How to Buy Wayfair Stock
Wayfair Inc
Wayfair is a internet retail company located in Massachusetts, United States, which is part of the Consumer Cyclical sector, and is traded under the ticker W on the NYSE exchange.
Wayfair stock last closed at $52.92, down 8.36% from the previous day, and has increased 42.95% in one year. It has overperformed other stocks in the Internet Retail industry by 0.37 percentage points. Wayfair stock is currently +79.33% from its 52-week low of $29.51, and -41.66% from its 52-week high of $90.71.
As of Apr 24, 2024, there are 120.36M shares of W outstanding. The market capitalization of W is $6.37B. In the past 24 hours, 6.75M W shares were traded.
How to Buy Wayfair Stock
Not sure how to invest in Wayfair stock? Here's how.
- Choose where to buy Wayfair stock: You need to pick an online brokerage, but don't worry - we've tried dozens of online stock brokerages and apps to help you choose where to buy Wayfair stock.
- Open your brokerage account: Sign up for 0% commission trading with the highest-rated brokerage we've found.
- Deposit funds into your investment account: Pick your method of payment and add your details.
- Research Wayfair stock: The Wayfair ticker symbol is W. Is Wayfair stock a good investment? Should you buy shares of W? How do W's underlying business fundamentals look? Do top analysts think Wayfair is a good buy? Why has W's stock price moved recently? (Hint: Our stock research website can help you evaluate if W is a good stock to buy).
- Make your W trade: Decide if you will purchase W shares at the current market price or use a limit order to buy W stock at a particular price.
- Get key alerts regarding your W investment: Create a watchlist to key updates about your new investment in Wayfair stock.
Step 1: Choose where to buy Wayfair stock
You will need an online brokerage account to access the NYSE market and buy W shares.
Our preferred brokerage: eToro
In our opinion, eToro is the best brokerage. eToro gives you:
- You can invest in stocks with 0% commissions: Invest without commissions.
- Buy fractional shares: Even if you can't afford a full share, you can still purchase the stock.
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- Social investing: eToro offers a community with more than 20 million users around the world. Talk to, learn from, and copy the crypto trades of top investors.
- Security: eToro is a regulated and licensed brokerage platform.
- Buy other financial assets: Such as ETFs and cryptocurrencies.
Get $10 towards your stock purchase by signing up for an account with eToro now.
Open eToro AccountStep 2: Open your brokerage account
Now that you've selected the right brokerage, you'll need to fill out some personal info so you can buy W today.
How to Start a New Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Provide your personal data to create your new trading account.
- Send your application by hitting the "Create Account" button. Get started with eToro today
Step 3: Deposit funds into your investment account
Now that you've finished signing up on a mobile trading app, you need to deposit funds:
Watch this video walkthrough if you need help transferring funds into your new brokerage account.
Step 4: Research Wayfair stock
After you have selected the best place to buy Wayfair stock, it's crucial to evaluate their stock prior to investing, so you actually understand the risk and opportunity.
Wayfair shares quick numbers
Fundamentals of Wayfair
WallStreetZen was designed to help average investors perform better fundamental analysis in minutes instead of hours.
You can view all of the due diligence checks on W's stock page.
Is W stock overvalued?
Investors use many financial metrics, analyses, models, and charts to gauge W's fair value.
You can do additional valuation research on W's stock here.
W Financial Summary
Passed Health Checks:
- W has $1.35B in cash and short term investments. This is sufficient to cover its annual cash burn of $2.00M.
- W profit margin has gone up from -10.9% to -6.1% in the past year.
- W has cash burn of 2000000. It has enough cash and short-term investments to cover this for at least one year.
Failed Health Checks:
- W debt to equity ratio of -2.28 is negative.
- There are more short-term liabilities than short-term assets on the W balance sheet.
- Total W debt is still negative.
- There are more long-term liabilities than short-term assets on the W balance sheet.
Is Wayfair stock a Buy, Hold, or Sell, according to analysts?
Out of 19 sell side analysts who give ratings on W, the consensus analyst rating on Wayfair is a Strong Buy
Please keep in mind that analyst forecasts are not stock recommendations, nor are they financial advice.
Most Recent W Analyst Ratings
Ygal Arounian, a bottom 17% analyst from Citigroup maintains W with a strong buy rating and raises their W price target from $73.00 to $85.00, on Mar 28, 2024.
Simeon Gutman, a bottom 2% analyst from Morgan Stanley reiterates W with a strong buy rating and maintains their W price target from $80.00 to $80.00, on Mar 25, 2024.
David Bellinger, a bottom 8% analyst from Mizuho initiates coverage on W with a strong buy rating and announces their W price target of $72.00, on Mar 19, 2024.
Peter Keith, a top 9% analyst from Piper Sandler reiterates W with a strong buy rating and lowers their W price target from $93.00 to $88.00, on Feb 23, 2024.
Steven Shemesh, a bottom 5% analyst from RBC Capital maintains W with a hold rating and raises their W price target from $55.00 to $62.00, on Feb 23, 2024.
You can dive deeper into what analysts are saying on the Wayfair stock forecast page.
Metrics for Advanced W Traders
Is W Growing Revenue?
Last year, W revenue was $12.00B. In the past 5 year, W's revenue has grown by 12.1% per year. This was slower than the Internet Retail industry average of 26.61%.
You can analyze W's earnings and revenue performance here.
Who is buying/selling W?
Over the last 12 months, insiders at W have sold more shares than they have bought.
Jon Blotner, Chief Commercial Officer of W, was the latest W insider to sell. They sold $250,794.88 worth of W stock on Apr 15, 2024.
Research more about who owns W stock here.
Does W stock generate passive income?
No, Wayfair doesn't provide an income stream by paying out dividends.
Get opinions from other traders
One of the major reasons eToro is our top-rated brokerage is because of its social trading community.
Click below to find out what other investors have to say.
Step 5: Make your W trade
You have two primary order types:
- Market order: A market order is an order to buy or sell a stock at the best available price.
Market orders are generally the best for newer investors. - Limit order: A limit order allows you to buy or sell a stock at a specific price (or better).
If you want to be sure you're buying or selling at a particular dollar amount, place a limit order.
Click the Open Trade button and eToro will place your order.
If you require additional info about buying stocks on eToro, watch the how to video below:
Step 6: Get key alerts regarding your W investment
Now that you own some W stock, you'll want to stay up-to-date on your new investment.
Add W to a watchlist to get notified of important updates regarding your W stock.
W Feed
How to Buy Stock in Wayfair
To reiterate, here are the 6 steps to buy Wayfair stock:
- Choose where to buy Wayfair stock
- Open your brokerage account
- Deposit funds into your investment account
- Research Wayfair stock
- Make your W trade
- Get key alerts regarding your W investment
If you need a online brokerage, eToro is our recommended venue.
Get Started with eToro TodayIf you would like to track your new investment in Wayfair, click the button below.
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