Sectors & IndustriesIndustrialsTravel Services

Best Travel Stocks to Buy Now (2026)

Top travel stocks in 2026 ranked by overall Zen Rating. "A" Rated stocks have returned an average of +32.52% per year, and are the best travel stocks to buy now. Learn More.

According to Zen Ratings, our proprietary rating system that evaluates 115 factors proven to drive growth in stocks and assigns each stock in our system an overall letter grade as well as 7 individual Component Grades for Value, Growth, Momentum, Sentiment, Safety, Financials, and proprietary AI algorithms, the 3 best vacation stocks to buy right now are:

Expedia Group (NASDAQ:EXPE) is the #1 top travel stock out of 17 with a Zen Rating of B. Stocks with a rating of B have had an average return of +19.88% per year. Learn more.

The Component Grade breakdown for Expedia Group (NASDAQ:EXPE) is: Value: B, Growth: B, Momentum: C, Sentiment: C, Safety: C, Financials: B, and AI: C.

Expedia Group (NASDAQ:EXPE) has a Due Diligence Score of 52, which is 15 points higher than the travel industry average of 37.

EXPE passed 20 out of 38 due diligence checks and has strong fundamentals. Expedia Group has seen its stock return 48.83% over the past year, overperforming other travel stocks by 42 percentage points.

Expedia Group has an average 1 year price target of $282.25, an upside of 14.5% from Expedia Group's current stock price of $246.50.

Expedia Group stock has a consensus Buy recommendation according to Wall Street analysts. Of the 24 analysts covering Expedia Group, 29.17% have issued a Strong Buy rating, 4.17% have issued a Buy, 66.67% have issued a hold, while 0% have issued a Sell rating, and 0% have issued a Strong Sell.

Viking Holdings (NYSE:VIK) is the #2 top travel stock out of 17 with a Zen Rating of C. Stocks with a rating of C have had an average return of +7.53% per year. Learn more.

The Component Grade breakdown for Viking Holdings (NYSE:VIK) is: Value: C, Growth: C, Momentum: C, Sentiment: C, Safety: C, Financials: B, and AI: C.

Viking Holdings (NYSE:VIK) has a Due Diligence Score of 38, which is 1 points higher than the travel industry average of 37.

VIK passed 14 out of 33 due diligence checks and has average fundamentals. Viking Holdings has seen its stock return 84.65% over the past year, overperforming other travel stocks by 78 percentage points.

Viking Holdings has an average 1 year price target of $84.14, an upside of 6.47% from Viking Holdings's current stock price of $79.03.

Viking Holdings stock has a consensus Strong Buy recommendation according to Wall Street analysts. Of the 14 analysts covering Viking Holdings, 71.43% have issued a Strong Buy rating, 0% have issued a Buy, 21.43% have issued a hold, while 7.14% have issued a Sell rating, and 0% have issued a Strong Sell.

Travel & Leisure Co (NYSE:TNL) is the #3 top travel stock out of 17 with a Zen Rating of C. Stocks with a rating of C have had an average return of +7.53% per year. Learn more.

The Component Grade breakdown for Travel & Leisure Co (NYSE:TNL) is: Value: A, Growth: C, Momentum: C, Sentiment: C, Safety: C, Financials: C, and AI: C.

Travel & Leisure Co (NYSE:TNL) has a Due Diligence Score of 30, which is -7 points lower than the travel industry average of 37.

TNL passed 10 out of 38 due diligence checks and has average fundamentals. Travel & Leisure Co has seen its stock return 32.51% over the past year, overperforming other travel stocks by 26 percentage points.

Travel & Leisure Co has an average 1 year price target of $84.00, an upside of 35.14% from Travel & Leisure Co's current stock price of $62.16.

Travel & Leisure Co stock has a consensus Buy recommendation according to Wall Street analysts. Of the 7 analysts covering Travel & Leisure Co, 42.86% have issued a Strong Buy rating, 28.57% have issued a Buy, 28.57% have issued a hold, while 0% have issued a Sell rating, and 0% have issued a Strong Sell.

Out of 6 travel stocks that have issued dividends in the past year, the 3 travel stocks with the highest dividend yields are:

Tuniu (NASDAQ:TOUR) has an annual dividend yield of 18.97%, which is 15 percentage points higher than the travel industry average of 4.27%.

Tuniu's dividend payout ratio of 0% indicates that its high dividend yield might not be sustainable for the long-term.

Travel & Leisure Co (NYSE:TNL) has an annual dividend yield of 2.77%, which is -1 percentage points lower than the travel industry average of 4.27%. Travel & Leisure Co's dividend payout is not stable, having dropped more than 10% two times in the last 10 years. Travel & Leisure Co's dividend has shown consistent growth over the last 10 years.

Travel & Leisure Co's dividend payout ratio of 61.8% indicates that its dividend yield is sustainable for the long-term.

Royal Caribbean Cruises (NYSE:RCL) has an annual dividend yield of 1.64%, which is -3 percentage points lower than the travel industry average of 4.27%. Royal Caribbean Cruises's dividend payout is not stable, having dropped more than 10% one times in the last 10 years. Royal Caribbean Cruises's dividend has shown consistent growth over the last 10 years.

Royal Caribbean Cruises's dividend payout ratio of 25.7% indicates that its dividend yield is sustainable for the long-term.

Travel stocks were down -2.57% in the last day, and down -1.8% over the last week. Norwegian Cruise Line Holdings was the among the top losers in the travel services industry, dropping -8.56% yesterday.

Norwegian Cruise Line Holdings shares are trading lower after the company reported mixed Q1 financial results and lowered its FY26 adjusted EPS guidance below estimates. The company issued Q2 adjusted EPS guidance below estimates.

Based on the Valuation rating, one of the 7 components of a stocks overall Zen Ratings grade, which evaluates factors including estimated earnings yield, earnings before interest and taxes/enterprise value, cash flow yield, free cash flow to price, and price-to-earnings growth (PEG ratio), the 3 most undervalued travel stocks right now are:

Carnival (NYSE:CCL) is the most undervalued travel stock based on its Valuation Rating of A. Valuation is one of 7 Component Grades used to calculate the overall Zen Rating.

Carnival has a valuation score of 43, which is 7 points higher than the travel industry average of 36. It passed 3 out of 7 valuation due diligence checks.

Carnival's stock has gained 31.24% in the past year. It has overperformed other stocks in the travel industry by 25 percentage points.

Travel & Leisure Co (NYSE:TNL) is the second most undervalued travel stock based on its Valuation Rating of A. Valuation is one of 7 Component Grades used to calculate the overall Zen Rating.

Travel & Leisure Co has a valuation score of 57, which is 21 points higher than the travel industry average of 36. It passed 4 out of 7 valuation due diligence checks.

Travel & Leisure Co's stock has gained 32.51% in the past year. It has overperformed other stocks in the travel industry by 26 percentage points.

Tripadvisor (NASDAQ:TRIP) is the third most undervalued travel stock based on its Valuation Rating of A. Valuation is one of 7 Component Grades used to calculate the overall Zen Rating.

Tripadvisor has a valuation score of 43, which is 7 points higher than the travel industry average of 36. It passed 3 out of 7 valuation due diligence checks.

Tripadvisor's stock has dropped -11% in the past year. It has underperformed other stocks in the travel industry by -18 percentage points.

53.85% of travel stocks rated by analysts are a strong buy right now. On average, analysts expect travel stocks to rise by 4,356.07% over the next year.

0% of travel stocks have a Zen Rating of A (Strong Buy), 7.14% of travel stocks are rated B (Buy), 85.71% are rated C (Hold), 7.14% are rated D (Sell), and 0% are rated F (Strong Sell).