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NYSE: HOG
Harley Davidson Inc Stock Ownership - Who owns Harley Davidson?

OverviewForecastEarningsRevenueDividendOwnership

Insider buying vs selling

Have Harley Davidson Inc insiders been buying or selling?

Buy
Sell
NameRoleDateSharesPriceValue
Jonathan R. RootCFO and CCO2026-06-011,554$23.87
$37.09kSell
Jonathan R. RootCFO and CCO2026-05-191,554$24.21
$37.62kSell
Paul J. KrauseChief Legal Officer2026-05-111,564$26.00
$40.66kSell
Charles DoSr. Vice President HDFSI2026-03-124,241$18.10
$76.74kSell
Artie StarrsPresident CEO2026-03-0915,000$19.10
$286.50kBuy
Lori Ann FleesDirector2026-03-094,000$18.89
$75.54kBuy
Rafeh MasoodDirector2026-02-272,775$18.00
$49.95kBuy
Jr James D. FarleyDirector2026-02-256,454$18.71
$120.78kSell
Jonathan R. RootCFO and CCO2026-02-17821$20.42
$16.76kSell
Glen KovalSVP Motorcycle Development2026-02-17742$20.42
$15.15kSell

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Net Insider Buy/Sell (L12M) Ownership

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HOG Shareholders

What type of owners hold Harley Davidson Inc stock?

Institutional
Insider
Retail
NameHoldSharesValueType
Blackrock Inc10.08%10,605,802$272.25MInstitution
Donald Smith Co Inc9.52%10,016,874$257.13MInstitution
Dimensional Fund Advisors LP5.55%5,844,941$150.04MInstitution
Vanguard Portfolio Management LLC5.02%5,283,574$135.63MInstitution
Lsv Asset Management4.92%5,174,024$132.82MInstitution
Vanguard Capital Management LLC4.81%5,060,962$129.91MInstitution
American Century Companies Inc4.52%4,756,434$122.10MInstitution
State Street Corp3.61%3,795,273$97.42MInstitution
Two Sigma Investments LP2.89%3,042,450$78.10MInstitution
Ubs Group Ag2.71%2,855,214$73.29MInstitution

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HOG vs Recreational Vehicle Stocks

TickerInst. %Insider %Net Insider (L12M)Net Insider (L3M)
HOG95.87%4.13%Net SellingNet Selling
LCII88.73%11.27%Net SellingNet Buying
THO61.34%38.66%Net Selling
PII95.70%4.30%Net BuyingNet Buying
DOO40.74%0.00%
View Top Recreational Vehicle Stocks

Harley Davidson Stock Ownership FAQ

Who owns Harley Davidson?

Harley Davidson (NYSE: HOG) is owned by 101.32% institutional shareholders, 4.37% Harley Davidson insiders, and 0.00% retail investors. Jeffrey L. Bleustein is the largest individual Harley Davidson shareholder, owning 2.10M shares representing 1.99% of the company. Jeffrey L. Bleustein's Harley Davidson shares are currently valued at $53.89M.

If you're new to stock investing, here's how to buy Harley Davidson stock.
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