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NASDAQ: PRPL
Purple Innovation Inc Stock Ownership - Who owns Purple Innovation?

Insider buying vs selling

Have Purple Innovation Inc insiders been buying or selling?
Buy
Sell
NameRoleDateSharesPriceValue
George Turner UlrichPrincipal Accounting Officer2024-03-224,000$1.52
$6.06kBuy
George Turner UlrichPrincipal Accounting Officer2024-03-15200$1.56
$312.00Sell
Jack RoddyChief People Officer2024-03-153,163$1.56
$4.93kSell
Jack RoddyChief People Officer2024-03-153,410$1.56
$5.32kSell
George Turner UlrichPrincipal Accounting Officer2024-03-151,459$1.56
$2.28kSell
Jeffery Scott KerbyChief of Owned Retail2024-03-153,151$1.56
$4.92kSell
Keira KrauszChief Marketing Officer2024-03-154,815$1.56
$7.51kSell
George Turner UlrichPrincipal Accounting Officer2024-03-152,158$1.56
$3.37kSell
Gary T. DicamilloDirector2023-08-2810,000$2.22
$22.18kBuy
Casey Kale McGarveyChief Legal Officer2023-06-0222,300$2.85
$63.56kBuy

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Net Insider Buy/Sell (L12M) Ownership

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PRPL Shareholders

What type of owners hold Purple Innovation Inc stock?
Institutional
Insider
Retail
NameHoldSharesValueType
Coliseum Capital Management LLC43.70%46,855,291$73.09MInstitution
Coliseum Capital Management LLC43.70%46,855,291$73.09MInsider
Fmr LLC6.48%6,952,712$10.85MInstitution
No Street GP LP4.66%5,000,000$7.80MInstitution
Blackrock Inc3.95%4,233,311$6.60MInstitution
Douglas Scott Peterson2.99%3,210,930$5.01MInsider
Vanguard Group Inc2.69%2,883,610$4.50MInstitution
Stratos Wealth Partners Ltd2.60%2,789,714$4.35MInstitution
Wasatch Advisors LP2.06%2,206,820$3.44MInstitution
Coliseum Capital Coinvest Iii LP1.62%1,734,476$2.71MInsider

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PRPL vs Furnishings Fixture & Appliance Stocks

TickerInst. %Insider %Net Insider (L12M)Net Insider (L3M)
PRPL59.23%40.77%Net SellingNet Selling
FLXS30.92%44.72%Net Buying
VIRC25.50%23.72%Net BuyingNet Selling
LCUT24.91%75.09%Net SellingNet Selling
BSET54.39%12.78%Net BuyingNet Buying

Purple Innovation Stock Ownership FAQ

Who owns Purple Innovation?

Purple Innovation (NASDAQ: PRPL) is owned by 76.35% institutional shareholders, 52.54% Purple Innovation insiders, and 0.00% retail investors. Coliseum Capital Management LLC is the largest individual Purple Innovation shareholder, owning 46.86M shares representing 43.70% of the company. Coliseum Capital Management LLC's Purple Innovation shares are currently valued at $81.53M.

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