How to Buy Baozun Stock

Baozun Inc

Baozun Inc. , through its subsidiaries, provides e-commerce solutions to brand partners in the People's Republic of China.

Baozun stock last closed at $2.83, up 1.07% from the previous day, and has increased 17.92% in one year. It has underperformed other stocks in the Internet Retail industry by 0.1 percentage points. Baozun stock is currently +34.12% from its 52-week low of $2.11, and -35.31% from its 52-week high of $4.38.

As of Jul 30, 2025, there are 173.24M shares of BZUN outstanding. The market cap of BZUN is $163.26M. In the last 24 hours, 658,000 BZUN shares were traded.

How to Buy Baozun Stock

Wondering how to invest in Baozun stock? Here's how.

  1. Choose where to buy Baozun stock: You need to choose a stock brokerage, but don't worry - we've tried dozens of online stock brokerages and apps to help you determine where to buy Baozun stock.
  2. Create a brokerage account: Sign up for 0% commission trading with the highest-rated brokerage we've selected.
  3. Deposit money your brokerage account: Pick your payment method and add your details.
  4. Research Baozun stock: The Baozun ticker symbol is BZUN. Is Baozun stock a good investment? Should you buy shares of BZUN? How do BZUN's underlying business fundamentals look? Do top analysts think Baozun is a good buy? Why has BZUN's stock price moved recently? (Hint: Our stock research tools can help you evaluate if BZUN is a good stock to buy).
  5. Make your BZUN purchase: Decide if you will purchase BZUN shares at the current market price or use a limit order to purchase BZUN stock at a particular price.
  6. Get key alerts regarding your investment in BZUN: Create a watchlist to monitor your position in Baozun stock.

Step 1: Choose where to buy Baozun stock

You need an online brokerage account to access the NASDAQ market and buy BZUN shares.

A brokerage account is an investment account that allows you to buy and sell a variety of financial instruments, such as stocks, bonds, mutual funds, and ETFs.

Our preferred brokerage: eToro

Based on our analysis, eToro is the best online stock brokerage. eToro gives you:

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  • Buy fractional shares: Even if you can't afford a full share, you can still invest in the stock.
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  • Social investing: eToro offers a community of more than 20 million users globally. Talk to, learn from, and copy the unique crypto portfolios of other investors.
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  • Buy other financial assets: Such as ETFs and cryptocurrencies.

Get $10 towards your share purchase by signing up for an account with eToro now. This offer is only for US users.

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Step 2: Create a brokerage account

Now that you've selected the right brokerage, it's time to fill out some personal information so you can invest in BZUN today.

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  1. Click here to get started.
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  2. Provide your personal data to open your new trading account.
  1. Submit your application by pressing the "Create Account" button.
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Step 3: Deposit money your brokerage account

Now that you have created your account on the best free stock trading app, you need to deposit funds:

Check out this video walkthrough if you need help transferring money into your new brokerage account.

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eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

Step 4: Research Baozun stock

After you have figured out the best place to buy Baozun stock, it's absolutely critical to analyze their stock prior to investing, so you can comprehend the risk as well as the upside.

Baozun shares data

BZUN Price
$2.83
1w %
-5.35%
1y %
17.92%
5y %
-93.02%
P/E
-6.66x
P/B
0.31x
P/S
0.12x
PEG
N/A
Revenue
$1.32B
Earnings
-$25.23M
Fore. Rev. Growth
1.73%
Fore. Earn. Growth
N/A
Market Cap
$163.26M
Next Earnings
Aug 21, 2025
Next Dividend
N/A

BZUN Due Diligence Score

WallStreetZen was built to help average investors perform more in-depth fundamental analysis in minutes instead of hours.

You can view all of the due diligence checks on BZUN's stock page.

Is BZUN stock overvalued?

You can use many financial metrics, analyses, models, and charts to gauge BZUN's intrinsic value.

Using relative valuations methods:

  • BZUN may be undervalued based on its P/B ratio of 0.31x, relative to Internet Retail industry P/B ratio of 5.91x

You can access additional valuation research on BZUN's stock here.

How do BZUN Financials look?

Positive Health Checks:

  • Total BZUN debt is lower than 5 years ago, relative to shareholder equity.
  • BZUN profit margin has gone up from -2.9% to -1.9% in the past year.
  • There are more short-term assets than short-term liabilities on the BZUN balance sheet.
  • There are more short-term assets than long-term liabilities on the BZUN balance sheet.

Negative Health Checks:

  • BZUN has a relatively high debt to equity ratio of 1.05.

You can dive deeper into what analysts are saying on the Baozun stock forecast page.

BZUN Technical Indicators

SMA10
2.93
SMA20
2.78
SMA50
2.81
SMA100
2.83
SMA200
2.93
MACD
0.03
MACD Signal
0.03
MACD Histogram
0
RSI
51.48
Stochastic %K
37.81
Stochastic %D
37.15
StochRSI %K
26.56
StochRSI %D
25.93

Is BZUN Growing Revenue?

Last year, BZUN revenue was $1.32B. During the last 5 year, BZUN's revenue has gone up by 4.05% per year. This was slower than the Internet Retail industry average of 21.18%.

You can research BZUN's earnings and revenue performance here.

Who is buying/selling BZUN?

Over the last 12 months, executives and large shareholders at BZUN have not bought or sold any shares.

Get more info about who owns BZUN stock here.

Can I get consistent income from BZUN stock?

No, Baozun doesn't provide an income stream by paying out dividends.

What do other investors have to say about BZUN?

One of the biggest reasons eToro is our highest-rated brokerage is because of its social trading community.

Click below to learn what other investors have to say.

Step 5: Make your BZUN purchase

There are two primary types of orders:

  • Market order: A market order is an order to buy or sell a stock at the best price on the market.
    Market orders are usually the best for newer investors.
  • Limit order: A limit order lets you buy or sell a stock at a specific price (or better).
    If you want to ensure you're buying or selling at a particular price limit, place a limit order.

Click the Open Trade button and your broker will execute your order.

If you need more info about investing in stocks on eToro, click the how to video below:

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Step 6: Get key alerts regarding your investment in BZUN

Now that you own some BZUN stock, you'll want to keep up with your new stock purchase.

Start a watchlist to get notified of important updates regarding your BZUN stock.

BZUN Feed

How to Buy Stock in Baozun

To reiterate, here are the 6 steps for buying Baozun stock:

  1. Choose where to buy Baozun stock
  2. Create a brokerage account
  3. Deposit money your brokerage account
  4. Research Baozun stock
  5. Make your BZUN purchase
  6. Get key alerts regarding your investment in BZUN

If you need a brokerage account, eToro is our recommended option.

Get Started with eToro Today
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

If you would like to monitor your new investment in Baozun, click the button below.

NASDAQ: BZUN
$2.83+0.03 (+1.07%)
Updated Jul 30, 2025
Open eToro Account
Your capital is at risk.
NASDAQ: BZUN
$2.83+0.03 (+1.07%)
Updated Jul 30, 2025
Open eToro Account
Your capital is at risk.

FAQ

How much does it cost to buy one Baozun share?

As of Jul 30, 2025, it costs $2.83 to buy one share of Baozun stock.

Remember, eToro's fractional share buying allows you to buy partial shares of stocks and ETFs. Even if you only have $1, you can buy 0.353 shares of BZUN.

Get Started with eToro Today
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

What is the best way to buy Baozun stock?

One way to place an order for Baozun stock is with a brokerage account.
WallStreetZen does not provide financial advice and does not issue recommendations or offers to buy stock or sell any security.

Information is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.