Baozun Inc. , through its subsidiaries, provides e-commerce solutions to brand partners in the People's Republic of China.
Baozun stock last closed at $2.61, up 2.35% from the previous day, and has increased 0.38% in one year. It has underperformed other stocks in the Internet Retail industry by 0.37 percentage points. Baozun stock is currently +23.7% from its 52-week low of $2.11, and -40.34% from its 52-week high of $4.38.
There are currently 174.64M shares of BZUN outstanding. The market cap of BZUN is $151.78M. In the last 24 hours, 391,343 BZUN shares were traded.
How to Buy Baozun Stock
Wondering how to invest in Baozun stock? Here's how.
Choose where to buy Baozun stock: You need to decide on an online brokerage, but don't worry - we've tried dozens of stock brokerages and apps to help you decide where to buy Baozun stock.
Create a brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've found.
Deposit money your brokerage account: Choose your payment method and add your info.
Research Baozun stock: The Baozun ticker symbol is BZUN. Is Baozun stock a good investment? Should you buy shares of BZUN? How do BZUN's underlying business fundamentals look? Do top analysts think Baozun is a good buy? Why has BZUN's stock price moved recently? (Hint: Our stock analysis website can help you decide if BZUN is a good stock to buy).
Make your BZUN purchase: Decide if you will purchase BZUN shares at the current market price or use a limit order to buy BZUN stock at a particular price.
Get key alerts regarding your investment in BZUN: Create a watchlist to keep tabs on your new investment in Baozun shares.
Step 1: Choose where to buy Baozun stock
You need an online brokerage account to access the NASDAQ market and buy BZUN stock.
A brokerage account is an investment account that enables you to buy and sell a variety of financial instruments, including stocks, bonds, mutual funds, and ETFs.
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Step 2: Create a brokerage account
Now that you've chosen your brokerage, it's time to fill out some personal info so you can buy BZUN stock today.
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
Step 4: Research Baozun stock
After you have chosen the best place to buy Baozun stock, it's very important to research their stock prior to buying, so you actually wrap your head around the risk as well as the upside.
Baozun shares at a glance
BZUN Price
$2.61
1w %
10.59%
1y %
0.38%
5y %
-91.8%
P/E
-6.17x
P/B
0.28x
P/S
0.12x
PEG
N/A
Revenue
$1.29B
Earnings
-$25.33M
Fore. Rev. Growth
N/A
Fore. Earn. Growth
N/A
Market Cap
$151.78M
Next Earnings
May 26, 2025
Next Dividend
N/A
Baozun Fundamentals
WallStreetZen was built to help everyday investors do more accurate fundamental analysis quickly.
There are more short-term assets than long-term liabilities on the BZUN balance sheet.
There are more short-term assets than short-term liabilities on the BZUN balance sheet.
BZUN has $398.90M in cash and short term investments. This is sufficient to cover its annual cash burn of $4.22M.
Total BZUN debt is lower than 5 years ago, relative to shareholder equity.
BZUN profit margin has gone up from -3.2% to -2% in the past year.
BZUN has cash burn of 4217510. It has enough cash and short-term investments to cover this for at least one year.
Negative Health Checks:
BZUN has a relatively high debt to equity ratio of 1.13.
Is BZUN stock a Buy, Hold, or Sell, according to Wall Street analysts?
Out of 1 Equities analysts who give ratings on BZUN, the consensus analyst rating on Baozun is a Strong Buy
Please keep in mind that analyst forecasts are not recommendations, nor are they investment advice.
You can dig deeper into what analysts are projecting on the Baozun stock forecast page.
Metrics for Advanced BZUN Traders
SMA10
2.37
SMA20
2.37
SMA50
2.88
SMA100
2.96
SMA200
2.85
MACD
-0.11
MACD Signal
-0.17
MACD Histogram
0.06
RSI
53.49
Stochastic %K
90.82
Stochastic %D
85.16
StochRSI %K
97
StochRSI %D
95
BZUN Earnings
Last year, BZUN revenue was $1.29B. In the past 5 year, BZUN's revenue has grown by 4.42% per year. This was slower than the Internet Retail industry average of 22.66%.
No, Baozun doesn't provide an income stream by paying out dividends.
What others are saying about BZUN
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Step 5: Make your BZUN purchase
You have two primary order types:
Market order: A market order is an order to buy or sell a stock at the best available price. Market orders are mostly fine for most investors.
Limit order: A limit order lets you buy or sell a stock at a specific price (or better). If you want to be certain you're buying or selling at a given dollar amount, use a limit order.
Click the Open Trade button and eToro will execute the order.
If you need more help investing in stocks on eToro, watch the how to video below:
As of Apr 30, 2025, it costs $2.61 to buy one share of Baozun stock.
Remember, eToro's fractional share buying allows you to buy partial shares of stocks and ETFs. Even if you only have $1, you can buy 0.383 shares of BZUN.
WallStreetZen does not provide financial advice and does not issue recommendations or offers to buy stock or sell any security.
Information is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.