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How to Buy Bread Financial Holdings Stock

Bread Financial Holdings Inc

Bread Financial Holdings is a credit service company located in Ohio, United States, which is part of the Financial Services sector, and is traded under the ticker BFH on the NYSE exchange.

Bread Financial Holdings stock last closed at $51.60, up 5.01% from the previous day, and has increased 47.05% in one year. It has overperformed other stocks in the Credit Services industry by 0.33 percentage points. Bread Financial Holdings stock is currently +97.85% from its 52-week low of $26.08, and -0.25% from its 52-week high of $51.73.

At the moment, there are 49.58M BFH shares outstanding. The market cap of BFH is $2.56B. In the past 24 hours, 1.1M BFH shares were traded.

How to Buy Bread Financial Holdings Stock

Wondering how to invest in Bread Financial Holdings stock? Here's how.
  1. Decide where to buy Bread Financial Holdings stock: You need to choose a stock brokerage, but don't worry - we've tested dozens of online stock brokerages and apps to help you determine where to buy Bread Financial Holdings stock.
  2. Open your brokerage account: Sign up for 0% commission trading with the highest-rated brokerage we've selected.
  3. Deposit funds into your investment account: Pick your payment method and add your information.
  4. Analyze Bread Financial Holdings stock: The Bread Financial Holdings ticker symbol is BFH. Is Bread Financial Holdings stock a good investment? Should you buy shares of BFH? How do BFH's underlying business fundamentals look? Do top analysts think Bread Financial Holdings is a good buy? Why has BFH's stock price moved recently? (Hint: Our stock research tools can help you decide if BFH is a good stock to buy).
  5. Make your BFH buy order: Decide if you will purchase BFH shares at the current market price or use a limit order to buy BFH stock at a given price.
  6. Keep an eye on your investment in BFH: Create a watchlist to monitor your investment in Bread Financial Holdings stock.

Step 1: Decide where to buy Bread Financial Holdings stock

You will need a brokerage account in order to access the NYSE market and buy BFH stock.

A brokerage account is an investment account that enables you to buy and sell a variety of investments, such as stocks, bonds, mutual funds, and ETFs.

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Step 2: Open your brokerage account

Now that you've chosen the best brokerage, the next step is to fill out some personal information so you are able to invest in BFH today.

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Step 3: Deposit funds into your investment account

Now that you've opened your account on the best stock trading app, you need to deposit funds:

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Step 4: Analyze Bread Financial Holdings stock

After you have figured out the best place to buy Bread Financial Holdings stock, it's crucial to research their stock prior to buying, so you truly comprehend the risk and opportunity.

Bread Financial Holdings stock at a glance

BFH Price
$51.60
1w %
12.08%
1y %
47.05%
5y %
-65.77%
P/E
6.44x
P/B
0.84x
P/S
1x
PEG
N/A
Revenue
$2.55B
Earnings
$396.00M
Fore. Rev. Growth
22.13%
Fore. Earn. Growth
-10.12%
Market Cap
$2.56B
Next Earnings
Jul 25, 2024
Next Dividend
N/A

Bread Financial Holdings Fundamentals

WallStreetZen was designed to help everyday investors perform better fundamental analysis in minutes instead of hours.

You can view all of the due diligence checks on BFH's stock page.

Is BFH stock overvalued?

You can use many financial metrics, analyses, models, and charts to gauge BFH's fair value.

Using relative valuations measures:

  • BFH could be undervalued based on its P/E ratio of 6.44x, relative to Credit Services industry P/E ratio of 26.61x
  • BFH could be undervalued based on its P/B ratio of 0.84x, relative to Credit Services industry P/B ratio of 4.92x

You can access additional valuation research on BFH's stock here.

BFH Financial Overview

Signs that BFH is financially healthy:

  • BFH's operating cash flow of $2.04B allows it to safely service it's debt of $4.65B.
  • BFH earnings of $497.00M is not enough to cover its interest payments.
  • Total BFH debt is lower than 5 years ago, relative to shareholder equity.

Signs that BFH is not financially healthy:

  • BFH profit margin has gone down from 17.4% to 15.5% in the past year.
  • BFH has a relatively high debt to equity ratio of 6.36.

Is Bread Financial Holdings stock a Buy, Hold, or Sell, according to Wall Street analysts?

Out of 11 Wall Street analysts who research BFH, the consensus analyst rating on Bread Financial Holdings is a Hold

Please note that analyst ratings are not stock recommendations, nor are they investment advice.

Latest BFH Analyst Recommendations

Sanjay Sakhrani, a top 25% analyst from Keefe, Bruyette & Woods maintains BFH with a buy rating and maintains their BFH price target from $67.00 to $67.00, on Jun 17, 2024.

James Fotheringham, a top 9% analyst from BMO Capital maintains BFH with a hold rating and raises their BFH price target from $31.00 to $33.00, on Apr 26, 2024.

Bill Carcache, a top 3% analyst from Wolfe Research upgrades BFH to a buy rating and announces their BFH price target of $48.00, on Apr 4, 2024.

Terence Malone, a top 35% analyst from Barclays maintains BFH with a strong sell rating and lowers their BFH price target from $28.00 to $27.00, on Jan 26, 2024.

Dominick Gabriele, a top 18% analyst from Oppenheimer upgrades BFH to a buy rating and announces their BFH price target of $52.00, on Jan 26, 2024.

You can dive deeper into what analysts are forecasting on the Bread Financial Holdings stock forecast page.

BFH Technicals

SMA10
46.77
SMA20
45.04
SMA50
42.57
SMA100
39.6
SMA200
35.5
MACD
2.02
MACD Signal
1.49
MACD Histogram
0.53
RSI
82.76
Stochastic %K
93.96
Stochastic %D
92.46
StochRSI %K
100
StochRSI %D
100

Is BFH Growing Revenue?

Last year, BFH earnings were $396.00M. During the last 5 year, BFH's earnings have grown by -14.39% per year. This was slower than the Credit Services industry average of 11.58%.

Last year, BFH revenue was $2.55B. During the last 5 year, BFH's revenue has increased by -14.64% per year. This was slower than the Credit Services industry average of 10.11%.

You can research BFH's earnings and revenue performance here.

Are BFH insiders buying or selling the stock?

Over the last 12 months, executives and large shareholders at BFH have sold more shares than they have bought.

Ralph J. Andretta, President and CEO of BFH, was the latest BFH insider to sell. They sold $310,234.32 worth of BFH shares on Mar 25, 2024.

Learn more about who owns BFH shares here.

Can I get consistent income from BFH stock?

Bread Financial Holdings pays a dividend of 1.63%, compared to the Credit Services industry's average dividend yield of 3.98%. If you owned $1,000 worth of BFH stock, you would have received $16.28 in the past year.

Bread Financial Holdings dividend payments have not consistently grown over the past 8 years and have not remained stable.

Get more analysis about Bread Financial Holdings dividend yield and history here.

What others are saying about BFH

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Step 5: Make your BFH buy order

There are two main options:

  • Market order: A market order is an order to buy or sell a stock at the best price on the market.
    Market orders are generally the easiest way to buy.
  • Limit order: A limit order allows you to buy or sell a stock at a specific price (or better).
    If you want to be sure you're buying or selling at a particular dollar amount, place a limit order.

Click the Open button and your broker will place your order.

If you require additional help with investing in stocks on eToro, click the how to video below:

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Step 6: Keep an eye on your investment in BFH

Now that you own some shares in BFH, you'll want to stay up-to-date on your new investment.

Make a watchlist to track the latest developments regarding your BFH stock.

BFH Feed

How to Buy Stock in Bread Financial Holdings

To summarize, here are the 6 steps to buy stock in Bread Financial Holdings:

  1. Decide where to buy Bread Financial Holdings stock
  2. Open your brokerage account
  3. Deposit funds into your investment account
  4. Analyze Bread Financial Holdings stock
  5. Make your BFH buy order
  6. Keep an eye on your investment in BFH

If you need a brokerage account, eToro is our recommended venue.

Get Started with eToro Today
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

If you would like to watch your new investment in Bread Financial Holdings, create a watchlist today.

NYSE: BFH
$51.60+2.46 (+5.01%)
Updated Jul 16, 2024
Open eToro Account
NYSE: BFH
$51.60+2.46 (+5.01%)
Updated Jul 16, 2024
Open eToro Account

FAQ

How much does it cost to buy one Bread Financial Holdings share?

As of Jul 16, 2024, it costs $51.60 to buy one share of Bread Financial Holdings stock.

Remember, eToro's fractional share buying allows you to buy partial shares of stocks and ETFs. Even if you only have $10, you can buy 0.194 shares of BFH.

Get Started with eToro Today
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

Is now a good time to buy Bread Financial Holdings stock?

According to 11 Wall Street analysts who monitor Bread Financial Holdings, their consensus recommendation is to hold Bread Financial Holdings stock.

What is the best way to buy Bread Financial Holdings stock?

One way to place an order for Bread Financial Holdings stock is with a brokerage account.
WallStreetZen does not provide financial advice and does not issue recommendations or offers to buy stock or sell any security.

Information is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.