security at a specific price (or better).
If you want to make sure you're buying or selling at a specific price, place a limit order.
Press the Open Trade button and your broker will place your order.
If you need additional help with buying stocks on eToro, watch the how to video below:
Step 6: Get notifications regarding your investment in AMZN
Now that you own some AMZN shares, you'll want to keep up with your new stock purchase.
Start a watchlist to see the latest developments about your AMZN stock.
AMZN Feed
How to Buy Stock in Amazon
To summarize, here are the 6 steps to buy stock in Amazon:
- Decide where to buy Amazon stock
- Create a brokerage account
- Fund your investment account
- Evaluate Amazon stock
- Place your AMZN purchase
- Get notifications regarding your investment in AMZN
If you are looking for a place to buy stocks, eToro is our favorite option.
Get Started with eToro TodayIf you want to watch your investment in Amazon, create your watchlist below.
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