Mogu, Inc. engages in the operation of an online fashion and lifestyle destination platform. The company is headquartered in Hangzhou, Zhejiang and currently employs 927 full-time employees. The firm enables its customers to purchase online fashion and lifestyle apparel items from its Website. The firm has developed an artificial intelligence-based online e-commerce platform that offers personalized fashion content in different formats, integrating social interactions between its users. The firm also provides relevant and multi-media content, such as live video broadcasts, short-form videos, photographs, and articles covering various topics, including fashion tips, brand fitting room, celebrity on-screen and street runways.