Zeta Global Holdings Corp.'s platforms provide consumer intelligence and marketing automation software. The Zeta Marketing Platform uses machine learning and opted-in data sets to analyze data points to predict consumer intent. The Consumer Data platform analyzes data to generate a single view of a consumer, including identity, profile characteristics, behaviors, and purchase intent. It also offers product suites, such as Opportunity Explorer, and CDP+, that consolidate multiple databases with internal and external data feeds to organize data based on needs and performance metrics. The company was incorporated in 2007 and headquartered in New York, NY.