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NASDAQ: PRPL
Purple Innovation Inc Stock Ownership - Who owns Purple Innovation?

OverviewForecastEarningsRevenueDividendOwnership

Insider buying vs selling

Have Purple Innovation Inc insiders been buying or selling?

Buy
Sell
NameRoleDateSharesPriceValue
Todd E. VogensenChief Financial Officer2025-03-316,970$0.76
$5.29kSell
Robert DemartiniChief Executive Officer2025-03-3123,232$0.76
$17.63kSell
George Turner UlrichPrincipal Accounting Officer2025-03-312,249$0.76
$1.71kSell
Jeffery Scott KerbyChief of Owned Retail2025-03-314,647$0.76
$3.53kSell
Robert DemartiniChief Executive Officer2025-03-2548,167$0.79
$38.05kSell
Robert DemartiniChief Executive Officer2025-03-1516,337$0.90
$14.70kSell
Jeffery Scott KerbyChief of Owned Retail2025-03-153,142$0.90
$2.83kSell
George Turner UlrichPrincipal Accounting Officer2025-03-151,455$0.90
$1.31kSell
George Turner UlrichPrincipal Accounting Officer2025-03-152,152$0.90
$1.94kSell
Todd E. VogensenChief Financial Officer2025-03-1412,488$0.90
$11.24kSell

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Net Insider Buy/Sell (L12M) Ownership

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PRPL Shareholders

What type of owners hold Purple Innovation Inc stock?

Institutional
Insider
Retail
NameHoldSharesValueType
Coliseum Capital Management LLC43.23%46,855,291$33.50MInstitution
Coliseum Capital Management LLC43.23%46,855,291$33.50MInsider
Blackrock Inc3.83%4,153,207$2.97MInstitution
Wasatch Advisors LP3.68%3,986,237$2.85MInstitution
No Street GP LP3.58%3,878,970$2.77MInstitution
Fmr LLC3.17%3,437,926$2.46MInstitution
Douglas Scott Peterson2.98%3,233,959$2.31MInsider
Vanguard Group Inc2.74%2,965,484$2.12MInstitution
Coliseum Capital Coinvest III LP1.60%1,734,476$1.24MInsider
Geode Capital Management LLC1.27%1,375,525$983.50kInstitution

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PRPL vs Furnishings Fixture & Appliance Stocks

TickerInst. %Insider %Net Insider (L12M)Net Insider (L3M)
PRPL56.95%43.05%Net Selling
HOFT75.14%24.86%Net SellingNet Selling
LCUT23.06%76.94%Net Selling
IRBT53.43%21.96%Net SellingNet Selling
NTZ4.34%0.00%
View Top Furnishings Fixture & Appliance Stocks

Purple Innovation Stock Ownership FAQ

Who owns Purple Innovation?

Purple Innovation (NASDAQ: PRPL) is owned by 69.58% institutional shareholders, 52.61% Purple Innovation insiders, and 0.00% retail investors. Coliseum Capital Management LLC is the largest individual Purple Innovation shareholder, owning 46.86M shares representing 43.23% of the company. Coliseum Capital Management LLC's Purple Innovation shares are currently valued at $33.74M.

If you're new to stock investing, here's how to buy Purple Innovation stock.
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