NASDAQ: BZUN
Baozun Inc Stock Ownership - Who owns Baozun?

Insider buying vs selling

Have Baozun Inc insiders been buying or selling?

Buy
Sell
NameRoleDateSharesPriceValue
Wenbin QiuChief Executive Officer2026-04-1716,000$3.14
$50.24kBuy
Wenbin QiuChief Executive Officer2026-04-1617,500$2.84
$49.70kBuy
Wenbin QiuChief Executive Officer2026-04-1511,000$2.71
$29.81kBuy
Wenbin QiuChief Executive Officer2026-04-1411,500$2.63
$30.25kBuy
Junhua WuChief Strategy Officer2026-04-1311,084$2.49
$27.60kBuy
Wenbin QiuChief Executive Officer2026-04-1312,100$2.48
$30.01kBuy
Wenbin QiuChief Executive Officer2026-04-1012,400$2.43
$30.13kBuy
Junhua WuChief Strategy Officer2026-04-105,372$2.40
$12.89kBuy
Wenbin QiuChief Executive Officer2026-04-0911,650$2.58
$30.06kBuy
Junhua WuChief Strategy Officer2026-04-0830,886$2.54
$78.45kBuy

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Net Insider Buy/Sell (L12M) Ownership

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BZUN Shareholders

What type of owners hold Baozun Inc stock?

Institutional
Insider
Retail
NameHoldSharesValueType
Jun John Wang15.18%26,469,422$72.79MInsider
Wenbin Qiu6.98%12,172,363$33.47MInsider
Junhua Wu2.31%4,029,139$11.08MInsider
Schroder Investment Management Group1.39%2,414,558$6.64MInstitution
Acadian Asset Management LLC1.21%2,114,964$5.82MInstitution
Two Sigma Advisers LP0.35%614,522$1.69MInstitution
Morgan Stanley0.33%582,849$1.60MInstitution
Dimensional Fund Advisors LP0.33%575,602$1.58MInstitution
Arrowstreet Capital Limited Partnership0.26%451,293$1.24MInstitution
Aia Group Ltd0.23%399,018$1.10MInstitution

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BZUN vs Internet Retail Stocks

TickerInst. %Insider %Net Insider (L12M)Net Insider (L3M)
BZUN6.05%24.50%Net BuyingNet Buying
DIBS42.05%23.02%Net SellingNet Selling
AKA4.13%95.87%Net Selling
HOUR0.17%99.83%
PRTS18.40%78.50%Net SellingNet Selling

Baozun Stock Ownership FAQ

Who owns Baozun?

Baozun (NASDAQ: BZUN) is owned by 6.05% institutional shareholders, 24.50% Baozun insiders, and 69.44% retail investors. Jun John Wang is the largest individual Baozun shareholder, owning 26.47M shares representing 15.18% of the company. Jun John Wang's Baozun shares are currently valued at $72.53M.

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