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NASDAQ: BKNG
Booking Holdings Inc Stock Forecast, Predictions & Price Target

OverviewForecast
EarningsRevenueDividendOwnership

Analyst price target for BKNG

Based on 24 analysts offering 12 month price targets for Booking Holdings Inc

Min Forecast
$190.00+20.7%
Avg Forecast
$235.84+49.83%
Max Forecast
$274.00+74.07%

Should I buy or sell BKNG stock?

Based on 24 analysts offering ratings for Booking Holdings Inc.

Strong Buy
Strong Buy
14 analysts 58.33%
Buy
6 analysts 25%
Hold
4 analysts 16.67%
Sell
0 analysts 0%
Strong Sell
0 analysts 0%
Although BKNG's forecast from analysts indicates a "Strong Buy", our proven Zen Rating quant model rates BKNG as a "Hold". Stocks with a Zen Rating of Hold have had an average return of +5.11% per year. Learn More

Be the first to know when Wall Street analysts revise their BKNG stock forecasts and price targets.

BKNG stock forecasts by analyst

Analyst / FirmRatingActionPrice TargetUpside/DownsideDateAnalyst Color
lockedlocked$00.00+00.00%2026-09-24
lockedlocked$00.00+00.00%2026-09-16
lockedlocked$00.00+00.00%2026-09-01
lockedlocked$00.00+00.00%2026-08-24
lockedlocked$00.00+00.00%2026-08-10Find Out Why
UBS
Top 5%
96
Strong BuyMaintains$274.00+74.07%2026-08-05Find out why
Benchmark
Top 4%
97
Strong BuyMaintains$250.00+58.82%2026-08-05
Citigroup
Top 4%
97
Strong BuyMaintains$236.00+49.93%2026-08-05Find out why
Oppenheimer
Top 16%
85
BuyMaintains$240.00+52.47%2026-08-05
B. Riley Securities
Top 11%
90
Strong BuyMaintains$274.00+74.07%2026-08-05Find out why

1 of 3

Forecast return on equity

Is BKNG forecast to generate an efficient return?

Company
-118.27%
Industry
14.91%
Market
168.99%
BKNG's Return on Equity is... subscribe to Premium to read more.
Forecast High Return on Equity Forecast

Forecast return on assets

Is BKNG forecast to generate an efficient return on assets?

Company
42.97%
Industry
24.66%
BKNG is forecast to generate... subscribe to Premium to read more.
Forecast Return on Assets vs Industry Forecast

BKNG earnings per share forecast

What is BKNG's earnings per share in the next 3 years based on estimates from 42 analysts?

Avg 1 year Forecast
$10.65+16.76%
Avg 2 year Forecast
$12.61+38.31%
Avg 3 year Forecast
$14.59+59.97%
BKNG's earnings are forecast to... subscribe to Premium to read more.
Forecast High Earnings Growth Forecast

BKNG revenue forecast

What is BKNG's revenue in the next 3 years based on estimates from 42 analysts?

Avg 1 year Forecast
$29.8B+5.63%
Avg 2 year Forecast
$32.6B+15.41%
Avg 3 year Forecast
$35.3B+25.11%
BKNG's revenue is forecast to... subscribe to Premium to read more.
Forecast High Revenue Growth Forecast

BKNG earnings growth forecast

How is BKNG forecast to perform vs Travel Services companies and vs the US market?

Company
16.95%
Industry
17.47%
Market
31.85%
BKNG's earnings are forecast to... subscribe to Premium to read more.
Forecast Earnings Growth vs Industry Forecast
BKNG's earnings are forecast to... subscribe to Premium to read more.
Forecast Earnings Growth vs Market Forecast
BKNG's earnings are forecast to... subscribe to Premium to read more.
Forecast Earnings Growth vs Savings Rate Forecast

BKNG revenue growth forecast

How is BKNG forecast to perform vs Travel Services companies and vs the US market?

Company
7.76%
Industry
7.89%
Market
13.91%
BKNG's revenues are forecast to... subscribe to Premium to read more.
Forecast Revenue Growth vs Industry Forecast
BKNG's revenues are forecast to... subscribe to Premium to read more.
Forecast Revenue Growth vs Market Forecast

BKNG vs Travel Stocks

TickerPricePrice TargetUp/downsideConsensus
BKNG$157.41$235.84+49.83%Strong Buy
ABNB$151.39$182.30+20.42%Buy
RCL$238.98$346.85+45.14%Strong Buy
VIK$79.52$108.71+36.70%Strong Buy
EXPE$261.75$335.65+28.23%Buy
View Top Travel Stocks

Booking Holdings Stock Forecast FAQ

Is Booking Holdings Stock a good buy in 2026, according to Wall Street analysts?

The consensus among 24 Wall Street analysts covering (NASDAQ: BKNG) stock is to Strong Buy BKNG stock.

Out of 24 analysts, 14 (58.33%) are recommending BKNG as a Strong Buy, 6 (25%) are recommending BKNG as a Buy, 4 (16.67%) are recommending BKNG as a Hold, 0 (0%) are recommending BKNG as a Sell, and 0 (0%) are recommending BKNG as a Strong Sell.

If you're new to stock investing, here's how to buy Booking Holdings stock.

What is BKNG's earnings growth forecast for 2026-2028?

(NASDAQ: BKNG) Booking Holdings's forecast annual earnings growth rate of 16.95% is not forecast to beat the US Travel Services industry's average forecast earnings growth rate of 17.47%, and while it is not forecast to beat the US market's average forecast earnings growth rate of 31.85%.

Booking Holdings's earnings in 2026 is $7,209,000,000.On average, 42 Wall Street analysts forecast BKNG's earnings for 2026 to be $8,001,150,392, with the lowest BKNG earnings forecast at $7,473,981,834, and the highest BKNG earnings forecast at $8,481,207,394. On average, 42 Wall Street analysts forecast BKNG's earnings for 2027 to be $9,477,988,765, with the lowest BKNG earnings forecast at $8,409,150,004, and the highest BKNG earnings forecast at $10,453,581,206.

In 2028, BKNG is forecast to generate $10,961,890,115 in earnings, with the lowest earnings forecast at $9,609,405,215 and the highest earnings forecast at $12,520,628,962.

What is BKNG's revenue growth forecast for 2026-2028?

(NASDAQ: BKNG) Booking Holdings's forecast annual revenue growth rate of 7.76% is not forecast to beat the US Travel Services industry's average forecast revenue growth rate of 7.89%, and while it is not forecast to beat the US market's average forecast revenue growth rate of 13.91%.

Booking Holdings's revenue in 2026 is $28,241,000,000.On average, 42 Wall Street analysts forecast BKNG's revenue for 2026 to be $22,415,183,076,000, with the lowest BKNG revenue forecast at $21,310,653,741,000, and the highest BKNG revenue forecast at $23,478,386,483,500. On average, 42 Wall Street analysts forecast BKNG's revenue for 2027 to be $24,490,496,017,000, with the lowest BKNG revenue forecast at $22,816,420,263,000, and the highest BKNG revenue forecast at $26,260,748,475,000.

In 2028, BKNG is forecast to generate $26,548,527,206,500 in revenue, with the lowest revenue forecast at $24,304,153,653,000 and the highest revenue forecast at $28,776,370,389,000.

What is BKNG's forecast return on assets (ROA) for 2026-2029?

(NASDAQ: BKNG) forecast ROA is 42.97%, which is higher than the forecast US Travel Services industry average of 24.66%.

What is BKNG's Price Target?

According to 24 Wall Street analysts that have issued a 1 year BKNG price target, the average BKNG price target is $235.84, with the highest BKNG stock price forecast at $274.00 and the lowest BKNG stock price forecast at $190.00.

On average, Wall Street analysts predict that Booking Holdings's share price could reach $235.84 by Sep 24, 2027. The average Booking Holdings stock price prediction forecasts a potential upside of 49.83% from the current BKNG share price of $157.41.

What is BKNG's Earnings Per Share (EPS) forecast for 2026-2028?

(NASDAQ: BKNG) Booking Holdings's current Earnings Per Share (EPS) is $9.12. On average, analysts forecast that BKNG's EPS will be $10.65 for 2026, with the lowest EPS forecast at $9.95, and the highest EPS forecast at $11.29. On average, analysts forecast that BKNG's EPS will be $12.61 for 2027, with the lowest EPS forecast at $11.19, and the highest EPS forecast at $13.91. In 2028, BKNG's EPS is forecast to hit $14.59 (min: $12.79, max: $16.66).

What is BKNG's forecast return on equity (ROE) for 2026-2029?

(NASDAQ: BKNG) forecast ROE is -118.27%, which is considered weak.
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