NASDAQ: PRPL
Purple Innovation Inc Stock Ownership - Who owns Purple Innovation?

Insider buying vs selling

Have Purple Innovation Inc insiders been buying or selling?

Buy
Sell
NameRoleDateSharesPriceValue
Robert DemartiniChief Executive Officer2025-03-3123,232$0.76
$17.63kSell
Jeffery Scott KerbyChief of Owned Retail2025-03-314,647$0.76
$3.53kSell
George Turner UlrichPrincipal Accounting Officer2025-03-312,249$0.76
$1.71kSell
Todd E. VogensenChief Financial Officer2025-03-316,970$0.76
$5.29kSell
Robert DemartiniChief Executive Officer2025-03-2548,167$0.79
$38.05kSell

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Net Insider Buy/Sell (L12M) Ownership

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PRPL Shareholders

What type of owners hold Purple Innovation Inc stock?

Institutional
Insider
Retail
NameHoldSharesValueType
Coliseum Capital Management LLC43.22%46,855,291$33.08MInstitution
Coliseum Capital Management LLC43.22%46,855,291$33.08MInsider
Wasatch Advisors LP4.72%5,116,685$3.61MInstitution
Douglas Scott Peterson2.98%3,233,959$2.28MInsider
Vanguard Group Inc2.39%2,593,450$1.83MInstitution
Coliseum Capital Coinvest III LP1.60%1,734,476$1.22MInsider
Paul J. Zepf1.19%1,293,750$913.39kInsider
Blackrock Inc0.97%1,050,202$741.44kInstitution
Millennium Management LLC0.86%937,697$662.01kInstitution
Robert Demartini0.81%879,514$620.94kInsider

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PRPL vs Furnishings Fixture & Appliance Stocks

TickerInst. %Insider %Net Insider (L12M)Net Insider (L3M)
PRPL53.11%46.89%Net Selling
SNBR56.34%43.66%Net Buying
COOK28.15%71.85%Net Buying
VIRC42.17%24.94%Net BuyingNet Buying
KEQU41.11%43.88%Net SellingNet Selling

Purple Innovation Stock Ownership FAQ

Who owns Purple Innovation?

Purple Innovation (NASDAQ: PRPL) is owned by 59.57% institutional shareholders, 52.60% Purple Innovation insiders, and 0.00% retail investors. Coliseum Capital Management LLC is the largest individual Purple Innovation shareholder, owning 46.86M shares representing 43.22% of the company. Coliseum Capital Management LLC's Purple Innovation shares are currently valued at $31.86M.

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