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NASDAQ: PRPL
Purple Innovation Inc Stock

$6.15-0.22 (-3.45%)
Updated Feb 3, 2023
PRPL Price
$6.15
Fair Value Price
$6.84
Market Cap
$564.74M
52 Week Low
$2.65
52 Week High
$7.97
P/E
-10.25x
P/B
2.28x
P/S
0.56x
PEG
N/A
Dividend Yield
N/A
Revenue
$617.00M
Earnings
-$41.11M
Gross Margin
36.4%
Operating Margin
-7.58%
Profit Margin
-6.7%
Debt to Equity
1.77
Operating Cash Flow
-$62M
Beta
1.3
Next Earnings
Feb 27, 2023
Ex-Dividend
N/A
Next Dividend
N/A

PRPL Overview

Purple Innovation, Inc. designs and manufactures mattresses, pillows, and cushions. The company also offers bases, foundations, sheets, mattress protectors, bed frames, seat cushions, weighted blankets, and duvets, as well as pet beds. It markets and sells its products through its e-commerce online channels retail brick-and-mortar wholesale partners, and third-party online retailers, as well as through Purple retail showrooms. The company was founded in 2010 and is headquartered in Lehi, Utah.

Zen Score

Industry Average (34)
You've viewed Zen Score for 10/10 free stocks. Upgrade to Premium to see how PRPL scored across 33 valuation, financial, forecast, performance, and dividend due diligence checks.

Due Diligence Checks

PRPL ($6.15) is undervalued by 10.05% relative to our estimate of its Fair Value price of $6.84 based on Discounted Cash Flow (DCF) modelling, but does not have a significant margin of safety
Below Fair Value Valuation
PRPL ($6.15) is not significantly undervalued (10.05%) relative to our estimate of its Fair Value price of $6.84 based on Discounted Cash Flow (DCF) modelling, when including a healthy margin of safety
Significantly Below Fair Value Valuation
PRPL is unprofitable, so we... subscribe to Premium to read more.
Below Benjamin Graham Formula Value Valuation
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PRPL News

Valuation

PRPL fair value

Fair Value of PRPL stock based on Discounted Cash Flow (DCF)
Price
$6.15
Fair Value
$6.84
Undervalued by
10.05%
PRPL ($6.15) is undervalued by... subscribe to Premium to read more.
Below Fair Value Valuation
PRPL ($6.15) is not significantly... subscribe to Premium to read more.
Significantly Below Fair Value Valuation
PRPL is unprofitable, so we... subscribe to Premium to read more.
Below Benjamin Graham Formula Value Valuation

PRPL price to earnings (PE)

For valuing profitable companies with steady earnings
Company
-10.25x
Industry
19.68x
Market
15.09x

PRPL price to book (PB)

For valuing companies that are loss-making or have lots of physical asset
Company
2.28x
Industry
2.3x
PRPL is good value based... subscribe to Premium to read more.
P/B vs Industry Valuation

PRPL's financial health

Profit margin

Revenue
$143.3M
Net Income
$2.3M
Profit Margin
1.6%
PRPL's cash and short-term investments... subscribe to Premium to read more.
Interest Coverage Financials
PRPL's profit margin (-6.7%) has... subscribe to Premium to read more.
Profit Margin Growth Financials

Assets to liabilities

Assets
$686.7M
Liabilities
$438.4M
Debt to equity
1.77
PRPL's short-term assets ($194.71M) exceed... subscribe to Premium to read more.
Short-term Liabilities Financials
PRPL's long-term liabilities ($329.84M) exceed... subscribe to Premium to read more.
Long-term Liabilities Financials
PRPL's debt has increased relative... subscribe to Premium to read more.
Shrinking Debt Financials
PRPL's debt to equity ratio... subscribe to Premium to read more.
Healthy Debt to Equity Financials

Cash flow

Operating
$22.3M
Investing
-$4.4M
Financing
$0.0
PRPL's cash and short-term investments... subscribe to Premium to read more.
Debt Coverage Financials

PRPL vs Furnishings Fixture & Appliance Stocks

TickerMarket Cap1d %P/EP/B
PRPL$564.74M-3.45%-10.25x2.28x
COOK$535.83M+1.63%-1.35x1.47x
TILE$689.31M-1.66%10.68x2.14x
LOVE$434.81M+0.42%12.95x2.75x
ETD$773.11M+2.07%6.81x1.77x

Purple Innovation Stock FAQ

What is Purple Innovation's quote symbol?

NASDAQ: PRPL) Purple Innovation trades on the NASDAQ under the ticker symbol PRPL. Purple Innovation stock quotes can also be displayed as NASDAQ: PRPL.

If you're new to stock investing, here's how to buy Purple Innovation stock.

What is the 52 week high and low for Purple Innovation (NASDAQ: PRPL)?

(NASDAQ: PRPL) Purple Innovation's 52-week high was $7.97, and its 52-week low was $2.65. It is currently -22.84% from its 52-week high and 132.08% from its 52-week low.

How much is Purple Innovation stock worth today?

(NASDAQ: PRPL) Purple Innovation currently has 91,828,445 outstanding shares. With Purple Innovation stock trading at $6.15 per share, the total value of Purple Innovation stock (market capitalization) is $564.74M.

Purple Innovation stock was originally listed at a price of $9.50 in Oct 29, 2015. If you had invested in Purple Innovation stock at $9.50, your return over the last 7 years would have been -35.26%, for an annualized return of -6.02% (not including any dividends or dividend reinvestments).

How much is Purple Innovation's stock price per share?

(NASDAQ: PRPL) Purple Innovation stock price per share is $6.15 today (as of Feb 3, 2023).

What is Purple Innovation's Market Cap?

(NASDAQ: PRPL) Purple Innovation's market cap is $564.74M, as of Feb 7, 2023.

Market cap (market capitalization) is the total market value of a publicly traded company's outstanding shares.

Purple Innovation's market cap is calculated by multiplying PRPL's current stock price of $6.15 by PRPL's total outstanding shares of 91,828,445.
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