How to Buy Amazon Stock

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Amazon.com Inc

Amazon. com, Inc. engages in the retail sale of consumer products and subscriptions in North America and internationally.

Amazon stock last closed at $94.13, down 1.43% from the previous day, and has decreased 45.23% in one year. It has underperformed other stocks in the Internet Retail industry by 0.03 percentage points. Amazon stock is currently +9.62% from its 52-week low of $85.87, and -46.97% from its 52-week high of $177.50.

There are currently 10.2B AMZN shares outstanding. The market cap of AMZN is $960.28B. In the last 24 hours, 72.17M AMZN shares were traded.

How to Buy Amazon Stock

Wondering how to invest in Amazon stock? Here's how.
  1. Decide where to buy Amazon stock: You need to choose an online brokerage, but don't worry - we've sifted through dozens of stock brokerages and apps to help you figure out where to buy Amazon stock.
  2. Create a brokerage account: Sign up for 0% commission trading with the highest-rated brokerage we've identified. It's the best place to buy AMZN stock.
  3. Fund your investment account: Pick your payment method and add your details.
  4. Evaluate Amazon stock: The Amazon ticker symbol is AMZN. Is Amazon stock a good investment? Should you buy shares of AMZN? How do AMZN's underlying business fundamentals look? Do top analysts think Amazon is a good buy? Why has AMZN's stock price moved recently? (Hint: Our stock market research website can help you figure out if AMZN is a good stock to buy).
  5. Place your AMZN purchase: Decide if you will purchase AMZN shares at the current market price or use a limit order to buy AMZN stock at a given price.
  6. Get notifications regarding your investment in AMZN: Create a watchlist to get live updates on your new investment in Amazon stock.

Step 1: Decide where to buy Amazon stock

You will need an online brokerage account to access the NASDAQ market and buy AMZN stock.

A brokerage account is an investment account that allows you to buy and sell a variety of investments, such as stocks, bonds, mutual funds, and ETFs.

Our preferred brokerage: eToro

In our opinion, eToro is the best stock brokerage. Here's why:

  • You can invest in stocks with zero commissions: Invest without paying trading commissions.
  • Buy fractional shares: Even if you can't afford a full share, you can still purchase the stock.
  • Access to global financial markets: From Technology to Energy, New York to Tokyo — you can fill your portfolio with stocks from the globe's top exchanges.
  • Social investing: eToro has a community with more than 20 million users around the world. Talk to, learn from, and copy the unique crypto portfolios of top investors.
  • Security: eToro is a regulated and licensed fintech leader.
  • Buy other assets: Such as ETFs and cryptos.

Get $10 towards your stock purchase by opening an account with eToro now.

Open eToro Account

Step 2: Create a brokerage account

Now that you've selected your brokerage, it's time to fill out some personal details so you can invest in AMZN today.

How to Set Up a New Brokerage Account on eToro

  1. Click here to get started.
  2. Provide your personal details to start a new brokerage account.
  1. Submit your application by clicking the "Create Account" button.
Get started with eToro today

Step 3: Fund your investment account

Check out the video below for more details depositing money into your new investment account.

Get started with eToro today

Step 4: Evaluate Amazon stock

It's crucial to research stocks prior to buying, so you truly comprehend the risk and opportunity.

Overview of key AMZN info

AMZN Price
1w %
1y %
5y %
Fore. Rev. Growth
Fore. Earn. Growth
Market Cap
Next Earnings
Feb 1, 2023
Next Dividend

AMZN Zen Score

WallStreetZen was built to help average investors do more in-depth fundamental analysis.

You can see all of the due diligence checks on AMZN's stock page.

Is AMZN stock overvalued?

Analysts use many financial metrics, analyses, models, and charts to gauge AMZN's true value.

Using relative valuations ratios:

  • AMZN may be undervalued based on its P/E ratio of 84.42x, relative to Internet Retail industry P/E ratio of 100.73x
  • AMZN could be overvalued based on its P/B ratio of 6.98x, relative to Internet Retail industry P/B ratio of 4.6x
  • AMZN could be overvalued based on its PEG ratio of 1.77x

You can do additional valuation research on AMZN's stock here.

A quick look at AMZN Financials

Positive Health Checks:

  • AMZN has cash burn of 19686000000. It has sufficient cash and short-term investments to cover this for at least one year.
  • Total AMZN debt is lower than 5 years ago, relative to shareholder equity.
  • AMZN has $58.66B in cash and short term investments. This is sufficient to cover its annual cash burn of $19.69B.

Negative Health Checks:

  • There are more short-term liabilities than short-term assets on the AMZN balance sheet.
  • There are more long-term liabilities than short-term assets on the AMZN balance sheet.
  • AMZN profit margin has gone down from 5.7% to 2.3% in the past year.
  • AMZN has a relatively high debt to equity ratio of 2.12.

Is Amazon stock a Buy, Hold, or Sell?

Out of 38 sell side analysts who research AMZN, the consensus analyst rating on Amazon is a Strong Buy

Should I buy or sell AMZN stock?

Based on 38 analysts offering ratings for Amazon.com Inc.
Strong Buy
Strong Buy
21 analysts 55.26%
15 analysts 39.47%
1 analysts 2.63%
1 analysts 2.63%
Strong Sell
0 analysts 0%

Most Recent AMZN Analyst Forecasts

John Blackledge, a bottom 1% analyst from Cowen & Co. maintains AMZN with a buy rating and raises their AMZN price target from $150.00 to $160.00, on Dec 1, 2022.

Blackledge raised his price target on Amazon.com, Inc. by 6.7%.

The analyst told investors to "expect lower Operating losses excluding AWS and Advertising in 2023 as cost headwinds subside."

Yahoo Finance reports that the current consensus EPS estimate for Amazon's Q4 2022 is $0.20 which, if achieved, would represent an 85.6% decline from Q4 2021's $1.39.

Thomas Champion, a bottom 2% analyst from Piper Sandler maintains AMZN with a strong buy rating and lowers their AMZN price target from $125.00 to $119.00, on Nov 22, 2022.

Michael Morton, a bottom 42% analyst from Moffett Nathanson initiates coverage on AMZN with a buy rating and announces their AMZN price target of $118.00, on Nov 15, 2022.

Barton Crockett, a bottom 8% analyst from Rosenblatt maintains AMZN with a hold rating and lowers their AMZN price target from $118.00 to $103.00, on Nov 14, 2022.

Ivan Feinseth, a bottom 5% analyst from Tigress Financial maintains AMZN with a buy rating and lowers their AMZN price target from $232.00 to $192.00, on Nov 2, 2022.

You can dive deeper into what analysts are projecting on the Amazon stock forecast page.

AMZN Trading Indicators

MACD Signal
MACD Histogram
Stochastic %K
Stochastic %D
StochRSI %K
StochRSI %D

Is AMZN Making Money?

Last year, AMZN earnings were $11.32B. During the past five year, AMZN's earnings have gone up by 40.73% per year. This was faster than the Internet Retail industry average of 20.63%.

Last year, AMZN revenue was $502.19B. Over the last 5 year, AMZN's revenue has gone up by 25.52% per year. This was slower than the Internet Retail industry average of 32.45%.

Dive into AMZN's earnings and revenue performance here.

What are AMZN insiders up to?

In the past year, insiders at AMZN have sold more shares than they have bought.

Douglas J. Herrington, CEO Worldwide Amazon Stores of AMZN, was the latest AMZN insider to sell. They sold $700,864.00 worth of AMZN shares on Nov 21, 2022.

Research more about who owns AMZN stock here.

Can I rely on AMZN as an income stream?

No, Amazon doesn't provide an income stream by paying out dividends.

What do other traders have to say about AMZN?

One of the major reasons eToro is our favorite brokerage is because of its social trading community.

Click below to see what other investors have to say.

Step 5: Place your AMZN purchase

You have two main options:

  • Market order: A market order is an order to buy or sell a stock at the best available price.
    Market orders are mostly the best for newer investors.
  • Limit order: A limit order lets you buy or sell a stock at a specific price (or better).
    If you want to be sure you're buying or selling at a particular dollar amount limit, use a limit order.

Hit the Open Trade button and eToro will place your order.

If you want more assistance buying stocks on eToro, watch the helpful video below:

Open eToro Account

Step 6: Get notifications regarding your investment in AMZN

Now that you own some shares in AMZN, you'll want to stay up-to-date on your stock purchase.

Create a watchlist to get notified of the latest news about your AMZN stock.


How to Buy Stock in Amazon

To summarize, here are the 6 steps you need to take to buy Amazon stock right now:

  1. Decide where to buy Amazon stock
  2. Create a brokerage account
  3. Fund your investment account
  4. Evaluate Amazon stock
  5. Place your AMZN purchase
  6. Get notifications regarding your investment in AMZN

If you require a brokerage account, eToro is our recommended venue.

Get Started with eToro Today

If you want to keep tabs on your new investment in Amazon, create a watchlist on WallStreetZen today.

$94.13-1.37 (-1.43%)
Updated Dec 2, 2022
Open eToro Account
$94.13-1.37 (-1.43%)
Updated Dec 2, 2022
Open eToro Account


How much does it cost to buy one Amazon share?

As of Dec 2, 2022, it costs $94.13 to buy one share of Amazon stock.

Remember, eToro's fractional share buying allows you to buy partial shares of stocks and ETFs. Even if you only have $10, you can buy 0.106 shares of AMZN.

Get Started with eToro Today

Is now a good time to buy Amazon stock?

According to 38 Wall Street analysts who monitor Amazon, their consensus recommendation is to buy Amazon stock.

What is the best way to buy Amazon stock?

The best way to buy Amazon stock is within a brokerage account on eToro.
WallStreetZen does not provide financial advice and does not issue recommendations or offers to buy stock or sell any security.

Information is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.