How to Buy Bread Financial Holdings Stock
Bread Financial Holdings Inc
Bread Financial Holdings is a credit service company located in Ohio, United States, which is part of the Financial Services sector, and is traded under the ticker BFH on the NYSE exchange.
Bread Financial Holdings stock last closed at $34.48, up 3.86% from the previous day, and has increased 21.45% in one year. It has overperformed other stocks in the Credit Services industry by 0.06 percentage points. Bread Financial Holdings stock is currently +48.68% from its 52-week low of $23.19, and -17.69% from its 52-week high of $41.89.
At the moment, there are 49.42M BFH shares outstanding. The market cap of BFH is $1.70B. In the past 24 hours, 984,413 BFH shares were traded.
How to Buy Bread Financial Holdings Stock
Wondering how to invest in Bread Financial Holdings stock? Here's how.
- Decide where to buy Bread Financial Holdings stock: You need to choose a stock brokerage, but don't worry - we've tested dozens of online stock brokerages and apps to help you determine where to buy Bread Financial Holdings stock.
- Open your brokerage account: Sign up for 0% commission trading with the highest-rated brokerage we've selected.
- Deposit funds into your investment account: Pick your payment method and add your information.
- Analyze Bread Financial Holdings stock: The Bread Financial Holdings ticker symbol is BFH. Is Bread Financial Holdings stock a good investment? Should you buy shares of BFH? How do BFH's underlying business fundamentals look? Do top analysts think Bread Financial Holdings is a good buy? Why has BFH's stock price moved recently? (Hint: Our stock research tools can help you decide if BFH is a good stock to buy).
- Make your BFH buy order: Decide if you will purchase BFH shares at the current market price or use a limit order to buy BFH stock at a given price.
- Keep an eye on your investment in BFH: Create a watchlist to monitor your investment in Bread Financial Holdings stock.
Step 1: Decide where to buy Bread Financial Holdings stock
You will need a brokerage account in order to access the NYSE market and buy BFH stock.
Our favorite brokerage: eToro
Based on our analysis, eToro is the best brokerage. eToro gives you:
- You can invest in stocks with 0% commissions: Invest without paying trading commissions.
- Buy fractional shares: Even if you can't afford a full share, you can still purchase the stock.
- Access to global financial markets: From Technology to Utilities, New York to Shanghai — you can fill your portfolio with stocks from the world's top stock exchanges.
- Social investing: eToro boasts a community of more than 20 million users around the world. Talk to, learn from, and copy the crypto trades of top investors.
- Security: eToro is a regulated and licensed fintech leader.
- Buy other assets: Such as ETFs and cryptocurrencies.
Get $10 towards your purchase of stock by creating an account with eToro today.
Open eToro AccountStep 2: Open your brokerage account
Now that you've chosen the best brokerage, the next step is to fill out some personal information so you are able to invest in BFH today.
How to Set Up a New Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Enter your personal info to open your new brokerage account.
- Submit your data by hitting the "Create Account" button. Get started with eToro today
Step 3: Deposit funds into your investment account
Now that you've opened your account on the best stock trading app, you need to deposit funds:
Check out this video walkthrough if you need help depositing money into your new investment account.
Step 4: Analyze Bread Financial Holdings stock
After you have figured out the best place to buy Bread Financial Holdings stock, it's crucial to research their stock prior to buying, so you truly comprehend the risk and opportunity.
Bread Financial Holdings stock at a glance
Bread Financial Holdings Fundamentals
WallStreetZen was designed to help everyday investors perform better fundamental analysis in minutes instead of hours.
You can view all of the due diligence checks on BFH's stock page.
Is BFH stock overvalued?
You can use many financial metrics, analyses, models, and charts to gauge BFH's fair value.
Using relative valuations measures:
- BFH could be undervalued based on its P/E ratio of 2.4x, relative to Credit Services industry P/E ratio of 28.1x
- BFH could be undervalued based on its P/B ratio of 0.58x, relative to Credit Services industry P/B ratio of 4.81x
You can access additional valuation research on BFH's stock here.
BFH Financial Overview
Signs that BFH is financially healthy:
- BFH earnings of $949.00M is not enough to cover its interest payments.
- Total BFH debt is lower than 5 years ago, relative to shareholder equity.
- BFH profit margin has gone up from 10% to 23.5% in the past year.
- BFH's operating cash flow of $1.99B allows it to safely service it's debt of $5.29B.
Signs that BFH is not financially healthy:
- BFH has a relatively high debt to equity ratio of 6.93.
Is Bread Financial Holdings stock a Buy, Hold, or Sell, according to Wall Street analysts?
Out of 9 Wall Street analysts who research BFH, the consensus analyst rating on Bread Financial Holdings is a Sell
Please note that analyst ratings are not stock recommendations, nor are they investment advice.
Latest BFH Analyst Recommendations
Reginald Smith, a top 25% analyst from JP Morgan maintains BFH with a hold rating and raises their BFH price target from $36.00 to $40.00, on Jan 26, 2024.
Jon Arfstrom, a top 13% analyst from RBC Capital reiterates BFH with a hold rating and maintains their BFH price target from $36.00 to $36.00, on Jan 26, 2024.
Ryan Nash, a top 27% analyst from Goldman Sachs maintains BFH with a strong sell rating and raises their BFH price target from $27.00 to $31.00, on Dec 18, 2023.
Betsy Graseck, a bottom 8% analyst from Morgan Stanley downgrades BFH to a strong sell rating and announces their BFH price target of $25.00, on Dec 13, 2023.
You can dive deeper into what analysts are forecasting on the Bread Financial Holdings stock forecast page.
BFH Technicals
Is BFH Growing Revenue?
Last year, BFH earnings were $718.00M. During the last 5 year, BFH's earnings have grown by -3.9% per year. This was slower than the Credit Services industry average of 12.13%.
Last year, BFH revenue was $3.06B. During the last 5 year, BFH's revenue has increased by -11.59% per year. This was slower than the Credit Services industry average of 9.59%.
You can research BFH's earnings and revenue performance here.
Are BFH insiders buying or selling the stock?
Over the last 12 months, executives and large shareholders at BFH have sold more shares than they have bought.
Ralph J. Andretta, President and CEO of BFH, was the latest BFH insider to sell. They sold $310,234.32 worth of BFH shares on Mar 25, 2024.
Learn more about who owns BFH shares here.
Can I get consistent income from BFH stock?
Bread Financial Holdings pays a dividend of 2.44%, compared to the Credit Services industry's average dividend yield of 4.09%. If you owned $1,000 worth of BFH stock, you would have received $24.36 in the past year.
Bread Financial Holdings dividend payments have not consistently grown over the past 8 years and have not remained stable.
Get more analysis about Bread Financial Holdings dividend yield and history here.
What others are saying about BFH
One of the major reasons eToro is our top-rated brokerage is because of its social trading community.
Click below to see what other community members have to say.
Step 5: Make your BFH buy order
There are two main options:
- Market order: A market order is an order to buy or sell a stock at the best price on the market.
Market orders are generally the easiest way to buy. - Limit order: A limit order allows you to buy or sell a stock at a specific price (or better).
If you want to be sure you're buying or selling at a particular dollar amount, place a limit order.
Click the Open button and your broker will place your order.
If you require additional help with investing in stocks on eToro, click the how to video below:
Step 6: Keep an eye on your investment in BFH
Now that you own some shares in BFH, you'll want to stay up-to-date on your new investment.
Make a watchlist to track the latest developments regarding your BFH stock.
BFH Feed
How to Buy Stock in Bread Financial Holdings
To summarize, here are the 6 steps to buy stock in Bread Financial Holdings:
- Decide where to buy Bread Financial Holdings stock
- Open your brokerage account
- Deposit funds into your investment account
- Analyze Bread Financial Holdings stock
- Make your BFH buy order
- Keep an eye on your investment in BFH
If you need a brokerage account, eToro is our recommended venue.
Get Started with eToro TodayIf you would like to watch your new investment in Bread Financial Holdings, create a watchlist today.
More Articles You May Enjoy
FAQ
Company
AboutNewsBlogStock Investing FAQPlansPrivacy PolicyTerms of ServiceCancellation & RefundsHelp GuidesContactTwitterYouTubeNewsletterInformation is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.