NASDAQ: PRPLPurple Innovation Inc Stock
$0.43+0.01 (+2.38%)
Updated Jun 15, 2026
PRPL Price
$0.43
Fair Value Price
N/A
Market Cap
$46.65M
52 Week Low
$0.37
52 Week High
$1.26
P/E
-0.74x
P/B
-0.78x
P/S
0.16x
PEG
N/A
Dividend Yield
N/A
Revenue
$460.28M
Earnings
-$62.82M
Gross Margin
39.7%
Operating Margin
-6.6%
Profit Margin
-13.6%
Debt to Equity
-5.52
Operating Cash Flow
-$8M
Beta
1.82
Next Earnings
N/A
Ex-Dividend
N/A
Next Dividend
N/A
PRPL Overview
Purple Innovation, Inc. specializes in the design and manufacture of a diverse array of sleep and comfort solutions, primarily mattresses, pillows, and various types of cushions. Its comprehensive product portfolio extends to include bedding accessories such as bases, foundations, sheets, mattress protectors, and bed frames, alongside additional comfort items like seat cushions, weighted blankets, and duvets, as well as pet beds. The company distributes and sells its merchandise through a multifaceted approach, encompassing its direct-to-consumer e-commerce site, collaborations with brick-and-mortar wholesale partners, third-party online vendors, and its own branded Purple retail showrooms. Founded in 2010, the enterprise maintains its headquarters in Lehi, Utah.
Zen Rating
Our proven quant model uses 115 proprietary factors, including AI, to determine PRPL's potential to beat the market
- PRPL doesn't meet the minimum data requirements for our proprietary Zen Ratings model. Learn more about Zen Ratings.
Zen Rating Component Grades
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N/A
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Zen Rating uses advanced AI algorithms that detect subtle patterns in market data; it anticipates future trends that point to superior stock price results.
Industry: Furnishings Fixture & Appliance
Industry Rating
C
PRPL
RankedUnranked of 20
RankedUnranked of 20
Top Ranked Stocks in Industry
| Name / Ticker | Price | Zen Rating |
|---|---|---|
| $9.19 | A | |
| $16.05 | B | |
| $63.67 | B |
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PRPL News
Overview
Due Diligence Score
–
Industry Average (28)
You've viewed Due Diligence Score for 10/10 free stocks. Upgrade to Premium to see how PRPL scored across 33 valuation, financial, forecast, performance, and dividend due diligence checks.
Due Diligence Checks
PRPL is unprofitable, so we are unable to calculate its intrinsic value according to an updated version of Benjamin Graham's Formula from "The Intelligent Investor"
Below Benjamin Graham Formula Value Valuation
PRPL is unprofitable, so we are unable to assess its PEG ratio
PEG Value Valuation
PRPL's cash burn is expected... subscribe to Premium to read more.
Interest Coverage Financials
There are 30 more PRPL due diligence checks available for Premium users.
Valuation
PRPL price to earnings (PE)
For valuing profitable companies with steady earnings
Company
-0.74x
Industry
13.51x
Market
14.3x
PRPL price to book (PB)
For valuing companies that are loss-making or have lots of physical asset
Company
-0.78x
Industry
2.3x
PRPL's financial health
Profit margin
Revenue
$95.7M
Net Income
-$30.5M
Profit Margin
-31.9%
PRPL's cash burn is expected... subscribe to Premium to read more.
Interest Coverage Financials
PRPL's profit margin has increased... subscribe to Premium to read more.
Profit Margin Growth Financials
Assets to liabilities
Assets
$272.0M
Liabilities
$332.1M
Debt to equity
-5.52
PRPL's short-term assets ($115.58M) exceed... subscribe to Premium to read more.
Short-term Liabilities Financials
PRPL's long-term liabilities ($238.91M) exceed... subscribe to Premium to read more.
Long-term Liabilities Financials
PRPL's debt relative to shareholder... subscribe to Premium to read more.
Shrinking Debt Financials
PRPL's debt to equity ratio... subscribe to Premium to read more.
Healthy Debt to Equity Financials
Cash flow
Operating
$3.0M
Investing
-$2.0M
Financing
-$346.0k
PRPL's cash and short-term investments... subscribe to Premium to read more.
Debt Coverage Financials
PRPL vs Furnishings Fixture & Appliance Stocks
Purple Innovation Stock FAQ
Company
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Information is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.