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NASDAQ: PRPL
Purple Innovation Inc Stock

$1.47-0.06 (-3.92%)
Updated Apr 19, 2024
PRPL Price
$1.47
Fair Value Price
N/A
Market Cap
$157.60M
52 Week Low
$0.55
52 Week High
$3.78
P/E
-1.26x
P/B
1.37x
P/S
0.21x
PEG
N/A
Dividend Yield
N/A
Revenue
$510.54M
Earnings
-$120.76M
Gross Margin
33.7%
Operating Margin
-23.27%
Profit Margin
-23.7%
Debt to Equity
2.38
Operating Cash Flow
-$55M
Beta
1.49
Next Earnings
May 8, 2024
Ex-Dividend
N/A
Next Dividend
N/A

PRPL Overview

Purple Innovation, Inc. designs and manufactures mattresses, pillows, and cushions. The company also offers bases, foundations, sheets, mattress protectors, bed frames, seat cushions, weighted blankets, and duvets, as well as pet beds. It markets and sells its products through its e-commerce online channels retail brick-and-mortar wholesale partners, and third-party online retailers, as well as through Purple retail showrooms. The company was founded in 2010 and is headquartered in Lehi, Utah.

Zen Score

Industry Average (31)
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Due Diligence Checks

PRPL is unprofitable, so we are unable to calculate its intrinsic value according to an updated version of Benjamin Graham's Formula from "The Intelligent Investor"
Below Benjamin Graham Formula Value Valuation
PRPL is good value based on its book value relative to its share price (1.37x), compared to the US Furnishings Fixtures & Appliances industry average (2.14x)
P/B vs Industry Valuation
PRPL is unprofitable, so we... subscribe to Premium to read more.
PEG Value Valuation
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PRPL News

Valuation

PRPL fair value

Fair Value of PRPL stock based on Discounted Cash Flow (DCF)
Price
$1.47
Fair Value
$1.58
Undervalued by
7.06%
PRPL is unprofitable, so we... subscribe to Premium to read more.
Below Benjamin Graham Formula Value Valuation

PRPL price to earnings (PE)

For valuing profitable companies with steady earnings
Company
-1.26x
Industry
15.54x
Market
40.51x

PRPL price to book (PB)

For valuing companies that are loss-making or have lots of physical asset
Company
1.37x
Industry
2.14x
PRPL is good value based... subscribe to Premium to read more.
P/B vs Industry Valuation

PRPL's financial health

Profit margin

Revenue
$145.9M
Net Income
-$18.3M
Profit Margin
-12.6%
PRPL's cash and short-term investments... subscribe to Premium to read more.
Interest Coverage Financials
PRPL's profit margin has decreased... subscribe to Premium to read more.
Profit Margin Growth Financials

Assets to liabilities

Assets
$390.6M
Liabilities
$275.0M
Debt to equity
2.38
PRPL's short-term assets ($141.81M) exceed... subscribe to Premium to read more.
Short-term Liabilities Financials
PRPL's long-term liabilities ($164.04M) exceed... subscribe to Premium to read more.
Long-term Liabilities Financials
PRPL's debt relative to shareholder... subscribe to Premium to read more.
Shrinking Debt Financials
PRPL's debt to equity ratio... subscribe to Premium to read more.
Healthy Debt to Equity Financials

Cash flow

Operating
$1.1M
Investing
-$5.9M
Financing
$5.0M
PRPL's cash and short-term investments... subscribe to Premium to read more.
Debt Coverage Financials

PRPL vs Furnishings Fixture & Appliance Stocks

TickerMarket Cap1d %P/EP/B
PRPL$157.60M-3.92%-1.26x1.37x
VIRC$167.72M-0.87%7.66x1.84x
FLXS$193.08M+0.19%12.62x1.35x
HOFT$195.28M+1.44%20.13x0.86x
BSET$115.74M-1.35%-19.57x0.64x

Purple Innovation Stock FAQ

What is Purple Innovation's quote symbol?

(NASDAQ: PRPL) Purple Innovation trades on the NASDAQ under the ticker symbol PRPL. Purple Innovation stock quotes can also be displayed as NASDAQ: PRPL.

If you're new to stock investing, here's how to buy Purple Innovation stock.

What is the 52 week high and low for Purple Innovation (NASDAQ: PRPL)?

(NASDAQ: PRPL) Purple Innovation's 52-week high was $3.78, and its 52-week low was $0.55. It is currently -61.11% from its 52-week high and 169.72% from its 52-week low.

How much is Purple Innovation stock worth today?

(NASDAQ: PRPL) Purple Innovation currently has 107,212,305 outstanding shares. With Purple Innovation stock trading at $1.47 per share, the total value of Purple Innovation stock (market capitalization) is $157.60M.

Purple Innovation stock was originally listed at a price of $9.50 in Oct 29, 2015. If you had invested in Purple Innovation stock at $9.50, your return over the last 8 years would have been -84.53%, for an annualized return of -20.8% (not including any dividends or dividend reinvestments).

How much is Purple Innovation's stock price per share?

(NASDAQ: PRPL) Purple Innovation stock price per share is $1.47 today (as of Apr 19, 2024).

What is Purple Innovation's Market Cap?

(NASDAQ: PRPL) Purple Innovation's market cap is $157.60M, as of Apr 20, 2024.

Market cap (market capitalization) is the total market value of a publicly traded company's outstanding shares.

Purple Innovation's market cap is calculated by multiplying PRPL's current stock price of $1.47 by PRPL's total outstanding shares of 107,212,305.
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