NASDAQ: BKNGBooking Holdings Inc Stock
$175.72+1.08 (+0.62%)
Updated Jun 16, 2026
BKNG Price
$175.72
Fair Value Price
$263.54
Market Cap
$136.16B
52 Week Low
$150.14
52 Week High
$233.58
P/E
22.88x
P/B
-15.61x
P/S
4.81x
PEG
0.96x
Dividend Yield
0.92%
Revenue
$27.69B
Earnings
$6.15B
Gross Margin
100%
Operating Margin
32.71%
Profit Margin
22.2%
Debt to Equity
-4.18
Operating Cash Flow
$9B
Beta
1.11
Next Earnings
Jul 29, 2026
Ex-Dividend
N/A
Next Dividend
Jun 30, 2026
BKNG Overview
Booking Holdings Inc. is a leading global provider of online travel and dining reservation services. The company manages a portfolio of well-known digital platforms. Among these, Booking.com specializes in online accommodation bookings, while Rentalcars.com is dedicated to facilitating vehicle rentals. Priceline offers a comprehensive range of online travel booking options, encompassing hotels, flights, rental cars, vacation packages, and cruises, alongside hotel distribution services. Agoda also provides online lodging reservations, further expanding into flights, ground transportation, and activity bookings. For travelers seeking the best deals, KAYAK functions as an online price comparison service, enabling users to search and contrast prices for airline tickets, hotels, and car rentals. Additionally, OpenTable allows for convenient online restaurant reservations. Beyond its core booking services, Booking Holdings Inc. also supplies travel-related insurance products and restaurant management solutions to individual consumers, travel service providers, and restaurants. Established in 1997, the company is headquartered in Norwalk, Connecticut. It officially adopted its current name, Booking Holdings Inc., in February 2018, having previously operated as The Priceline Group Inc.
Zen Rating
Our proven quant model uses 115 proprietary factors, including AI, to determine BKNG's potential to beat the market
CHold
- Stocks with a Zen Rating of Hold (C) had an average return of +7.53% per year. Learn More
Zen Rating Component Grades
C
Zen Rating uses advanced AI algorithms that detect subtle patterns in market data; it anticipates future trends that point to superior stock price results.
Industry: Travel
Industry Rating
B
BKNG
Ranked#7 of 14
Ranked#7 of 14
Top Ranked Stocks in Industry
| Name / Ticker | Price | Zen Rating |
|---|---|---|
| $243.56 | A | |
| $23.90 | B | |
| $20.33 | C |
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BKNG News
Overview
Due Diligence Score
–
Industry Average (35)
You've viewed Due Diligence Score for 10/10 free stocks. Upgrade to Premium to see how BKNG scored across 38 valuation, financial, forecast, performance, and dividend due diligence checks.
Due Diligence Checks
BKNG ($175.72) is undervalued by 33.32% relative to our estimate of its Fair Value price of $263.54 based on Discounted Cash Flow (DCF) modelling, but does not have a significant margin of safety
Below Fair Value Valuation
BKNG ($175.72) is significantly undervalued by 33.32% relative to our estimate of its Fair Value price of $263.54 based on Discounted Cash Flow (DCF) modelling, which includes a healthy margin of safety
Significantly Below Fair Value Valuation
BKNG ($175.72) is trading above... subscribe to Premium to read more.
Below Benjamin Graham Formula Value Valuation
There are 35 more BKNG due diligence checks available for Premium users.
Valuation
BKNG fair value
Fair Value of BKNG stock based on Discounted Cash Flow (DCF)
Price
$175.72
Fair Value
$263.54
Undervalued by
33.32%
BKNG ($175.72) is undervalued by... subscribe to Premium to read more.
Below Fair Value Valuation
BKNG ($175.72) is significantly undervalued... subscribe to Premium to read more.
Significantly Below Fair Value Valuation
BKNG ($175.72) is trading above... subscribe to Premium to read more.
Below Benjamin Graham Formula Value Valuation
BKNG price to earnings (PE)
For valuing profitable companies with steady earnings
Company
22.88x
Industry
23.5x
Market
13.25x
BKNG is good value based... subscribe to Premium to read more.
P/E vs Industry Valuation
BKNG is poor value based... subscribe to Premium to read more.
P/E vs Market Valuation
BKNG price to book (PB)
For valuing companies that are loss-making or have lots of physical asset
Company
-15.61x
Industry
9.58x
BKNG price to earnings growth (PEG)
For valuing profitable companies with growth potential
BKNG is good value based... subscribe to Premium to read more.
PEG Value Valuation
BKNG's financial health
Profit margin
Revenue
$5.5B
Net Income
$1.1B
Profit Margin
19.6%
BKNG's Earnings (EBIT) of $9.06B... subscribe to Premium to read more.
Interest Coverage Financials
BKNG's profit margin has decreased... subscribe to Premium to read more.
Profit Margin Growth Financials
Assets to liabilities
Assets
$27.7B
Liabilities
$36.4B
Debt to equity
-4.18
BKNG's short-term assets ($20.93B) exceed... subscribe to Premium to read more.
Short-term Liabilities Financials
BKNG's short-term assets ($20.93B) exceed... subscribe to Premium to read more.
Long-term Liabilities Financials
BKNG's debt relative to shareholder... subscribe to Premium to read more.
Shrinking Debt Financials
BKNG's debt to equity ratio... subscribe to Premium to read more.
Healthy Debt to Equity Financials
Cash flow
Operating
$3.2B
Investing
-$107.0M
Financing
-$4.0B
BKNG's operating cash flow ($9.34B)... subscribe to Premium to read more.
Debt Coverage Financials
BKNG vs Travel Stocks
Booking Holdings Stock FAQ
Company
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Information is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.