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NYSE: W
Wayfair Inc Stock Forecast, Predictions & Price Target

OverviewForecast
EarningsRevenueDividendOwnership

Analyst price target for W

Based on 17 analysts offering 12 month price targets for Wayfair Inc

Min Forecast
$70.00-29.6%
Avg Forecast
$119.24+19.92%
Max Forecast
$156.00+56.89%

Should I buy or sell W stock?

Based on 18 analysts offering ratings for Wayfair Inc.

Buy
Strong Buy
8 analysts 44.44%
Buy
4 analysts 22.22%
Hold
6 analysts 33.33%
Sell
0 analysts 0%
Strong Sell
0 analysts 0%
Although W's forecast from analysts indicates a "Buy", our proven Zen Rating quant model rates W as a "Hold". Stocks with a Zen Rating of Hold have had an average return of +5.11% per year. Learn More

Be the first to know when Wall Street analysts revise their W stock forecasts and price targets.

W stock forecasts by analyst

Analyst / FirmRatingActionPrice TargetUpside/DownsideDateAnalyst Color
lockedlocked$00.00+00.00%2026-08-20
lockedlocked$00.00+00.00%2026-08-14
lockedlocked$00.00+00.00%2026-08-14
lockedlocked$00.00+00.00%2026-08-05
lockedlocked$00.00+00.00%2026-08-05
Truist Securities
Top 3%
98
Strong BuyMaintains$135.00+35.77%2026-08-05
RBC Capital
Top 28%
73
HoldMaintains$92.00-7.47%2026-08-05
Evercore ISI Group
Top 21%
80
BuyMaintains$130.00+30.75%2026-08-05
Guggenheim
Top 25%
76
Strong BuyMaintains$135.00+35.77%2026-08-05
Wells Fargo
Top 4%
97
Strong BuyMaintains$130.00+30.75%2026-08-05

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Forecast return on equity

Is W forecast to generate an efficient return?

Company
-29.53%
Industry
131.93%
Market
167.6%
W's Return on Equity is... subscribe to Premium to read more.
Forecast High Return on Equity Forecast

Forecast return on assets

Is W forecast to generate an efficient return on assets?

Company
27.65%
Industry
72.62%
W is forecast to generate... subscribe to Premium to read more.
Forecast Return on Assets vs Industry Forecast

W earnings per share forecast

What is W's earnings per share in the next 3 years based on estimates from 35 analysts?

Avg 1 year Forecast
$2.88
Avg 2 year Forecast
$3.87
Avg 3 year Forecast
$5.01

W revenue forecast

What is W's revenue in the next 3 years based on estimates from 37 analysts?

Avg 1 year Forecast
$13.7B+5.95%
Avg 2 year Forecast
$14.6B+13.51%
Avg 3 year Forecast
$15.7B+21.78%
W's revenue is forecast to... subscribe to Premium to read more.
Forecast High Revenue Growth Forecast

W revenue growth forecast

How is W forecast to perform vs Internet Retail companies and vs the US market?

Company
6.74%
Industry
23.85%
Market
13.43%
W's revenues are forecast to... subscribe to Premium to read more.
Forecast Revenue Growth vs Industry Forecast
W's revenues are forecast to... subscribe to Premium to read more.
Forecast Revenue Growth vs Market Forecast

W vs Internet Retail Stocks

TickerPricePrice TargetUp/downsideConsensus
W$99.43$119.24+19.92%Buy
CART$51.07$59.14+15.81%Strong Buy
CHWY$23.66$33.11+39.95%Strong Buy
ETSY$76.51$86.48+13.03%Buy
GLBE$38.37$47.86+24.73%Strong Buy
View Top Internet Retail Stocks

Wayfair Stock Forecast FAQ

Is Wayfair Stock a good buy in 2026, according to Wall Street analysts?

The consensus among 18 Wall Street analysts covering (NYSE: W) stock is to Buy W stock.

Out of 18 analysts, 8 (44.44%) are recommending W as a Strong Buy, 4 (22.22%) are recommending W as a Buy, 6 (33.33%) are recommending W as a Hold, 0 (0%) are recommending W as a Sell, and 0 (0%) are recommending W as a Strong Sell.

If you're new to stock investing, here's how to buy Wayfair stock.

What is W's earnings growth forecast for 2026-2028?

(NYSE: W) Wayfair's forecast annual earnings growth rate of N/A is not forecast to beat the US Internet Retail industry's average forecast earnings growth rate of 17.89%, and while it is not forecast to beat the US market's average forecast earnings growth rate of 31.05%.

Wayfair's earnings in 2026 is -$321,000,000.On average, 35 Wall Street analysts forecast W's earnings for 2026 to be $394,550,222, with the lowest W earnings forecast at $296,645,446, and the highest W earnings forecast at $470,279,868. On average, 33 Wall Street analysts forecast W's earnings for 2027 to be $530,559,516, with the lowest W earnings forecast at $304,699,169, and the highest W earnings forecast at $647,174,131.

In 2028, W is forecast to generate $686,456,573 in earnings, with the lowest earnings forecast at $530,203,399 and the highest earnings forecast at $880,156,818.

What is W's revenue growth forecast for 2026-2028?

(NYSE: W) Wayfair's forecast annual revenue growth rate of 6.74% is not forecast to beat the US Internet Retail industry's average forecast revenue growth rate of 23.85%, and while it is not forecast to beat the US market's average forecast revenue growth rate of 13.43%.

Wayfair's revenue in 2026 is $12,904,000,000.On average, 37 Wall Street analysts forecast W's revenue for 2026 to be $1,872,627,453,040, with the lowest W revenue forecast at $1,771,955,921,590, and the highest W revenue forecast at $1,947,412,019,260. On average, 37 Wall Street analysts forecast W's revenue for 2027 to be $2,006,171,321,290, with the lowest W revenue forecast at $1,816,744,480,480, and the highest W revenue forecast at $2,132,866,786,040.

In 2028, W is forecast to generate $2,152,316,251,980 in revenue, with the lowest revenue forecast at $1,985,215,206,580 and the highest revenue forecast at $2,356,124,740,140.

What is W's forecast return on assets (ROA) for 2026-2029?

(NYSE: W) forecast ROA is 27.65%, which is lower than the forecast US Internet Retail industry average of 72.62%.

What is W's Price Target?

According to 17 Wall Street analysts that have issued a 1 year W price target, the average W price target is $119.24, with the highest W stock price forecast at $156.00 and the lowest W stock price forecast at $70.00.

On average, Wall Street analysts predict that Wayfair's share price could reach $119.24 by Aug 20, 2027. The average Wayfair stock price prediction forecasts a potential upside of 19.92% from the current W share price of $99.43.

What is W's Earnings Per Share (EPS) forecast for 2026-2028?

(NYSE: W) Wayfair's current Earnings Per Share (EPS) is -$2.47. On average, analysts forecast that W's EPS will be $2.88 for 2026, with the lowest EPS forecast at $2.17, and the highest EPS forecast at $3.43. On average, analysts forecast that W's EPS will be $3.87 for 2027, with the lowest EPS forecast at $2.22, and the highest EPS forecast at $4.73. In 2028, W's EPS is forecast to hit $5.01 (min: $3.87, max: $6.43).

What is W's forecast return on equity (ROE) for 2026-2029?

(NYSE: W) forecast ROE is -29.53%, which is considered weak.
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