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How to Buy Wayfair Stock

Wayfair Inc

Wayfair is a internet retail company located in Massachusetts, United States, which is part of the Consumer Cyclical sector, and is traded under the ticker W on the NYSE exchange.

Wayfair stock last closed at $54.74, down 0.02% from the previous day, and has increased 51.72% in one year. It has overperformed other stocks in the Internet Retail industry by 0.5 percentage points. Wayfair stock is currently +85.5% from its 52-week low of $29.51, and -39.65% from its 52-week high of $90.71.

As of Apr 18, 2024, there are 120.36M shares of W outstanding. The market capitalization of W is $6.59B. In the past 24 hours, 3.12M W shares were traded.

How to Buy Wayfair Stock

Not sure how to invest in Wayfair stock? Here's how.
  1. Choose where to buy Wayfair stock: You need to pick an online brokerage, but don't worry - we've tried dozens of online stock brokerages and apps to help you choose where to buy Wayfair stock.
  2. Open your brokerage account: Sign up for 0% commission trading with the highest-rated brokerage we've found.
  3. Deposit funds into your investment account: Pick your method of payment and add your details.
  4. Research Wayfair stock: The Wayfair ticker symbol is W. Is Wayfair stock a good investment? Should you buy shares of W? How do W's underlying business fundamentals look? Do top analysts think Wayfair is a good buy? Why has W's stock price moved recently? (Hint: Our stock research website can help you evaluate if W is a good stock to buy).
  5. Make your W trade: Decide if you will purchase W shares at the current market price or use a limit order to buy W stock at a particular price.
  6. Get key alerts regarding your W investment: Create a watchlist to key updates about your new investment in Wayfair stock.

Step 1: Choose where to buy Wayfair stock

You will need an online brokerage account to access the NYSE market and buy W shares.

A brokerage account allows you to buy and sell a variety of investments, including stocks, bonds, mutual funds, and ETFs.

Our preferred brokerage: eToro

In our opinion, eToro is the best brokerage. eToro gives you:

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  • Buy fractional shares: Even if you can't afford a full share, you can still purchase the stock.
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  • Social investing: eToro offers a community with more than 20 million users around the world. Talk to, learn from, and copy the crypto trades of top investors.
  • Security: eToro is a regulated and licensed brokerage platform.
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Get $10 towards your stock purchase by signing up for an account with eToro now.

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Step 2: Open your brokerage account

Now that you've selected the right brokerage, you'll need to fill out some personal info so you can buy W today.

How to Start a New Account on eToro

  1. Click here to get started.
    eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
  2. Provide your personal data to create your new trading account.
  1. Send your application by hitting the "Create Account" button.
  2. Get started with eToro today
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Step 3: Deposit funds into your investment account

Now that you've finished signing up on a mobile trading app, you need to deposit funds:

Watch this video walkthrough if you need help transferring funds into your new brokerage account.

Get started with eToro today
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

Step 4: Research Wayfair stock

After you have selected the best place to buy Wayfair stock, it's crucial to evaluate their stock prior to investing, so you actually understand the risk and opportunity.

Wayfair shares quick numbers

W Price
$54.74
1w %
-12.76%
1y %
51.72%
5y %
-62.3%
P/E
-8.46x
P/B
-2.43x
P/S
0.52x
PEG
N/A
Revenue
$12.00B
Earnings
-$738.00M
Fore. Rev. Growth
4.59%
Fore. Earn. Growth
N/A
Market Cap
$6.59B
Next Earnings
May 2, 2024
Next Dividend
N/A

Fundamentals of Wayfair

WallStreetZen was designed to help average investors perform better fundamental analysis in minutes instead of hours.

You can view all of the due diligence checks on W's stock page.

Is W stock overvalued?

Investors use many financial metrics, analyses, models, and charts to gauge W's fair value.

You can do additional valuation research on W's stock here.

W Financial Summary

Passed Health Checks:

  • W has $1.35B in cash and short term investments. This is sufficient to cover its annual cash burn of $2.00M.
  • W profit margin has gone up from -10.9% to -6.1% in the past year.
  • W has cash burn of 2000000. It has enough cash and short-term investments to cover this for at least one year.

Failed Health Checks:

  • W debt to equity ratio of -2.28 is negative.
  • There are more short-term liabilities than short-term assets on the W balance sheet.
  • Total W debt is still negative.
  • There are more long-term liabilities than short-term assets on the W balance sheet.

Is Wayfair stock a Buy, Hold, or Sell, according to analysts?

Out of 18 sell side analysts who give ratings on W, the consensus analyst rating on Wayfair is a Strong Buy

Please keep in mind that analyst forecasts are not stock recommendations, nor are they financial advice.

Most Recent W Analyst Ratings

David Bellinger, a bottom 9% analyst from Mizuho initiates coverage on W with a strong buy rating and announces their W price target of $72.00, on Mar 19, 2024.

Peter Keith, a top 9% analyst from Piper Sandler reiterates W with a strong buy rating and lowers their W price target from $93.00 to $88.00, on Feb 23, 2024.

Steven Shemesh, a bottom 5% analyst from RBC Capital maintains W with a hold rating and raises their W price target from $55.00 to $62.00, on Feb 23, 2024.

Maria Ripps, a top 25% analyst from Canaccord Genuity reiterates W with a strong buy rating and maintains their W price target from $80.00 to $80.00, on Feb 23, 2024.

Youssef Squali, a top 2% analyst from Truist Securities maintains W with a strong buy rating and lowers their W price target from $65.00 to $63.00, on Feb 23, 2024.

You can dive deeper into what analysts are saying on the Wayfair stock forecast page.

Metrics for Advanced W Traders

SMA10
60.1
SMA20
62.41
SMA50
59.05
SMA100
57.88
SMA200
59.54
MACD
-1.18
MACD Signal
0.25
MACD Histogram
-1.43
RSI
36.28
Stochastic %K
11.42
Stochastic %D
8.5
StochRSI %K
0
StochRSI %D
0

Is W Growing Revenue?

Last year, W revenue was $12.00B. In the past 5 year, W's revenue has grown by 12.1% per year. This was slower than the Internet Retail industry average of 26.13%.

You can analyze W's earnings and revenue performance here.

Who is buying/selling W?

Over the last 12 months, insiders at W have sold more shares than they have bought.

Jon Blotner, Chief Commercial Officer of W, was the latest W insider to sell. They sold $250,794.88 worth of W stock on Apr 15, 2024.

Research more about who owns W stock here.

Does W stock generate passive income?

No, Wayfair doesn't provide an income stream by paying out dividends.

Get opinions from other traders

One of the major reasons eToro is our top-rated brokerage is because of its social trading community.

Click below to find out what other investors have to say.

Step 5: Make your W trade

You have two primary order types:

  • Market order: A market order is an order to buy or sell a stock at the best available price.
    Market orders are generally the best for newer investors.
  • Limit order: A limit order allows you to buy or sell a stock at a specific price (or better).
    If you want to be sure you're buying or selling at a particular dollar amount, place a limit order.

Click the Open Trade button and eToro will place your order.

If you require additional info about buying stocks on eToro, watch the how to video below:

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Step 6: Get key alerts regarding your W investment

Now that you own some W stock, you'll want to stay up-to-date on your new investment.

Add W to a watchlist to get notified of important updates regarding your W stock.

W Feed

How to Buy Stock in Wayfair

To reiterate, here are the 6 steps to buy Wayfair stock:

  1. Choose where to buy Wayfair stock
  2. Open your brokerage account
  3. Deposit funds into your investment account
  4. Research Wayfair stock
  5. Make your W trade
  6. Get key alerts regarding your W investment

If you need a online brokerage, eToro is our recommended venue.

Get Started with eToro Today
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

If you would like to track your new investment in Wayfair, click the button below.

NYSE: W
$54.74-0.01 (-0.02%)
Updated Apr 18, 2024
Open eToro Account
NYSE: W
$54.74-0.01 (-0.02%)
Updated Apr 18, 2024
Open eToro Account

FAQ

How much does it cost to buy one Wayfair share?

As of Apr 18, 2024, it costs $54.74 to buy one share of Wayfair stock.

Remember, eToro's fractional share buying allows you to buy partial shares of stocks and ETFs. Even if you only have $10, you can buy 0.183 shares of W.

Get Started with eToro Today
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

Is now a good time to buy Wayfair stock?

According to 18 Wall Street analysts who monitor Wayfair, their consensus recommendation is to buy Wayfair stock.

What is the best way to buy Wayfair stock?

One way to place an order for Wayfair stock is with a brokerage account.
WallStreetZen does not provide financial advice and does not issue recommendations or offers to buy stock or sell any security.

Information is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.