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NYSE: HOG
Harley Davidson Inc Stock Ownership - Who owns Harley Davidson?

OverviewForecastEarningsRevenueDividendOwnership

Insider buying vs selling

Have Harley Davidson Inc insiders been buying or selling?

Buy
Sell
NameRoleDateSharesPriceValue
Charles DoSr. Vice President HDFSI2026-03-124,241$18.10
$76.74kSell
Lori Ann FleesDirector2026-03-094,000$18.89
$75.54kBuy
Artie StarrsPresident CEO2026-03-0915,000$19.10
$286.50kBuy
Rafeh MasoodDirector2026-02-272,775$18.00
$49.95kBuy
Jr James D. FarleyDirector2026-02-256,454$18.71
$120.78kSell
Tori TermaatChief Human Resources Officer2026-02-171,239$20.42
$25.30kSell
Jonathan R. RootCFO and CCO2026-02-17821$20.42
$16.76kSell
Glen KovalSVP Motorcycle Development2026-02-17742$20.42
$15.15kSell
Paul J. KrauseChief Legal Officer2026-02-171,766$20.42
$36.06kSell
Jonathan R. RootCFO and CCO2026-02-13821$20.42
$16.76kSell

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Net Insider Buy/Sell (L12M) Ownership

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HOG Shareholders

What type of owners hold Harley Davidson Inc stock?

Institutional
Insider
Retail
NameHoldSharesValueType
Vanguard Group Inc10.23%11,446,616$201.46MInstitution
Blackrock Inc9.37%10,477,266$184.40MInstitution
Donald Smith Co Inc7.96%8,899,204$156.63MInstitution
Dimensional Fund Advisors LP5.91%6,606,225$116.27MInstitution
Beutel Goodman Co Ltd5.70%6,377,492$112.24MInstitution
Fmr LLC5.24%5,858,806$103.11MInstitution
Lsv Asset Management4.55%5,090,712$89.60MInstitution
American Century Companies Inc3.85%4,311,022$75.87MInstitution
State Street Corp3.34%3,736,804$65.77MInstitution
H Partners Management LLC2.24%2,500,000$44.00MInstitution

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HOG vs Recreational Vehicle Stocks

TickerInst. %Insider %Net Insider (L12M)Net Insider (L3M)
HOG95.95%4.05%Net SellingNet Selling
LCII88.47%11.53%Net SellingNet Selling
PII95.94%4.06%Net BuyingNet Buying
WGO84.17%15.83%Net Selling
MBUU87.29%12.71%Net SellingNet Buying
View Top Recreational Vehicle Stocks

Harley Davidson Stock Ownership FAQ

Who owns Harley Davidson?

Harley Davidson (NYSE: HOG) is owned by 96.77% institutional shareholders, 4.08% Harley Davidson insiders, and 0.00% retail investors. Jeffrey L. Bleustein is the largest individual Harley Davidson shareholder, owning 2.10M shares representing 1.88% of the company. Jeffrey L. Bleustein's Harley Davidson shares are currently valued at $36.90M.

If you're new to stock investing, here's how to buy Harley Davidson stock.
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