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NYSE: W
Wayfair Inc Stock Forecast, Predictions & Price Target

OverviewForecast
EarningsRevenueDividendOwnership

Analyst price target for W

Based on 22 analysts offering 12 month price targets for Wayfair Inc

Min Forecast
$35.00-59.47%
Avg Forecast
$72.27-16.31%
Max Forecast
$100.00+15.79%

Should I buy or sell W stock?

Based on 22 analysts offering ratings for Wayfair Inc.

Buy
Strong Buy
12 analysts 54.55%
Buy
3 analysts 13.64%
Hold
6 analysts 27.27%
Sell
0 analysts 0%
Strong Sell
1 analysts 4.55%
Our proven Zen Rating quant model agrees with analyst consensus with a "Buy" rating. Learn More

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W stock forecasts by analyst

Analyst / FirmRatingActionPrice TargetUpside/DownsideDateAnalyst Color
lockedlocked$00.00+00.00%2025-09-16
lockedlocked$00.00+00.00%2025-08-27
lockedlocked$00.00+00.00%2025-08-20
lockedlocked$00.00+00.00%2025-08-06
lockedlocked$00.00+00.00%2025-08-05
Mizuho
Top 22%
79
BuyMaintains$88.00+1.90%2025-08-05
Raymond James
Top 6%
95
Strong BuyMaintains$90.00+4.21%2025-08-05
Bernstein
Top 29%
72
HoldMaintains$70.00-18.94%2025-08-05
Wells Fargo
Top 2%
99
Strong BuyMaintains$84.00-2.73%2025-08-05
RBC Capital
Top 19%
82
HoldMaintains$51.00-40.94%2025-08-05

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Forecast return on equity

Is W forecast to generate an efficient return?

Company
-10.06%
Industry
59.7%
Market
-52.51%
W's Return on Equity is... subscribe to Premium to read more.
Forecast High Return on Equity Forecast

Forecast return on assets

Is W forecast to generate an efficient return on assets?

Company
8.35%
Industry
28.89%
W is forecast to generate... subscribe to Premium to read more.
Forecast Return on Assets vs Industry Forecast

W earnings per share forecast

What is W's earnings per share in the next 3 years based on estimates from 6 analysts?

Avg 1 year Forecast
-$0.85
Avg 2 year Forecast
-$0.17
Avg 3 year Forecast
$1.24

W revenue forecast

What is W's revenue in the next 3 years based on estimates from 12 analysts?

Avg 1 year Forecast
$12.2B+1.52%
Avg 2 year Forecast
$12.8B+6.37%
Avg 3 year Forecast
$13.5B+12.37%
W's revenue is forecast to... subscribe to Premium to read more.
Forecast High Revenue Growth Forecast

W revenue growth forecast

How is W forecast to perform vs Internet Retail companies and vs the US market?

Company
3.87%
Industry
9.03%
Market
10.8%
W's revenues are forecast to... subscribe to Premium to read more.
Forecast Revenue Growth vs Industry Forecast
W's revenues are forecast to... subscribe to Premium to read more.
Forecast Revenue Growth vs Market Forecast

W vs Internet Retail Stocks

TickerPricePrice TargetUp/downsideConsensus
W$86.36$72.27-16.31%Buy
CART$44.88$57.59+28.32%Buy
VIPS$18.89$18.33-2.99%Strong Buy
CHWY$38.20$45.74+19.73%Strong Buy
GLBE$35.72$45.80+28.22%Strong Buy
View Top Internet Retail Stocks

Wayfair Stock Forecast FAQ

Is Wayfair Stock a good buy in 2025, according to Wall Street analysts?

The consensus among 22 Wall Street analysts covering (NYSE: W) stock is to Buy W stock.

Out of 22 analysts, 12 (54.55%) are recommending W as a Strong Buy, 3 (13.64%) are recommending W as a Buy, 6 (27.27%) are recommending W as a Hold, 0 (0%) are recommending W as a Sell, and 1 (4.55%) are recommending W as a Strong Sell.

If you're new to stock investing, here's how to buy Wayfair stock.

What is W's earnings growth forecast for 2025-2027?

(NYSE: W) Wayfair's forecast annual earnings growth rate of N/A is not forecast to beat the US Internet Retail industry's average forecast earnings growth rate of 11.27%, and while it is not forecast to beat the US market's average forecast earnings growth rate of 15.2%.

Wayfair's earnings in 2025 is -$300,000,000.On average, 6 Wall Street analysts forecast W's earnings for 2025 to be -$110,432,219, with the lowest W earnings forecast at -$238,576,122, and the highest W earnings forecast at -$45,381,328. On average, 9 Wall Street analysts forecast W's earnings for 2026 to be -$21,614,478, with the lowest W earnings forecast at -$152,999,904, and the highest W earnings forecast at $64,830,468.

In 2027, W is forecast to generate $160,779,561 in earnings, with the lowest earnings forecast at $53,160,984 and the highest earnings forecast at $252,838,825.

What is W's revenue growth forecast for 2025-2027?

(NYSE: W) Wayfair's forecast annual revenue growth rate of 3.87% is not forecast to beat the US Internet Retail industry's average forecast revenue growth rate of 9.03%, and while it is not forecast to beat the US market's average forecast revenue growth rate of 10.8%.

Wayfair's revenue in 2025 is $12,008,000,000.On average, 12 Wall Street analysts forecast W's revenue for 2025 to be $1,580,666,648,761, with the lowest W revenue forecast at $1,543,224,460,272, and the highest W revenue forecast at $1,593,793,003,278. On average, 12 Wall Street analysts forecast W's revenue for 2026 to be $1,656,117,384,707, with the lowest W revenue forecast at $1,624,703,392,454, and the highest W revenue forecast at $1,720,535,012,286.

In 2027, W is forecast to generate $1,749,631,963,612 in revenue, with the lowest revenue forecast at $1,695,910,585,287 and the highest revenue forecast at $1,794,727,777,831.

What is W's forecast return on assets (ROA) for 2025-2028?

(NYSE: W) forecast ROA is 8.35%, which is lower than the forecast US Internet Retail industry average of 28.89%.

What is W's Price Target?

According to 22 Wall Street analysts that have issued a 1 year W price target, the average W price target is $72.27, with the highest W stock price forecast at $100.00 and the lowest W stock price forecast at $35.00.

On average, Wall Street analysts predict that Wayfair's share price could fall to $72.27 by Sep 16, 2026. The average Wayfair stock price prediction forecasts a potential downside of 16.31% from the current W share price of $86.36.

What is W's Earnings Per Share (EPS) forecast for 2025-2027?

(NYSE: W) Wayfair's current Earnings Per Share (EPS) is -$2.41. On average, analysts forecast that W's EPS will be -$0.85 for 2025, with the lowest EPS forecast at -$1.84, and the highest EPS forecast at -$0.35. On average, analysts forecast that W's EPS will be -$0.17 for 2026, with the lowest EPS forecast at -$1.18, and the highest EPS forecast at $0.50. In 2027, W's EPS is forecast to hit $1.24 (min: $0.41, max: $1.95).

What is W's forecast return on equity (ROE) for 2025-2028?

(NYSE: W) forecast ROE is -10.06%, which is considered weak.
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