How to Buy Zeta Global Holdings Stock

Zeta Global Holdings Corp

Zeta Global Holdings is a app company located in New York, United States, which is part of the Technology sector, and is traded under the ticker ZETA on the NYSE exchange.

Zeta Global Holdings stock last closed at $12.60, up 3.62% from the previous day, and has decreased 21.59% in one year. It has underperformed other stocks in the Software - Application industry by 0.29 percentage points. Zeta Global Holdings stock is currently +17.87% from its 52-week low of $10.69, and -67.02% from its 52-week high of $38.20.

As of Jun 16, 2025, there are 235.54M shares of ZETA outstanding. The market capitalization of ZETA is $2.97B. In the last 24 hours, 4.98M ZETA shares were traded.

How to Buy Zeta Global Holdings Stock

Not sure how to invest in Zeta Global Holdings stock? Here's how.

  1. Figure out where to buy Zeta Global Holdings stock: You need to pick a stock brokerage, but don't worry - we've researched dozens of stock brokerages and apps to help you choose where to buy Zeta Global Holdings stock.
  2. Create a brokerage account: Sign up for 0% commission trading with the highest-rated brokerage we've found.
  3. Deposit money your investment account: Pick your method of payment and add your info.
  4. Research Zeta Global Holdings stock: The Zeta Global Holdings ticker symbol is ZETA. Is Zeta Global Holdings stock a good investment? Should you buy shares of ZETA? How do ZETA's underlying business fundamentals look? Do top analysts think Zeta Global Holdings is a good buy? Why has ZETA's stock price moved recently? (Hint: Our stock market research tools can help you figure out if ZETA is a good stock to buy).
  5. Make your ZETA purchase: Decide if you will purchase ZETA shares at the current market price or use a limit order to buy ZETA shares at a particular price.
  6. Keep tabs on your investment in ZETA: Create a watchlist to key updates about your new investment in Zeta Global Holdings shares.

Step 1: Figure out where to buy Zeta Global Holdings stock

You need a brokerage account in order to access the NYSE market and buy ZETA shares.

A brokerage account allows you to buy and sell a number of financial instruments, such as stocks, bonds, mutual funds, and ETFs.

Our preferred brokerage: eToro

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  • Social investing: eToro offers a community with more than 20 million users worldwide. Talk to, learn from, and copy the crypto trades of other investors.
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Step 2: Create a brokerage account

Now that you've selected the right brokerage, you'll need to fill out some personal info so you can buy ZETA today.

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  1. Click here to get started.
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  2. Provide your personal data to create a new trading account.
  1. Send your information by hitting the "Create Account" button.
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Step 3: Deposit money your investment account

Now that you've created your account on app for investing, your next step is to transfer the money for your investment:

Check out the walkthrough below to see the process of transferring funds into your investment account.

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Step 4: Research Zeta Global Holdings stock

After you have chosen the best place to buy Zeta Global Holdings stock, it's critical to analyze their stock before you invest, so you can comprehend the risk as well as the opportunity.

Zeta Global Holdings shares at a glance

ZETA Price
$12.60
1w %
-7.35%
1y %
-21.59%
5y %
N/A
P/E
-48.46x
P/B
4.39x
P/S
2.49x
PEG
N/A
Revenue
$1.08B
Earnings
-$51.81M
Fore. Rev. Growth
16.96%
Fore. Earn. Growth
N/A
Market Cap
$2.97B
Next Earnings
N/A
Next Dividend
N/A

Zeta Global Holdings Due Diligence Score

WallStreetZen was built to help part-time investors perform better fundamental analysis in less time.

You can view all of the due diligence checks on ZETA's stock page.

What is the fair value of ZETA stock?

Analysts use a variety of different financial metrics, analyses, models, and charts to gauge ZETA's true value.

Using relative valuations methods:

  • ZETA may be undervalued based on its P/B ratio of 4.39x, relative to Software - Application industry P/B ratio of 6.95x

You can access additional valuation analysis on ZETA's stock here.

ZETA Financial Summary

Signs that ZETA is financially healthy:

  • There are more short-term assets than long-term liabilities on the ZETA balance sheet.
  • There are more short-term assets than short-term liabilities on the ZETA balance sheet.
  • ZETA's operating cash flow of $143.99M allows it to safely service it's debt of $196.49M.
  • ZETA profit margin has gone up from -22.2% to -4.8% in the past year.

Signs that ZETA is not financially healthy:

  • ZETA earnings of -$50.88M is not sufficient to cover its interest payments.
  • ZETA has a relatively high debt to equity ratio of 0.61.

Is ZETA stock a Buy, Hold, or Sell, according to analysts?

Out of 10 Equities analysts who research ZETA, the consensus analyst rating on Zeta Global Holdings is a Buy

It's important to note that analyst ratings are not stock recommendations, nor are they investment advice.

Most Recent ZETA Analyst Upgrades/Downgrades

Zach Cummins, a top 11% analyst from B. Riley Securities maintains ZETA with a strong buy rating and lowers their ZETA price target from $44.00 to $29.00, on Apr 22, 2025.

Elizabeth Porter, a bottom 9% analyst from Morgan Stanley maintains ZETA with a hold rating and lowers their ZETA price target from $25.00 to $15.00, on Apr 16, 2025.

Terry Tillman, a top 14% analyst from Truist Securities maintains ZETA with a strong buy rating and lowers their ZETA price target from $42.00 to $34.00, on Apr 16, 2025.

Clark Wright, a bottom 10% analyst from DA Davidson maintains ZETA with a strong buy rating and lowers their ZETA price target from $42.00 to $25.00, on Apr 14, 2025.

Ryan Macwilliams, a top 12% analyst from Barclays maintains ZETA with a hold rating and lowers their ZETA price target from $32.00 to $18.00, on Feb 27, 2025.

You can dive deeper into what analysts are projecting on the Zeta Global Holdings stock forecast page.

ZETA Technical Indicators

SMA10
13.1
SMA20
13.21
SMA50
12.97
SMA100
15.24
SMA200
20.04
MACD
-0.2
MACD Signal
-0.09
MACD Histogram
-0.11
RSI
42.73
Stochastic %K
18.97
Stochastic %D
26.17
StochRSI %K
10.53
StochRSI %D
5.91

ZETA Revenue

Last year, ZETA revenue was $1.08B. Over the past 4 year, ZETA's revenue has grown by 29% per year. This was faster than the Software - Application industry average of 22.13%.

Dive into ZETA's earnings and revenue performance here.

Latest Insiders Trades at ZETA

In the past 12 months, insiders at ZETA have sold more shares than they have bought.

Jene Elzie, Director of ZETA, was the latest ZETA insider to sell. They sold $104,997.76 worth of ZETA shares on Apr 9, 2025.

Research more about who owns ZETA stock here.

Can I get consistent income from ZETA stock?

No, Zeta Global Holdings doesn't provide an income stream by paying out dividends.

What others are saying about ZETA

One of the major reasons eToro is our top-rated brokerage is because of its social trading community.

Click below to find out what other community members have to say.

Step 5: Make your ZETA purchase

There are two main order types:

  • Market order: A market order is an order to buy or sell a stock at the best available price.
    Market orders are mostly the easiest way to buy.
  • Limit order: A limit order lets you buy or sell a security at a specific price (or better).
    If you want to be certain you're buying or selling at a specific dollar amount, use a limit order.

Hit the Open Trade button and eToro will execute the order.

If you want more help with buying stocks on eToro, click the helpful video below:

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Step 6: Keep tabs on your investment in ZETA

Now that you own some ZETA shares, you'll want to keep up with your shares.

Create a watchlist to track the latest developments regarding your ZETA stock.

ZETA Feed

How to Buy Stock in Zeta Global Holdings

To reiterate, here are the 6 steps to buy stock in Zeta Global Holdings:

  1. Figure out where to buy Zeta Global Holdings stock
  2. Create a brokerage account
  3. Deposit money your investment account
  4. Research Zeta Global Holdings stock
  5. Make your ZETA purchase
  6. Keep tabs on your investment in ZETA

If you require a online brokerage, eToro is our favorite venue.

Get Started with eToro Today
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

If you want to get the latest news on your new investment in Zeta Global Holdings, hit the button below to create your watchlist.

NYSE: ZETA
$12.60+0.44 (+3.62%)
Updated Jun 16, 2025
Open eToro Account
Your capital is at risk.
NYSE: ZETA
$12.60+0.44 (+3.62%)
Updated Jun 16, 2025
Open eToro Account
Your capital is at risk.

FAQ

How much does it cost to buy one Zeta Global Holdings share?

As of Jun 16, 2025, it costs $12.60 to buy one share of Zeta Global Holdings stock.

Remember, eToro's fractional share buying allows you to buy partial shares of stocks and ETFs. Even if you only have $6, you can buy 0.476 shares of ZETA.

Get Started with eToro Today
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

Is now a good time to buy Zeta Global Holdings stock?

According to 10 Wall Street analysts who monitor Zeta Global Holdings, their consensus recommendation is to buy Zeta Global Holdings stock.

What is the best way to buy Zeta Global Holdings stock?

One way to place an order for Zeta Global Holdings stock is with a brokerage account.
WallStreetZen does not provide financial advice and does not issue recommendations or offers to buy stock or sell any security.

Information is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.