NASDAQ: BZUNBaozun Inc Stock
$4.77+0.31 (+6.95%)
Updated Sep 12, 2025
BZUN Price
$4.77
Fair Value Price
$9.24
Market Cap
$275.34M
52 Week Low
$2.12
52 Week High
$4.88
P/E
-10.87x
P/B
0.52x
P/S
0.11x
PEG
N/A
Dividend Yield
N/A
Revenue
$1.35B
Earnings
-$25.73M
Gross Margin
73.2%
Operating Margin
-1.3%
Profit Margin
-1.9%
Debt to Equity
1.04
Operating Cash Flow
N/A
Beta
1.35
Next Earnings
N/A
Ex-Dividend
N/A
Next Dividend
N/A
BZUN Overview
Baozun Inc., through its subsidiaries, provides e-commerce solutions to brand partners in the People's Republic of China. The company offers IT infrastructure setup and integration, online store design and setup, online store operations, visual merchandising and marketing campaigns, customer services, and warehousing and order fulfilment. It serves brand partners in various categories, including apparel and accessories; appliances; electronics; home and furnishings; food and health products; beauty and cosmetics; fast moving consumer goods, and mother and baby products; and automobiles. The company was formerly known as Baozun Cayman Inc. and changed its name to Baozun Inc. in March 2015. Baozun Inc. was founded in 2007 and is headquartered in Shanghai, the People's Republic of China.
Zen Rating
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CHold
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C
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BZUN News
Overview
Due Diligence Score
–
Industry Average (28)
You've viewed Due Diligence Score for 10/10 free stocks. Upgrade to Premium to see how BZUN scored across 33 valuation, financial, forecast, performance, and dividend due diligence checks.
Due Diligence Checks
BZUN ($4.77) is undervalued by 48.4% relative to our estimate of its Fair Value price of $9.24 based on Discounted Cash Flow (DCF) modelling, but does not have a significant margin of safety
Below Fair Value Valuation
BZUN ($4.77) is significantly undervalued by 48.4% relative to our estimate of its Fair Value price of $9.24 based on Discounted Cash Flow (DCF) modelling, which includes a healthy margin of safety
Significantly Below Fair Value Valuation
BZUN is unprofitable, so we... subscribe to Premium to read more.
Below Benjamin Graham Formula Value Valuation
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Valuation
BZUN fair value
Fair Value of BZUN stock based on Discounted Cash Flow (DCF)
Price
$4.77
Fair Value
$9.24
Undervalued by
48.40%
BZUN ($4.77) is undervalued by... subscribe to Premium to read more.
Below Fair Value Valuation
BZUN ($4.77) is significantly undervalued... subscribe to Premium to read more.
Significantly Below Fair Value Valuation
BZUN is unprofitable, so we... subscribe to Premium to read more.
Below Benjamin Graham Formula Value Valuation
BZUN price to earnings (PE)
For valuing profitable companies with steady earnings
Company
-10.87x
Industry
35.17x
Market
36.98x
BZUN price to book (PB)
For valuing companies that are loss-making or have lots of physical asset
Company
0.52x
Industry
5.81x
BZUN is good value based... subscribe to Premium to read more.
P/B vs Industry Valuation
BZUN's financial health
Profit margin
Revenue
$355.0M
Net Income
-$4.7M
Profit Margin
-1.3%
BZUN's profit margin has increased... subscribe to Premium to read more.
Profit Margin Growth Financials
Assets to liabilities
Assets
$1.3B
Liabilities
$550.0M
Debt to equity
1.04
BZUN's short-term assets ($922.74M) exceed... subscribe to Premium to read more.
Short-term Liabilities Financials
BZUN's short-term assets ($922.74M) exceed... subscribe to Premium to read more.
Long-term Liabilities Financials
BZUN's debt relative to shareholder... subscribe to Premium to read more.
Shrinking Debt Financials
BZUN's debt to equity ratio... subscribe to Premium to read more.
Healthy Debt to Equity Financials
Cash flow
Operating
N/A
Investing
N/A
Financing
N/A
BZUN vs Internet Retail Stocks
Baozun Stock FAQ
Company
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Information is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.