How to Buy Purple Innovation Stock
Purple Innovation Inc
Purple Innovation, Inc. designs and manufactures mattresses, pillows, and cushions. The company also offers bases, foundations, sheets, mattress protectors, bed frames, seat cushions, weighted blankets, and duvets, as well as pet beds.
Purple Innovation stock last closed at $1.09, down 6.03% from the previous day, and has decreased 1.8% in one year. It has overperformed other stocks in the Furnishings Fixtures & Appliances industry by 0 percentage points. Purple Innovation stock is currently +94.64% from its 52-week low of $0.56, and -15.5% from its 52-week high of $1.29.
As of Sep 2, 2025, there are 108.41M PRPL shares outstanding. The market cap of PRPL is $118.17M. In the last 24 hours, 541,000 PRPL shares were traded.
How to Buy Purple Innovation Stock
Wondering how to invest in Purple Innovation stock? Here's how.
- Figure out where to buy Purple Innovation stock: You need to decide on an online brokerage, but don't worry - we've tried dozens of online brokerages and apps to help you decide where to buy Purple Innovation stock.
- Sign up for a brokerage account: Sign up for 0% commission trading with the highest-rated brokerage we've selected.
- Deposit money your investment account: Choose your payment method and add your details.
- Research Purple Innovation stock: The Purple Innovation ticker symbol is PRPL. Is Purple Innovation stock a good investment? Should you buy shares of PRPL? How do PRPL's underlying business fundamentals look? Do top analysts think Purple Innovation is a good buy? Why has PRPL's stock price moved recently? (Hint: Our stock research tools can help you evaluate if PRPL is a good stock to buy).
- Make your PRPL trade: Decide if you will purchase PRPL shares at the current market price or use a limit order to purchase PRPL stock at a specific price.
- Watch your PRPL investment: Create a watchlist to important updates regarding your position in Purple Innovation shares.
Step 1: Figure out where to buy Purple Innovation stock
You need a brokerage account to access the NASDAQ market and buy PRPL shares.
Our recommended brokerage: eToro
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- Buy other financial assets: Such as ETFs and cryptos.
Get $10 towards your share purchase by creating an account with eToro today. This offer is only for US users.
Open eToro AccountStep 2: Sign up for a brokerage account
Now that you've chosen the right brokerage, the next step is to fill out some personal information so you can buy PRPL today.
How to Set Up a New Investment Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Input your personal data to open a new brokerage account.
- Send your details by pressing the "Create Account" button. Get started with eToro today
Step 3: Deposit money your investment account
Now that you have opened your account on the best stock investing app, you can securely and quickly fund your account:
Watch this video walkthrough for more details transferring funds into your brokerage account.
Step 4: Research Purple Innovation stock
After you have decided on the best place to buy Purple Innovation stock, it's critical to evaluate their stock prior to buying, so you can comprehend the risk as well as the upside.
Purple Innovation Metrics
PRPL Overview
WallStreetZen was designed to help part-time investors perform more accurate fundamental analysis in less time.
You can view all of the due diligence checks on PRPL's stock page.
Is PRPL stock undervalued or overvalued?
Analysts use a variety of different financial metrics, analyses, models, and charts to gauge PRPL's fair value.
You can access more valuation research on PRPL's stock here.
PRPL Financials at a glance
Passed Health Checks:
- PRPL profit margin has gone up from -19.9% to -18.4% in the past year.
- There are more short-term assets than short-term liabilities on the PRPL balance sheet.
- PRPL has cash burn of 26603000. It has sufficient cash and short-term investments to cover this for at least one year.
- PRPL has $34.25M in cash and short term investments. This is sufficient to cover its annual cash burn of $26.60M.
Failed Health Checks:
- There are more long-term liabilities than short-term assets on the PRPL balance sheet.
- Total PRPL debt is still negative.
- PRPL debt to equity ratio of -20.42 is negative.
Is PRPL stock a Buy, Hold, or Sell, according to analysts?
Out of 1 Equities analysts who research PRPL, the consensus analyst rating on Purple Innovation is a Hold
Please keep in mind that analyst ratings are not stock recommendations, nor are they financial advice.
You can dive deeper into what analysts are projecting on the Purple Innovation stock forecast page.
PRPL Technical Indicators
PRPL Performance Metrics
Last year, PRPL revenue was $456.84M. In the past 5 year, PRPL's revenue has increased by -2.9% per year. This was slower than the Furnishings Fixtures & Appliances industry average of 10.18%.
You can analyze PRPL's earnings and revenue performance here.
Who is buying/selling PRPL?
Over the past 12 months, executives and large shareholders at PRPL have sold more shares than they have bought.
Robert Demartini, Chief Executive Officer of PRPL, was the latest PRPL insider to sell. They sold $17,633.09 worth of PRPL stock on Mar 31, 2025.
Learn more about who owns PRPL shares here.
Can I rely on PRPL as an income stream?
No, Purple Innovation doesn't provide an income stream by paying out dividends.
What others are saying about PRPL
One of the primary reasons eToro is our highest-rated brokerage is because of its social trading community.
Click below to see what other traders have to say.
Step 5: Make your PRPL trade
You have two primary options:
- Market order: A market order is an order to buy or sell a stock at the best price on the market.
Market orders are usually sufficient. - Limit order: A limit order enables you to buy or sell a stock at a specific price (or better).
If you want to be sure you're buying or selling at a given dollar amount, place a limit order.
Click the Open Trade button and your broker will execute the order.
If you want additional help buying stocks on eToro, click the helpful video below:
Step 6: Watch your PRPL investment
Now that you own some PRPL shares, you'll want to stay up-to-date on your company.
Make a watchlist to get notified of the latest news about your PRPL stock.
PRPL Feed
How to Buy Stock in Purple Innovation
To summarize, here are the 6 steps for buying Purple Innovation stock:
- Figure out where to buy Purple Innovation stock
- Sign up for a brokerage account
- Deposit money your investment account
- Research Purple Innovation stock
- Make your PRPL trade
- Watch your PRPL investment
If you require a brokerage, eToro is our recommended venue.
Get Started with eToro TodayIf you want to keep an eye on your investment in Purple Innovation, add PRPL to your watchlist by clicking the button below.
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