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NYSE: BFH
Bread Financial Holdings Inc Stock Forecast, Predictions & Price Target

OverviewForecast
EarningsRevenueDividendOwnership

Analyst price target for BFH

Based on 11 analysts offering 12 month price targets for Bread Financial Holdings Inc

Min Forecast
$53.00-23.69%
Avg Forecast
$72.82+4.85%
Max Forecast
$92.00+32.47%

Should I buy or sell BFH stock?

Based on 11 analysts offering ratings for Bread Financial Holdings Inc.

Sell
Strong Buy
2 analysts 18.18%
Buy
1 analysts 9.09%
Hold
3 analysts 27.27%
Sell
0 analysts 0%
Strong Sell
5 analysts 45.45%
Although BFH's forecast from analysts indicates a "Sell", our proven Zen Rating quant model rates BFH as a "Strong Buy". Stocks with a Zen Rating of Strong Buy have had an average return of +32.52% per year. Learn More

Be the first to know when Wall Street analysts revise their BFH stock forecasts and price targets.

BFH stock forecasts by analyst

Analyst / FirmRatingActionPrice TargetUpside/DownsideDateAnalyst Color
lockedlocked$00.00+00.00%2026-01-20
lockedlocked$00.00+00.00%2026-01-08
lockedlocked$00.00+00.00%2026-01-08
lockedlocked$00.00+00.00%2026-01-06
lockedlocked$00.00+00.00%2026-01-02
JP Morgan
Top 18%
83
Strong SellDowngrades$72.00+3.67%2025-12-04
Evercore ISI Group
Top 17%
84
HoldMaintains$72.00+3.67%2025-10-30
Goldman Sachs
Top 22%
79
Strong SellMaintains$68.00-2.09%2025-10-24
RBC Capital
Top 38%
63
HoldMaintains$70.00+0.79%2025-10-24
Morgan Stanley
Top 17%
84
Strong SellMaintains$53.00-23.69%2025-09-29

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Forecast return on equity

Is BFH forecast to generate an efficient return?

Company
10.72%
Industry
144.95%
Market
203.54%
BFH's Return on Equity is... subscribe to Premium to read more.
Forecast High Return on Equity Forecast

Forecast return on assets

Is BFH forecast to generate an efficient return on assets?

Company
1.64%
Industry
29.34%
BFH is forecast to generate... subscribe to Premium to read more.
Forecast Return on Assets vs Industry Forecast

BFH earnings per share forecast

What is BFH's earnings per share in the next 3 years based on estimates from 17 analysts?

Avg 1 year Forecast
$9.53-4.3%
Avg 2 year Forecast
$11.24+12.86%
Avg 3 year Forecast
$6.57-34.09%
BFH's earnings are forecast to... subscribe to Premium to read more.
Forecast High Earnings Growth Forecast

BFH revenue forecast

What is BFH's revenue in the next 3 years based on estimates from 17 analysts?

Avg 1 year Forecast
$4.0B+59.74%
Avg 2 year Forecast
$4.2B+66.56%
Avg 3 year Forecast
$4.4B+75.25%
BFH's revenue is forecast to... subscribe to Premium to read more.
Forecast High Revenue Growth Forecast

BFH earnings growth forecast

How is BFH forecast to perform vs Credit Services companies and vs the US market?

Company
0.96%
Industry
27.77%
Market
39.67%
BFH's earnings are forecast to... subscribe to Premium to read more.
Forecast Earnings Growth vs Industry Forecast
BFH's earnings are forecast to... subscribe to Premium to read more.
Forecast Earnings Growth vs Market Forecast
BFH's earnings are forecast to... subscribe to Premium to read more.
Forecast Earnings Growth vs Savings Rate Forecast

BFH revenue growth forecast

How is BFH forecast to perform vs Credit Services companies and vs the US market?

Company
20.31%
Industry
14.55%
Market
23.58%
BFH's revenues are forecast to... subscribe to Premium to read more.
Forecast Revenue Growth vs Industry Forecast
BFH's revenues are forecast to... subscribe to Premium to read more.
Forecast Revenue Growth vs Market Forecast

BFH vs Credit Service Stocks

TickerPricePrice TargetUp/downsideConsensus
BFH$69.45$72.82+4.85%Sell
WU$9.37$9.00-3.95%Sell
ENVA$157.70$186.33+18.16%Strong Buy
LC$20.81$21.33+2.51%Strong Buy
SEZL$67.84$91.67+35.12%Buy
View Top Credit Service Stocks

Bread Financial Holdings Stock Forecast FAQ

Is Bread Financial Holdings Stock a good buy in 2026, according to Wall Street analysts?

The consensus among 11 Wall Street analysts covering (NYSE: BFH) stock is to Sell BFH stock.

Out of 11 analysts, 2 (18.18%) are recommending BFH as a Strong Buy, 1 (9.09%) are recommending BFH as a Buy, 3 (27.27%) are recommending BFH as a Hold, 0 (0%) are recommending BFH as a Sell, and 5 (45.45%) are recommending BFH as a Strong Sell.

If you're new to stock investing, here's how to buy Bread Financial Holdings stock.

What is BFH's earnings growth forecast for 2026-2028?

(NYSE: BFH) Bread Financial Holdings's forecast annual earnings growth rate of 0.96% is not forecast to beat the US Credit Services industry's average forecast earnings growth rate of 27.77%, and while it is not forecast to beat the US market's average forecast earnings growth rate of 39.67%.

Bread Financial Holdings's earnings in 2026 is $472,000,000.On average, 17 Wall Street analysts forecast BFH's earnings for 2026 to be $435,241,815, with the lowest BFH earnings forecast at $332,927,865, and the highest BFH earnings forecast at $496,802,785. On average, 13 Wall Street analysts forecast BFH's earnings for 2027 to be $513,282,057, with the lowest BFH earnings forecast at $328,005,545, and the highest BFH earnings forecast at $660,198,258.

In 2028, BFH is forecast to generate $299,768,411 in earnings, with the lowest earnings forecast at $290,864,398 and the highest earnings forecast at $311,640,427.

What is BFH's revenue growth forecast for 2026-2028?

(NYSE: BFH) Bread Financial Holdings's forecast annual revenue growth rate of 20.31% is forecast to beat the US Credit Services industry's average forecast revenue growth rate of 14.55%, and while it is not forecast to beat the US market's average forecast revenue growth rate of 23.58%.

Bread Financial Holdings's revenue in 2026 is $2,509,000,000.On average, 17 Wall Street analysts forecast BFH's revenue for 2026 to be $183,011,696,808, with the lowest BFH revenue forecast at $170,683,064,538, and the highest BFH revenue forecast at $199,952,150,779. On average, 14 Wall Street analysts forecast BFH's revenue for 2027 to be $190,819,830,579, with the lowest BFH revenue forecast at $176,299,441,461, and the highest BFH revenue forecast at $208,993,147,777.

In 2028, BFH is forecast to generate $200,774,059,597 in revenue, with the lowest revenue forecast at $194,792,389,866 and the highest revenue forecast at $208,719,178,171.

What is BFH's forecast return on assets (ROA) for 2026-2029?

(NYSE: BFH) forecast ROA is 1.64%, which is lower than the forecast US Credit Services industry average of 29.34%.

What is BFH's Price Target?

According to 11 Wall Street analysts that have issued a 1 year BFH price target, the average BFH price target is $72.82, with the highest BFH stock price forecast at $92.00 and the lowest BFH stock price forecast at $53.00.

On average, Wall Street analysts predict that Bread Financial Holdings's share price could reach $72.82 by Jan 20, 2027. The average Bread Financial Holdings stock price prediction forecasts a potential upside of 4.85% from the current BFH share price of $69.45.

What is BFH's Earnings Per Share (EPS) forecast for 2026-2028?

(NYSE: BFH) Bread Financial Holdings's current Earnings Per Share (EPS) is $9.96. On average, analysts forecast that BFH's EPS will be $9.53 for 2026, with the lowest EPS forecast at $7.29, and the highest EPS forecast at $10.88. On average, analysts forecast that BFH's EPS will be $11.24 for 2027, with the lowest EPS forecast at $7.18, and the highest EPS forecast at $14.46. In 2028, BFH's EPS is forecast to hit $6.57 (min: $6.37, max: $6.83).

What is BFH's forecast return on equity (ROE) for 2026-2029?

(NYSE: BFH) forecast ROE is 10.72%, which is considered weak.
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