How to Buy Zeta Global Holdings Stock
Zeta Global Holdings Corp
Zeta Global Holdings is a app company located in New York, United States, which is part of the Technology sector, and is traded under the ticker ZETA on the NYSE exchange.
Zeta Global Holdings stock last closed at $16.36, up 1.3% from the previous day, and has increased 4.01% in one year. It has overperformed other stocks in the Software - Application industry by 0.41 percentage points. Zeta Global Holdings stock is currently +53.04% from its 52-week low of $10.69, and -34.3% from its 52-week high of $24.90.
As of Mar 25, 2026, there are 244.12M shares of ZETA outstanding. The market capitalization of ZETA is $3.99B. In the last 24 hours, 5.17M ZETA shares were traded.
How to Buy Zeta Global Holdings Stock
Not sure how to invest in Zeta Global Holdings stock? Here's how.
- Figure out where to buy Zeta Global Holdings stock: You need to pick a stock brokerage, but don't worry - we've researched dozens of stock brokerages and apps to help you choose where to buy Zeta Global Holdings stock.
- Create a brokerage account: Sign up for 0% commission trading with the highest-rated brokerage we've found.
- Deposit money your investment account: Pick your method of payment and add your info.
- Research Zeta Global Holdings stock: The Zeta Global Holdings ticker symbol is ZETA. Is Zeta Global Holdings stock a good investment? Should you buy shares of ZETA? How do ZETA's underlying business fundamentals look? Do top analysts think Zeta Global Holdings is a good buy? Why has ZETA's stock price moved recently? (Hint: Our stock market research tools can help you figure out if ZETA is a good stock to buy).
- Make your ZETA purchase: Decide if you will purchase ZETA shares at the current market price or use a limit order to buy ZETA shares at a particular price.
- Keep tabs on your investment in ZETA: Create a watchlist to key updates about your new investment in Zeta Global Holdings shares.
Step 1: Figure out where to buy Zeta Global Holdings stock
You need a brokerage account in order to access the NYSE market and buy ZETA shares.
Our preferred brokerage: eToro
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Open eToro AccountStep 2: Create a brokerage account
Now that you've selected the right brokerage, you'll need to fill out some personal info so you can buy ZETA today.
How to Open a New Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Provide your personal data to create a new trading account.
- Send your information by hitting the "Create Account" button. Get started with eToro today
Step 3: Deposit money your investment account
Now that you've created your account on app for investing, your next step is to transfer the money for your investment:
Check out the walkthrough below to see the process of transferring funds into your investment account.
Step 4: Research Zeta Global Holdings stock
After you have chosen the best place to buy Zeta Global Holdings stock, it's critical to analyze their stock before you invest, so you can comprehend the risk as well as the opportunity.
Zeta Global Holdings shares at a glance
Zeta Global Holdings Due Diligence Score
WallStreetZen was built to help part-time investors perform better fundamental analysis in less time.
You can view all of the due diligence checks on ZETA's stock page.
What is the fair value of ZETA stock?
Analysts use a variety of different financial metrics, analyses, models, and charts to gauge ZETA's true value.
Using relative valuations methods:
- ZETA may be overvalued based on its P/B ratio of 4.96x, relative to Software - Application industry P/B ratio of 0x
You can access additional valuation analysis on ZETA's stock here.
ZETA Financial Summary
Signs that ZETA is financially healthy:
- There are more short-term assets than long-term liabilities on the ZETA balance sheet.
- There are more short-term assets than short-term liabilities on the ZETA balance sheet.
- Total ZETA debt is lower than 5 years ago, relative to shareholder equity.
- ZETA's operating cash flow of $198.90M allows it to safely service it's debt of $197.08M.
- ZETA profit margin has gone up from -6.9% to -2.4% in the past year.
Signs that ZETA is not financially healthy:
- ZETA earnings of -$32.72M is not sufficient to cover its interest payments.
- ZETA has a relatively high debt to equity ratio of 0.87.
Is Zeta Global Holdings stock a Buy, Hold, or Sell, according to Wall Street analysts?
Out of 9 sell side analysts who give ratings on ZETA, the consensus analyst rating on Zeta Global Holdings is a Strong Buy
Please keep in mind that analyst forecasts are not stock recommendations, nor are they financial advice.
Most Recent ZETA Analyst Recommendations
Ygal Arounian, a bottom 3% analyst from Citigroup initiates coverage on ZETA with a strong buy rating and announces their ZETA price target of $26.00, on Nov 21, 2025.
Scott Berg, a bottom 1% analyst from Needham reiterates ZETA with a buy rating and maintains their ZETA price target from $25.00 to $25.00, on Nov 5, 2025.
Terry Tillman, a bottom 6% analyst from Truist Securities maintains ZETA with a strong buy rating and raises their ZETA price target from $34.00 to $36.00, on Oct 9, 2025.
Truist Securities's Terry Tillman raised their price target on Zeta Global Holdings (NYSE: ZETA) by 5.9% from $34 to $36 on 2025/10/09. The analyst maintained their Strong Buy rating on the stock.
Tillman said that takeaways from Zeta Global Holdings' Investor Day catalyzed their price target hike.
They are now "incrementally more confident" that the company can beat organic revenue, EBITDA, and free cash flow estimates over multiple years, the analyst explained.
Zeta Global Holdings extended its "attractive growth" targets at over 20%, offered a new EBITDA margin estimate, and free cash flow conversion targets to 2030, Tillman detailed.
David Hynes, a bottom 5% analyst from Canaccord Genuity maintains ZETA with a strong buy rating and raises their ZETA price target from $28.00 to $30.00, on Oct 1, 2025.
You can dig deeper into what analysts are projecting on the Zeta Global Holdings stock forecast page.
Metrics for Advanced ZETA Traders
ZETA Earnings
Last year, ZETA revenue was $1.30B. In the past 5 year, ZETA's revenue has gone up by 28.8% per year. This was faster than the Software - Application industry average of 23.72%.
Find out more about ZETA's earnings and revenue performance here.
What are ZETA executives and large shareholders up to?
In the past 12 months, executives and large shareholders at ZETA have sold more shares than they have bought.
Jene Elzie, Director of ZETA, was the latest ZETA insider to sell. They sold $74,984.64 worth of ZETA shares on Mar 11, 2026.
Dig into more about who owns ZETA shares here.
Can I rely on ZETA as an income stream?
No, Zeta Global Holdings doesn't provide an income stream by paying out dividends.
Get opinions from other investors
One of the primary reasons eToro is our favorite brokerage is because of its social trading community.
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Step 5: Make your ZETA purchase
You have two main options:
- Market order: A market order is an order to buy or sell a stock at the best possible price.
Market orders are generally fine. - Limit order: A limit order enables you to buy or sell a security at a specific price (or better).
If you want to make sure you're buying or selling at a specific price, place a limit order.
Click the Open button and your broker will place the order.
If you need additional assistance buying stocks on eToro, watch the how to video below:
Step 6: Keep tabs on your investment in ZETA
Now that you own some ZETA stock, you'll want to keep up with your investment.
Start a watchlist to monitor your ZETA stock.
ZETA Feed
How to Buy Stock in Zeta Global Holdings
To summarize, here are the 6 steps to buy stock in Zeta Global Holdings:
- Figure out where to buy Zeta Global Holdings stock
- Create a brokerage account
- Deposit money your investment account
- Research Zeta Global Holdings stock
- Make your ZETA purchase
- Keep tabs on your investment in ZETA
If you require a brokerage, eToro is our recommended option.
Get Started with eToro TodayIf you would like to keep track of your new investment in Zeta Global Holdings, hit the button below to create your watchlist.
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