Booking Holdings Inc. provides travel and restaurant online reservation and related services worldwide. The company operates Booking. com, which offers online accommodation reservations; Rentalcars.
Booking Holdings stock last closed at $3,502.48, down 0.43% from the previous day, and has increased 32.42% in one year. It has underperformed other stocks in the Travel Services industry by 0.03 percentage points. Booking Holdings stock is currently +42.56% from its 52-week low of $2,456.93, and -10.61% from its 52-week high of $3,918.00.
At the moment, there are 34.17M BKNG shares outstanding. The market capitalization of BKNG is $119.68B. In the past 24 hours, 141,841 BKNG shares were traded.
How to Buy Booking Holdings Stock
Wondering how to invest in Booking Holdings stock? Here's how.
Decide where to buy Booking Holdings stock: You need to choose a stock brokerage, but don't worry - we've tried dozens of online brokerages and apps to help you determine where to buy Booking Holdings stock.
Create a brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've found.
Deposit money your brokerage account: Pick your payment method and add your details.
Evaluate Booking Holdings stock: The Booking Holdings ticker symbol is BKNG. Is Booking Holdings stock a good investment? Should you buy shares of BKNG? How do BKNG's underlying business fundamentals look? Do top analysts think Booking Holdings is a good buy? Why has BKNG's stock price moved recently? (Hint: Our stock analysis website can help you decide if BKNG is a good stock to buy).
Execute your BKNG trade: Decide if you will purchase BKNG shares at the current market price or use a limit order to purchase BKNG shares at a particular price.
Get the latest scoop on your BKNG position: Create a watchlist to important updates regarding your investment in Booking Holdings stock.
Step 1: Decide where to buy Booking Holdings stock
You will need an online brokerage account in order to access the NASDAQ market and buy BKNG stock.
A brokerage account enables you to buy and sell a number of investments, such as stocks, bonds, mutual funds, and ETFs.
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Step 2: Create a brokerage account
Now that you've chosen your brokerage, you'll need to fill out some personal info so you are able to buy BKNG stock today.
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Step 4: Evaluate Booking Holdings stock
After you have selected the best place to buy Booking Holdings stock, it's crucial to analyze their stock before you buy, so you truly understand the risk and opportunity.
Booking Holdings quick stats
BKNG Price
$3,502.48
1w %
2.11%
1y %
32.42%
5y %
87.67%
P/E
29.51x
P/B
-43.62x
P/S
5.92x
PEG
1.52x
Revenue
$21.37B
Earnings
$4.29B
Fore. Rev. Growth
8.38%
Fore. Earn. Growth
19.38%
Market Cap
$119.68B
Next Earnings
Jun 4, 2024
Next Dividend
N/A
Booking Holdings Overview
WallStreetZen was created to help part-time investors perform better fundamental analysis.
BKNG earnings of $6.38B is not enough to cover its interest payments.
BKNG's operating cash flow of $7.34B allows it to safely service it's debt of $14.78B.
BKNG profit margin has gone up from 17.9% to 20.1% in the past year.
There are more short-term assets than short-term liabilities on the BKNG balance sheet.
There are more short-term assets than long-term liabilities on the BKNG balance sheet.
Cons:
BKNG debt to equity ratio of -9.87 is negative.
Total BKNG debt is still negative.
Is BKNG stock a Buy, Hold, or Sell, according to analysts?
Out of 20 Equities analysts who monitor BKNG, the consensus analyst rating on BKNG is a Strong Buy
It's important to note that analyst forecasts are not recommendations, nor are they investment advice.
Most Recent BKNG Analyst Ratings
Doug Anmuth, a top 1% analyst from JP Morgan maintains BKNG with a strong buy rating and raises their BKNG price target from $3,560.00 to $3,950.00, on Feb 23, 2024.
Brad Erickson, a top 6% analyst from RBC Capital maintains BKNG with a buy rating and raises their BKNG price target from $3,550.00 to $3,900.00, on Feb 23, 2024.
Mark Mahaney, a top 2% analyst from Evercore ISI Group maintains BKNG with a buy rating and lowers their BKNG price target from $3,900.00 to $3,800.00, on Feb 23, 2024.
Mario Lu, a top 20% analyst from Barclays maintains BKNG with a strong buy rating and lowers their BKNG price target from $3,900.00 to $3,800.00, on Feb 23, 2024.
Aaron Kessler, a top 8% analyst from Seaport Global initiates coverage on BKNG with a buy rating and announces their BKNG price target of $4,380.00, on Feb 20, 2024.
Last year, BKNG earnings were $4.29B. Over the past 5 year, BKNG's earnings have gone up by 7.09% per year. This was slower than the Travel Services industry average of 49.16%.
Last year, BKNG revenue was $21.37B. In the past five year, BKNG's revenue has grown by 8.02% per year. This was slower than the Travel Services industry average of 11.38%.
Booking Holdings pays a dividend of 0.25%, compared to the Travel Services industry's average dividend yield of 2.15%. If you owned $1,000 of BKNG stock, you would have been paid $2.50 in the past year.
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Step 5: Execute your BKNG trade
There are two primary options:
Market order: A market order is an order to buy or sell a security at the best available price. Market orders are mostly the best for newer investors.
Limit order: A limit order lets you buy or sell a security at a specific price (or better). If you want to be certain you're buying or selling at a given dollar amount, place a limit order.
Press the Open Trade button and eToro will execute the order.
If you want more info about investing in stocks on eToro, watch the how to video below:
How much does it cost to buy one Booking Holdings share?
As of Apr 25, 2024, it costs $3,502.48 to buy one share of Booking Holdings stock.
Remember, eToro's fractional share buying allows you to buy partial shares of stocks and ETFs. Even if you only have $100, you can buy 0.029 shares of BKNG.
WallStreetZen does not provide financial advice and does not issue recommendations or offers to buy stock or sell any security.
Information is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.