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NASDAQ: PRPL
Purple Innovation Inc Stock Ownership - Who owns Purple Innovation?

OverviewForecastEarningsRevenueDividendOwnership

Insider buying vs selling

Have Purple Innovation Inc insiders been buying or selling?

Buy
Sell
NameRoleDateSharesPriceValue
Todd E. VogensenChief Financial Officer2025-03-316,970$0.76
$5.29kSell
Robert DemartiniChief Executive Officer2025-03-3123,232$0.76
$17.63kSell
George Turner UlrichPrincipal Accounting Officer2025-03-312,249$0.76
$1.71kSell
Jeffery Scott KerbyChief of Owned Retail2025-03-314,647$0.76
$3.53kSell
Robert DemartiniChief Executive Officer2025-03-2548,167$0.79
$38.05kSell
Robert DemartiniChief Executive Officer2025-03-1516,337$0.90
$14.70kSell
Jeffery Scott KerbyChief of Owned Retail2025-03-153,142$0.90
$2.83kSell
George Turner UlrichPrincipal Accounting Officer2025-03-151,455$0.90
$1.31kSell
George Turner UlrichPrincipal Accounting Officer2025-03-152,152$0.90
$1.94kSell
Todd E. VogensenChief Financial Officer2025-03-1412,488$0.90
$11.24kSell

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Net Insider Buy/Sell (L12M) Ownership

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PRPL Shareholders

What type of owners hold Purple Innovation Inc stock?

Institutional
Insider
Retail
NameHoldSharesValueType
Coliseum Capital Management LLC43.22%46,855,291$40.44MInsider
Coliseum Capital Management LLC43.22%46,855,291$40.44MInstitution
Wasatch Advisors LP4.27%4,627,934$3.99MInstitution
No Street GP LP3.32%3,600,000$3.11MInstitution
Douglas Scott Peterson2.98%3,233,959$2.79MInsider
Vanguard Group Inc2.43%2,631,102$2.27MInstitution
Fmr LLC1.79%1,940,045$1.67MInstitution
Blackrock Inc1.65%1,784,973$1.54MInstitution
Coliseum Capital Coinvest III LP1.60%1,734,476$1.50MInsider
Paul J. Zepf1.19%1,293,750$1.12MInsider

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PRPL vs Furnishings Fixture & Appliance Stocks

TickerInst. %Insider %Net Insider (L12M)Net Insider (L3M)
PRPL55.26%44.74%Net Selling
HOFT74.75%25.25%Net SellingNet Buying
IRBT44.26%21.85%Net SellingNet Selling
LCUT22.16%77.84%Net Selling
NVFY1.10%98.90%
View Top Furnishings Fixture & Appliance Stocks

Purple Innovation Stock Ownership FAQ

Who owns Purple Innovation?

Purple Innovation (NASDAQ: PRPL) is owned by 64.96% institutional shareholders, 52.60% Purple Innovation insiders, and 0.00% retail investors. Coliseum Capital Management LLC is the largest individual Purple Innovation shareholder, owning 46.86M shares representing 43.22% of the company. Coliseum Capital Management LLC's Purple Innovation shares are currently valued at $39.55M.

If you're new to stock investing, here's how to buy Purple Innovation stock.
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