NYSE: W
Wayfair Inc Stock Ownership - Who owns Wayfair?

Insider buying vs selling

Have Wayfair Inc insiders been buying or selling?

Buy
Sell
NameRoleDateSharesPriceValue
Diana FrostDirector2026-02-02548$104.72
$57.39kSell
Steven ConineCo-Founder2026-01-237,984$109.73
$876.08kSell
Steven ConineCo-Founder2026-01-2374,408$109.26
$8.13MSell
Steven ConineCo-Founder2026-01-2367,608$108.34
$7.32MSell
Niraj ShahChief Executive Officer2026-01-2366,945$108.34
$7.25MSell
Niraj ShahChief Executive Officer2026-01-237,861$109.74
$862.67kSell
Niraj ShahChief Executive Officer2026-01-2375,194$109.26
$8.22MSell
Fiona TanChief Technology Officer2026-01-139,000$119.00
$1.07MSell
Jon BlotnerPres. Commercial Operations2026-01-054,997$105.84
$528.88kSell
Kate GulliverCFO and Chief Admin Officer2026-01-0236,497$106.50
$3.89MSell

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Net Insider Buy/Sell (L12M) Ownership

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W Shareholders

What type of owners hold Wayfair Inc stock?

Institutional
Insider
Retail
NameHoldSharesValueType
Fmr LLC12.06%15,715,843$1.43BInstitution
Capital World Investors10.26%13,374,574$1.22BInstitution
Vanguard Group Inc7.34%9,562,050$869.19MInstitution
Spruce House Partnership Ai LP5.37%7,000,000$636.30MInsider
Spruce House Partnership LLC4.90%6,383,700$580.28MInsider
Renaissance Technologies LLC4.01%5,226,767$475.11MInstitution
Blackrock Inc3.70%4,817,709$437.93MInstitution
Baillie Gifford Co3.18%4,149,211$377.16MInstitution
Janus Henderson Group PLC2.61%3,403,620$309.39MInstitution
Spruce House Investment Management LLC2.24%2,923,845$265.78MInstitution

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W vs Internet Retail Stocks

TickerInst. %Insider %Net Insider (L12M)Net Insider (L3M)
W83.83%16.17%Net SellingNet Selling
CHWY95.40%4.60%Net SellingNet Selling
CART58.01%41.99%Net SellingNet Selling
VIPS100.00%0.00%
GLBE66.85%0.00%

Wayfair Stock Ownership FAQ

Who owns Wayfair?

Wayfair (NYSE: W) is owned by 91.64% institutional shareholders, 17.67% Wayfair insiders, and 0.00% retail investors. Spruce House Partnership Ai LP is the largest individual Wayfair shareholder, owning 7.00M shares representing 5.37% of the company. Spruce House Partnership Ai LP's Wayfair shares are currently valued at $618.73M.

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