NYSE: HOG
Harley Davidson Inc Stock

$28.23+0.43 (+1.55%)
Updated Jan 13, 2025
HOG Price
$28.23
Fair Value Price
N/A
Market Cap
$3.59B
52 Week Low
$27.37
52 Week High
$44.16
P/E
6.26x
P/B
1.05x
P/S
0.91x
PEG
N/A
Dividend Yield
1.83%
Revenue
$5.55B
Earnings
$598.06M
Gross Margin
31.7%
Operating Margin
13.22%
Profit Margin
10.8%
Debt to Equity
2.8
Operating Cash Flow
$979M
Beta
1.37
Next Earnings
Feb 6, 2025
Ex-Dividend
N/A
Next Dividend
N/A

HOG Overview

Harley-Davidson, Inc. manufactures motorcycles. The company traditionally marketed heavyweight, air-cooled cruiser motorcycles with engine displacements greater than 700 cc, but it has broadened its offerings to include more contemporary VRSC (2002) and middle-weight Street (2015) platforms. The company was founded in 1903 and is headquartered in Milwaukee, WI.

Zen Rating

Our proven quant model uses 115 proprietary factors, including AI, to determine HOG's potential to beat the market

CHold
  • Stocks with a Zen Rating of Hold (C) had an average return of +7.53% per year. Learn More

Zen Rating Component Grades

B
Value
F
Growth
D
Momentum
C
Sentiment
C
Safety
C
Financials
C
Artificial Intelligence
Zen Rating uses advanced AI algorithms that detect subtle patterns in market data; it anticipates future trends that point to superior stock price results.

Industry: Recreational Vehicle

Industry Rating
F
HOG
Ranked
#8 of 15

Top Ranked Stocks in Industry

Name / TickerPriceZen Rating
$8.90C
$99.95C
$34.08C
View Top Recreational Vehicle Stocks

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HOG News

Overview

Due Diligence Score

Industry Average (30)
You've viewed Due Diligence Score for 10/10 free stocks. Upgrade to Premium to see how HOG scored across 38 valuation, financial, forecast, performance, and dividend due diligence checks.

Due Diligence Checks

HOG is forecast by analysts to be unprofitable, so we are unable to calculate its intrinsic value according to an updated version of Benjamin Graham's Formula from "The Intelligent Investor"
Below Benjamin Graham Formula Value Valuation
HOG is good value based on its earnings relative to its share price (6.26x), compared to the US market average (29.88x)
P/E vs Market Valuation
HOG is good value based... subscribe to Premium to read more.
P/E vs Industry Valuation
There are 35 more HOG due diligence checks available for Premium users.

Valuation

HOG price to earnings (PE)

For valuing profitable companies with steady earnings

Company
6.26x
Industry
11.03x
Market
29.88x
HOG is good value based... subscribe to Premium to read more.
P/E vs Industry Valuation
HOG is good value based... subscribe to Premium to read more.
P/E vs Market Valuation

HOG price to book (PB)

For valuing companies that are loss-making or have lots of physical asset

Company
1.05x
Industry
1.67x
HOG is good value based... subscribe to Premium to read more.
P/B vs Industry Valuation

HOG's financial health

Profit margin

Revenue
$1.2B
Net Income
$119.0M
Profit Margin
10.3%
HOG's Earnings (EBIT) of $733.91M... subscribe to Premium to read more.
Interest Coverage Financials
HOG's profit margin has decreased... subscribe to Premium to read more.
Profit Margin Growth Financials

Assets to liabilities

Assets
$13.0B
Liabilities
$9.6B
Debt to equity
2.8
HOG's short-term assets ($5.89B) exceed... subscribe to Premium to read more.
Short-term Liabilities Financials
HOG's short-term assets ($5.89B) exceed... subscribe to Premium to read more.
Long-term Liabilities Financials
HOG's debt relative to shareholder... subscribe to Premium to read more.
Shrinking Debt Financials
HOG's debt to equity ratio... subscribe to Premium to read more.
Healthy Debt to Equity Financials

Cash flow

Operating
$353.0M
Investing
-$89.1M
Financing
$131.5M
HOG's operating cash flow ($978.78M)... subscribe to Premium to read more.
Debt Coverage Financials

HOG vs Recreational Vehicle Stocks

TickerZen RatingMarket Cap1d %P/EP/B
HOGC$3.59B+1.55%6.26x1.05x
DOOO$3.78B+1.59%28.11x9.87x
PIID$3.10B+2.53%15.48x2.31x
BCC$4.24B+1.47%15.87x2.09x
LCIIC$2.54B+1.39%19.41x1.79x

Harley Davidson Stock FAQ

What is Harley Davidson's quote symbol?

(NYSE: HOG) Harley Davidson trades on the NYSE under the ticker symbol HOG. Harley Davidson stock quotes can also be displayed as NYSE: HOG.

If you're new to stock investing, here's how to buy Harley Davidson stock.

What is the 52 week high and low for Harley Davidson (NYSE: HOG)?

(NYSE: HOG) Harley Davidson's 52-week high was $44.16, and its 52-week low was $27.37. It is currently -36.07% from its 52-week high and 3.14% from its 52-week low.

How much is Harley Davidson stock worth today?

(NYSE: HOG) Harley Davidson currently has 127,326,708 outstanding shares. With Harley Davidson stock trading at $28.23 per share, the total value of Harley Davidson stock (market capitalization) is $3.59B.

Harley Davidson stock was originally listed at a price of $13.63 in Dec 31, 1997. If you had invested in Harley Davidson stock at $13.63, your return over the last 27 years would have been 107.19%, for an annualized return of 2.73% (not including any dividends or dividend reinvestments).

How much is Harley Davidson's stock price per share?

(NYSE: HOG) Harley Davidson stock price per share is $28.23 today (as of Jan 13, 2025).

What is Harley Davidson's Market Cap?

(NYSE: HOG) Harley Davidson's market cap is $3.59B, as of Jan 14, 2025.

Market cap (market capitalization) is the total market value of a publicly traded company's outstanding shares.

Harley Davidson's market cap is calculated by multiplying HOG's current stock price of $28.23 by HOG's total outstanding shares of 127,326,708.
WallStreetZen does not provide financial advice and does not issue recommendations or offers to buy stock or sell any security.

Information is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.