NASDAQ: BZUNBaozun Inc Stock
$2.79+0.05 (+1.82%)
Updated Jun 18, 2026
BZUN Price
$2.79
Fair Value Price
N/A
Market Cap
$161.95M
52 Week Low
$2.07
52 Week High
$4.88
P/E
-5.85x
P/B
0.3x
P/S
0.09x
PEG
N/A
Dividend Yield
N/A
Revenue
$1.51B
Earnings
-$27.03M
Gross Margin
73.5%
Operating Margin
-1.17%
Profit Margin
-1.8%
Debt to Equity
1.2
Operating Cash Flow
N/A
Beta
1.42
Next Earnings
N/A
Ex-Dividend
N/A
Next Dividend
N/A
BZUN Overview
Baozun Inc., operating through its network of subsidiaries, provides a comprehensive suite of digital commerce services to brand partners across the People's Republic of China. The company's extensive offerings include establishing and integrating IT infrastructure, designing and launching online retail platforms, managing daily store operations, executing visual merchandising and promotional campaigns, providing dedicated customer support, and overseeing logistics such as warehousing and order fulfillment. Baozun caters to brands in a wide array of sectors, including apparel and accessories, household appliances, consumer electronics, home goods and furnishings, food and health products, beauty and cosmetics, fast-moving consumer goods (FMCG), mother and baby products, and the automotive industry. Founded in 2007, the enterprise was initially known as Baozun Cayman Inc. before adopting its current name, Baozun Inc., in March 2015. Its global headquarters are located in Shanghai, China.
Zen Rating
Our proven quant model uses 115 proprietary factors, including AI, to determine BZUN's potential to beat the market
BBuy
- Stocks with a Zen Rating of Buy (B) had an average return of +19.88% per year. Learn More
Zen Rating Component Grades
C
Zen Rating uses advanced AI algorithms that detect subtle patterns in market data; it anticipates future trends that point to superior stock price results.
Industry: Internet Retail
Industry Rating
C
BZUN
Ranked#3 of 30
Ranked#3 of 30
Top Ranked Stocks in Industry
| Name / Ticker | Price | Zen Rating |
|---|---|---|
| $3.92 | A | |
| $37.89 | B | |
| $21.36 | B |
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BZUN News
Overview
Due Diligence Score
–
Industry Average (32)
You've viewed Due Diligence Score for 10/10 free stocks. Upgrade to Premium to see how BZUN scored across 33 valuation, financial, forecast, performance, and dividend due diligence checks.
Due Diligence Checks
BZUN is unprofitable, so we are unable to calculate its intrinsic value according to an updated version of Benjamin Graham's Formula from "The Intelligent Investor"
Below Benjamin Graham Formula Value Valuation
BZUN is good value based on its book value relative to its share price (0.3x), compared to the US Internet Retail industry average (4.53x)
P/B vs Industry Valuation
BZUN is unprofitable, so we... subscribe to Premium to read more.
PEG Value Valuation
There are 30 more BZUN due diligence checks available for Premium users.
Valuation
BZUN fair value
Fair Value of BZUN stock based on Discounted Cash Flow (DCF)
Price
$2.79
Fair Value
-$2.90
Undervalued by
196.12%
BZUN is unprofitable, so we... subscribe to Premium to read more.
Below Benjamin Graham Formula Value Valuation
BZUN price to earnings (PE)
For valuing profitable companies with steady earnings
Company
-5.85x
Industry
24.97x
Market
9.47x
BZUN price to book (PB)
For valuing companies that are loss-making or have lots of physical asset
Company
0.3x
Industry
4.53x
BZUN is good value based... subscribe to Premium to read more.
P/B vs Industry Valuation
BZUN's financial health
Profit margin
Revenue
$345.1M
Net Income
-$1.1M
Profit Margin
-0.3%
BZUN's profit margin has increased... subscribe to Premium to read more.
Profit Margin Growth Financials
Assets to liabilities
Assets
$1.4B
Liabilities
$633.0M
Debt to equity
1.2
BZUN's short-term assets ($1.03B) exceed... subscribe to Premium to read more.
Short-term Liabilities Financials
BZUN's short-term assets ($1.03B) exceed... subscribe to Premium to read more.
Long-term Liabilities Financials
BZUN's debt has increased relative... subscribe to Premium to read more.
Shrinking Debt Financials
BZUN's debt to equity ratio... subscribe to Premium to read more.
Healthy Debt to Equity Financials
Cash flow
Operating
N/A
Investing
N/A
Financing
N/A
BZUN vs Internet Retail Stocks
Baozun Stock FAQ
Company
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Information is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.