Nexera Technologies Ltd. operates as an e-commerce enterprise primarily focused on consumer goods. The company serves as a holding entity for three distinct online retail subsidiaries—Smart Repair Pro, Purex Corp. (known as Purex), and Top Rank Ltd (referred to as Top Rank). These subsidiaries manage web stores that market a diverse array of consumer products exclusively through the Amazon online marketplace, leveraging Amazon's Fulfillment by Amazon (FBA) service for logistics. Viki Hakmon established Nexera Technologies on March 7, 2021, and its headquarters are situated in Bnei Braq, Israel.