NYSE: HOGHarley Davidson Inc Stock
$19.88-0.09 (-0.45%)
Updated Jan 28, 2026
HOG Price
$19.88
Fair Value Price
N/A
Market Cap
$2.35B
52 Week Low
$19.77
52 Week High
$31.25
P/E
4.68x
P/B
0.66x
P/S
0.73x
PEG
8.53x
Dividend Yield
3.62%
Revenue
$4.66B
Earnings
$501.15M
Gross Margin
36%
Operating Margin
14.38%
Profit Margin
10.7%
Debt to Equity
1.96
Operating Cash Flow
$550M
Beta
1.19
Next Earnings
Feb 3, 2026
Ex-Dividend
N/A
Next Dividend
N/A
HOG Overview
Harley-Davidson, Inc. manufactures motorcycles. The company traditionally marketed heavyweight, air-cooled cruiser motorcycles with engine displacements greater than 700 cc, but it has broadened its offerings to include more contemporary VRSC (2002) and middle-weight Street (2015) platforms. The company was founded in 1903 and is headquartered in Milwaukee, WI.
Zen Rating
Our proven quant model uses 115 proprietary factors, including AI, to determine HOG's potential to beat the market
CHold
- Stocks with a Zen Rating of Hold (C) had an average return of +7.53% per year. Learn More
Zen Rating Component Grades
C
Zen Rating uses advanced AI algorithms that detect subtle patterns in market data; it anticipates future trends that point to superior stock price results.
Industry: Recreational Vehicle
Industry Rating
A
HOG
Ranked#8 of 14
Ranked#8 of 14
Top Ranked Stocks in Industry
| Name / Ticker | Price | Zen Rating |
|---|---|---|
| $78.55 | A | |
| $20.91 | A | |
| $147.82 | A |
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HOG News
Overview
Due Diligence Score
–
Industry Average (34)
You've viewed Due Diligence Score for 10/10 free stocks. Upgrade to Premium to see how HOG scored across 38 valuation, financial, forecast, performance, and dividend due diligence checks.
Due Diligence Checks
HOG ($19.88) is trading below its intrinsic value of $25.24, according to an updated version of Benjamin Graham's Formula from Chapter 11 of "The Intelligent Investor"
Below Benjamin Graham Formula Value Valuation
HOG is good value based on its earnings relative to its share price (4.68x), compared to the US market average (41.33x)
P/E vs Market Valuation
HOG is good value based... subscribe to Premium to read more.
P/E vs Industry Valuation
There are 35 more HOG due diligence checks available for Premium users.
Valuation
HOG price to earnings (PE)
For valuing profitable companies with steady earnings
Company
4.68x
Industry
61.94x
Market
41.33x
HOG is good value based... subscribe to Premium to read more.
P/E vs Industry Valuation
HOG is good value based... subscribe to Premium to read more.
P/E vs Market Valuation
HOG price to book (PB)
For valuing companies that are loss-making or have lots of physical asset
Company
0.66x
Industry
2x
HOG is good value based... subscribe to Premium to read more.
P/B vs Industry Valuation
HOG price to earnings growth (PEG)
For valuing profitable companies with growth potential
HOG is poor value relative... subscribe to Premium to read more.
PEG Value Valuation
HOG's financial health
Profit margin
Revenue
$1.3B
Net Income
$377.4M
Profit Margin
28.1%
HOG's Earnings (EBIT) of $670.57M... subscribe to Premium to read more.
Interest Coverage Financials
HOG's profit margin has decreased... subscribe to Premium to read more.
Profit Margin Growth Financials
Assets to liabilities
Assets
$10.6B
Liabilities
$7.0B
Debt to equity
1.96
HOG's short-term assets ($8.24B) exceed... subscribe to Premium to read more.
Short-term Liabilities Financials
HOG's short-term assets ($8.24B) exceed... subscribe to Premium to read more.
Long-term Liabilities Financials
HOG's debt relative to shareholder... subscribe to Premium to read more.
Shrinking Debt Financials
HOG's debt to equity ratio... subscribe to Premium to read more.
Healthy Debt to Equity Financials
Cash flow
Operating
-$92.6M
Investing
$295.3M
Financing
-$131.2M
HOG's operating cash flow ($550.08M)... subscribe to Premium to read more.
Debt Coverage Financials
HOG vs Recreational Vehicle Stocks
Harley Davidson Stock FAQ
Company
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