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NYSE: W
Wayfair Inc Stock Forecast, Predictions & Price Target

OverviewForecast
EarningsRevenueDividendOwnership

Analyst price target for W

Based on 24 analysts offering 12 month price targets for Wayfair Inc

Min Forecast
$85.00+17.06%
Avg Forecast
$114.21+57.29%
Max Forecast
$144.00+98.32%

Should I buy or sell W stock?

Based on 24 analysts offering ratings for Wayfair Inc.

Strong Buy
Strong Buy
13 analysts 54.17%
Buy
4 analysts 16.67%
Hold
7 analysts 29.17%
Sell
0 analysts 0%
Strong Sell
0 analysts 0%
Although W's forecast from analysts indicates a "Strong Buy", our proven Zen Rating quant model rates W as a "Hold". Stocks with a Zen Rating of Hold have had an average return of +7.53% per year. Learn More

Be the first to know when Wall Street analysts revise their W stock forecasts and price targets.

W stock forecasts by analyst

Analyst / FirmRatingActionPrice TargetUpside/DownsideDateAnalyst Color
lockedlocked$00.00+00.00%2026-02-26
lockedlocked$00.00+00.00%2026-02-24
lockedlocked$00.00+00.00%2026-02-20
lockedlocked$00.00+00.00%2026-02-20
lockedlocked$00.00+00.00%2026-02-20
Truist Securities
Top 3%
98
Strong BuyMaintains$105.00+44.61%2026-02-20
Stifel Nicolaus
Top 4%
97
HoldMaintains$89.00+22.57%2026-02-20
Evercore ISI Group
Top 24%
77
BuyMaintains$100.00+37.72%2026-02-20
Wedbush
Top 4%
97
HoldMaintains$85.00+17.06%2026-02-20
Needham
Top 10%
91
BuyReiterates$125.00+72.15%2026-02-20

1 of 3

Forecast return on equity

Is W forecast to generate an efficient return?

Company
-28.46%
Industry
86.67%
Market
178.05%
W's Return on Equity is... subscribe to Premium to read more.
Forecast High Return on Equity Forecast

Forecast return on assets

Is W forecast to generate an efficient return on assets?

Company
23.02%
Industry
50.2%
W is forecast to generate... subscribe to Premium to read more.
Forecast Return on Assets vs Industry Forecast

W earnings per share forecast

What is W's earnings per share in the next 3 years based on estimates from 36 analysts?

Avg 1 year Forecast
$2.97
Avg 2 year Forecast
$3.76
Avg 3 year Forecast
$4.62

W revenue forecast

What is W's revenue in the next 3 years based on estimates from 36 analysts?

Avg 1 year Forecast
$13.4B+7.39%
Avg 2 year Forecast
$14.2B+13.84%
Avg 3 year Forecast
$15.0B+20.61%
W's revenue is forecast to... subscribe to Premium to read more.
Forecast High Revenue Growth Forecast

W revenue growth forecast

How is W forecast to perform vs Internet Retail companies and vs the US market?

Company
6.42%
Industry
28.01%
Market
13.79%
W's revenues are forecast to... subscribe to Premium to read more.
Forecast Revenue Growth vs Industry Forecast
W's revenues are forecast to... subscribe to Premium to read more.
Forecast Revenue Growth vs Market Forecast

W vs Internet Retail Stocks

TickerPricePrice TargetUp/downsideConsensus
W$72.61$114.21+57.29%Strong Buy
CART$38.77$49.36+27.33%Buy
CHWY$26.87$41.60+54.82%Strong Buy
VIPS$15.00$21.00+40.00%Strong Buy
GLBE$31.18$46.75+49.94%Strong Buy
View Top Internet Retail Stocks

Wayfair Stock Forecast FAQ

Is Wayfair Stock a good buy in 2026, according to Wall Street analysts?

The consensus among 24 Wall Street analysts covering (NYSE: W) stock is to Strong Buy W stock.

Out of 24 analysts, 13 (54.17%) are recommending W as a Strong Buy, 4 (16.67%) are recommending W as a Buy, 7 (29.17%) are recommending W as a Hold, 0 (0%) are recommending W as a Sell, and 0 (0%) are recommending W as a Strong Sell.

If you're new to stock investing, here's how to buy Wayfair stock.

What is W's earnings growth forecast for 2026-2028?

(NYSE: W) Wayfair's forecast annual earnings growth rate of N/A is not forecast to beat the US Internet Retail industry's average forecast earnings growth rate of 39.04%, and while it is not forecast to beat the US market's average forecast earnings growth rate of 36.03%.

Wayfair's earnings in 2026 is -$313,000,000.On average, 36 Wall Street analysts forecast W's earnings for 2026 to be $388,896,441, with the lowest W earnings forecast at $310,081,630, and the highest W earnings forecast at $502,464,034. On average, 33 Wall Street analysts forecast W's earnings for 2027 to be $491,115,119, with the lowest W earnings forecast at $377,992,069, and the highest W earnings forecast at $646,613,552.

In 2028, W is forecast to generate $604,028,973 in earnings, with the lowest earnings forecast at $520,598,762 and the highest earnings forecast at $713,883,327.

What is W's revenue growth forecast for 2026-2028?

(NYSE: W) Wayfair's forecast annual revenue growth rate of 6.42% is not forecast to beat the US Internet Retail industry's average forecast revenue growth rate of 28.01%, and while it is not forecast to beat the US market's average forecast revenue growth rate of 13.79%.

Wayfair's revenue in 2026 is $12,457,000,000.On average, 36 Wall Street analysts forecast W's revenue for 2026 to be $1,749,144,897,836, with the lowest W revenue forecast at $1,648,730,539,820, and the highest W revenue forecast at $1,818,179,768,972. On average, 36 Wall Street analysts forecast W's revenue for 2027 to be $1,854,135,431,022, with the lowest W revenue forecast at $1,726,787,013,434, and the highest W revenue forecast at $1,962,525,408,620.

In 2028, W is forecast to generate $1,964,355,878,688 in revenue, with the lowest revenue forecast at $1,803,666,756,290 and the highest revenue forecast at $2,148,448,868,384.

What is W's forecast return on assets (ROA) for 2026-2029?

(NYSE: W) forecast ROA is 23.02%, which is lower than the forecast US Internet Retail industry average of 50.2%.

What is W's Price Target?

According to 24 Wall Street analysts that have issued a 1 year W price target, the average W price target is $114.21, with the highest W stock price forecast at $144.00 and the lowest W stock price forecast at $85.00.

On average, Wall Street analysts predict that Wayfair's share price could reach $114.21 by Feb 26, 2027. The average Wayfair stock price prediction forecasts a potential upside of 57.29% from the current W share price of $72.61.

What is W's Earnings Per Share (EPS) forecast for 2026-2028?

(NYSE: W) Wayfair's current Earnings Per Share (EPS) is -$2.44. On average, analysts forecast that W's EPS will be $2.97 for 2026, with the lowest EPS forecast at $2.37, and the highest EPS forecast at $3.84. On average, analysts forecast that W's EPS will be $3.76 for 2027, with the lowest EPS forecast at $2.89, and the highest EPS forecast at $4.95. In 2028, W's EPS is forecast to hit $4.62 (min: $3.98, max: $5.46).

What is W's forecast return on equity (ROE) for 2026-2029?

(NYSE: W) forecast ROE is -28.46%, which is considered weak.
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