How to Buy Amazon Stock
Amazon.com Inc
Amazon. com, Inc. operates a vast global retail enterprise, distributing consumer goods and subscription services through both its extensive online platforms and a network of physical stores across North America and internationally.
Amazon stock last closed at $248.42, down 2.02% from the previous day, and has increased 7.34% in one year. It has overperformed other stocks in the Internet Retail industry by 0.73 percentage points. Amazon stock is currently +26.74% from its 52-week low of $196.00, and -13.49% from its 52-week high of $287.16.
There are currently 10.79B AMZN shares outstanding. The market cap of AMZN is $2.68T. In the last 24 hours, 36.28M AMZN shares were traded.
How to Buy Amazon Stock
Wondering how to invest in Amazon stock? Here's how.
- Decide where to buy Amazon stock: You need to choose an online brokerage, but don't worry - we've sifted through dozens of stock brokerages and apps to help you figure out where to buy Amazon stock.
- Create a brokerage account: Sign up for 0% commission trading with the highest-rated brokerage we've identified.
- Fund your investment account: Pick your payment method and add your details.
- Evaluate Amazon stock: The Amazon ticker symbol is AMZN. Is Amazon stock a good investment? Should you buy shares of AMZN? How do AMZN's underlying business fundamentals look? Do top analysts think Amazon is a good buy? Why has AMZN's stock price moved recently? (Hint: Our stock market research website can help you figure out if AMZN is a good stock to buy).
- Place your AMZN purchase: Decide if you will purchase AMZN shares at the current market price or use a limit order to buy AMZN stock at a given price.
- Get notifications regarding your investment in AMZN: Create a watchlist to get live updates on your new investment in Amazon stock.
Step 1: Decide where to buy Amazon stock
You will need an online brokerage account to access the NASDAQ market and buy AMZN stock.
Our preferred brokerage: eToro
In our opinion, eToro is the best stock brokerage. Here's why:
- You can invest in stocks with zero commissions: Invest without paying trading commissions.
- Buy fractional shares: Even if you can't afford a full share, you can still purchase the stock.
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- Social investing: eToro has a community with more than 20 million users around the world. Talk to, learn from, and copy the unique crypto portfolios of top investors.
- Security: eToro is a regulated and licensed fintech leader.
- Buy other assets: Such as ETFs and cryptos.
Get $10 towards your stock purchase by opening an account with eToro now. This offer is only for US users.
Open eToro AccountStep 2: Create a brokerage account
Now that you've selected your brokerage, it's time to fill out some personal details so you can invest in AMZN today.
How to Set Up a New Brokerage Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Provide your personal details to start a new brokerage account.
- Submit your application by clicking the "Create Account" button. Get started with eToro today
Step 3: Fund your investment account
Now that you've finished signing up on the best stock trading app, your next step is to transfer the money for your investment:
Check out this video walkthrough if you need help depositing funds into your investment account.
Step 4: Evaluate Amazon stock
After you have identified the best place to buy Amazon stock, it's critical to evaluate their stock before you buy, so you actually wrap your head around the risk and upside.
Amazon Metrics
Amazon Due Diligence Score
WallStreetZen was designed to help part-time investors perform more accurate fundamental analysis quickly.
You can view all of the due diligence checks on AMZN's stock page.
How is AMZN stock valued?
You can use many financial metrics, analyses, models, and charts to gauge AMZN's fair value.
Using relative valuations measures:
- AMZN could be undervalued based on its P/E ratio of 19.72x, relative to Internet Retail industry P/E ratio of 20.13x
- AMZN could be overvalued based on its P/B ratio of 4.86x, relative to Internet Retail industry P/B ratio of 3.99x
You can do more valuation research on AMZN's stock here.
How do AMZN Financials look?
Positive Health Checks:
- AMZN has $122.99B in cash and short term investments. This is sufficient to cover its annual cash burn of $7.60B.
- There are more short-term assets than short-term liabilities on the AMZN balance sheet.
- AMZN has cash burn of 7604000000. It has sufficient cash and short-term investments to cover this for at least one year.
- AMZN profit margin has gone up from 10.5% to 17.4% in the past year.
- Total AMZN debt is lower than 5 years ago, relative to shareholder equity.
Negative Health Checks:
- There are more long-term liabilities than short-term assets on the AMZN balance sheet.
- AMZN has a relatively high debt to equity ratio of 0.99.
Is it a good time to buy Amazon stock, according to Wall Street analysts?
Out of 32 Equities analysts who monitor AMZN, the consensus analyst rating on Amazon is a Strong Buy
Please keep in mind that analyst forecasts are not recommendations, nor are they investment advice.
Latest AMZN Analyst Upgrades/Downgrades
Ronald Josey, a top 4% analyst from Citigroup maintains AMZN with a strong buy rating and raises their AMZN price target from $325.00 to $350.00, on Jul 31, 2026.
Citigroup's Ronald Josey raised their price target on Amazon (NASDAQ: AMZN) by 7.7% from $325 to $350 on 2026/07/31. The analyst maintained their Strong Buy rating on the stock.
Amazon.com reported its Q2 2026 earnings.
Raising their price target on a Top Pick, Josey that after assessing the results, they are "incrementally positive" on the stock.
The analyst detailed that AWS is enjoying "booming," AI-driven demand and ramping margins.
Earnings Report
For Q2 2026, Amazon.com reported:
- EPS of $1.88, which beat the Zacks Consensus Estimate of $1.83 and Q2 2025's $1.68.
- Revenue of $200.61B, which beat the Zacks Consensus Estimate by 1.77% and Q2 2025's $167.7B.
For Q3 2026, management guided:
- Revenue of $197B to 202B.
President & CEO Andy Jassy commented: “AWS is booming, growing 36.7% year-over-year in Q2—our fastest growth in 18 quarters—and our AI and Chips businesses each eclipsed run rates of more than $25 billion.
“In Stores, we again set record delivery speeds for Prime members in the first half of the year—over 40% more items delivered same-day or overnight, with Grocery and Everyday Essentials growing meaningfully faster than the rest of the business.
"And, Advertising had another strong quarter with 26% year-over-year growth.
"There’s a lot to be excited about, and we have much more coming for customers in the second half of the year and beyond.”
Brad Erickson, a top 5% analyst from RBC Capital maintains AMZN with a buy rating and raises their AMZN price target from $320.00 to $330.00, on Jul 31, 2026.
Lloyd Walmsley, a top 2% analyst from Mizuho maintains AMZN with a buy rating and raises their AMZN price target from $320.00 to $330.00, on Jul 31, 2026.
John Blackledge, a top 37% analyst from TD Cowen maintains AMZN with a strong buy rating and raises their AMZN price target from $340.00 to $350.00, on Jul 31, 2026.
Gil Luria, a top 14% analyst from DA Davidson maintains AMZN with a hold rating and maintains their AMZN price target from $250.00 to $250.00, on Jul 31, 2026.
You can dig deeper into what analysts are forecasting on the Amazon stock forecast page.
Metrics for Advanced AMZN Traders
AMZN Growth Metrics
Last year, AMZN earnings were $135.28B. In the past 5 year, AMZN's earnings have grown by 33.97% per year. This was faster than the Internet Retail industry average of 32.36%.
Last year, AMZN revenue was $775.68B. During the past five year, AMZN's revenue has gone up by 11.84% per year. This was slower than the Internet Retail industry average of 13.53%.
You can research AMZN's earnings and revenue performance here.
Who is buying/selling AMZN?
Over the past year, executives and large shareholders at AMZN have sold more shares than they have bought.
Douglas J. Herrington, DivCEO of AMZN, was the latest AMZN insider to sell. They sold $254,770.00 worth of AMZN stock on Sep 1, 2026.
Learn more about who owns AMZN shares here.
Can I get consistent income from AMZN stock?
No, Amazon doesn't provide an income stream by paying out dividends.
Get analysis from other investors
One of the major reasons eToro is our top-rated brokerage is because of its social trading community.
Click below to learn what other community members have to say.
Step 5: Place your AMZN purchase
There are two primary options:
- Market order: A market order is an order to buy or sell a stock at the best price on the market.
Market orders are generally the easiest way to buy. - Limit order: A limit order lets you buy or sell a security at a specific price (or better).
If you want to make sure you're buying or selling at a specific price, place a limit order.
Press the Open Trade button and your broker will place your order.
If you need additional help with buying stocks on eToro, watch the how to video below:
Step 6: Get notifications regarding your investment in AMZN
Now that you own some AMZN shares, you'll want to keep up with your new stock purchase.
Start a watchlist to see the latest developments about your AMZN stock.
AMZN Feed
How to Buy Stock in Amazon
To summarize, here are the 6 steps to buy stock in Amazon:
- Decide where to buy Amazon stock
- Create a brokerage account
- Fund your investment account
- Evaluate Amazon stock
- Place your AMZN purchase
- Get notifications regarding your investment in AMZN
If you are looking for a place to buy stocks, eToro is our favorite option.
Get Started with eToro TodayIf you want to watch your investment in Amazon, create your watchlist below.
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