Wayfair is a internet retail company located in Massachusetts, United States, which is part of the Consumer Cyclical sector, and is traded under the ticker W on the NYSE exchange.
Wayfair stock last closed at $30.16, down 3.27% from the previous day, and has decreased 39.86% in one year. It has underperformed other stocks in the Internet Retail industry by 0.77 percentage points. Wayfair stock is currently +47.77% from its 52-week low of $20.41, and -60.41% from its 52-week high of $76.18.
As of Apr 30, 2025, there are 126.9M W shares outstanding. The market capitalization of W is $3.83B. In the last 24 hours, 10.26M W shares were traded.
You need an online brokerage account in order to access the NYSE market and buy W stock.
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Once you have decided on the best place to buy Wayfair stock, it's critical to analyze their stock prior to buying, so you truly comprehend the risk and upside.
WallStreetZen was created to help everyday investors perform more accurate fundamental analysis in minutes instead of hours.
You can see all of the due diligence checks on W's stock page.
You can use many financial metrics, analyses, models, and charts to gauge W's true value.
You can access more valuation analysis on W's stock here.
Out of 18 Equities analysts who give ratings on W, the consensus analyst rating on Wayfair is a Buy
It's important to note that analyst ratings are not stock recommendations, nor are they investment advice.
Youssef Squali, a top 2% analyst from Truist Securities maintains W with a strong buy rating and lowers their W price target from $53.00 to $36.00, on Apr 10, 2025.
Truist Securities's Youssef Squali lowered their price target on Wayfair (NYSE: W) by 32.1% from $53 to $36 on 2025/04/10. The analyst maintained their Strong Buy rating on the stock.
Following the implementation of the 125% tariff on China on 2025/04/09, Squali said they made adjustments to Internet (e-Commerce) sector models.
The analyst cautioned that the tariff's larger-than-expected scope and rate will adversely impact Wayfair's growth and profit margin.
However, Squali argued that the stock's price dip has already absorbed a significant portion of the short- to medium-term negative risk.
Steven Forbes, a bottom 14% analyst from Guggenheim reiterates W with a strong buy rating and maintains their W price target from $60.00 to $60.00, on Mar 10, 2025.
Christopher Horvers, a top 14% analyst from JP Morgan maintains W with a strong buy rating and lowers their W price target from $63.00 to $50.00, on Mar 10, 2025.
Jonathan Matuszewski, a bottom 6% analyst from Jefferies upgrades W to a strong buy rating and raises their W price target from $45.00 to $47.00, on Mar 7, 2025.
Steven Shemesh, a top 23% analyst from RBC Capital maintains W with a hold rating and lowers their W price target from $50.00 to $43.00, on Feb 24, 2025.
You can dig deeper into what analysts are saying on the Wayfair stock forecast page.
Last year, W revenue was $11.85B. Over the past 5 year, W's revenue has grown by 5.36% per year. This was slower than the Internet Retail industry average of 22.66%.
Learn more about W's earnings and revenue performance here.
Over the last year, insiders at W have sold more shares than they have bought.
Jon Blotner, Pres. Commercial Operations of W, was the latest W insider to sell. They sold $397,455.30 worth of W stock on Apr 2, 2025.
Get more info about who owns W stock here.
No, Wayfair doesn't provide an income stream by paying out dividends.
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You have two main order types:
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Now that you own some W shares, you'll want to keep up with your new investment.
Create a watchlist to get alerted to the latest events about your W stock.
To summarize, here are the 6 steps for buying Wayfair stock:
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