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NYSE: HOG
Harley-Davidson Inc Stock Forecast, Predictions & Price Target

Analyst price target for HOG

Based on 9 analysts offering 12 month price targets for Harley-Davidson Inc.
Min Forecast
$35.00-7.77%
Avg Forecast
$42.44+11.84%
Max Forecast
$55.00+44.93%

Should I buy or sell HOG stock?

Based on 9 analysts offering ratings for Harley-Davidson Inc.
Buy
Strong Buy
3 analysts 33.33%
Buy
2 analysts 22.22%
Hold
3 analysts 33.33%
Sell
0 analysts 0%
Strong Sell
1 analysts 11.11%

HOG stock forecasts by analyst

Analyst / FirmRatingActionPrice TargetUpside/DownsideDate
Morgan Stanley
Top 38%
63
Strong SellMaintains$40.00+5.40%2021-07-22
RBC Capital
Bottom 1%
1
HoldMaintains$41.00+8.04%2021-07-22
Bank of America
Top 16%
85
Strong BuyInitiates Coverage On$55.00+44.93%2021-04-14
Northcoast Research
Top 38%
63
Strong BuyUpgrades$49.00+29.12%2021-04-09
Baird
Top 31%
70
BuyUpgrades$45.00+18.58%2021-03-31
Citigroup
Top 32%
69
Strong BuyMaintains$39.00+2.77%2021-02-03
BMO Capital
Bottom 4%
4
BuyMaintains$40.00+5.40%2021-02-03
Anonymous
UBS
HoldDowngrades$35.00-7.77%2020-11-02
Morgan Stanley
Top 10%
91
HoldDowngrades$38.00+0.13%2020-10-28

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Forecast return on equity

Is HOG forecast to generate an efficient return?
Company
26.2%
Industry
-3.85%
Market
1,975.18%
HOG's Return on Equity is forecast to be high in 3 years (26.2%); analysts are confident in the firm's ability to efficiently generate return on equity
Forecast

Forecast return on assets

Is HOG forecast to generate an efficient return on assets?
Company
5.25%
Industry
16.25%
Market
951.37%
HOG is forecast to generate lower Return on Assets (5.25%) than the US Consumer Cyclical industry average (16.25%)
Forecast

HOG earnings per share forecast

What is HOG's earnings per share in the next 3 years based on estimates from 8 analysts?
Avg 1 year Forecast
$3.52+10.69%
Avg 2 year Forecast
$3.60+13.21%
Avg 3 year Forecast
$3.72+16.98%
HOG's earnings are forecast to grow at a rate of 6.49% per year, which is not exceptional
Forecast

HOG revenue forecast

What is HOG's revenue in the next 2 years based on estimates from 5 analysts?
Avg 1 year Forecast
$4.4B-10.17%
Avg 2 year Forecast
$4.8B-1.95%
HOG's revenue is forecast to grow at a rate of -0.98% per year, which is not exceptional
Forecast

HOG earnings growth forecast

How is HOG forecast to perform vs Consumer Cyclical companies and vs the US market?
Company
6.49%
Industry
25.57%
Market
22.98%
HOG's earnings are forecast to grow slower (6.49% per year) than the US Consumer Cyclical industry average (25.57%)
Forecast
HOG's earnings are forecast to grow slower (6.49% per year) than the US market average (22.98%)
Forecast
HOG's earnings are forecast to grow faster (6.49% per year) than the risk-free savings rate (1.5%)
Forecast

HOG revenue growth forecast

How is HOG forecast to perform vs Consumer Cyclical companies and vs the US market?
Company
-0.98%
Industry
24.46%
Market
14.66%
HOG's revenues are forecast to grow slower (-0.98% per year) than the US Consumer Cyclical industry average (24.46%)
Forecast
HOG's revenues are forecast to grow slower (-0.98% per year) than the US market average (14.66%)
Forecast

Harley-Davidson Stock Forecast FAQ

Is Harley-Davidson Stock a good buy in 2021, according to Wall Street analysts?

The consensus among 9 Wall Street analysts covering (NYSE: HOG) stock is to Buy HOG stock.

Out of 9 analysts, 3 (33.33%) are recommending HOG as a Strong Buy, 2 (22.22%) are recommending HOG as a Buy, 3 (33.33%) are recommending HOG as a Hold, 0 (0%) are recommending HOG as a Sell, and 1 (11.11%) are recommending HOG as a Strong Sell.

What is HOG's earnings growth forecast for 2021-2023?

(NYSE: HOG) Harley-Davidson's forecast annual earnings growth rate of 6.49% is not forecast to beat the US Consumer Cyclical industry's average forecast earnings growth rate of 25.57%, and while it is not forecast to beat the US market's average forecast earnings growth rate of 22.98%.

Harley-Davidson's earnings in 2021 is $489,304,000.On average, 8 Wall Street analysts forecast HOG's earnings for 2021 to be $541,537,895, with the lowest HOG earnings forecast at $489,230,258, and the highest HOG earnings forecast at $592,307,073. On average, 8 Wall Street analysts forecast HOG's earnings for 2022 to be $553,845,575, with the lowest HOG earnings forecast at $423,076,481, and the highest HOG earnings forecast at $663,076,230.

In 2023, HOG is forecast to generate $572,307,094 in earnings, with the lowest earnings forecast at $572,307,094 and the highest earnings forecast at $572,307,094.

What is HOG's revenue growth forecast for 2021-2022?

(NYSE: HOG) Harley-Davidson's forecast annual revenue growth rate of -0.98% is not forecast to beat the US Consumer Cyclical industry's average forecast revenue growth rate of 24.46%, and while it is not forecast to beat the US market's average forecast revenue growth rate of 14.66%.

Harley-Davidson's revenue in 2021 is $4,845,471,000.On average, 5 Wall Street analysts forecast HOG's revenue for 2021 to be $669,648,530,651, with the lowest HOG revenue forecast at $649,168,552,063, and the highest HOG revenue forecast at $688,153,126,689.

In 2022, HOG is forecast to generate $730,956,158,861 in revenue, with the lowest revenue forecast at $692,306,968,500 and the highest revenue forecast at $789,076,098,097.

What is HOG's forecast return on assets (ROA) for 2021-2023?

(NYSE: HOG) forecast ROA is 5.25%, which is lower than the forecast US Consumer Cyclical industry average of 16.25%.

What is HOG's Price Target?

According to 9 Wall Street analysts that have issued a 1 year HOG price target, the average HOG price target is $42.44, with the highest HOG stock price forecast at $55.00 and the lowest HOG stock price forecast at $35.00.

On average, Wall Street analysts predict that Harley-Davidson's share price could stay at $42.44 by Jul 22, 2022. The average Harley-Davidson stock price prediction forecasts a potential downside of N/A from the current HOG share price of $37.95.

What is HOG's Earnings Per Share (EPS) forecast for 2021-2023?

(NYSE: HOG) Harley-Davidson's current Earnings Per Share (EPS) is $3.18. On average, analysts forecast that HOG's EPS will be $3.52 for 2021, with the lowest EPS forecast at $3.18, and the highest EPS forecast at $3.85. On average, analysts forecast that HOG's EPS will be $3.60 for 2022, with the lowest EPS forecast at $2.75, and the highest EPS forecast at $4.31. In 2023, HOG's EPS is forecast to hit $3.72 (min: $3.72, max: $3.72).

What is HOG's forecast return on equity (ROE) for 2021-2023?

(NYSE: HOG) forecast ROE is 26.2%, which is considered strong.
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