How to Buy Baozun Stock

Baozun Inc

Baozun Inc. , through its subsidiaries, provides e-commerce solutions to brand partners in the People's Republic of China.

Baozun stock last closed at $2.61, up 2.35% from the previous day, and has increased 0.38% in one year. It has underperformed other stocks in the Internet Retail industry by 0.37 percentage points. Baozun stock is currently +23.7% from its 52-week low of $2.11, and -40.34% from its 52-week high of $4.38.

There are currently 174.64M shares of BZUN outstanding. The market cap of BZUN is $151.78M. In the last 24 hours, 391,343 BZUN shares were traded.

How to Buy Baozun Stock

Wondering how to invest in Baozun stock? Here's how.

  1. Choose where to buy Baozun stock: You need to decide on an online brokerage, but don't worry - we've tried dozens of stock brokerages and apps to help you decide where to buy Baozun stock.
  2. Create a brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've found.
  3. Deposit money your brokerage account: Choose your payment method and add your info.
  4. Research Baozun stock: The Baozun ticker symbol is BZUN. Is Baozun stock a good investment? Should you buy shares of BZUN? How do BZUN's underlying business fundamentals look? Do top analysts think Baozun is a good buy? Why has BZUN's stock price moved recently? (Hint: Our stock analysis website can help you decide if BZUN is a good stock to buy).
  5. Make your BZUN purchase: Decide if you will purchase BZUN shares at the current market price or use a limit order to buy BZUN stock at a particular price.
  6. Get key alerts regarding your investment in BZUN: Create a watchlist to keep tabs on your new investment in Baozun shares.

Step 1: Choose where to buy Baozun stock

You need an online brokerage account to access the NASDAQ market and buy BZUN stock.

A brokerage account is an investment account that enables you to buy and sell a variety of financial instruments, including stocks, bonds, mutual funds, and ETFs.

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Based on our experience, eToro is the best place to buy stocks. Here's why:

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Step 2: Create a brokerage account

Now that you've chosen your brokerage, it's time to fill out some personal info so you can buy BZUN stock today.

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  2. Enter your personal info to open a new brokerage account.
  1. Send your info by hitting the "Create Account" button.
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Step 3: Deposit money your brokerage account

Now that you have finished signing up on app for investing, you can securely and quickly fund your account:

Check out the video below to see the process of transferring funds into your brokerage account.

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Step 4: Research Baozun stock

After you have chosen the best place to buy Baozun stock, it's very important to research their stock prior to buying, so you actually wrap your head around the risk as well as the upside.

Baozun shares at a glance

BZUN Price
$2.61
1w %
10.59%
1y %
0.38%
5y %
-91.8%
P/E
-6.17x
P/B
0.28x
P/S
0.12x
PEG
N/A
Revenue
$1.29B
Earnings
-$25.33M
Fore. Rev. Growth
N/A
Fore. Earn. Growth
N/A
Market Cap
$151.78M
Next Earnings
May 26, 2025
Next Dividend
N/A

Baozun Fundamentals

WallStreetZen was built to help everyday investors do more accurate fundamental analysis quickly.

You can see all of the due diligence checks on BZUN's stock page.

Is BZUN stock undervalued or overvalued?

You can use many financial metrics, analyses, models, and charts to gauge BZUN's true value.

Using relative valuations ratios:

  • BZUN could be undervalued based on its P/B ratio of 0.28x, relative to Internet Retail industry P/B ratio of 5.18x

You can do more valuation analysis on BZUN's stock here.

BZUN Financials at a glance

Positive Health Checks:

  • There are more short-term assets than long-term liabilities on the BZUN balance sheet.
  • There are more short-term assets than short-term liabilities on the BZUN balance sheet.
  • BZUN has $398.90M in cash and short term investments. This is sufficient to cover its annual cash burn of $4.22M.
  • Total BZUN debt is lower than 5 years ago, relative to shareholder equity.
  • BZUN profit margin has gone up from -3.2% to -2% in the past year.
  • BZUN has cash burn of 4217510. It has enough cash and short-term investments to cover this for at least one year.

Negative Health Checks:

  • BZUN has a relatively high debt to equity ratio of 1.13.

Is BZUN stock a Buy, Hold, or Sell, according to Wall Street analysts?

Out of 1 Equities analysts who give ratings on BZUN, the consensus analyst rating on Baozun is a Strong Buy

Please keep in mind that analyst forecasts are not recommendations, nor are they investment advice.

You can dig deeper into what analysts are projecting on the Baozun stock forecast page.

Metrics for Advanced BZUN Traders

SMA10
2.37
SMA20
2.37
SMA50
2.88
SMA100
2.96
SMA200
2.85
MACD
-0.11
MACD Signal
-0.17
MACD Histogram
0.06
RSI
53.49
Stochastic %K
90.82
Stochastic %D
85.16
StochRSI %K
97
StochRSI %D
95

BZUN Earnings

Last year, BZUN revenue was $1.29B. In the past 5 year, BZUN's revenue has grown by 4.42% per year. This was slower than the Internet Retail industry average of 22.66%.

You can analyze BZUN's earnings and revenue performance here.

What are BZUN executives and large shareholders up to?

In the past year, insiders at BZUN have not bought or sold any shares.

Get more info about who owns BZUN shares here.

Does BZUN provide a stable income stream?

No, Baozun doesn't provide an income stream by paying out dividends.

What others are saying about BZUN

One of the reasons eToro is our top-rated brokerage is because of its social trading community.

Click below to see what other investors have to say.

Step 5: Make your BZUN purchase

You have two primary order types:

  • Market order: A market order is an order to buy or sell a stock at the best available price.
    Market orders are mostly fine for most investors.
  • Limit order: A limit order lets you buy or sell a stock at a specific price (or better).
    If you want to be certain you're buying or selling at a given dollar amount, use a limit order.

Click the Open Trade button and eToro will execute the order.

If you need more help investing in stocks on eToro, watch the how to video below:

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Step 6: Get key alerts regarding your investment in BZUN

Now that you own some shares in BZUN, you'll want to keep up with your investment.

Make a watchlist to get notified of important updates regarding your BZUN stock.

BZUN Feed

How to Buy Stock in Baozun

To reiterate, here are the 6 steps to buy Baozun stock:

  1. Choose where to buy Baozun stock
  2. Create a brokerage account
  3. Deposit money your brokerage account
  4. Research Baozun stock
  5. Make your BZUN purchase
  6. Get key alerts regarding your investment in BZUN

If you are looking for a place to buy stocks, eToro is our favorite venue.

Get Started with eToro Today
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

If you would like to watch your new investment in Baozun, add BZUN to your watchlist by clicking the button below.

NASDAQ: BZUN
$2.61+0.06 (+2.35%)
Updated Apr 30, 2025
Open eToro Account
Your capital is at risk.
NASDAQ: BZUN
$2.61+0.06 (+2.35%)
Updated Apr 30, 2025
Open eToro Account
Your capital is at risk.

FAQ

How much does it cost to buy one Baozun share?

As of Apr 30, 2025, it costs $2.61 to buy one share of Baozun stock.

Remember, eToro's fractional share buying allows you to buy partial shares of stocks and ETFs. Even if you only have $1, you can buy 0.383 shares of BZUN.

Get Started with eToro Today
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

Is now a good time to buy Baozun stock?

According to 1 Wall Street analysts who monitor Baozun, their consensus recommendation is to buy Baozun stock.

What is the best way to buy Baozun stock?

One way to place an order for Baozun stock is with a brokerage account.
WallStreetZen does not provide financial advice and does not issue recommendations or offers to buy stock or sell any security.

Information is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.