How to Buy Synchrony Financial Stock
Synchrony Financial
Synchrony Financial is a credit service company located in Connecticut, United States, which is part of the Financial Services sector, and is traded under the ticker SYF on the NYSE exchange.
Synchrony Financial stock last closed at $51.95, down 0.92% from the previous day, and has increased 18.12% in one year. It has overperformed other stocks in the Credit Services industry by 0.01 percentage points. Synchrony Financial stock is currently +28.13% from its 52-week low of $40.55, and -26.76% from its 52-week high of $70.93.
There are currently 380.65M SYF shares outstanding. The market cap of SYF is $19.77B. In the last 24 hours, 4.11M SYF shares were traded.
How to Buy Synchrony Financial Stock
Not sure how to invest in Synchrony Financial stock? Here's how.
- Decide where to buy Synchrony Financial stock: You need to decide on a stock brokerage, but don't worry - we've analyzed dozens of stock brokerages and apps to help you choose where to buy Synchrony Financial stock.
- Create a brokerage account: Sign up for 0% commission trading with the highest-rated brokerage we've identified.
- Deposit funds into your investment account: Choose your method of payment and add your information.
- Evaluate Synchrony Financial stock: The Synchrony Financial ticker symbol is SYF. Is Synchrony Financial stock a good investment? Should you buy shares of SYF? How do SYF's underlying business fundamentals look? Do top analysts think Synchrony Financial is a good buy? Why has SYF's stock price moved recently? (Hint: Our stock market research website can help you evaluate if SYF is a good stock to buy).
- Execute your SYF trade: Decide if you will purchase SYF shares at the current market price or use a limit order to purchase SYF shares at a given price.
- Get key alerts regarding your SYF position: Create a watchlist to important notifications about your position in Synchrony Financial stock.
Step 1: Decide where to buy Synchrony Financial stock
You will need an online brokerage account to access the NYSE market and buy SYF stock.
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Open eToro AccountStep 2: Create a brokerage account
Now that you've chosen your brokerage, you'll need to fill out some personal information so you are able to invest in SYF stock today.
How to Create a New Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
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Step 3: Deposit funds into your investment account
Now that you've created your account on stock market app, you can securely and quickly fund your account:
Watch the video below to see the process of depositing funds into your investment account.
Step 4: Evaluate Synchrony Financial stock
After you have selected the best place to buy Synchrony Financial stock, it's critical to research their stock prior to investing, so you can wrap your head around the risk and upside.
Synchrony Financial Numbers
SYF Due Diligence Score
WallStreetZen was built to help everyday investors do better fundamental analysis quickly.
You can view all of the due diligence checks on SYF's stock page.
What is the fair value of SYF stock?
Investors use many financial metrics, analyses, models, and charts to gauge SYF's true value.
Using relative valuations measures:
- SYF may be undervalued based on its P/E ratio of 7.06x, relative to Credit Services industry P/E ratio of 29.87x
- SYF may be undervalued based on its P/B ratio of 1.19x, relative to Credit Services industry P/B ratio of 5.51x
- SYF could be undervalued based on its PEG ratio of 0.92x
You can do additional valuation research on SYF's stock here.
SYF Financial Health Overview
Signs that SYF is financially healthy:
- Total SYF debt is lower than 5 years ago, relative to shareholder equity.
- SYF's operating cash flow of $9.80B allows it to safely service it's debt of $17.01B.
- SYF earnings of $3.75B is not sufficient to cover its interest payments.
Signs that SYF is not financially healthy:
- SYF has a relatively high debt to equity ratio of 6.36.
- SYF profit margin has gone down from 33.3% to 33.1% in the past year.
Do Wall Street analysts think it's a good time to buy Synchrony Financial stock
Out of 11 sell side analysts who research SYF, the consensus analyst rating on Synchrony Financial is a Buy
Please note that analyst forecasts are not stock recommendations, nor are they financial advice.
Most Recent SYF Analyst Upgrades/Downgrades
Alex Scott, a top 14% analyst from Goldman Sachs maintains SYF with a strong buy rating and lowers their SYF price target from $82.00 to $70.00, on Mar 18, 2025.
Karl Shepard, a bottom 12% analyst from RBC Capital maintains SYF with a hold rating and raises their SYF price target from $70.00 to $73.00, on Jan 29, 2025.
Dave Rochester, a bottom 8% analyst from Compass Point downgrades SYF to a hold rating and announces their SYF price target of $70.00, on Jan 28, 2025.
Mihir Bhatia, a top 15% analyst from Bank of America maintains SYF with a strong buy rating and raises their SYF price target from $82.00 to $85.00, on Jan 28, 2025.
Bank of America's Mihir Bhatia raised their price target on Synchrony Financial (NYSE: SYF) by 3.7% from $82 to $85 on 2025/01/28. The analyst maintained their Strong Buy rating on the stock.
Synchrony Financial reported its Q4 and FY 2024 earnings on 2025/01/28.
According to Bhatia, investors' disappointment with the company's net sales guidance most likely explains the decline in the stock price post the earnings report.
Although BoA's checks indicate some investors were hoping for an increase in sell-side forecasts, management's revenue guidance of $15.2B to $15.7B was actually higher than the BoA and consensus estimate of $15.6B to $15.5B, the analyst noted.
Bhatia said that improved credit and expenses will boost 2025 estimates on Synchrony Financial, offsetting the somewhat weaker top line when all factors are considered.
Earnings Report
Synchrony Financial reported:
For Q4 2024:
- EPS of $1.91, which beat the Zacks Consensus Estimate of $1.90 and, by 85.4 %, Q4 2023’s $1.03.
- Revenue of $4.59B, which missed the Zacks Consensus Estimate by 0.77% but beat, by 2.8 %, Q4 2023’s $4.47B.
For FY 2024:
- EPS of $8.55, up 64.7% Y/Y.
- Revenue of $18.01B, up 6% Y/Y.
Management did not provide financial guidance in its press release.
President & CEO commented: “Synchrony's Q4 performance demonstrated the power of our differentiated business model and our ability to execute across our key strategic priorities to deliver strong results for our stakeholders.
“We leveraged our scale, our deep lending expertise and advanced data analytics, and our sophisticated digital capabilities to deliver innovative financing solutions through seamless omnichannel experiences for approximately 70M customers, and hundreds of thousands of partners, providers, and small and mid-sized businesses that we serve.
“Synchrony also continued to invest in our competitive strengths and position our business for sustainable growth at strong risk-adjusted returns over the long term.
“During the past year, we grew and deepened more than 45 of our existing partner programs and added more than 45 new partners.
“We diversified our markets and distribution channels to reach more customers and expanded the utility of our products to drive greater lifetime value.
“And we continued to enhance our customer experience to deliver easier and more personalized interactions anywhere our customers are looking to make a purchase.
“Looking to the year ahead, Synchrony is operating from a position of strength as we continue to drive greater financing and payment experiences.
“We are excited about the opportunities we see to deepen our role within the heart of American commerce and are confident in our ability to drive significant long-term value for our many stakeholders.”
Eric Wasserstrom, a top 16% analyst from UBS maintains SYF with a hold rating and raises their SYF price target from $58.00 to $66.00, on Jan 13, 2025.
You can dive deeper into what analysts are forecasting on the Synchrony Financial stock forecast page.
SYF Trading Indicators
Is SYF Growing Revenue?
Last year, SYF earnings were $2.88B. In the last 5 year, SYF's earnings have increased by 10.49% per year. This was slower than the Credit Services industry average of 13.36%.
Last year, SYF revenue was $8.71B. In the last five year, SYF's revenue has increased by 1.68% per year. This was slower than the Credit Services industry average of 9.89%.
Learn more about SYF's earnings and revenue performance here.
Latest Insiders Trades at SYF
Over the past year, executives and large shareholders at SYF have bought more shares than they have sold.
Fernando Aguirre, Director of SYF, was the latest SYF insider to buy. They bought $55,004.66 worth of SYF shares on Mar 31, 2025.
Dig into more about who owns SYF stock here.
Can I get consistent income from SYF stock?
Synchrony Financial pays a dividend of 1.92%, compared to the Credit Services industry's average dividend yield of 3.8%. If you owned $1,000 of SYF stock, you would have received $19.25 in the past 12 months.
Synchrony Financial dividend payments have consistently grown over the past 9 years and have remained stable.
Get more data about Synchrony Financial dividend yield and history here.
SYF Social Trading Data
One of the primary reasons eToro is our highest-rated brokerage is because of its social trading community.
Click below to find out what other community members have to say.
Step 5: Execute your SYF trade
There are two main order types:
- Market order: A market order is an order to buy or sell a stock at the best possible price.
Market orders are generally fine for most investors. - Limit order: A limit order enables you to buy or sell a security at a specific price (or better).
If you want to be sure you're buying or selling at a specific dollar amount limit, use a limit order.
Click the Open Trade button and eToro will execute the order.
If you require more help buying stocks on eToro, click the how to video below:
Step 6: Get key alerts regarding your SYF position
Now that you own some SYF stock, you'll want to keep up with your investment.
Start a watchlist to keep track of your SYF stock.
SYF Feed
How to Buy Stock in Synchrony Financial
To summarize, here are the 6 steps to buy stock in Synchrony Financial:
- Decide where to buy Synchrony Financial stock
- Create a brokerage account
- Deposit funds into your investment account
- Evaluate Synchrony Financial stock
- Execute your SYF trade
- Get key alerts regarding your SYF position
If you require a brokerage, eToro is our favorite venue.
Get Started with eToro TodayIf you would like to track your investment in Synchrony Financial, get started below.
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