NASDAQ: PRPLPurple Innovation Inc Stock Ownership - Who owns Purple Innovation?
Insider buying vs selling
Have Purple Innovation Inc insiders been buying or selling?
Buy
Sell
| Name | Role | Date | Shares | Price | Value |
|---|---|---|---|---|---|
| Robert Demartini | Chief Executive Officer | 2026-03-31 | 23,192 | $0.66 | $15.33kSell |
| Jeffery Scott Kerby | Chief of Owned Retail | 2026-03-31 | 3,920 | $0.66 | $2.59kSell |
| Todd E. Vogensen | Chief Financial Officer | 2026-03-31 | 7,079 | $0.66 | $4.68kSell |
| Robert Demartini | Chief Executive Officer | 2026-03-15 | 16,309 | $0.71 | $11.51kSell |
| Jeffery Scott Kerby | Chief of Owned Retail | 2026-03-15 | 2,651 | $0.71 | $1.87kSell |
| Todd E. Vogensen | Chief Financial Officer | 2026-03-14 | 12,683 | $0.71 | $8.95kSell |
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Net Insider Buy/Sell (L12M) Ownership
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PRPL Shareholders
What type of owners hold Purple Innovation Inc stock?
Institutional
Insider
Retail
| Name | Hold | Shares | Value | Type |
|---|---|---|---|---|
| Coliseum Capital Management LLC | 42.99% | 46,855,291 | $23.19M | Insider |
| Coliseum Capital Management LLC | 42.99% | 46,855,291 | $23.19M | Institution |
| Wasatch Advisors LP | 4.69% | 5,116,685 | $2.53M | Institution |
| Douglas Scott Peterson | 2.97% | 3,233,959 | $1.60M | Insider |
| Vanguard Group Inc | 2.38% | 2,593,450 | $1.28M | Institution |
| Coliseum Capital Coinvest III LP | 1.59% | 1,734,476 | $858.57k | Insider |
| Paul J. Zepf | 1.19% | 1,293,750 | $640.41k | Insider |
| Blackrock Inc | 0.96% | 1,050,202 | $519.85k | Institution |
| Robert Demartini | 0.90% | 976,928 | $483.58k | Insider |
| Millennium Management LLC | 0.86% | 937,697 | $464.16k | Institution |
PRPL vs Furnishings Fixture & Appliance Stocks
Purple Innovation Stock Ownership FAQ
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Information is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.