NASDAQ: BZUNBaozun Inc Stock
$2.80+0.02 (+0.72%)
Updated Jul 29, 2025
BZUN Price
$2.80
Fair Value Price
$6.96
Market Cap
$161.53M
52 Week Low
$2.11
52 Week High
$4.38
P/E
-6.59x
P/B
0.3x
P/S
0.12x
PEG
N/A
Dividend Yield
N/A
Revenue
$1.32B
Earnings
-$25.02M
Gross Margin
73.3%
Operating Margin
-1.4%
Profit Margin
-1.9%
Debt to Equity
1.05
Operating Cash Flow
N/A
Beta
1.36
Next Earnings
Aug 21, 2025
Ex-Dividend
N/A
Next Dividend
N/A
BZUN Overview
Baozun Inc., through its subsidiaries, provides e-commerce solutions to brand partners in the People's Republic of China. The company offers IT infrastructure setup and integration, online store design and setup, online store operations, visual merchandising and marketing campaigns, customer services, and warehousing and order fulfilment. It serves brand partners in various categories, including apparel and accessories; appliances; electronics; home and furnishings; food and health products; beauty and cosmetics; fast moving consumer goods, and mother and baby products; and automobiles. The company was formerly known as Baozun Cayman Inc. and changed its name to Baozun Inc. in March 2015. Baozun Inc. was founded in 2007 and is headquartered in Shanghai, the People's Republic of China.
Zen Rating
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CHold
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Zen Rating Component Grades
C
Zen Rating uses advanced AI algorithms that detect subtle patterns in market data; it anticipates future trends that point to superior stock price results.
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BZUN News
Overview
Due Diligence Score
–
Industry Average (29)
You've viewed Due Diligence Score for 10/10 free stocks. Upgrade to Premium to see how BZUN scored across 33 valuation, financial, forecast, performance, and dividend due diligence checks.
Due Diligence Checks
BZUN ($2.80) is undervalued by 59.76% relative to our estimate of its Fair Value price of $6.96 based on Discounted Cash Flow (DCF) modelling, but does not have a significant margin of safety
Below Fair Value Valuation
BZUN ($2.80) is significantly undervalued by 59.76% relative to our estimate of its Fair Value price of $6.96 based on Discounted Cash Flow (DCF) modelling, which includes a healthy margin of safety
Significantly Below Fair Value Valuation
BZUN is unprofitable, so we... subscribe to Premium to read more.
Below Benjamin Graham Formula Value Valuation
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Valuation
BZUN fair value
Fair Value of BZUN stock based on Discounted Cash Flow (DCF)
Price
$2.80
Fair Value
$6.96
Undervalued by
59.76%
BZUN ($2.80) is undervalued by... subscribe to Premium to read more.
Below Fair Value Valuation
BZUN ($2.80) is significantly undervalued... subscribe to Premium to read more.
Significantly Below Fair Value Valuation
BZUN is unprofitable, so we... subscribe to Premium to read more.
Below Benjamin Graham Formula Value Valuation
BZUN price to earnings (PE)
For valuing profitable companies with steady earnings
Company
-6.59x
Industry
38.15x
Market
31.93x
BZUN price to book (PB)
For valuing companies that are loss-making or have lots of physical asset
Company
0.3x
Industry
5.94x
BZUN is good value based... subscribe to Premium to read more.
P/B vs Industry Valuation
BZUN's financial health
Profit margin
Revenue
$284.3M
Net Income
-$8.7M
Profit Margin
-3.1%
BZUN's profit margin has increased... subscribe to Premium to read more.
Profit Margin Growth Financials
Assets to liabilities
Assets
$1.3B
Liabilities
$553.6M
Debt to equity
1.05
BZUN's short-term assets ($934.47M) exceed... subscribe to Premium to read more.
Short-term Liabilities Financials
BZUN's short-term assets ($934.47M) exceed... subscribe to Premium to read more.
Long-term Liabilities Financials
BZUN's debt relative to shareholder... subscribe to Premium to read more.
Shrinking Debt Financials
BZUN's debt to equity ratio... subscribe to Premium to read more.
Healthy Debt to Equity Financials
Cash flow
Operating
N/A
Investing
N/A
Financing
N/A
BZUN vs Internet Retail Stocks
Baozun Stock FAQ
Company
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Information is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.