How to Buy Zeta Global Holdings Stock
Zeta Global Holdings Corp
Zeta Global Holdings is a app company located in New York, United States, which is part of the Technology sector, and is traded under the ticker ZETA on the NYSE exchange.
Zeta Global Holdings stock last closed at $29.07, up 4.38% from the previous day, and has increased 58.94% in one year. It has overperformed other stocks in the Software - Application industry by 1.35 percentage points. Zeta Global Holdings stock is currently +102.37% from its 52-week low of $14.37, and -2.74% from its 52-week high of $29.89.
As of Aug 21, 2026, there are 251.01M shares of ZETA outstanding. The market capitalization of ZETA is $7.30B. In the last 24 hours, 4.29M ZETA shares were traded.
How to Buy Zeta Global Holdings Stock
Not sure how to invest in Zeta Global Holdings stock? Here's how.
- Figure out where to buy Zeta Global Holdings stock: You need to pick a stock brokerage, but don't worry - we've researched dozens of stock brokerages and apps to help you choose where to buy Zeta Global Holdings stock.
- Create a brokerage account: Sign up for 0% commission trading with the highest-rated brokerage we've found.
- Deposit money your investment account: Pick your method of payment and add your info.
- Research Zeta Global Holdings stock: The Zeta Global Holdings ticker symbol is ZETA. Is Zeta Global Holdings stock a good investment? Should you buy shares of ZETA? How do ZETA's underlying business fundamentals look? Do top analysts think Zeta Global Holdings is a good buy? Why has ZETA's stock price moved recently? (Hint: Our stock market research tools can help you figure out if ZETA is a good stock to buy).
- Make your ZETA purchase: Decide if you will purchase ZETA shares at the current market price or use a limit order to buy ZETA shares at a particular price.
- Keep tabs on your investment in ZETA: Create a watchlist to key updates about your new investment in Zeta Global Holdings shares.
Step 1: Figure out where to buy Zeta Global Holdings stock
You need a brokerage account in order to access the NYSE market and buy ZETA shares.
Our preferred brokerage: eToro
Based on our experience, eToro is the best place to buy stocks. Here's why:
- You can invest in stocks with zero commissions: Invest without commissions.
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- Social investing: eToro offers a community with more than 20 million users worldwide. Talk to, learn from, and copy the crypto trades of other investors.
- Security: eToro is a regulated and licensed fintech leader.
- Buy other financial assets: Such as ETFs and cryptocurrencies.
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Open eToro AccountStep 2: Create a brokerage account
Now that you've selected the right brokerage, you'll need to fill out some personal info so you can buy ZETA today.
How to Open a New Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Provide your personal data to create a new trading account.
- Send your information by hitting the "Create Account" button. Get started with eToro today
Step 3: Deposit money your investment account
Now that you've created your account on app for investing, your next step is to transfer the money for your investment:
Check out the walkthrough below to see the process of transferring funds into your investment account.
Step 4: Research Zeta Global Holdings stock
After you have chosen the best place to buy Zeta Global Holdings stock, it's critical to analyze their stock before you invest, so you can comprehend the risk as well as the opportunity.
Zeta Global Holdings shares at a glance
Zeta Global Holdings Due Diligence Score
WallStreetZen was built to help part-time investors perform better fundamental analysis in less time.
You can view all of the due diligence checks on ZETA's stock page.
What is the fair value of ZETA stock?
Analysts use a variety of different financial metrics, analyses, models, and charts to gauge ZETA's true value.
Using relative valuations methods:
- ZETA may be undervalued based on its P/E ratio of 0x, relative to Software - Application industry P/E ratio of 26.83x
- ZETA could be overvalued based on its P/B ratio of 7.88x, relative to Software - Application industry P/B ratio of 6.18x
You can access additional valuation analysis on ZETA's stock here.
A look at ZETA Cashflows and Balance Sheet
Signs that ZETA is financially healthy:
- There are more short-term assets than short-term liabilities on the ZETA balance sheet.
- There are more short-term assets than long-term liabilities on the ZETA balance sheet.
- Total ZETA debt is lower than 5 years ago, relative to shareholder equity.
- ZETA profit margin has gone up from -3.2% to -0.1% in the past year.
- ZETA's operating cash flow of $240.97M allows it to safely service it's debt of $197.48M.
Signs that ZETA is not financially healthy:
- ZETA has a relatively high debt to equity ratio of 0.58.
- ZETA earnings of -$8.00M is not sufficient to cover its interest payments.
Do Wall Street analysts think it's a good time to buy Zeta Global Holdings stock
Out of 9 sell side analysts who give forecasts on ZETA, the consensus analyst rating on ZETA is a Strong Buy
It's important to note that analyst forecasts are not recommendations, nor are they financial advice.
Most Recent ZETA Analyst Ratings
Jack Nichols, a bottom 37% analyst from KeyBanc maintains ZETA with a strong buy rating and raises their ZETA price target from $22.00 to $27.00, on Aug 5, 2026.
Scott Berg, a bottom 1% analyst from Needham maintains ZETA with a buy rating and raises their ZETA price target from $25.00 to $30.00, on Aug 5, 2026.
Saken Ismailov, a bottom 50% analyst from Freedom Broker initiates coverage on ZETA with a strong buy rating and announces their ZETA price target of $28.50, on Jun 30, 2026.
Jackson Ader, a top 13% analyst from KeyBanc upgrades ZETA to a strong buy rating and announces their ZETA price target of $22.00, on Apr 29, 2026.
You can dig deeper into what analysts are forecasting on the Zeta Global Holdings stock forecast page.
Metrics for Advanced ZETA Traders
How is ZETA performing as a company?
Last year, ZETA revenue was $1.57B. In the past 5 year, ZETA's revenue has gone up by 30.31% per year. This was faster than the Software - Application industry average of 21.33%.
Learn more about ZETA's earnings and revenue performance here.
What are ZETA insiders up to?
In the past year, executives and large shareholders at ZETA have sold more shares than they have bought.
William Landman, Director of ZETA, was the latest ZETA insider to sell. They sold $632,468.15 worth of ZETA shares on Aug 12, 2026.
Learn more about who owns ZETA shares here.
Can I rely on ZETA as an income stream?
No, Zeta Global Holdings doesn't provide an income stream by paying out dividends.
ZETA Social Trading Data
One of the primary reasons eToro is our favorite brokerage is because of its social trading community.
Click below to find out what other traders have to say.
Step 5: Make your ZETA purchase
You have two main options:
- Market order: A market order is an order to buy or sell a security at the best price on the market.
Market orders are usually the best for newer investors. - Limit order: A limit order allows you to buy or sell a stock at a specific price (or better).
If you want to make sure you're buying or selling at an exact price limit, use a limit order.
Press the Open Trade button and eToro will place your order.
If you want more assistance investing in stocks on eToro, click the helpful video below:
Step 6: Keep tabs on your investment in ZETA
Now that you own some ZETA stock, you'll want to keep up with your new investment.
Make a watchlist to get the latest updates about your ZETA stock.
ZETA Feed
How to Buy Stock in Zeta Global Holdings
To summarize, here are the 6 steps to buy Zeta Global Holdings stock:
- Figure out where to buy Zeta Global Holdings stock
- Create a brokerage account
- Deposit money your investment account
- Research Zeta Global Holdings stock
- Make your ZETA purchase
- Keep tabs on your investment in ZETA
If you are looking for a online brokerage, eToro is our favorite venue.
Get Started with eToro TodayIf you want to keep tabs on your new investment in Zeta Global Holdings, create a watchlist on WallStreetZen today.
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