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NASDAQ: PRPL
Purple Innovation Inc Stock Ownership - Who owns Purple Innovation?

OverviewForecastEarningsRevenueDividendOwnership

Insider buying vs selling

Have Purple Innovation Inc insiders been buying or selling?

Buy
Sell
NameRoleDateSharesPriceValue
Robert Gerard LucianChief Financial Officer2026-05-0460,000$0.49
$29.46kBuy
Robert DemartiniChief Executive Officer2026-03-3123,192$0.66
$15.33kSell
Jeffery Scott KerbyChief of Owned Retail2026-03-313,920$0.66
$2.59kSell
Todd E. VogensenChief Financial Officer2026-03-317,079$0.66
$4.68kSell
Jeffery Scott KerbyChief of Owned Retail2026-03-152,651$0.71
$1.87kSell
Robert DemartiniChief Executive Officer2026-03-1516,309$0.71
$11.51kSell
Todd E. VogensenChief Financial Officer2026-03-1412,683$0.71
$8.95kSell

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Net Insider Buy/Sell (L12M) Ownership

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PRPL Shareholders

What type of owners hold Purple Innovation Inc stock?

Institutional
Insider
Retail
NameHoldSharesValueType
Coliseum Capital Management LLC1,074.77%46,855,291$340.64MInsider
Coliseum Capital Management LLC1,074.77%46,855,291$340.64MInstitution
Wasatch Advisors LP116.33%5,071,444$36.87MInstitution
Douglas Scott Peterson74.18%3,233,959$23.51MInsider
Vanguard Capital Management LLC51.72%2,254,889$16.39MInstitution
Coliseum Capital Coinvest III LP39.79%1,734,476$12.61MInsider
Paul J. Zepf29.68%1,293,750$9.41MInsider
Blackrock Inc23.98%1,045,474$7.60MInstitution
Robert Demartini22.41%976,928$7.10MInsider
Millennium Management LLC19.47%848,774$6.17MInstitution

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PRPL vs Furnishings Fixture & Appliance Stocks

TickerInst. %Insider %Net Insider (L12M)Net Insider (L3M)
PRPL52.66%47.34%Net SellingNet Buying
CRWS21.25%78.75%Net Buying
EFOI0.19%99.81%Net Buying
VIOT2.08%33.75%
MWYN0.52%29.68%Net Selling
View Top Furnishings Fixture & Appliance Stocks

Purple Innovation Stock Ownership FAQ

Who owns Purple Innovation?

Purple Innovation (NASDAQ: PRPL) is owned by 1,462.21% institutional shareholders, 1,314.75% Purple Innovation insiders, and 0.00% retail investors. Coliseum Capital Management LLC is the largest individual Purple Innovation shareholder, owning 46.86M shares representing 1,074.77% of the company. Coliseum Capital Management LLC's Purple Innovation shares are currently valued at $379.53M.

If you're new to stock investing, here's how to buy Purple Innovation stock.
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