NASDAQ: BZUN
Baozun Inc Stock Ownership - Who owns Baozun?

Insider buying vs selling

Have Baozun Inc insiders been buying or selling?

Buy
Sell
NameRoleDateSharesPriceValue
Wenbin QiuChief Executive Officer2026-06-1610,000$2.72
$27.20kBuy
Wenbin QiuChief Executive Officer2026-06-1510,000$2.79
$27.90kBuy
Wenbin QiuChief Executive Officer2026-06-1210,000$2.72
$27.20kBuy
Junhua WuChief Strategy Officer2026-06-1118,000$2.69
$48.42kBuy
Wenbin QiuChief Executive Officer2026-06-1110,000$2.67
$26.70kBuy
Wenbin QiuChief Executive Officer2026-06-1010,000$2.64
$26.40kBuy
Wenbin QiuChief Executive Officer2026-06-0910,000$2.72
$27.20kBuy
Wenbin QiuChief Executive Officer2026-06-0810,000$2.77
$27.70kBuy
Wenbin QiuChief Executive Officer2026-06-0510,000$2.65
$26.50kBuy
Wenbin QiuChief Executive Officer2026-06-0410,000$2.67
$26.70kBuy

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Net Insider Buy/Sell (L12M) Ownership

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BZUN Shareholders

What type of owners hold Baozun Inc stock?

Institutional
Insider
Retail
NameHoldSharesValueType
Jun John Wang15.18%26,469,422$73.85MInsider
Wenbin Qiu7.07%12,332,363$34.41MInsider
Junhua Wu2.35%4,096,639$11.43MInsider
Schroder Investment Management Group1.39%2,414,558$6.74MInstitution
Acadian Asset Management LLC1.21%2,116,457$5.90MInstitution
Two Sigma Investments LP0.55%963,515$2.69MInstitution
Dimensional Fund Advisors LP0.34%593,669$1.66MInstitution
Marshall Wace LLP0.31%548,415$1.53MInstitution
Morgan Stanley0.31%534,010$1.49MInstitution
First Beijing Investment Ltd0.25%444,328$1.24MInstitution

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BZUN vs Internet Retail Stocks

TickerInst. %Insider %Net Insider (L12M)Net Insider (L3M)
BZUN6.53%24.63%Net BuyingNet Buying
DIBS40.74%24.78%Net SellingNet Selling
OCG0.11%8.54%
AKA4.11%95.89%Net Selling
HOUR0.10%99.90%

Baozun Stock Ownership FAQ

Who owns Baozun?

Baozun (NASDAQ: BZUN) is owned by 6.53% institutional shareholders, 24.63% Baozun insiders, and 68.84% retail investors. Jun John Wang is the largest individual Baozun shareholder, owning 26.47M shares representing 15.18% of the company. Jun John Wang's Baozun shares are currently valued at $73.85M.

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