NASDAQ: PRPLPurple Innovation Inc Stock Ownership - Who owns Purple Innovation?
Insider buying vs selling
Have Purple Innovation Inc insiders been buying or selling?
Buy
Sell
| Name | Role | Date | Shares | Price | Value |
|---|---|---|---|---|---|
| Robert Gerard Lucian | Chief Financial Officer | 2026-05-04 | 60,000 | $0.49 | $29.46kBuy |
| Robert Demartini | Chief Executive Officer | 2026-03-31 | 23,192 | $0.66 | $15.33kSell |
| Jeffery Scott Kerby | Chief of Owned Retail | 2026-03-31 | 3,920 | $0.66 | $2.59kSell |
| Todd E. Vogensen | Chief Financial Officer | 2026-03-31 | 7,079 | $0.66 | $4.68kSell |
| Jeffery Scott Kerby | Chief of Owned Retail | 2026-03-15 | 2,651 | $0.71 | $1.87kSell |
| Robert Demartini | Chief Executive Officer | 2026-03-15 | 16,309 | $0.71 | $11.51kSell |
| Todd E. Vogensen | Chief Financial Officer | 2026-03-14 | 12,683 | $0.71 | $8.95kSell |
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Net Insider Buy/Sell (L12M) Ownership
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PRPL Shareholders
What type of owners hold Purple Innovation Inc stock?
Institutional
Insider
Retail
| Name | Hold | Shares | Value | Type |
|---|---|---|---|---|
| Coliseum Capital Management LLC | 1,074.75% | 46,855,291 | $148.06M | Insider |
| Douglas Scott Peterson | 74.18% | 3,233,959 | $10.22M | Insider |
| Coliseum Capital Coinvest III LP | 39.78% | 1,734,476 | $5.48M | Insider |
| Paul J. Zepf | 29.68% | 1,293,750 | $4.09M | Insider |
| Robert Demartini | 22.41% | 976,928 | $3.09M | Insider |
| Greenhaven Road Investment Management LP | 17.76% | 774,200 | $2.45M | Insider |
| William T. Kerr | 6.84% | 298,204 | $942.32k | Insider |
| D. Andrew Cook | 6.74% | 293,687 | $928.05k | Insider |
| Eric Scott Haynor | 5.98% | 260,804 | $824.14k | Insider |
| Gary T. Dicamillo | 4.92% | 214,382 | $677.45k | Insider |
PRPL vs Furnishings Fixture & Appliance Stocks
Purple Innovation Stock Ownership FAQ
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Information is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.