How to Buy Harley Davidson Stock
Harley Davidson Inc
Harley Davidson is a recreational vehicle company located in Wisconsin, United States, which is part of the Consumer Cyclical sector, and is traded under the ticker HOG on the NYSE exchange.
Harley Davidson stock last closed at $33.23, down 15.75% from the previous day, and has decreased 11.03% in one year. It has overperformed other stocks in the Recreational Vehicles industry by 0.05 percentage points. Harley Davidson stock is currently +30.67% from its 52-week low of $25.43, and -24.75% from its 52-week high of $44.16.
At the moment, there are 136.56M HOG shares outstanding. The market value of HOG is $4.54B. In the past 24 hours, 10.61M HOG shares were traded.
How to Buy Harley Davidson Stock
Wondering how to invest in Harley Davidson stock? Here's how.
- Figure out where to buy Harley Davidson stock: You need to decide on a stock brokerage, but don't worry - we've analyzed dozens of online stock brokerages and apps to help you figure out where to buy Harley Davidson stock.
- Create your brokerage account: Sign up for 0% commission trading with the highest-rated brokerage we've identified.
- Fund your investment account: Choose your method of payment and add your info.
- Analyze Harley Davidson stock: The Harley Davidson ticker symbol is HOG. Is Harley Davidson stock a good investment? Should you buy shares of HOG? How do HOG's underlying business fundamentals look? Do top analysts think Harley Davidson is a good buy? Why has HOG's stock price moved recently? (Hint: Our stock research tools can help you figure out if HOG is a good stock to buy).
- Place your HOG trade: Decide if you will purchase HOG shares at the current market price or use a limit order to buy HOG stock at a specific price.
- Monitor your investment in HOG: Create a watchlist to get live updates on your new investment in Harley Davidson shares.
Step 1: Figure out where to buy Harley Davidson stock
You need an online brokerage account to access the NYSE market and buy HOG shares.
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Open eToro AccountStep 2: Create your brokerage account
Now that you've selected the right brokerage, it's time to fill out some personal info so you can invest in HOG today.
How to Create a New Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Enter your personal data to create your new brokerage account.
- Send your details by hitting the "Create Account" button. Get started with eToro today
Step 3: Fund your investment account
Now that you've opened your account on our top ranked stock trading app, your next step is to transfer the money for your investment:
Watch the tutorial below for more details depositing funds into your new brokerage account.
Step 4: Analyze Harley Davidson stock
After you have identified the best place to buy Harley Davidson stock, it's crucial to analyze their stock prior to investing, so you truly comprehend the risk as well as the opportunity.
Harley Davidson Metrics
HOG Overview
WallStreetZen was built to help everyday investors perform better fundamental analysis in less time.
You can see all of the due diligence checks on HOG's stock page.
Is HOG stock undervalued or overvalued?
Investors use many financial metrics, analyses, models, and charts to gauge HOG's fair value.
Using relative valuations methods:
- HOG could be undervalued based on its P/E ratio of 6.7x, relative to Recreational Vehicles industry P/E ratio of 14.92x
- HOG could be undervalued based on its P/B ratio of 1.4x, relative to Recreational Vehicles industry P/B ratio of 2.05x
You can do more valuation analysis on HOG's stock here.
Is HOG a healthy company?
Positive Financial Indicators:
- There are more short-term assets than short-term liabilities on the HOG balance sheet.
- Total HOG debt is lower than 5 years ago, relative to shareholder equity.
- HOG earnings of $909.20M is not sufficient to cover its interest payments.
Negative Financial Indicators:
- HOG has a relatively high debt to equity ratio of 2.73.
- HOG profit margin has gone down from 12.9% to 12.1% in the past year.
- There are more long-term liabilities than short-term assets on the HOG balance sheet.
- HOG's operating cash flow of $754.89M allows it to safely service it's debt of $7.18B.
Is HOG stock a Buy, Hold, or Sell, according to analysts?
Out of 6 Equities analysts who give forecasts on HOG, the consensus analyst rating on HOG is a Buy
It's important to note that analyst ratings are not stock recommendations, nor are they financial advice.
Latest HOG Analyst Ratings
Robin M. Farley, a top 6% analyst from UBS maintains HOG with a hold rating and raises their HOG price target from $29.00 to $39.00, on Feb 16, 2024.
You can dig deeper into what analysts are saying on the Harley Davidson stock forecast page.
HOG Technicals
HOG Performance Numbers
Last year, HOG earnings were $706.59M. Over the last 5 year, HOG's earnings have gone up by 9.09% per year. This was slower than the Recreational Vehicles industry average of 9.55%.
Last year, HOG revenue was $5.84B. During the last 5 year, HOG's revenue has grown by 0.41% per year. This was slower than the Recreational Vehicles industry average of 8.24%.
You can analyze HOG's earnings and revenue performance here.
Latest Insiders Trades at HOG
Over the past year, insiders at HOG have sold more shares than they have bought.
Mark R. Kornetzke, was the latest HOG insider to sell. They sold $17,756.88 worth of HOG stock on Feb 9, 2024.
Research more about who owns HOG shares here.
Does HOG stock generate passive income?
Harley Davidson pays a dividend of 2.01%, compared to the Recreational Vehicles industry's average dividend yield of 2.6%. If you owned $1,000 worth of HOG stock, you would have been paid $20.09 last year.
Harley Davidson dividend payments have not consistently grown over the past decade and have not remained stable.
Dig into more info about Harley Davidson dividend yield and history here.
HOG Social Trading Data
One of the biggest reasons eToro is our favorite brokerage is because of its social trading community.
Click below to see what other investors have to say.
Step 5: Place your HOG trade
You have two primary types of orders:
- Market order: A market order is an order to buy or sell a stock at the best price on the market.
Market orders are usually fine for most investors. - Limit order: A limit order enables you to buy or sell a stock at a specific price (or better).
If you want to make sure you're buying or selling at a particular dollar amount limit, place a limit order.
Press the Open button and your broker will execute your order.
If you require additional help buying stocks on eToro, click the helpful video below:
Step 6: Monitor your investment in HOG
Now that you own some shares in HOG, you'll want to keep up with your new investment.
Add HOG to a watchlist to track your HOG stock.
HOG Feed
How to Buy Stock in Harley Davidson
To reiterate, here are the 6 steps you need to take to buy Harley Davidson stock right now:
- Figure out where to buy Harley Davidson stock
- Create your brokerage account
- Fund your investment account
- Analyze Harley Davidson stock
- Place your HOG trade
- Monitor your investment in HOG
If you need a brokerage, eToro is our favorite option.
Get Started with eToro TodayIf you want to keep track of your investment in Harley Davidson, click the button below.
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