How to Buy Amazon Stock
Amazon.com Inc
Amazon. com, Inc. operates a vast global retail enterprise, distributing consumer goods and subscription services through both its extensive online platforms and a network of physical stores across North America and internationally.
Amazon stock last closed at $277.42, down 2.32% from the previous day, and has increased 31.07% in one year. It has overperformed other stocks in the Internet Retail industry by 0.94 percentage points. Amazon stock is currently +41.54% from its 52-week low of $196.00, and -3.39% from its 52-week high of $287.16.
There are currently 10.79B AMZN shares outstanding. The market cap of AMZN is $2.99T. In the last 24 hours, 69.52M AMZN shares were traded.
How to Buy Amazon Stock
Wondering how to invest in Amazon stock? Here's how.
- Decide where to buy Amazon stock: You need to choose an online brokerage, but don't worry - we've sifted through dozens of stock brokerages and apps to help you figure out where to buy Amazon stock.
- Create a brokerage account: Sign up for 0% commission trading with the highest-rated brokerage we've identified.
- Fund your investment account: Pick your payment method and add your details.
- Evaluate Amazon stock: The Amazon ticker symbol is AMZN. Is Amazon stock a good investment? Should you buy shares of AMZN? How do AMZN's underlying business fundamentals look? Do top analysts think Amazon is a good buy? Why has AMZN's stock price moved recently? (Hint: Our stock market research website can help you figure out if AMZN is a good stock to buy).
- Place your AMZN purchase: Decide if you will purchase AMZN shares at the current market price or use a limit order to buy AMZN stock at a given price.
- Get notifications regarding your investment in AMZN: Create a watchlist to get live updates on your new investment in Amazon stock.
Step 1: Decide where to buy Amazon stock
You will need an online brokerage account to access the NASDAQ market and buy AMZN stock.
Our preferred brokerage: eToro
In our opinion, eToro is the best stock brokerage. Here's why:
- You can invest in stocks with zero commissions: Invest without paying trading commissions.
- Buy fractional shares: Even if you can't afford a full share, you can still purchase the stock.
- Access to global financial markets: From Technology to Energy, New York to Tokyo (for US users, only US stocks are available) — you can fill your portfolio with stocks from the globe's top exchanges.
- Social investing: eToro has a community with more than 20 million users around the world. Talk to, learn from, and copy the unique crypto portfolios of top investors.
- Security: eToro is a regulated and licensed fintech leader.
- Buy other assets: Such as ETFs and cryptos.
Get $10 towards your stock purchase by opening an account with eToro now. This offer is only for US users.
Open eToro AccountStep 2: Create a brokerage account
Now that you've selected your brokerage, it's time to fill out some personal details so you can invest in AMZN today.
How to Set Up a New Brokerage Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Provide your personal details to start a new brokerage account.
- Submit your application by clicking the "Create Account" button. Get started with eToro today
Step 3: Fund your investment account
Now that you've finished signing up on the best stock trading app, your next step is to transfer the money for your investment:
Check out this video walkthrough if you need help depositing funds into your investment account.
Step 4: Evaluate Amazon stock
After you have identified the best place to buy Amazon stock, it's critical to evaluate their stock before you buy, so you actually wrap your head around the risk and upside.
Amazon Metrics
Amazon Due Diligence Score
WallStreetZen was designed to help part-time investors perform more accurate fundamental analysis quickly.
You can view all of the due diligence checks on AMZN's stock page.
How is AMZN stock valued?
You can use many financial metrics, analyses, models, and charts to gauge AMZN's fair value.
Using relative valuations measures:
- AMZN could be overvalued based on its P/E ratio of 22.02x, relative to Internet Retail industry P/E ratio of 20.69x
- AMZN could be overvalued based on its P/B ratio of 5.42x, relative to Internet Retail industry P/B ratio of 4.5x
- AMZN may be overvalued based on its PEG ratio of 58.59x
You can do more valuation research on AMZN's stock here.
AMZN Financial Summary
Positive Health Checks:
- AMZN has cash burn of 7604000000. It has sufficient cash and short-term investments to cover this for at least one year.
- Total AMZN debt is lower than 5 years ago, relative to shareholder equity.
- AMZN has $122.99B in cash and short term investments. This is sufficient to cover its annual cash burn of $7.60B.
- AMZN profit margin has gone up from 10.5% to 17.4% in the past year.
- There are more short-term assets than short-term liabilities on the AMZN balance sheet.
Negative Health Checks:
- There are more long-term liabilities than short-term assets on the AMZN balance sheet.
- AMZN has a relatively high debt to equity ratio of 0.99.
Is AMZN stock a Buy, Hold, or Sell, according to analysts?
Out of 33 Wall Street analysts who give recommendations on AMZN, the consensus analyst rating on AMZN is a Strong Buy
It's important to note that analyst ratings are not stock recommendations, nor are they investment advice.
Most Recent AMZN Analyst Forecasts
Lloyd Walmsley, a top 2% analyst from Mizuho maintains AMZN with a buy rating and raises their AMZN price target from $320.00 to $330.00, on Jul 31, 2026.
John Blackledge, a top 27% analyst from TD Cowen maintains AMZN with a strong buy rating and raises their AMZN price target from $340.00 to $350.00, on Jul 31, 2026.
TD Cowen's John Blackledge raised their price target on Amazon (NASDAQ: AMZN) by 2.9% from $340 to $350 on 2026/07/31. The analyst maintained their Strong Buy rating on the stock.
Amazon.com reported its Q2 2026 earnings.
Raising their price target, Blackledge attributed the quarter's operating income beat to "AI and chips growth."
The analyst told readers that management now expects FY 2026 Capex of $220B, up from $200B, brecause of higher memory costs.
On the plus side, management outlined a strong AI return on investment case, Blackledge noted.
Earnings Report
For Q2 2026, Amazon.com reported:
- EPS of $1.88, which beat the Zacks Consensus Estimate of $1.83 and Q2 2025's $1.68.
- Revenue of $200.61B, which beat the Zacks Consensus Estimate by 1.77% and Q2 2025's $167.7B.
For Q3 2026, management guided:
- Revenue of $197B to 202B.
President & CEO Andy Jassy commented: “AWS is booming, growing 36.7% year-over-year in Q2—our fastest growth in 18 quarters—and our AI and Chips businesses each eclipsed run rates of more than $25 billion.
“In Stores, we again set record delivery speeds for Prime members in the first half of the year—over 40% more items delivered same-day or overnight, with Grocery and Everyday Essentials growing meaningfully faster than the rest of the business.
"And, Advertising had another strong quarter with 26% year-over-year growth.
"There’s a lot to be excited about, and we have much more coming for customers in the second half of the year and beyond.”
Gil Luria, a top 16% analyst from DA Davidson maintains AMZN with a hold rating and maintains their AMZN price target from $250.00 to $250.00, on Jul 31, 2026.
Ken Gawrelski, a top 21% analyst from Wells Fargo maintains AMZN with a strong buy rating and raises their AMZN price target from $322.00 to $328.00, on Jul 31, 2026.
Deepak Mathivanan, a top 6% analyst from Cantor Fitzgerald maintains AMZN with a strong buy rating and lowers their AMZN price target from $330.00 to $320.00, on Jul 31, 2026.
You can dig deeper into what analysts are forecasting on the Amazon stock forecast page.
AMZN Trading Indicators
Is AMZN Making Money?
Last year, AMZN earnings were $135.28B. Over the past 5 year, AMZN's earnings have increased by 33.97% per year. This was slower than the Internet Retail industry average of 40.01%.
Last year, AMZN revenue was $775.68B. In the last five year, AMZN's revenue has increased by 11.84% per year. This was slower than the Internet Retail industry average of 13.63%.
Learn more about AMZN's earnings and revenue performance here.
Who is buying/selling AMZN?
In the last year, insiders at AMZN have sold more shares than they have bought.
Douglas J. Herrington, CEO Worldwide Amazon Stores of AMZN, was the latest AMZN insider to sell. They sold $239,770.00 worth of AMZN stock on Jul 1, 2026.
Get more info about who owns AMZN shares here.
Can I rely on AMZN as an income stream?
No, Amazon doesn't provide an income stream by paying out dividends.
Get analysis from other traders
One of the biggest reasons eToro is our top-rated brokerage is because of its social trading community.
Click below to find out what other traders have to say.
Step 5: Place your AMZN purchase
There are two main order types:
- Market order: A market order is an order to buy or sell a stock at the best price on the market.
Market orders are mostly fine for most investors. - Limit order: A limit order enables you to buy or sell a stock at a specific price (or better).
If you want to make sure you're buying or selling at an exact dollar amount limit, place a limit order.
Click the Open Trade button and eToro will execute your order.
If you require additional help investing in stocks on eToro, click the helpful video below:
Step 6: Get notifications regarding your investment in AMZN
Now that you own some AMZN stock, you'll want to stay up-to-date on your new investment.
Start a watchlist to get notified of the latest news about your AMZN stock.
AMZN Feed
How to Buy Stock in Amazon
To summarize, here are the 6 steps for buying Amazon stock:
- Decide where to buy Amazon stock
- Create a brokerage account
- Fund your investment account
- Evaluate Amazon stock
- Place your AMZN purchase
- Get notifications regarding your investment in AMZN
If you require a brokerage account, eToro is our favorite option.
Get Started with eToro TodayIf you want to keep an eye on your new investment in Amazon, get started below.
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