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NYSE: W
Wayfair Inc Stock Forecast, Predictions & Price Target

OverviewForecast
EarningsRevenueDividendOwnership

Analyst price target for W

Based on 21 analysts offering 12 month price targets for Wayfair Inc

Min Forecast
$86.00-5.99%
Avg Forecast
$120.24+31.44%
Max Forecast
$144.00+57.41%

Should I buy or sell W stock?

Based on 21 analysts offering ratings for Wayfair Inc.

Strong Buy
Strong Buy
12 analysts 57.14%
Buy
4 analysts 19.05%
Hold
5 analysts 23.81%
Sell
0 analysts 0%
Strong Sell
0 analysts 0%
Our proven Zen Rating quant model "Buy" agrees with analyst consensus with a "Strong Buy" rating. Learn More

Be the first to know when Wall Street analysts revise their W stock forecasts and price targets.

W stock forecasts by analyst

Analyst / FirmRatingActionPrice TargetUpside/DownsideDateAnalyst Color
lockedlocked$00.00+00.00%2026-01-15
lockedlocked$00.00+00.00%2026-01-07
lockedlocked$00.00+00.00%2026-01-02
lockedlocked$00.00+00.00%2025-12-03
lockedlocked$00.00+00.00%2025-11-13Find Out Why
Oppenheimer
Top 22%
79
BuyMaintains$144.00+57.41%2025-11-12
Evercore ISI Group
Top 23%
78
BuyMaintains$115.00+25.71%2025-10-30
RBC Capital
Top 28%
73
HoldMaintains$86.00-5.99%2025-10-30
Canaccord Genuity
Top 22%
79
Strong BuyMaintains$125.00+36.64%2025-10-29
Argus Research
Top 13%
88
Strong BuyMaintains$125.00+36.64%2025-10-29Find out why

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Forecast return on equity

Is W forecast to generate an efficient return?

Company
-28.22%
Industry
90.62%
Market
235.71%
W's Return on Equity is... subscribe to Premium to read more.
Forecast High Return on Equity Forecast

Forecast return on assets

Is W forecast to generate an efficient return on assets?

Company
25.07%
Industry
51.48%
W is forecast to generate... subscribe to Premium to read more.
Forecast Return on Assets vs Industry Forecast

W earnings per share forecast

What is W's earnings per share in the next 3 years based on estimates from 35 analysts?

Avg 1 year Forecast
$2.92
Avg 2 year Forecast
$3.82
Avg 3 year Forecast
$4.83

W revenue forecast

What is W's revenue in the next 3 years based on estimates from 37 analysts?

Avg 1 year Forecast
$13.3B+8.94%
Avg 2 year Forecast
$14.1B+15.33%
Avg 3 year Forecast
$15.1B+23.09%
W's revenue is forecast to... subscribe to Premium to read more.
Forecast High Revenue Growth Forecast

W revenue growth forecast

How is W forecast to perform vs Internet Retail companies and vs the US market?

Company
7.03%
Industry
31.28%
Market
23.92%
W's revenues are forecast to... subscribe to Premium to read more.
Forecast Revenue Growth vs Industry Forecast
W's revenues are forecast to... subscribe to Premium to read more.
Forecast Revenue Growth vs Market Forecast

W vs Internet Retail Stocks

TickerPricePrice TargetUp/downsideConsensus
W$91.48$120.24+31.44%Strong Buy
CHWY$24.17$47.00+94.46%Strong Buy
CART$36.31$49.57+36.52%Buy
VIPS$17.45$21.50+23.21%Strong Buy
GLBE$34.81$43.75+25.68%Buy
View Top Internet Retail Stocks

Wayfair Stock Forecast FAQ

Is Wayfair Stock a good buy in 2026, according to Wall Street analysts?

The consensus among 21 Wall Street analysts covering (NYSE: W) stock is to Strong Buy W stock.

Out of 21 analysts, 12 (57.14%) are recommending W as a Strong Buy, 4 (19.05%) are recommending W as a Buy, 5 (23.81%) are recommending W as a Hold, 0 (0%) are recommending W as a Sell, and 0 (0%) are recommending W as a Strong Sell.

If you're new to stock investing, here's how to buy Wayfair stock.

What is W's earnings growth forecast for 2026-2028?

(NYSE: W) Wayfair's forecast annual earnings growth rate of N/A is not forecast to beat the US Internet Retail industry's average forecast earnings growth rate of 39.61%, and while it is not forecast to beat the US market's average forecast earnings growth rate of 39.58%.

Wayfair's earnings in 2026 is -$325,000,000.On average, 35 Wall Street analysts forecast W's earnings for 2026 to be $380,157,081, with the lowest W earnings forecast at $250,353,386, and the highest W earnings forecast at $524,154,593. On average, 27 Wall Street analysts forecast W's earnings for 2027 to be $497,474,388, with the lowest W earnings forecast at $334,656,057, and the highest W earnings forecast at $697,960,424.

In 2028, W is forecast to generate $629,989,115 in earnings, with the lowest earnings forecast at $517,311,843 and the highest earnings forecast at $778,704,865.

What is W's revenue growth forecast for 2026-2028?

(NYSE: W) Wayfair's forecast annual revenue growth rate of 7.03% is not forecast to beat the US Internet Retail industry's average forecast revenue growth rate of 31.28%, and while it is not forecast to beat the US market's average forecast revenue growth rate of 23.92%.

Wayfair's revenue in 2026 is $12,241,000,000.On average, 37 Wall Street analysts forecast W's revenue for 2026 to be $1,738,058,310,135, with the lowest W revenue forecast at $1,627,792,293,609, and the highest W revenue forecast at $1,837,375,927,857. On average, 30 Wall Street analysts forecast W's revenue for 2027 to be $1,839,982,689,477, with the lowest W revenue forecast at $1,632,093,450,282, and the highest W revenue forecast at $1,991,044,525,356.

In 2028, W is forecast to generate $1,963,934,204,508 in revenue, with the lowest revenue forecast at $1,739,492,029,026 and the highest revenue forecast at $2,183,293,194,831.

What is W's forecast return on assets (ROA) for 2026-2029?

(NYSE: W) forecast ROA is 25.07%, which is lower than the forecast US Internet Retail industry average of 51.48%.

What is W's Price Target?

According to 21 Wall Street analysts that have issued a 1 year W price target, the average W price target is $120.24, with the highest W stock price forecast at $144.00 and the lowest W stock price forecast at $86.00.

On average, Wall Street analysts predict that Wayfair's share price could reach $120.24 by Jan 15, 2027. The average Wayfair stock price prediction forecasts a potential upside of 31.44% from the current W share price of $91.48.

What is W's Earnings Per Share (EPS) forecast for 2026-2028?

(NYSE: W) Wayfair's current Earnings Per Share (EPS) is -$2.57. On average, analysts forecast that W's EPS will be $2.92 for 2026, with the lowest EPS forecast at $1.92, and the highest EPS forecast at $4.02. On average, analysts forecast that W's EPS will be $3.82 for 2027, with the lowest EPS forecast at $2.57, and the highest EPS forecast at $5.36. In 2028, W's EPS is forecast to hit $4.83 (min: $3.97, max: $5.97).

What is W's forecast return on equity (ROE) for 2026-2029?

(NYSE: W) forecast ROE is -28.22%, which is considered weak.
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