NASDAQ: BKNGBooking Holdings Inc Stock
$4,952.31-128.55 (-2.53%)
Updated Oct 16, 2025
BKNG Price
$4,952.31
Fair Value Price
$12,036.34
Market Cap
$160.50B
52 Week Low
$4,096.23
52 Week High
$5,839.41
P/E
34.01x
P/B
-24.11x
P/S
7.52x
PEG
1.26x
Dividend Yield
0.76%
Revenue
$25.03B
Earnings
$4.81B
Gross Margin
100%
Operating Margin
31.22%
Profit Margin
19.2%
Debt to Equity
-5.61
Operating Cash Flow
$10B
Beta
1.16
Next Earnings
Oct 29, 2025
Ex-Dividend
N/A
Next Dividend
N/A
BKNG Overview
Booking Holdings Inc. provides travel and restaurant online reservation and related services worldwide. The company operates Booking.com, which offers online accommodation reservations; Rentalcars.com that provides online rental car reservation services; Priceline, which offer online travel reservation services, and consumers hotel, flight, and rental car reservation services, as well as vacation packages, cruises, and hotel distribution services. It also operates Agoda that provides online accommodation reservation services, as well as flight, ground transportation and activities reservation services. In addition, the company operates KAYAK, an online price comparison service that allows consumers to search and compare travel itineraries and prices, comprising airline ticket, accommodation reservation, and rental car reservation information; and OpenTable for booking online restaurant reservations. Further, it offers travel-related insurance products, and restaurant management services to consumers, travel service providers, and restaurants. The company was formerly known as The Priceline Group Inc. and changed its name to Booking Holdings Inc. in February 2018. The company was founded in 1997 and is headquartered in Norwalk, Connecticut.
Zen Rating
Our proven quant model uses 115 proprietary factors, including AI, to determine BKNG's potential to beat the market
BBuy
- Stocks with a Zen Rating of Buy (B) had an average return of +19.88% per year. Learn More
Zen Rating Component Grades
C
Zen Rating uses advanced AI algorithms that detect subtle patterns in market data; it anticipates future trends that point to superior stock price results.
Industry: Travel
Industry Rating
A
BKNG
Ranked#3 of 15
Ranked#3 of 15
Top Ranked Stocks in Industry
| Name / Ticker | Price | Zen Rating |
|---|---|---|
| $15.50 | A | |
| $213.57 | B | |
| $60.16 | B |
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BKNG News
Overview
Due Diligence Score
–
Industry Average (32)
You've viewed Due Diligence Score for 10/10 free stocks. Upgrade to Premium to see how BKNG scored across 38 valuation, financial, forecast, performance, and dividend due diligence checks.
Due Diligence Checks
BKNG ($4,952.31) is undervalued by 58.86% relative to our estimate of its Fair Value price of $12,036.34 based on Discounted Cash Flow (DCF) modelling, but does not have a significant margin of safety
Below Fair Value Valuation
BKNG ($4,952.31) is significantly undervalued by 58.86% relative to our estimate of its Fair Value price of $12,036.34 based on Discounted Cash Flow (DCF) modelling, which includes a healthy margin of safety
Significantly Below Fair Value Valuation
BKNG ($4,952.31) is trading above... subscribe to Premium to read more.
Below Benjamin Graham Formula Value Valuation
There are 35 more BKNG due diligence checks available for Premium users.
Valuation
BKNG fair value
Fair Value of BKNG stock based on Discounted Cash Flow (DCF)
Price
$4,952.31
Fair Value
$12,036.34
Undervalued by
58.86%
BKNG ($4,952.31) is undervalued by... subscribe to Premium to read more.
Below Fair Value Valuation
BKNG ($4,952.31) is significantly undervalued... subscribe to Premium to read more.
Significantly Below Fair Value Valuation
BKNG ($4,952.31) is trading above... subscribe to Premium to read more.
Below Benjamin Graham Formula Value Valuation
BKNG price to earnings (PE)
For valuing profitable companies with steady earnings
Company
34.01x
Industry
28.11x
Market
36.99x
BKNG is poor value based... subscribe to Premium to read more.
P/E vs Industry Valuation
BKNG is good value based... subscribe to Premium to read more.
P/E vs Market Valuation
BKNG price to book (PB)
For valuing companies that are loss-making or have lots of physical asset
Company
-24.11x
Industry
11.13x
BKNG price to earnings growth (PEG)
For valuing profitable companies with growth potential
BKNG is poor value relative... subscribe to Premium to read more.
PEG Value Valuation
BKNG's financial health
Profit margin
Revenue
$6.8B
Net Income
$895.0M
Profit Margin
13.2%
BKNG's Earnings (EBIT) of $7.81B... subscribe to Premium to read more.
Interest Coverage Financials
BKNG's profit margin has decreased... subscribe to Premium to read more.
Profit Margin Growth Financials
Assets to liabilities
Assets
$30.7B
Liabilities
$37.3B
Debt to equity
-5.61
BKNG's short-term assets ($23.26B) exceed... subscribe to Premium to read more.
Short-term Liabilities Financials
BKNG's short-term assets ($23.26B) exceed... subscribe to Premium to read more.
Long-term Liabilities Financials
BKNG's debt relative to shareholder... subscribe to Premium to read more.
Shrinking Debt Financials
BKNG's debt to equity ratio... subscribe to Premium to read more.
Healthy Debt to Equity Financials
Cash flow
Operating
$3.2B
Investing
-$61.0M
Financing
-$1.8B
BKNG's operating cash flow ($9.58B)... subscribe to Premium to read more.
Debt Coverage Financials
BKNG vs Travel Stocks
Booking Holdings Stock FAQ
Company
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Information is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.