Wayfair is a internet retail company located in Massachusetts, United States, which is part of the Consumer Cyclical sector, and is traded under the ticker W on the NYSE exchange.
Wayfair stock last closed at $39.61, up 2.22% from the previous day, and has decreased 42.32% in one year. It has underperformed other stocks in the Internet Retail industry by 0.71 percentage points. Wayfair stock is currently +94.07% from its 52-week low of $20.41, and -42.48% from its 52-week high of $68.87.
As of May 16, 2025, there are 128.32M W shares outstanding. The market capitalization of W is $5.08B. In the last 24 hours, 3.69M W shares were traded.
How to Buy Wayfair Stock
Not sure how to invest in Wayfair stock? Here's how.
Choose where to buy Wayfair stock: You need to choose a stock brokerage, but don't worry - we've tried dozens of online stock brokerages and apps to help you determine where to buy Wayfair stock.
Open your brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've found.
Deposit funds into your investment account: Choose your method of payment and add your info.
Research Wayfair stock: The Wayfair ticker symbol is W. Is Wayfair stock a good investment? Should you buy shares of W? How do W's underlying business fundamentals look? Do top analysts think Wayfair is a good buy? Why has W's stock price moved recently? (Hint: Our stock research tools can help you figure out if W is a good stock to buy).
Make your W trade: Decide if you will purchase W shares at the current market price or use a limit order to buy W shares at a specific price.
Get key alerts regarding your W investment: Create a watchlist to important updates regarding your position in Wayfair stock.
Step 1: Choose where to buy Wayfair stock
You need an online brokerage account in order to access the NYSE market and buy W stock.
A brokerage account enables you to buy and sell a variety of investments, such as stocks, bonds, mutual funds, and ETFs.
Our preferred brokerage: eToro
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Step 2: Open your brokerage account
Now that you've selected the right brokerage, you need to fill out some personal info so you are able to buy W today.
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
Step 4: Research Wayfair stock
Once you have decided on the best place to buy Wayfair stock, it's critical to analyze their stock prior to buying, so you truly comprehend the risk and upside.
Wayfair Metrics
W Price
$39.61
1w %
20.8%
1y %
-42.32%
5y %
-74.25%
P/E
-13.85x
P/B
-1.81x
P/S
0.42x
PEG
N/A
Revenue
$11.85B
Earnings
-$357.00M
Fore. Rev. Growth
3.7%
Fore. Earn. Growth
N/A
Market Cap
$5.08B
Next Earnings
N/A
Next Dividend
N/A
Wayfair Overview
WallStreetZen was created to help everyday investors perform more accurate fundamental analysis in minutes instead of hours.
You can see all of the due diligence checks on W's stock page.
Is W stock properly valued?
You can use many financial metrics, analyses, models, and charts to gauge W's true value.
You can access more valuation analysis on W's stock here.
W Financial Health
Passed Health Checks:
W profit margin has gone up from -5.3% to -3% in the past year.
Failed Health Checks:
Total W debt is still negative.
W's operating cash flow of $360.00M allows it to safely service it's debt of $3.91B.
There are more long-term liabilities than short-term assets on the W balance sheet.
W earnings of -$301.00M is not enough to cover its interest payments.
W debt to equity ratio of -2.22 is negative.
There are more short-term liabilities than short-term assets on the W balance sheet.
Is it a good time to buy Wayfair stock, according to analysts?
Out of 17 Equities analysts who give ratings on W, the consensus analyst rating on Wayfair is a Buy
It's important to note that analyst ratings are not stock recommendations, nor are they investment advice.
Most Recent W Analyst Upgrades/Downgrades
Steven Forbes, a top 30% analyst from Guggenheim maintains W with a strong buy rating and lowers their W price target from $60.00 to $50.00, on May 2, 2025.
Oliver Wintermantel, a top 26% analyst from Evercore ISI Group maintains W with a buy rating and raises their W price target from $40.00 to $45.00, on May 2, 2025.
Bernie McTernan, a top 5% analyst from Needham reiterates W with a buy rating and maintains their W price target from $50.00 to $50.00, on May 1, 2025.
Maria Ripps, a top 10% analyst from Canaccord Genuity maintains W with a strong buy rating and lowers their W price target from $68.00 to $58.00, on Apr 28, 2025.
Mark Kelley, a top 2% analyst from Stifel Nicolaus maintains W with a hold rating and lowers their W price target from $46.00 to $29.00, on Apr 23, 2025.
Last year, W revenue was $11.85B. Over the past 5 year, W's revenue has grown by 4.5% per year. This was slower than the Internet Retail industry average of 21.83%.
No, Wayfair doesn't provide an income stream by paying out dividends.
W Social Trading Data
One of the major reasons eToro is our favorite brokerage is because of its social trading community.
Click below to learn what other community members have to say.
Step 5: Make your W trade
You have two main order types:
Market order: A market order is an order to buy or sell a stock at the best price on the market. Market orders are usually the easiest way to buy.
Limit order: A limit order enables you to buy or sell a security at a specific price (or better). If you want to ensure you're buying or selling at a given price limit, use a limit order.
Press the Open Trade button and your broker will place the order.
If you require additional help with investing in stocks on eToro, click the helpful video below:
As of May 16, 2025, it costs $39.61 to buy one share of Wayfair stock.
Remember, eToro's fractional share buying allows you to buy partial shares of stocks and ETFs. Even if you only have $10, you can buy 0.252 shares of W.
WallStreetZen does not provide financial advice and does not issue recommendations or offers to buy stock or sell any security.
Information is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.