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Best Internet Retail Stocks to Buy Now (2025)

Top internet retail stocks in 2025 ranked by overall Zen Rating. "A" Rated stocks have returned an average of +32.52% per year, and are the best internet retail stocks to buy now. Learn More.

According to Zen Ratings, our proprietary rating system that evaluates 115 factors proven to drive growth in stocks and assigns each stock in our system an overall letter grade as well as 7 individual Component Grades for Value, Growth, Momentum, Sentiment, Safety, Financials, and proprietary AI algorithms, the 3 best internet retail stocks to buy right now are:

Wayfair (NYSE:W) is the #1 top internet retail stock out of 43 with a Zen Rating of B. Stocks with a rating of B have had an average return of +19.88% per year. Learn more.

The Component Grade breakdown for Wayfair (NYSE:W) is: Value: C, Growth: A, Momentum: B, Sentiment: B, Safety: C, Financials: B, and AI: A.

Wayfair (NYSE:W) has a Due Diligence Score of 6, which is -21 points lower than the internet retail industry average of 27. Although this number is below the industry average, our proven quant model rates W as a "B".

W passed 2 out of 33 due diligence checks and has weak fundamentals. Wayfair has seen its stock return 70.91% over the past year, overperforming other internet retail stocks by 65 percentage points.

Wayfair has an average 1 year price target of $78.46, a downside of -3.03% from Wayfair's current stock price of $80.91.

Wayfair stock has a consensus Buy recommendation according to Wall Street analysts. Of the 22 analysts covering Wayfair, 54.55% have issued a Strong Buy rating, 13.64% have issued a Buy, 27.27% have issued a hold, while 0% have issued a Sell rating, and 4.55% have issued a Strong Sell.

Atrenew (NYSE:RERE) is the #2 top internet retail stock out of 43 with a Zen Rating of B. Stocks with a rating of B have had an average return of +19.88% per year. Learn more.

The Component Grade breakdown for Atrenew (NYSE:RERE) is: Value: C, Growth: B, Momentum: C, Sentiment: C, Safety: C, Financials: C, and AI: C.

Atrenew (NYSE:RERE) has a Due Diligence Score of 43, which is 16 points higher than the internet retail industry average of 27.

RERE passed 14 out of 33 due diligence checks and has strong fundamentals. Atrenew has seen its stock return 59.36% over the past year, overperforming other internet retail stocks by 53 percentage points.

Liquidity Services (NASDAQ:LQDT) is the #3 top internet retail stock out of 43 with a Zen Rating of B. Stocks with a rating of B have had an average return of +19.88% per year. Learn more.

The Component Grade breakdown for Liquidity Services (NASDAQ:LQDT) is: Value: C, Growth: C, Momentum: C, Sentiment: C, Safety: C, Financials: B, and AI: C.

Liquidity Services (NASDAQ:LQDT) has a Due Diligence Score of 37, which is 10 points higher than the internet retail industry average of 27.

LQDT passed 11 out of 33 due diligence checks and has average fundamentals. Liquidity Services has seen its stock return 8.94% over the past year, overperforming other internet retail stocks by 3 percentage points.

Liquidity Services has an average 1 year price target of $40.00, an upside of 65.84% from Liquidity Services's current stock price of $24.12.

Liquidity Services stock has a consensus Buy recommendation according to Wall Street analysts. Of the 1 analyst covering Liquidity Services, 0% have issued a Strong Buy rating, 100% have issued a Buy, 0% have issued a hold, while 0% have issued a Sell rating, and 0% have issued a Strong Sell.

Out of 3 internet retail stocks that have issued dividends in the past year, the 3 internet retail stocks with the highest dividend yields are:

Natural Health Trends (NASDAQ:NHTC) has an annual dividend yield of 17.74%, which is 10 percentage points higher than the internet retail industry average of 7.33%. Natural Health Trends's dividend payout is not stable, having dropped more than 10% seven times in the last 10 years. Natural Health Trends's dividend has shown consistent growth over the last 10 years.

Natural Health Trends's dividend payout ratio of 2,666.7% indicates that its high dividend yield might not be sustainable for the long-term.

Jdcom (NASDAQ:JD) has an annual dividend yield of 3.05%, which is -4 percentage points lower than the internet retail industry average of 7.33%.

Jdcom's dividend payout ratio of 27% indicates that its dividend yield is sustainable for the long-term.

Ebay (NASDAQ:EBAY) has an annual dividend yield of 1.2%, which is -6 percentage points lower than the internet retail industry average of 7.33%. Ebay's dividend payout is stable, having never dropped by more than 10% in the last 10 years. Ebay's dividend has shown consistent growth over the last 10 years.

Ebay's dividend payout ratio of 24.3% indicates that its dividend yield is sustainable for the long-term.

Internet retail stocks were up 0.92% in the last day, and down -0.51% over the last week.

We couldn't find a catalyst for why internet retail stocks are up.

Based on the Valuation rating, one of the 7 components of a stocks overall Zen Ratings grade, which evaluates factors including estimated earnings yield, earnings before interest and taxes/enterprise value, cash flow yield, free cash flow to price, and price-to-earnings growth (PEG ratio), the 3 most undervalued internet retail stocks right now are:

Vipshop Holdings (NYSE:VIPS) is the most undervalued internet retail stock based on its Valuation Rating of A. Valuation is one of 7 Component Grades used to calculate the overall Zen Rating.

Vipshop Holdings has a valuation score of 43, which is 24 points higher than the internet retail industry average of 19. It passed 3 out of 7 valuation due diligence checks.

Vipshop Holdings's stock has gained 32.81% in the past year. It has overperformed other stocks in the internet retail industry by 27 percentage points.

Pdd Holdings (NASDAQ:PDD) is the second most undervalued internet retail stock based on its Valuation Rating of B. Valuation is one of 7 Component Grades used to calculate the overall Zen Rating.

Pdd Holdings has a valuation score of 43, which is 24 points higher than the internet retail industry average of 19. It passed 3 out of 7 valuation due diligence checks.

Pdd Holdings's stock has gained 4.69% in the past year. It has underperformed other stocks in the internet retail industry by -1 percentage points.

Jdcom (NASDAQ:JD) is the third most undervalued internet retail stock based on its Valuation Rating of C. Valuation is one of 7 Component Grades used to calculate the overall Zen Rating.

Jdcom has a valuation score of 43, which is 24 points higher than the internet retail industry average of 19. It passed 3 out of 7 valuation due diligence checks.

Jdcom's stock has dropped -17.26% in the past year. It has underperformed other stocks in the internet retail industry by -23 percentage points.

54.55% of internet retail stocks rated by analysts are a strong buy right now. On average, analysts expect internet retail stocks to rise by 27.28% over the next year.

0% of internet retail stocks have a Zen Rating of A (Strong Buy), 21.43% of internet retail stocks are rated B (Buy), 64.29% are rated C (Hold), 10.71% are rated D (Sell), and 3.57% are rated F (Strong Sell).