How to Buy Vera Bradley Stock

Vera Bradley Inc

Vera Bradley, Inc. , together with its subsidiaries, designs, manufactures, and sells women's handbags, luggage and travel items, fashion and home accessories, and gifts.

Vera Bradley stock last closed at $2.84, up 1.07% from the previous day, and has decreased 16.47% in one year. It has overperformed other stocks in the Footwear & Accessories industry by 0.78 percentage points. Vera Bradley stock is currently +104.32% from its 52-week low of $1.39, and -16.64% from its 52-week high of $3.41.

There are currently 27.96M shares of VRA outstanding. The market cap of VRA is $79.39M. In the last 24 hours, 228,000 VRA shares were traded.

How to Buy Vera Bradley Stock

Not sure how to invest in Vera Bradley stock? Here's how.

  1. Decide where to buy Vera Bradley stock: You need to pick an online brokerage, but don't worry - we've tried dozens of online stock brokerages and apps to help you decide where to buy Vera Bradley stock.
  2. Open your brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've identified.
  3. Deposit money your investment account: Choose your method of payment and add your details.
  4. Research Vera Bradley stock: The Vera Bradley ticker symbol is VRA. Is Vera Bradley stock a good investment? Should you buy shares of VRA? How do VRA's underlying business fundamentals look? Do top analysts think Vera Bradley is a good buy? Why has VRA's stock price moved recently? (Hint: Our stock market research tools can help you evaluate if VRA is a good stock to buy).
  5. Place your VRA buy order: Decide if you will purchase VRA shares at the current market price or use a limit order to buy VRA shares at a given price.
  6. Get updates on your VRA position: Create a watchlist to the latest updates on your position in Vera Bradley stock.

Step 1: Decide where to buy Vera Bradley stock

You need a brokerage account to access the NASDAQ market and buy VRA stock.

A brokerage account allows you to buy and sell a variety of investments, including stocks, bonds, mutual funds, and ETFs.

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Step 2: Open your brokerage account

Now that you've picked the right brokerage, you'll need to fill out some personal details so you can buy VRA stock today.

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Step 3: Deposit money your investment account

Now that you've created your account on the greatest app to buy stocks, you can securely and quickly fund your account:

Check out the tutorial below for more details depositing money into your investment account.

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Step 4: Research Vera Bradley stock

Once you have identified the best place to buy Vera Bradley stock, it's very important to analyze their stock before you buy, so you actually comprehend the risk and upside.

Vera Bradley stock quick numbers

VRA Price
$2.84
1w %
5.97%
1y %
-16.47%
5y %
-69.46%
P/E
-0.83x
P/B
0.62x
P/S
0.28x
PEG
N/A
Revenue
$284.73M
Earnings
-$97.47M
Fore. Rev. Growth
-6.18%
Fore. Earn. Growth
N/A
Market Cap
$79.39M
Next Earnings
Mar 11, 2026
Next Dividend
N/A

VRA Fundamentals

WallStreetZen was designed to help everyday investors do more accurate fundamental analysis in less time.

You can see all of the due diligence checks on VRA's stock page.

Is VRA stock overvalued?

Analysts use many financial metrics, analyses, models, and charts to gauge VRA's intrinsic value.

Using relative valuations ratios:

  • VRA could be undervalued based on its P/B ratio of 0.62x, relative to Footwear & Accessories industry P/B ratio of 5.66x

You can do additional valuation research on VRA's stock here.

VRA Financial Health Overview

Pros:

  • VRA has $10.73M in cash and short term investments. This is sufficient to cover its annual cash burn of $13.03M.
  • There are more short-term assets than short-term liabilities on the VRA balance sheet.
  • There are more short-term assets than long-term liabilities on the VRA balance sheet.

Cons:

  • VRA has cash burn of 13034000. It does not have sufficient cash and short-term investments to cover this.
  • VRA profit margin has gone down from -4.7% to -34.2% in the past year.
  • Total VRA debt is higher than 5 years ago, relative to shareholder equity.
  • VRA has a relatively high debt to equity ratio of 0.9.

You can dive deeper into what analysts are projecting on the Vera Bradley stock forecast page.

VRA Technical Indicators

SMA10
2.7
SMA20
2.59
SMA50
2.55
SMA100
2.45
SMA200
2.28
MACD
0.06
MACD Signal
0.03
MACD Histogram
0.03
RSI
58.51
Stochastic %K
86.73
Stochastic %D
85.64
StochRSI %K
87.69
StochRSI %D
88.26

Is VRA Growing Revenue?

Last year, VRA revenue was $284.73M. Over the past 5 year, VRA's revenue has gone up by -10.02% per year. This was slower than the Footwear & Accessories industry average of 12.27%.

Learn more about VRA's earnings and revenue performance here.

Who is buying/selling VRA?

In the last year, executives and large shareholders at VRA have bought more shares than they have sold.

Andrew Meslow, Director of VRA, was the latest VRA insider to buy. They bought $96,450.00 worth of VRA stock on Dec 15, 2025.

Get more info about who owns VRA shares here.

Can I rely on VRA as an income stream?

No, Vera Bradley doesn't provide an income stream by paying out dividends.

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Step 5: Place your VRA buy order

You have two primary types of orders:

  • Market order: A market order is an order to buy or sell a stock at the best price on the market.
    Market orders are mostly fine.
  • Limit order: A limit order is an order to buy or sell a security at a specific price (or better).
    If you want to make sure you're buying or selling at a given dollar amount, use a limit order.

Hit the Open Trade button and eToro will place your order.

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Step 6: Get updates on your VRA position

Now that you own some shares in VRA, you'll want to keep up with your new shares.

Start a watchlist to monitor your VRA stock.

VRA Feed

How to Buy Stock in Vera Bradley

To reiterate, here are the 6 steps to buy Vera Bradley stock:

  1. Decide where to buy Vera Bradley stock
  2. Open your brokerage account
  3. Deposit money your investment account
  4. Research Vera Bradley stock
  5. Place your VRA buy order
  6. Get updates on your VRA position

If you are looking for a brokerage, eToro is our recommended venue.

Get Started with eToro Today
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

If you would like to get the latest scoop on your new investment in Vera Bradley, create a watchlist on WallStreetZen today.

NASDAQ: VRA
$2.84+0.03 (+1.07%)
Updated Feb 20, 2026
Open eToro Account
Your capital is at risk.
NASDAQ: VRA
$2.84+0.03 (+1.07%)
Updated Feb 20, 2026
Open eToro Account
Your capital is at risk.

FAQ

How much does it cost to buy one Vera Bradley share?

As of Feb 20, 2026, it costs $2.84 to buy one share of Vera Bradley stock.

Remember, eToro's fractional share buying allows you to buy partial shares of stocks and ETFs. Even if you only have $1, you can buy 0.352 shares of VRA.

Get Started with eToro Today
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

What is the best way to buy Vera Bradley stock?

One way to place an order for Vera Bradley stock is with a brokerage account.
WallStreetZen does not provide financial advice and does not issue recommendations or offers to buy stock or sell any security.

Information is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.