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NASDAQ: PRPL
Purple Innovation Inc Stock Ownership - Who owns Purple Innovation?

OverviewForecastEarningsRevenueDividendOwnership

Insider buying vs selling

Have Purple Innovation Inc insiders been buying or selling?

Buy
Sell
NameRoleDateSharesPriceValue
Robert Gerard LucianChief Financial Officer2026-05-0460,000$0.49
$29.46kBuy
Robert DemartiniChief Executive Officer2026-03-3123,192$0.66
$15.33kSell
Jeffery Scott KerbyChief of Owned Retail2026-03-313,920$0.66
$2.59kSell
Todd E. VogensenChief Financial Officer2026-03-317,079$0.66
$4.68kSell
Jeffery Scott KerbyChief of Owned Retail2026-03-152,651$0.71
$1.87kSell
Robert DemartiniChief Executive Officer2026-03-1516,309$0.71
$11.51kSell
Todd E. VogensenChief Financial Officer2026-03-1412,683$0.71
$8.95kSell

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Net Insider Buy/Sell (L12M) Ownership

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PRPL Shareholders

What type of owners hold Purple Innovation Inc stock?

Institutional
Insider
Retail
NameHoldSharesValueType
Coliseum Capital Management LLC42.99%46,855,291$20.05MInsider
Coliseum Capital Management LLC42.99%46,855,291$20.05MInstitution
Wasatch Advisors LP4.65%5,071,444$2.17MInstitution
Douglas Scott Peterson2.97%3,233,959$1.38MInsider
Vanguard Capital Management LLC2.07%2,254,889$965.09kInstitution
Coliseum Capital Coinvest III LP1.59%1,734,476$742.36kInsider
Paul J. Zepf1.19%1,293,750$553.73kInsider
Blackrock Inc0.96%1,045,474$447.46kInstitution
Robert Demartini0.90%976,928$418.13kInsider
Millennium Management LLC0.78%848,774$363.28kInstitution

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PRPL vs Furnishings Fixture & Appliance Stocks

TickerInst. %Insider %Net Insider (L12M)Net Insider (L3M)
PRPL52.66%47.34%Net SellingNet Buying
VIOT2.08%33.75%
CRWS21.25%78.75%Net Buying
NTZ3.85%96.15%
MWYN0.52%29.68%Net Selling
View Top Furnishings Fixture & Appliance Stocks

Purple Innovation Stock Ownership FAQ

Who owns Purple Innovation?

Purple Innovation (NASDAQ: PRPL) is owned by 58.49% institutional shareholders, 52.59% Purple Innovation insiders, and 0.00% retail investors. Coliseum Capital Management LLC is the largest individual Purple Innovation shareholder, owning 46.86M shares representing 42.99% of the company. Coliseum Capital Management LLC's Purple Innovation shares are currently valued at $19.68M.

If you're new to stock investing, here's how to buy Purple Innovation stock.
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