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NYSE: HOG
Harley Davidson Inc Stock Forecast, Predictions & Price Target

OverviewForecast
EarningsRevenueDividendOwnership

Analyst price target for HOG

Based on 6 analysts offering 12 month price targets for Harley Davidson Inc

Min Forecast
$17.00-33.2%
Avg Forecast
$26.33+3.47%
Max Forecast
$33.00+29.67%

Should I buy or sell HOG stock?

Based on 7 analysts offering ratings for Harley Davidson Inc.

Hold
Strong Buy
2 analysts 28.57%
Buy
0 analysts 0%
Hold
3 analysts 42.86%
Sell
0 analysts 0%
Strong Sell
2 analysts 28.57%
Although HOG's forecast from analysts indicates a "Hold", our proven Zen Rating quant model rates HOG as a "Sell". Stocks with a Zen Rating of Sell have had an average return of -6.47% per year. Learn More

Be the first to know when Wall Street analysts revise their HOG stock forecasts and price targets.

HOG stock forecasts by analyst

Analyst / FirmRatingActionPrice TargetUpside/DownsideDateAnalyst Color
lockedlocked$00.00+00.00%2026-09-08
lockedlocked$00.00+00.00%2026-09-02
lockedlocked$00.00+00.00%2026-08-17
lockedlocked$00.00+00.00%2026-07-28
lockedlocked$00.00+00.00%2026-07-24
Loop Capital
Bottom 4%
4
Strong BuyUpgradesN/AN/A2026-07-20
Wells Fargo
Top 19%
82
Strong SellMaintains$19.00-25.34%2026-05-06

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Forecast return on equity

Is HOG forecast to generate an efficient return?

Company
10.45%
Industry
22.75%
Market
168.26%
HOG's Return on Equity is... subscribe to Premium to read more.
Forecast High Return on Equity Forecast

Forecast return on assets

Is HOG forecast to generate an efficient return on assets?

Company
4.47%
Industry
7.79%
HOG is forecast to generate... subscribe to Premium to read more.
Forecast Return on Assets vs Industry Forecast

HOG earnings per share forecast

What is HOG's earnings per share in the next 3 years based on estimates from 19 analysts?

Avg 1 year Forecast
$0.66-64.76%
Avg 2 year Forecast
$2.04+8.99%
Avg 3 year Forecast
$2.50+33.93%
HOG's earnings are forecast to... subscribe to Premium to read more.
Forecast High Earnings Growth Forecast

HOG revenue forecast

What is HOG's revenue in the next 3 years based on estimates from 18 analysts?

Avg 1 year Forecast
$3.8B-9.95%
Avg 2 year Forecast
$4.0B-6.44%
Avg 3 year Forecast
$4.0B-5.04%
HOG's revenue is forecast to... subscribe to Premium to read more.
Forecast High Revenue Growth Forecast

HOG earnings growth forecast

How is HOG forecast to perform vs Recreational Vehicles companies and vs the US market?

Company
14.38%
Industry
19.23%
Market
31.78%
HOG's earnings are forecast to... subscribe to Premium to read more.
Forecast Earnings Growth vs Industry Forecast
HOG's earnings are forecast to... subscribe to Premium to read more.
Forecast Earnings Growth vs Market Forecast
HOG's earnings are forecast to... subscribe to Premium to read more.
Forecast Earnings Growth vs Savings Rate Forecast

HOG revenue growth forecast

How is HOG forecast to perform vs Recreational Vehicles companies and vs the US market?

Company
-1.48%
Industry
3.34%
Market
13.9%
HOG's revenues are forecast to... subscribe to Premium to read more.
Forecast Revenue Growth vs Industry Forecast
HOG's revenues are forecast to... subscribe to Premium to read more.
Forecast Revenue Growth vs Market Forecast

HOG vs Recreational Vehicle Stocks

TickerPricePrice TargetUp/downsideConsensus
HOG$25.45$26.33+3.47%Hold
PII$53.03$69.00+30.12%Hold
PATK$68.49$125.50+83.24%Strong Buy
LCII$84.51$126.00+49.09%Strong Buy
THO$72.15$86.13+19.37%Buy
View Top Recreational Vehicle Stocks

Harley Davidson Stock Forecast FAQ

Is Harley Davidson Stock a good buy in 2026, according to Wall Street analysts?

The consensus among 7 Wall Street analysts covering (NYSE: HOG) stock is to Hold HOG stock.

Out of 7 analysts, 2 (28.57%) are recommending HOG as a Strong Buy, 0 (0%) are recommending HOG as a Buy, 3 (42.86%) are recommending HOG as a Hold, 0 (0%) are recommending HOG as a Sell, and 2 (28.57%) are recommending HOG as a Strong Sell.

If you're new to stock investing, here's how to buy Harley Davidson stock.

What is HOG's earnings growth forecast for 2026-2028?

(NYSE: HOG) Harley Davidson's forecast annual earnings growth rate of 14.38% is not forecast to beat the US Recreational Vehicles industry's average forecast earnings growth rate of 19.23%, and while it is not forecast to beat the US market's average forecast earnings growth rate of 31.78%.

Harley Davidson's earnings in 2026 is $202,641,000.On average, 19 Wall Street analysts forecast HOG's earnings for 2026 to be $68,573,375, with the lowest HOG earnings forecast at $40,796,423, and the highest HOG earnings forecast at $95,070,235. On average, 19 Wall Street analysts forecast HOG's earnings for 2027 to be $212,110,177, with the lowest HOG earnings forecast at $112,190,163, and the highest HOG earnings forecast at $304,880,409.

In 2028, HOG is forecast to generate $260,649,594 in earnings, with the lowest earnings forecast at $147,887,032 and the highest earnings forecast at $311,436,977.

What is HOG's revenue growth forecast for 2026-2028?

(NYSE: HOG) Harley Davidson's forecast annual revenue growth rate of -1.48% is not forecast to beat the US Recreational Vehicles industry's average forecast revenue growth rate of 3.34%, and while it is not forecast to beat the US market's average forecast revenue growth rate of 13.9%.

Harley Davidson's revenue in 2026 is $4,239,835,000.On average, 18 Wall Street analysts forecast HOG's revenue for 2026 to be $397,348,831,726, with the lowest HOG revenue forecast at $375,805,822,777, and the highest HOG revenue forecast at $421,805,870,871. On average, 18 Wall Street analysts forecast HOG's revenue for 2027 to be $412,855,635,269, with the lowest HOG revenue forecast at $385,172,348,407, and the highest HOG revenue forecast at $443,244,807,313.

In 2028, HOG is forecast to generate $418,995,913,182 in revenue, with the lowest revenue forecast at $391,520,771,334 and the highest revenue forecast at $470,407,731,640.

What is HOG's forecast return on assets (ROA) for 2026-2029?

(NYSE: HOG) forecast ROA is 4.47%, which is lower than the forecast US Recreational Vehicles industry average of 7.79%.

What is HOG's Price Target?

According to 6 Wall Street analysts that have issued a 1 year HOG price target, the average HOG price target is $26.33, with the highest HOG stock price forecast at $33.00 and the lowest HOG stock price forecast at $17.00.

On average, Wall Street analysts predict that Harley Davidson's share price could reach $26.33 by Sep 8, 2027. The average Harley Davidson stock price prediction forecasts a potential upside of 3.47% from the current HOG share price of $25.45.

What is HOG's Earnings Per Share (EPS) forecast for 2026-2028?

(NYSE: HOG) Harley Davidson's current Earnings Per Share (EPS) is $1.87. On average, analysts forecast that HOG's EPS will be $0.66 for 2026, with the lowest EPS forecast at $0.39, and the highest EPS forecast at $0.91. On average, analysts forecast that HOG's EPS will be $2.04 for 2027, with the lowest EPS forecast at $1.08, and the highest EPS forecast at $2.93. In 2028, HOG's EPS is forecast to hit $2.50 (min: $1.42, max: $2.99).

What is HOG's forecast return on equity (ROE) for 2026-2029?

(NYSE: HOG) forecast ROE is 10.45%, which is considered weak.
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